F R O M
S W A N L I N E
W I T H
L O V E
A Special Agent’s guide to Swanline Print
THE INDUSTRY’S SECRET SERVICE
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From Swanline with Love Renowned for its reputation for complete confidentiality, Swanline is the UK’s leading trade supplier of specialist printed packaging and point-of-sale displays. This brochure will take you behind the scenes at Swanline Print and deliver a full and thorough briefing about our services and special operations. You will also be introduced to your ‘fellow agents’ who work tirelessly to ensure that, as a trade only supplier, Swanline remains dedicated to offering 100% confidentiality to its clients.
CONTENTS
F R O M S WA N L I N E W I T H L O V E
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Q ’ S F I N I S H I N G FA C T O R Y
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S WA N L I N E ’ S M I S S I O N
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EMBOSSING & DEBOSSING
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S WA N L I N E ’ S H Q
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FOIL BLOCKING
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A LICENCE TO SERVICE
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OPP 33
L I T H O L A M I N AT I O N
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SPOT UV
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E U R O P E ’ S L A R G E S T F O R M AT L I T H O L A M I N AT O R
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SPECIALITY GLUING
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LIVE AND LET DIE-CUTTING!
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CONSTRUCTIONAL DESIGN
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D igital P rinting
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THE TEAM
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LITHO PRINTING
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N E V E R S AY N E V E R A G A I N !
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SCREEN PRINTING
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UNDERCOVER LOGISTICS
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S w a n l i n e ’ s M i ss i o n Since 2001, Swanline has had one clear objective, to offer a comprehensive range of confidential trade services. We give our customers the opportunity to create niche value-added markets in sectors with the least rivalry and hence, the best opportunity for margin. We can provide a complete solution, from design to delivery – or dovetail with your existing production capabilities, allowing you to broaden the portfolio you offer to your clients. And, we’re always investing in new machinery and services to extend your market capabilities.
D riven b y res u lts (not an Aston Martin) Whatever your size, we can help you diversify and grow through superior creative design that exploits our unique machine capabilities. This powerful combination creates huge potential to give you a point of difference, allowing you to maximise profits without reducing your selling price.
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S wa n l i n e ’s HQ We manufacture from three adjacent, purpose-built sites totalling 65000 sq ft.
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A Licence To Service Over the next few pages, we’ll reveal Swanline’s unique services! Each one is designed to help enhance your company’s reputation, profitability and customer service.
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L i t h o L a m i n at i o n 1. stock laminator 2. Asitrade laminator
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M achine tolerances : Single faced corrugated: Max: 1650 (flute) x 1650mm (print sheet) Min: 470 (flute) x 465mm (print sheet) Double faced corrugated: Max: 1510 x 2050mm (print sheet) Max: 2030 x 3050mm (base board) Min: 250 x 150mm (print sheet) Min: 400 x 500MM (base board)
Swanline’s three laminating machines provide an unrivalled confidential trade laminating service. Whether jobs are manufactured on our Asitrade laminator or on our Stock machine, we are able to laminate both single faced and double faced materials including F, E, R, B, C, NE, FE, EB and BC flute grades. In addition, our ultra large format Automatän machine can laminate materials up to 20,000 micron (20mm) in caliper, as well as catering for any double-sided laminating specifications you may require.
TOP
SECRET
Even if Swanline does not supply the printed sheets for your laminating requirement, we can still collect your print and provide a fast, quality turnaround of your order.
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Swanline
the
The machine can also spot
Automatän Model EM, Europe’s
laminate a sheet (label) in a
largest format litho laminator.
pre-determined position to a
The benefits of this machine
base board material or even
go
apply
well
is
home
beyond
a
to
credible
two
different
labels
alternative to screen, flexo or
simultaneously
digital print.
faces of a pre-glued case.
to
opposite
Leading the way in Europe
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Automatän Model EM tolerances: Max Litho Printed Top Sheet Size: 1510 x 2050mm (label) Max Un-printed Top Sheet Size: 1650 x 2080mm (label) Max Rigid Base Board Size: 2030 x 3050mm
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Live and let die-cutting! Swanline offers die-cutting options to meet various possible market requirements:
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LARGE FORMAT DIE-CUTTING WITH THE NURI 2517 Swanline’s large format semiautomatic die-cutter is the biggest installation in Europe and reinforces the company’s position at the forefront of point-of-sale and packaging innovation.
