A Special Conversation With Dana Brownlee, A Dynamic, Energetic, Results-Oriented Corporate Trainer & Speaker, Ms. Brownlee Provides Thought Leadership in The Areas of Antiracism, Leadership, And Individual & Organizational Effectiveness.

Q: Can you share with our audience about your Fortune 500 corporate experience in project management and business strategy consulting?

DB: I started my career in the telecom industry and transitioned into management consulting after obtaining my MBA. As a business strategy consultant, I managed and supported large IT projects primarily in the media and entertainment sector. These roles were a natural fit for my academic and professional training (math, industrial engineering, business, project management) and provided invaluable real-life experience (and tons of hilarious anecdotes) for my next chapter – speaking, writing, and training.

Q: Why did you decide to become an entrepreneur?

DB: After about a decade of traditional corporate experience, I gravitated to the role of trainer/facilitator. This new role would afford me the opportunity to leverage my subject matter expertise but now instead of doing the work, I’d be teaching and guiding others. At this point in my career, I’d developed enough expertise to now consciously choose the type of work that I wanted to do, and I truly loved facilitating and training (which I’d done frequently during my work as a business strategy consultant), so I dove in headfirst. I’d also grown accustomed to a significant level of autonomy working with a high performing consulting team, so I wasn’t eager to transition back into a traditional, highly structured corporate setting. I knew I was an amazing trainer, so I decided to hang my own shingle and give it a shot. 18 years later I’m so glad I did.

Q: Tell us about what led to the writing of your book “Unwritten Rules About Managing Up”

DB: Most people tell me that it’s so hard to find a publisher. In my case, my publisher (Berrett-Koehler) found me. I’d been speaking on the general topic of “managing difficult bosses/personalities” for nearly a decade when a publisher reached out to me to tell me they wanted to attend my talk at an upcoming conference. I wrote the book pulling on many years of experience as a project manager having to satisfy and navigate many different senior leader personalities. I conducted a survey as part of my book research and was shocked to receive over 1100 responses in a few short weeks. There was a ton of interest in the topic. I definitely feel that managing up/managing challenging stakeholders is a real problem that doesn’t get discussed enough in public settings.

Q: What led to your decision to become an executive speaker?

DB: After focusing most of my entrepreneurial career in training, about five years ago I decided to pivot to focus more so on speaking. It was a slight pivot with tremendous upside. I’d essentially be taking some of the most exciting parts of my training session (usually the stories and anecdotes) and just repurpose them into a 1-2 hour talk (instead of a 5-6 hour training event). It made the events more exciting and less labor intensive. With two small kids at home, that slight shift in my business model made it easier for me to conduct an event out of town in the morning and still make it back for afternoon carpool.

Q: What is it about your job that most excites you?

DB: In the past few years, I’ve become much more of a writer. While

I’ve been published in many outlets over the years, I’ve been a Forbes Careers Senior Contributor for more than two years now, and it’s been quite thrilling actually. It’s such an honor to be able to participate in the national discourse on current events, trends, etc. as well as interview many leading voices and thought leaders on such a wide range of topics.

Q: What advice would you give to young women who want to purse their dream and start a business?

DB: I think that starting a business can sound glamorous, but it’s often harder than you think so I’d advise one to definitely pursue your passions but also be strategic and practical. Save at least enough to support yourself while the business is getting off the ground for the first year. Optimize your business model to maximize profitability (e.g., targeting corporations vs. individuals or developing offerings for groups vs. individuals, etc.). Remember that just because you’re great at something doesn’t mean that you can run a successful business doing it. Monetizing a skill or hobby isn’t the easiest thing in the world. That said, there are often great ways to turn a unique skill or talent into a profitable business. You just have to be methodical and strategic in determining what that business model should look like.

Q: Can you tell our audience one of your most memorable moments your career?

DB: I think that the first time I was quoted in The Wall Street Journal back in 2012 was pivotal for me. My business is focused around my subject matter expertise and credibility as a thought leader so my bio is everything. While I’d conducted training events and talks in several countries and I certainly knew my stuff, there’s a certain confidence that develops when you begin to be cited in major, well-respected publications. That specific article led to an appearance on CNN. Then over the years, I received citations in many publications like FastCompany, the Economist, Redbook, etc. and published articles in Working Mother, Entrepreneur, HuffPost and Forbes. In many ways it was my very first citation in The Wall Street Journal that boosted my confidence and allowed me to begin to truly view myself as a thought leader.

