Marketing Marketing Updates

CENTURY 21 WHITE HOUSE Realty’s Nights of Lights (NOL) has ended for the season. NOL went out with a bang this year; the increased traffic on our sites as well as on the roads was unbelievable. We resurrected the non-profit cocoa bars this year after a long hiatus caused by Covid, and I am sure the participating charity groups could not be happier. A couple of our groups earned in upwards of $2000 from their hot cocoa bars. As you may remember, the CLPOC Marketing Department handles buying all the supplies, does the Friday night setup, and we provided a couple of our own staff to help ensure the night-time events went smoothly. This was no small order right in the middle of the holiday season. All the charity groups had to do was show up and work the cocoa bar, and they walked away with all the profits minus the cost of supplies. What a fantastic way to end the year and help our community!

In the last Laker I stated that we did not have an exact go-live date for our new website, but internally we were hoping that it would be January 10th. That target date has since been postponed. The status of a huge data upload portion of the project has not yet been confirmed as completed by Northstar, so it was mutually decided that we should postpone until that essential piece is complete. We will update our members as the project moves forward, so please check your Member Bulletin for any and all updates regarding our new website. Your participation will be crucial to your login capabilities when we do make the change.

In other marketing news, it’s time once again to produce the Canadian Lakes brochures and send them out for public distribution. We participate with a travel service that distributes our brochures all over Michigan, targeting the East-Central, South-East, CentralWest, Central-Northern, and Southeast Michigan regions. The brochures will be shipped shortly and will be ready in April for pickup by anyone interested.

We are still looking for a full-time associate in the marketing department. I’ve had a couple of good leads, but no success yet in hiring for the position. If you think you may be interested, or you would like more information on the position, please email me at lhalcomb@clpoc.org.

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