Nuri 2517 tolerances Max Sheet Size: 1720 x 2520mm Max Cutting Size: 1700 x 2500mm
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The machine is capable of die-cutting and fully stripping a maximum sheet size of 1720mm x 2520mm at a cycle speed of up to 2100 sheets per hour. It is exceptionally versatile, being able to convert various material substrates including solid board up to 3mm thickness, corrugated up to 8mm, laminates, films and plastic corrugated. The machine uses the industry standard Centreline 2 tooling system making smaller sheet sizes interchangeable with our existing Klett Cobra.
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KLETT COBRA AUTO DIE-CUTTER Swanline’s fully automatic Klett Cobra Express flatbed die-cutting machine can die-cut and fully strip sheets at up to 6,000 feeds per hour. It also uses the industry standard Centreline 2 tooling system which is interchangeable between other die-cutter makes such as Bobst and Asahi. It can also die-cut materials ranging from 1000 micron solid board to BC double wall corrugated.
Klett Cobra Auto Die-Cutter Max Sheet Size: 1250 x 1650mm Max CUTTING Size: 1225 x 1630mm
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Clam-Shell Platens
Max Sheet Size:
Swanline operates two Clam-Shell Platens which are ideally suited to shorter run lengths and point-of-sale displays.
1580 x 2260mm Max Cutting Size: 1560 x 2220mm
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D i g i ta l P r i n t i n g with our HP Scitex FB10000 Industrial Press maximum sheet size 1600mm x 3200mm maximum SUBSTRATE thickness 25mm
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Swanline’s next-generation HP Scitex FB10000 Industrial Press, the first installation of its kind in the UK, allows you to experience the very best a digital flatbed press can offer. Productivity, versatility, quality and value have all reached new levels of excellence thanks to our collaborative agents at HP.
The HP Scitex FB10000 Industrial Press uses ultra-small ink droplets to print at a quality approaching that of offset litho - surpassing all previous UV inkjet flatbed capabilities. This, combined with the high speed proficiency of the press, opens up markets in the packaging sector previously exclusive to shorter run offset litho, post-print flexo and screen print markets.
also means that we can print on substrates ranging from corrugate to polypropylene - with the crucial potential for faster, more efficient lead-times. Used in conjunction with our Esko Kongsberg cutting tables, this press also allows Swanline to specialise in short-medium production runs, eliminating any need for excess unit purchases that may have proved an issue in the past.
The development of ‘HP Scitex High Dynamic Range Printing Technology’ will vastly enhance your market capabilities through the unique capacity to print in a 16 grey-level format.
The HP Scitex FB10000 Industrial Press is perfect for high-impact graphic packaging and displays, as well as shorter-run POS and retail graphics, and its unmatched media versatility
And, with longevity ensured thanks to built-in upgradeability courtesy of HP’s ground-breaking technology, Swanline is well-placed to cater for all of your digital needs for the foreseeable future.
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D i g i ta l F i n i s h i n g Kongsberg XP Digital Production Cutting Table The speed, versatility and accuracy of our Kongsberg XP digital cutting table combine to offer radical new levels of productivity and throughput, ensuring that whatever your finishing needs, we can meet them head on with quality and efficiency. Designed to handle corrugated board and other rigid or roll materials, the Kongsberg XP is ready to run jobs ranging from a single unit to a full scale production with up to 1000 units a day. Its extraordinary production power is fuelled by a
very short set-up time and range of versatile tools, meaning that for corrugated short runs, digital finishing now challenges the throughput on manual clam-shell die cutters. Kongsberg XN Digital Sample Table Our Kongsberg XN finishing table is one of the most adaptable devices of its kind on the market. Its wide range of speciality tools offer the speed, power and flexibility needed to handle a wide range of media – offering you the perfect solution for cost-efficient mock-ups and ultra-short run productions.
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Litho Printing
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Litho Printing Litho print is outsourced to a number of trade partners, thereby giving Swanline the flexibility to utilise the most competitive press size for each individual specification. Printed sheets of any size can be sealed with aqueous coatings or a UV varnish. Film laminates can also be applied to some printed sizes giving added durability and quality of finish. Swanline source the paper, which is typically 210gsm coated white lined chip, 160gsm coated white kraft or 175gsm silk art paper. Paper is supplied through UK reel stocks or mill makings from European paper mills, though other grades can be sourced if desired. Print sheet can also be supplied by customers if required.