Q: Can you tell us how you manage your work life balance?

DB: I think that one of the biggest mistakes people make is allowing everyone else to dictate their calendar (then trying to find time for our personal priorities with what is left over). Instead, I try to flip the script and focus on my key commitments, then work everything else around those. One of my best moves though was deciding to work for myself. While entrepreneurship can be all consuming (particularly in the early years), it does typically offer tremendous autonomy and flexibility. I think that if one parent has tons of flexibility, it makes running a household (with children in particular) much easier. While I was single with no kids when I started my business in 2003, years later with a family I was really grateful to have the flexibility that entrepreneurship provides.

Melissa Stockwell

A first lieutenant, Melissa Stockwell was the first female soldier to lose a limb in the Iraq War. She lost her left leg when a roadside bomb exploded when she was leading a convoy in Baghdad. For her service in Iraq, she was awarded the Bronze Star and the Purple Heart.

Q: Why did you decide to join the ROTC at the University of Colorado?

MS: As soon as I knew what wearing the uniform stood for I wanted to wear one. To give back to a county I felt had given me so much. Freshman year I saw cadets around campus and decided to become one of them sophomore year. I never looked back!

Q: Did you have any idea that you would be deployed to Iraq March 2004?

MS: After Sep 11, 2001, I knew I would most likely be deployed at some point. So, when orders came down that my unit would be deploying in early 2004 it wasn’t a big surprise.

Q: As first lieutenant, you were the first female soldier to lose a limb in the Iraq War … can you share with our audience how that day started out for you?

MS: It started out just like any other day over in Iraq. We are always up early. Getting ready for the day and then getting our daily briefing for the day and casualties from the previous day. Then we went over our mission for the day, got into our vehicles and we were off.

Q: Can you tell us about the training you did to prepare yourself for the 2008 Paralympic Games?

MS: I moved out to Colorado Springs and the Olympic Training Center to train full time in hopes of making it a reality. I swan thousands and thousands of laps and lived and breathed swimming. I am proud to say all the hard work paid off. The training for 2016 and 2020 was just as intense, your days revolve around it!

Q: When you were growing up, did you ever dream you would become a world class athlete?

MS: I always wanted to be an Olympic gymnast. I was at the elite level but never at the top. So, when I got injured and found out about the Paralympic Games it was almost like I had a second chance to compete on the worlds biggest athletic stage.

Q: Tell us what it was like to join former President George W Bush on Bush’s W100K ride for wounded military veterans.

MS: An incredible experience. Myself alongside 20 other wounded Veterans and the President on a three-day mountain bike ride on his ranch down in Texas. President Bush holds himself accountable for the lives of the Veterans that served under him and does what he can to let us know that we are not forgotten. Whatever you believe in politics, he is an incredible man, and I was honored to have him as my commander in chief.

Q: Your Co-founder of the Chicago-based Dare2tri Paratriathlon Club. Can you tell us how it started and the services it provides?

MS: I co- founded Dare2tri with two friends back in 2011 with the mission of getting athletes with physical disabilities into the sport of triathlon. We knew the impact sports could have on anyone’s life but especially someone with a disability. We take away all the barriers someone has for getting into the sport: expensive adaptive equipment, coaching, training, sometimes just transportation to the race and the self-confidence and self-worth our athletes get is incredible. Our athletes inspire many both on and off the racecourse.

Q: Tell us how you manage your work life balance?

MS: I find what I’m passionate about and put my hours into that. I have an incredible husband who wants me to go for my dreams. I have a team of family and friends that believe in me and support me in any way they can, and I just feel like the luckiest girl to get to do what I love!

Q: What would be the title of your autobiography?

MS: I have one! It’s called the Power of Choice and it was released last year. The Power of Choice is so applicable in all of our lives, and we can all choose to live the life we want regardless of the obstacles that come our way. My choice to accept the loss of my leg propelled me into a life I never could have imagined.