EUROHORSE GIVES YOU THE MOST HORSEPOWER FOR YOUR MONEY! WELCOME TO NORTHERN EUROPE’S BIGGEST SHOW FOR HORSE LOVERS 22–25 FEBRUARY 2018 THE SWEDISH EXHIBITION & CONGRESS CENTRE, GOTHENBURG
EUROHORSE IS THIS YEAR’S ABSOLUTE HIGHLIGHT FOR ALL HORSE AND RIDING ENTHUSIASTS EuroHorse attracts enthusiasts from all over the country, particularly from southern and central Sweden. Apart from sharing a genuine interest in horses, they are dedicated and committed, and have good spending power.
In 2017 the average visitor spend was about
SEK 2500
and is still the highest amount ever. We had
78 810
visitors and
220
exhibitors from
15 countries.
EXHIBITOR FACTS 2017 79% of exhibitors rated their overall impression Very good/Good.
74% rated the number of visitors Very good/ Good.
75% plan to exhibit again in 2017.
VISITOR FACTS 2017 SEK 2500 was the average visitor spend. 91% rated their overall impression Very good/Good. 85% recommend others to visit the show. 92% of visitors bought something at the show. 84% plan to visit EuroHorse 2017.
WHY EUROHORSE 2018? - Do good business at a show where spending power is increasing each year - Expose and strengthen your brand straight to your target market - Monitor the competition – meet industry colleagues
EXPOSE YOUR BUSINESS We have exciting and relevant channels for exposing your business and brand, including newspaper and online advertising. The show also offers the opportunity for exposure at highly visible locations around the exhibition area (apart from your stand). DIGITAL CHANNELS
App
EXPOSURE OPPORTUNITIES AT THE SHOW
Screens
Website
Welcome bag
Cloakroom give-aways
Brochure distribution
PRINT CHANNELS
Roll-up banner space
Sponsor lecturer
External space
Entrance flags
Signboards Show magazine
We help you to plan optimal exposure and marketing based on your requirements and opportunities.
HORSE OWNERS 79% of our visitors (62 260) are horse owners. This is a strong target group, which largely plans its purchases before visiting EuroHorse.
HALF THE VISITORS ARE DOG OWNERS More than 50% of visitors at EuroHorse are dog owners, so there is huge interest in both dog-related products and services and our dog show arena. See our special offer for you on dog products.
SEE THE FILM-CLIP
Monica Sjöswärd, CEO Horsemeup.se There are unbelievably many visitors here and a lovely atmosphere and everyone is here to shop equestrian- and horse equipment.
Ulrika Tågerup, Teamleader Svealand Animal Insurance - This is where we meet tmany of our customers, and this is where we mingle wit new business contacts and meet the right people in the industry.
Erik Behrens , CEO ALFAB AB EuroHorse is very important for us, we have been here for 15 years. It's a huge boost for us to come here and it´s visitors from all over the country. It´s a very important sales channel for us.
Jenny Jacobsson, Principal at The Department of Natural Resources Education It means a great deal for us to be at this fair. We have a mission to develop the horse industry, both to gain the research and also next generation's workforce within the horse-industry, so it's the perfect venue for us to join.
BOOK YOUR SPACE TODAY AT EUROHORSE 2018 If you want a really good location at EuroHorse 22-25 February 2018 – make sure you book your stand in time. Contact us today!
KLAS PETTERSSON / BUSINESS MANAGER
OUR REPRESENTATIVE:
Tel: +46(0)31-708 80 67 Email: klas.pettersson@svenskamassan.se
British Equestrian Trade Association
CHRISTIAN PFOLZ / SALES MANAGER
Tel: +46(0)31-708 80 36 Email: christian.pfolz@svenskamassan.se
HELLE DAHLGREN / PROJECT COORDINATOR
Tel: +46(0)31-708 81 79 Email: helle.dahlgren@svenskamassan.se
MS CLAIRE WILLIAMS
Tel: +44 (0)1937 587062 Email: claire@beta-uk.org