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Press sizes available are: B1 Press
720
x 1020mm (min 360 x 520mm)
Size 6 Press
1020 x 1420mm
Size 7 Press
1115 x 1600mm
Size 7 ext Press
1200 x 1600mm
Size 8 Press
1300 x 1850mm
Size 9 Press
1520 x 2050mm
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screen Printing
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Did you know? Swanline can mix any pantone matched inks for coated and uncoated boards in-house.
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Screen Printing Swanline’s comprehensive screen print operations are housed in a brand new 15,500 sq. ft. unit that operates a number of screen print machines, all of which are capable of printing onto most rigid substrates – including corrugated board and plastics. Our screen printing service can be used in conjunction with our large format litho and digital capabilities for spot varnishes and spot colours.
Did you know? Swanline is a renowned specialist for printing both 4 colour process and line work, incorporating environmentally friendly water-based inks. We also offer high gloss UV inks, varnishing and glitter varnishes.
Press sizes: Max sheet 1660 x 2260mm Max image 1650 x 2220mm Min sheet 400 x 465mm
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You are now entering a zone of creativity
Q’s Finishing Factory
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E m b o ss i n g & D e b o ss i n g Embossing Embossing is a technique which creates a raised, 3D image on a paper substrate or similar material. It is typically accomplished with a combination of heat and pressure on the paper using a metal die and a
counter die, which form the fibres of the substrate into the corresponding die design. The combination of pressure and heat ‘irons’ the design into the paper giving attractive results, particularly when combined with offset lithographic print or metallic blocking.
Debossing In contrast to embossing, the debossing effect creates a depressed impression on stock. Utilising the same technique, only in reverse, debossing pushes an image below the surface level of a material.
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Foil Blocking Hot Foil Blocking
Cold Foil Blocking
Hot foil blocking is the application of a foil (often gold, silver or bronze – but can be other colours) to paper. A heated die is stamped onto the foil securing it to the surface and leaving the design of the die on the paper. Hot foil blocking can be combined with embossing or debossing to create a more striking 3D image.
Cold foil blocking is similar to hot foil blocking, but as implied by the name, doesn’t involve applying the foil by heat. It is an inline process that runs in conjunction with printing, and the design is applied via UV activated adhesive rather than a heated die.
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O P P (Oriented Polypropylene) Film Lamination Swanline’s Billhofer OPP film laminator applies a gloss or matt film to litho printed sheets and paper substrates. Its durable, scuff-resistant surface is ideal for pack or display purposes, and offers a great alternative to UV varnishes and sealants. With the laminator, we are also able to apply Metalized PET films to paper that can subsequently be screen printed, spot varnished or digitally printed for high quality packaging products. Max Sheet Size: 1020 x 1400mm
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Spot UV Spot UV varnish can be used to great effect in highlighting specific graphic or text areas, and in helping to create a premium appearance. It is also possible to add texture to the varnish, giving a luxury feel to the print.
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Speciality Gluing Swanline offers a gluing service using an Andrew & Suter Supernova speciality gluer, which broadens our ability to offer a one-stop-shop for your packaging and point-of-sale requirements – all with confidentiality guaranteed. The machine can be used for many box styles and size combinations, including four corner and crash lock glued cartons. We also operate a semi-automatic hot-melt gluing machine that caters for most large format display and packaging requirements. Swanline’s Bickers Gluejet 17.25 X/Y geometric pattern gluer significantly increases productivity and helps alleviate the bottleneck normally associated with hand gluing. The large format size of the machine allows precise application of adhesive and therefore gives Swanline’s creative design team a broader scope to exploit its manufacturing capabilities.
TOP SECRET FACT: Swanline’s complete ‘design to delivery’ service offers a full hand finishing and assembly service as well as fulfilment, packing and distribution.
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CONSTRUCTIONAL DESIGN Swanline has one of the most creative, experienced constructional design teams in the industry. Whether the design project involves the creation of new packaging designs or exceptional point-of-sale display units, the team have an understanding for the demands of shelf-ready packaging and innovative display systems.
We operate the most up-to-date Artios CAD software system in conjunction with large format Kongsberg tables. These facilities can auto-register printed sheets and cut them to a maximum size of 1600mm x infinity – perfect for printed mock-up samples and short production runs.
TOP SECRET FACT: Swanline’s Design Team has received 22 Starpack Awards and 2 WorldStar Awards.
