20 13 MEDIA GUIDE SACHSE ■ WYLIE ■ AND ■ GARLAND ■ ROWLETT ■ RICHARDSON
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LIVE HERE. SHOP HERE. dINE HERE. PLAY HERE. That's not just a slogan, it's also the mission of SWAGRR magazine. Every month, we help discover and uncover all of the hidden gems in the cities of Sachse, Wylie, and Garland, Rowlett, Richardson. Great food? Favorite local music? Best places to shop or do business? We cover it all -- along with giving readers interesting and useful content on topics such as health, beauty, fitness, money matters, and family.
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welcome to swagrr magazine The new community publication specifically for the cities: Sachse, Wylie, and Garland, Rowlett, Richardson! Be sure to follow us on Facebook and Twitter (@SwagTheMag) and visit us online: www.SwagTheMag.com. I'm Candace Brown, the editor of SWAGRR Magazine. If your family is like mine, you probably spend alot of your time (and your money) throughout the Sachse, Wylie, Garland, Rowlett, and Richardson area. For example: I have lived in Garland nearly 20 years. My family does our grocery shopping at our favorite Kroger on Hwy 78 in Sachse. We eat at the Jimmy John's on Beltline in Richardson so often that they may eventually name a sandwich after us (fingers crossed)! On hot Texas afternoons, its easy to find us cooling off at Lake Lavon in Wylie. When live sporting events are on television, Nick's Sports Grill in Rowlett is the perfect spot for hot wings and cold drinks!
to add interactivity by taking readers from the pages inside the magazine to related content outside of it. You might know them as QR codes, but we call them SWAGcodes! With SWAGcodes, readers are able to use their smartphone or tablet to do the following: Listen to mp3s from the musicians profiled in our ‘Local Artist Spotlight’. Watch videos of select trailers in our ‘At The Movies’ section. Save with 'readers-only' special offers from our advertisers. Read digital issues online.
For us, SWAGRR is not a collection of individual cities. Instead, it is one community, that meets all of our shopping, dining, and entertainment needs. An area as special as this deserves a publication as special as this one.
Be part of the SWAGRR-sation!
Throughout the magazine, you will see how we incorporate the latest in mobile technology
Candace Brown, Editor
info@SwagTheMag.com | 1.877.910.2224
ABLC does your tv only show the commercials? Of course not. That would be silly... But when you advertise in 'ads-only' publications like Valpak or AdPages, it is no different than running your ad on a TV channel that only broadcasts commercials. With SWAGRR, our ads-to-content ratio helps ensure that your ad is surrounded by attention capturing content...not multiple competing ads.
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why magazine advertising? How content makes a difference. The content that surrounds your advertisement is just as important as the ad itself. Appealing content multiplies the value of your marketing by capturing and retaining the attention of the audience. This is why our magazine's staff work to provide relevant and interesting articles each month. ■ Magazines provide reach – faster than you think: The average magazine reaches almost 2/3rds of its audience within one month’s time. ■ Magazines target efficiently: Advertisers can hone in on the targets that fit their needs. ■ Magazines sell: Multiple studies show allocating more money to magazines in the media mix improves marketing and advertising ROI across a broad range of categories. ■ Magazines provide rich experiences: Readers experience magazines in meaningful ways, including: "I get value for my time and money", "It makes me smarter", It’s my personal time out" and "I often reflect on it". ■ Magazines engage: 90% of magazine readers pay full and complete attention when reading magazines vs levels of multitasking when compared with other media. ■ Magazines enhance advertising impact: Strong consumer experiences with magazines boost magazine advertising impact.
