Marketing

Lindsay Halcomb

Marketing Director lhalcomb@clpoc.org

The Marketing Department has been extremely busy this summer. In fact, Canadian Lakes as a whole was extremely busy this summer. The fun doesn’t end with summer though, we have some big things coming this fall and winter. Up next will be the new software, the CLPOC Board election, new members website & mobile app, Members Night, and Nights of Lights. With all of the above mentioned, I am still actively looking for a new marketing associate that specializes in social media and can help with the day-to-day operations. With any luck, we will have someone new in the Marketing Department soon.

iHEART RADIO

On Air Mike spent another weekend at our campground. His family was treated to a couple different boat rides this visit so they could see some of Canadian Lakes from the water’s view. My family was one of the boats that took him out for a tour and then off to Dockside to get ice cream for the kids. He posted the fun had on all his social media accounts and shared his experience on his radio show. As of September 9th, our radio ad could still be heard on 104.5 SNX. You can hear Mike tell his listeners that his family enjoys going to Canadian Lakes and he then gives out our website for his listeners to inquire about membership in Canadian Lakes. The activity on our website and the volume of inquiries increases each time they visit. The more awareness we receive the better, especially from an influencer like Mike.

By the time you read this the CLPOC office should be elbows deep in training for our new software and our new members website. After our new members website goes live, we will begin work on testing the mobile app. The new software and mobile app will be very beneficial for all departments within the CLPOC, and I couldn’t be more excited for everyone. I also couldn’t be more excited for you. The mobile app will allow many of you to make electronic tee times and reservations to all your favorite amenities.

MEMBERS NIGHT

Members Night is when we unveil the Castle for the 2022 season of Century 21 White House Realty's Nights of Lights. Members Night details will be going out in your Members Bulletin this month. This will be a free event for the first 300 members who sign up for tickets once they are released. Stay tuned to your Members Bulletin for those details & release dates, tickets go fast!

Photography by Chuck Richardson

NOL

Century 21 White House Realty’s Nights of Lights will have a couple attractions this year, much like we did in 2019. A cocoa bar ran by non-profits will take place on Fridays of NOL. Cocoa bar dates include Nov. 25, Dec. 2, 9, 16, 23, 30. It is important to note that this is a goodwill/ community contribution, as the CLPOC opens the Castle free of charge for each night of service and the marketing department supplies all the goods for the non-profits to run the cocoa bar. All the non-profit organizations will need to do is run the booth, provide their own special signage, and all money earned will go to their specific charity. This year we will also welcome back, Brian Baldwin of the Bubba-Q Food Truck. His pulled pork nachos are something dreams are made of. He will be on site the Fridays of NOL and possibly on the Saturdays as well.

I hope everyone is as excited as I am about this upcoming season. This is a huge undertaking for a department of one and a handful of volunteers to take on, but we are ready and able to make it all happen this year. My ultimate goal is to bring joy to our community this season, show our members what a great set of events the CLPOC and its volunteers can produce, and what our town of Canadian Lakes has to offer during all seasons...and creating the awareness that comes along with hosting events like these doesn’t hurt either.

Assistant Webmaster Lee Ann McCormick

canadianlakes.org

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Assisted Living

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Three home-cooked meals per day Housekeeping and Laundry Services Nutritional snacks provided throughout the day Life enriching Activities • Beauty/Barber shop services Caring Personnel 24 hrs per day Registered Nurse on Staff Visiting Physician Services

9100 Buchanan Rd., Mecosta (Canadian Lakes Area) 231-972-6600 Rlmgmt.com