Elinor Stutz

Q: What was your first job? How did it shape or impact you?

ES: Upon graduating college, a friend and I began a party planning business named, Details Details. Our first client was KFWB, the premier rock ‘n’ roll station in Los Angeles, CA. We arranged a party at Universal Studios for the station, which proved highly successful. Shortly afterward, we were featured on the cover of Mademoiselle Magazine. But then the stock market tumbled, KFWB became a news station, and I needed to find a job.

My first job was secretarial for a marketing agency in Los Angeles, and the CEO was a genius from my perspective. He realized my creativity to ask me for an idea for a billboard. My advice was to showcase skydivers, and he did – the billboard was visible on the Sunset Strip!

Shortly afterward, I asked why he believed he was so successful, as the client roster was impressive. His advice was repeated throughout the years by marketing and speaking professionals. It rang true for the remainder of my career: “Share your story with clients as if you were having coffee with them in your kitchen.” The conversation becomes enjoyable and advances from there. His words of wisdom helped me advance through my sales career and later entrepreneurial endeavors.

Q: As the CEO of Smooth Sale, tell us about what you all do along with your role as CEO?

ES: I enjoy learning about new trends and applying them to business development. As an earlier adapter of social media, Kred named me a Top 1% Influencer. I’m still active today, providing new content almost daily and growing followers. Next, no one understood my work or why I was still attempting it, so I began blogging to allow my thoughts to roam free.

The blog became another form of community service work as leaders from varying fields provide stories about how they overcame hardships to achieve success. The purpose is to help readers find their way more readily and reach new heights.

Before COVID, I enjoyed delivering inspirational keynotes at conferences as they apply to business. Les Brown heard my talk early on, tweaked it, and the delivery unanimously received standing ovations. Also, in the past, I created an entire product line and workshops to train teams of professional salespeople plus entrepreneurs to advance to new heights. On the side, I always provided talks on how to sell oneself in interviews for job seekers to help move their careers forward.

Q: You are also an International Best-Selling Author. Can you share with our audience some of the topics you’ve written about? ES: Book Background Story: In my hometown, I was successful as a sales trainer, familiar with the area’s companies. However, humiliation took over upon moving and attending a significant networking event. Upon announcing that I was a sales trainer, the crowd laughed me off the stage, believing it was absurd that a woman would know enough about sales to train others. Humiliating is the word! But thankfully, someone approached me to say, ‘to establish credibility, you have to write a book!’

My phone wasn’t ringing, so I diligently wrote a corporate tell-all (all names were changed to protect the guilty) about the horrific corporate treatment directed at me to get me to quit – in order as the events occurred. Each month as I was at the top of the sales scoreboard, the treatment got nastier. The high spot was enjoying my clientele. Yearly, my accounts were given to the men and my quota tripled for the following year. Accordingly, I became an expert at interviewing upon experiencing eleven years of the same.

Nice Girls DO Get The Sale: Relationship Building That Gets Results details:

The stories included how I innocently built relationships with gatekeepers, secretaries, and a guard with a gun threatening me never to return (I never listen) and how they all got me into the C-Suite.

Topics included:

Story-sharing with clientele

Building relationships and enjoying laughter together

Treating prospects and clients to snacks and meals

How to influence a returning and referring clientele – the essence of The Smooth Sale!

Vs.

Sales On the backend

Probing questions asked in the sales arena upon hearing demeaning commentary or pronouncements

How to get your point across with questions

Business development strategies

Successful sales strategies

HIRED How to Use Sales Techniques to Sell Yourself On Interviews: After I quit corporate sales to become an entrepreneur, my community service work became speaking to audiences on how to sell themselves in interviews. The hundreds of thank you notes that poured in thanking me for helping them acquire their desired job encouraged me to write the book after the market decline in 2008 and people needing to return to work.

Becoming the chosen candidate includes:

Familiarity with the sales cycle

Doing the necessary research upfront

Begin the interview with a direct question. Questions to ask and how to respond if something is unfamiliar. Handling ‘ridiculous questions’ to pique interest.

Ending the conversation, aka ‘trial close.’

Arranging 2-3 interviews within a short timeframe to negotiate a better salary.

My lesson learned: Our worst experiences are our ‘gifts in disguise’ when we are willing to learn from the hardships to advance.

The next phase was to begin blogging, and I still do today. My previous experiences led to a well-received blog, contributing authors, and clients. And due to the ill-treatment in the corporate environment, I agreed to join the social media committee for Inclusion Allies Coalition devoted to Diversity, Equity, and Inclusion. My fondest hope is that we may correct the previous wrongs for younger generations to benefit.

Q: Were there moments in your career that were pivotal to getting where you are today?

ES: Although prospective clients welcomed me into their offices beginning on day one, I was very nervous about selling. My nerves suggested I register for a three-month-long Dale Carnegie public speaking class. I could barely state my name to the group on the first night in the classroom. Without training or knowing what to do or say, I ‘winged it’ by sharing stories with the people I visited.

Two strategies emphasized in class were: I would exercise to be enthusiastic-energetic when speaking and in meetings - before appointments.

Share stories, the good and bad showcasing the lessons learned. My horrific corporate stories earned much laughter.

By the end of the three months, I was proclaimed the Grand Prize winner! The book How to Win Friends and Influence People by Dale Carnegie became the springboard for my success.

Q: Can you tell us how you manage your work-life balance?

ES: I adhere to my laser goal-setting system. With my long-term goal in mind, I work backward to set goals aligning with my ultimate vision—for example, annual, quarterly, monthly, and daily goals. And a running task list is always at hand.

The advantage is that there is no forgetting of what needs to complete, and it eliminates wasted time. The personal commitments align with the business goals of the day, so it is all completed on time.

Q: What’s your advice for women in male-dominated fields?

ES: First and foremost, remain true to your principles and ideals. My pinned tweet states, ‘Trust is the Soul of Sales and All Else that You Do.’ The qualifier is to remain calm, speak in a respectful tone of voice, and provide alternative ideas when possible. If something sounds concerning, ask for the reasoning behind the suggestion. Listen carefully for oversights in the other person’s logic and ask pointed questions to achieve a better outcome.

The business phrase, ‘personal branding,’ is an excellent reason not to follow suit. People identify with what we portray; consistency is essential for everything we do. Most of all, stand your ground and prove ‘Yes, You Can!’ The way to do so is to always adhere to the 3 P’s: Purpose, Passion, and Perseverance.

Q: What behavior or personality trait do you most attribute to your success?

ES: I’m observant, listen well to everyone in my presence, and ask many questions, and then I mull over situations privately to come up with a better solution. Adding creativity to the mix, some people enjoy my unique ideas.

For the highly negative moments, I learned to environ myself wearing a ‘Wonder Woman’ cape well-oiled for the darts to fall to the ground behind me. I use the negativity pointed at me as a green light to walk away and work my way.

Q: As a woman, what is the most significant barrier to becoming a leader?

ES: Returning to the thought that our worst experiences can be our gifts in disguise, I’m thankful for my near-death experience due to an ‘irreparable broken neck.’ Two visions came to me while on a stretcher waiting for admission. In the moment, I pledged to begin giving back to communities however I may. But being a sales professional, I negotiated complete healing to do my best in assisting communities at large. Miracles happened that night in preparing me for surgery. The entire medical staff was in disbelief that I had survived the operation. They all visited my room after surgery, referring to me as ‘the walking miracle.’

Accordingly, my motto became ‘Believe, Become, Empower’ ~ Believe you can do it, Become that person, and then Empower others to do the same.