■ Magazine ads last: Consumers refer to magazines multiple times – even saving them, giving advertisers the opportunity for added exposures. ■ Magazines supply credibility: Consumers trust and believe magazine advertising more than advertising in other media. ■ Magazines offer choice: Advertisers can choose from a wide range of titles, environments and “customizable” solutions that best suit advertisers’ needs. ■ Magazine creative connects: Magazine ad content makes consumers laugh, cry, think, desire, ponder, smile, and more. In short, magazine ads make people react – and connect with advertisers’ brands. Sources: Initiative; Nielsen November 2003 (Prime regularly scheduled); MRI Fall 2003; Documenting the Role of Magazines in the Mix; ROI for DTC; ROI for Kraft; Measuring the Mix and What Drives Automotive Sales?; Reader Experience Study, Northwestern University Media Management Center; MediaChoices; BigResearch; Hall’s Magazine Reports; www.magazine.org/casestudies
info@SwagTheMag.com | 1.877.910.2224
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receive free marketing materials with your ad SWAGRR supplies you with free marketing tools to help promote your magazine advertisement. With your ad of 1/3 page or larger, each month we will send you the complementary marketing support item of your choice (all full color): • • • •
(50) 4"x 4" table tents or cards (4) 5" x 5" door/window clings (500) 4" x 6" postcards (500) standard or folded business cards
(Offered with 3 and 6 month agreements only. Ask for details)
advertise
8free stuff?
advertisement sizes and rates We don't want to just advertise your business...we want to help you GROW your business! With our 'Preferred Mailing Areas', three methods of distribution, and free marketing support materials, SWAGRR Magazine helps you maximize your advertising investment! For complete ad specifications, visit: www.swagthemag.com/advertise
1/2 PAGE 1/4 PAGE 2.375” x 3.625” Vertical
1/2 PAGE Horizontal 7.25” x 4.75”
4.75” x 7.25”
LIVE AREA
2/3 PAGE Vertical 4.75” x 9.75”
Directory Listings BLEED
BLEED
BLEED
1/3 PAGE Block 4.75” x 4.75”
1/6 PAGE Horizontal 4.75” x 2.312”
TRIM
1/3 PAGE Vertical 2.312” x 9.75”
FULL PAGE Final size-8.375”x 10.875” Bleed-add .125” on all sides
LIVE AREA
TRIM
TRIM 1/6 PAGE Vertical 2.312” x 4.75”
BLEED
TRIM
LIVE AREA
6 ads per PAGE Horizontal
7.25” x 1.25”
LIVE AREA
Ad size
1 month
3 month
6 month
*For front or back cover ad placement, add:
**For optional design services, add:
full page
$1,170
$975
$829
25%
$99.00
2/3 page
$1075
$935
$795
20%
$99.00
1/2 page
$630
$525
$446
20%
$79.00
1/3 page
$510
$425
$361
n/a
$59.00
1/4 page
$390
$325
$276
n/a
$59.00
1/6 page
$330
$275
$234
n/a
$49.00
directory ad
$275
$239
$199
n/a
n/a
*Premium placement requests are 'first come, first serve' and as available. **No design fee for advertisers with their own commercial print-ready artwork. However, if submitted art files require conversion, resizing, and/or manipulation of any kind, advertiser could be subject to a $45 per hour design charge. Educational, charitable, and religious organizations who qualify may receive a 20% discount (limits apply). Ask for details.
info@SwagTheMag.com | 1.877.910.2224
20,000 magazines 3 distribution methods Circulation: 20,000 magazines monthly. In addition to our online version, free issues are also distributed to the public (in high-traffic areas) and by direct mail (to the addresses of your choice). The size of your ad determines the number of magazines mailed on your behalf. • • • • •
With full page ad - 1000 magazines mailed With 2/3 page ad - 500 magazines mailed With 1/2 page ad - 500 magazines mailed With 1/3 page ad - 250 magazines mailed With 1/4 page ad - 250 magazines mailed
SWAGRR supplies list data and postage. You pay nothing extra!