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Cliff Wiggett Design Manager
Nigel Jones Visual and 3D Manager
Sam Morrall Constructional Designer
Linsey Brookes Creative Manager
THE TEAM ‘Hot Seat’ reserved for Special Agents Swanline offers an on-the-spot design service. Located in a specially converted suite of offices, which offers complete ‘trade only’ confidentiality, you can literally sit in the ‘Hot Seat’ and work in tandem with our design team until a design solution is reached. Using their specialist 3D modelling, graphics and constructional design skills, the team will be able to make instant changes to a design allowing you to tweak, amend and alter a design to your heart’s content. This cost efficient, super-fast design route means you can leave Swanline with a finished sample, CAD files, a 3D visual and a commercial proposition - a distinct advantage in a competitive market.
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DAVID MOULTON Repro Assistant
LAURA KIRBY Artworker
RHOD GRIFFITH Repro Manager
STEVE GREAVES Print and Graphics Manager
GRAPHICS AND ORIGINATION Normally we receive print-ready artwork from our customers, however we are also able to prepare artwork from scratch as necessary. Our team will ensure that customers receive the necessary proofs and information checklists to ensure the job runs smoothly.
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BROGAN KIRBY 1 Administration Assistant
MARGARET MUNT 7 Transport and Sales Co-Ordinator
AMANDA THORNE 2 Customer Service & Receptionist
PAUL MORRALL 8 Senior Estimator
NERISSA MOORE 3 Accounts & Sales Co-Ordinator ROSS GRIFFIN 4 Business Development Director
STEPHEN NELSON 9 Estimator
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PHIL MANSELL Customer Services Director
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LINDA TRANTER Sales Administrator
LISA MORRALL 5 Sales Co-Ordinator 12
JUDI CHAPPLE 6 Sales Director
COMMERCIAL, SALES AND ADMIN At Swanline we work hard to ensure our customer service is second to none, nowhere more so than in this talented team. These friendly people are your daily contacts, ensuring you get the most out of your orders and enquiries – and they are always happy to help. MARKETING Our marketing is all taken care of in-house, and encompasses the building of positive relationships through frequent liaison and communication with customers, clients and partners; and the promotion of the Swanline brand across all relevant media.
RICHARD HEWITT Marketing Manager
IAN WASS Commercial Manager
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Paul Clarke Maintenance Manager
Dave Salt Print Production Manager
Craig McDermott Print Manager
Adam Marszalek Quality Manager
Ian Clews Production, Health & Safety Manager
production, Quality, health and safety, environmental and maintenance We are committed to maintaining our high standards in all of these areas, and are blessed with a hard-working group of managers that consistently set the bar high in each of them. Their expertise and work behind the scenes are pivotal to what we achieve at Swanline.
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Richard Towers Operations Director Simon Kirby Technical Director Nick Kirby Managing Director Joanne Offord Marketing Director
Directors Our directors have a wealth of industry experience stretching back further than they may care to admit! A uniquely dedicated group of individuals with an unrivalled passion for what they do, their hands-on approach ensures the business not only runs smoothly, but continues to grow in order to meet your needs.
Former Chief Executive of DS Smith Packaging Bob McLellan brings a wealth of experience and advice in the role of Non-executive Director. Bob Mclellan Non-executive Director
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Diamonds are Forever Swanline’s employees are talented, passionate individuals many of whom have been with us since we were established.
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Never Say Never Again! Swanline has introduced ‘Fast-Track’, a free service that ensures ultra-fast production lead times. New and repeat litho lamination specifications can be produced and delivered in 5-7 working days or less; and digital or screen print jobs can be produced and delivered in as little as 2 working days. Job complexities vary, so project lead times are agreed between both parties and any external suppliers at the outset and a critical path is configured. The ground-breaking lead-times include artwork preparation, PDF proof approval, corrugate and paper supply, print, laminate, diecut, glue and delivery.
Undercover Logistics Swanline has a fleet of plain liveried vehicles which can act as your own vehicles for direct deliveries to your client, using your paperwork. This reduces costs, carbon footprints and timescales for deliveries. Also, if required, our Transport and Sales Co-ordinator Margaret Munt can liaise directly with your client to ensure booking-in procedures are followed without any complications. Our drivers are professional in their manner, wearing suitably plain uniforms. When required, transport is sub-contracted to a local haulage company who adopt the same professional manner.
THE INDUSTRY’S SECRET SERVICE
HQ: Swanline Print Ltd, Whitebridge Park, Whitebridge Way, Stone, Staffordshire, ST15 8LQ Telephone: 01785 816686 Email: info@swanline-print.co.uk Website: www.swanline-print.co.uk