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circulation and distribution By using three different methods of distribution, SWAGRR Magazine works to make sure that your ad is seen by your target audience. Public Place Distribution (PPD) - High Traffic Locations
Statistically, 1 issue distributed publicly is likely to garner an average of 3.85 unique views. 5000 PPD copies have the potential to reach 19250 readers! 1/3 of the total issues printed are distributed locally in high traffic, public locations. These are places with waiting areas, such as: barber and beauty shops, business reception areas, bank lobbies, dine-in restaurants, fitness centers, doctors and dental offices, plus more.
Direct Mail Distribution (DMD) - Preferred Mailing Areas
2/3 of circulation is mailed directly to addresses of your choice. The mailing area is determined by the advertisement size purchased. Your magazine ads are also a direct mail program! For no additional charge, a specified number of magazines will be mailed directly to homes in an area that you specify. Select your mailing list by zip code or by mile radius around your business. We provide the list and the postage! Direct Mail Distribution helps ensure that your ad is seen by your target audience!
Digital Magazine - Computers and Digital Devices
Issues are also available in digital format to be read online using computers, smartphones and/or tablets (Kindle and Nook compatible). Our magazine is also published in a format to be read from computers, smartphones, and/or tablets. With easy-to-use features such as pageflipping and zoom/search ability, digital issues help replicate the printed magazine experience. In the digital version, when a reader clicks on your ad, interactive links can take them directly to your website, a special offer, your social media page or other online content.
info@SwagTheMag.com | 1.877.910.2224
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( swagrr cities: statistics )
49.52%
gender
50.48%
total population 440,973 Average Age 32.5 years average income $67,279 per year
audience
look who's reading
demographic information The content, aesthetic, and creative features of SWAGRR Magazine are purposefully designed to attract the income and age demographics that correspond with the census data for each city. SACHSE
Founded by Prussian immigrant, William Sachse, in 1845. Population: 19,330 Gender: Males 49.80%, Females 50.20% Median Age: 31.5 years Median Income: $82,219
WYLIE
Incorporated in 1887. Named for Civil War vet Colonel W.D. Wylie. Population: 39,713 Gender: Males 49.40%, Females 50.60% Median Age: 30.7 years Median Income: $67,572
GARLAND
12th most populous city in Texas. 2008: US "Top 100 Places to Live" (67th). Population: 222,013 Gender: Males 49.60%, Females 50.40% Median Age: 31.7 years Median Income: $49,504
ROWLETT
Named for Daniel Rowlett, TX State Rep:1837-38, 1839-40, and 1843-44. Population: 56,716 Gender: Males 49.40%, Females 50.60% Median Age: 32.8 years Median Income: $79,293
RICHARDSON
Recipient of multiple business-friendly, family friendly, commuter friendly awards. Population: 103,201 Gender: Males 49.40%, Females 50.60% Median Age: 35.8 years Median Income: $60,059
ABOUT swagrr magazine
swagrr
magazine
sachse wylie and garland rowlett richardson
Whether you live in Sachse, Wylie, Garland, Rowlett, or Richardson--SWAGRR is for you!
also profile the unique businesses and 'next
of all types in our 'Local Artist Spotlight'.
big things' in the SWAGRR area.
Because this part of the Lone Star State is
PLIVE HERE.
DINE HERE.
full of stars of its own! Family fun or good In print and online, readers
Favorite places to eat?
will find interesting articles, helpful tips, and
Share yours and we'll share ours! Our food
expert advice on such topics as: health
experts review local eateries and create
and beauty, fitness, money matters, and
'Healthy-At-Home' alternative recipes for the
relationships.
area's popular restaurant dishes.
CSHOP HERE. In our pages, you'll find
PLAY HERE.
those special deals and great steals! We
and feature interviews with regional artists
We highlight local events
times with friends, we've got you covered!
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Published by BrownBag Solutions: www.brownbagco.com phone: 1.877.910.2224 x 1 fax: 1.877.910.5309 email: info@swagthemag.com web: www.swagthemag.com /swagthemag