FOCUSSING ON OUR FANS AND PUTTING THE COMMUNITY AT THE HEART OF EVERY DECISION WE MAKE. Andy Coleman, Chairman Swansea City AFC
WELCOME
TO THE SWANSEA CITY ASSOCIATION FOOTBALL CLUB ‘CITY BUSINESS NETWORK’.
A warm welcome to our City Business
and our CBN allows those qualities to
My aim here is simple, to try and play
Network (CBN), as it seeks to continue
be shared in a relaxed and informal
a part in helping this club achieve its
to provide local businesses with a
setting that benefits us all.
aims on and off the field.
There will be a range of events ahead
If we are to reach those goals, we will
platform to build partnerships within Swansea and the surrounding area.
during the 2023-24 season, all with the
need to work together with a real clarity
From its launch in 2018, the CBN has
aim of helping you deliver an impactful
and commitment to our vision.
sought to bring together like-minded
return on your investment, be that
parties who share our passion for
via core advertising, or digital and
business, football and our community.
matchday options.
I am still in the early days of my tenure
My own background has included work
at this fantastic football club, but I
with community initiatives at other
am already keenly aware this city and
football clubs, and building a leading
community is filled with people with
hospitality industry finance operation,
tremendous knowledge and expertise,
so the City Business Network combines two of my great passions.
I hope you will all be part of this journey we are on, and I look forward to the opportunity to meet you all in the months ahead. Thank you for your support.
MORE THAN NETWORKING,
ENHANCE YOUR BRAND THROUGH OUR POWERFUL CLUB ASSETS ADVERTISING
DIGITAL
EXPERIENCE
Reach a diverse, captive audience of over 18,000 supporters on average at every home game by showcasing your business at the Swansea.com Stadium with our matchday advertising.
Compliment your matchday advertising with our digital assets, extending your visibility to our global fanbase.
Our matchday experiences are guaranteed to score whatever the occasion, whether you are looking to entertain clients, reward employees or engage with your customers through social giveaways.
CONNECTING YOUR BUSINESS TO LOCAL
3.1M
AVERAGE OF OVER
17,000
ORGANISATIONS
OVER SOCIAL FOLLOWERS
OUR
OUR PLAYERS
KEY PARTNERS
YOUR
YOUR
COMMUNITY
YOUR
PROSPECTS
KEY CUSTOMERS
SUPPORTERS EVERY MATCHDAY
OUR
TARGET MARKET
PRODUCT DETAILS CORE BENEFITS INCLUDE
ADVERTISING OPTIONS
EVENTS
CROWD-FACING STATIC ADVERTISEMENT BOARD
SEASONAL SCOREBOARD ADVERT (STOP-IN-PLAY)
Display your brand message to our Corporate Stand at every match. The West Stand is the largest of the four stands and contains directors box seating and executive boxes ensuring your company is seen by over 5,000 supporters every match.
Take over our two giant screens with a full screen advert during a stop in play. With an average of over 18,000 spectators here every match, attention is naturally drawn to these powerful visual displays.
Join us at headline events throughout the season, designed to provide you with key insights from the world of sport and business.
PRIORITY WINDOW* To reward our business club members, we are offering a priority window for any hospitality purchases one day before general sale, ensuring we can fulfil any requirements throughout the season.
COMPOSITE LOGO* Potential materials to use the logo on could include; company website, printed literature such as leaflets, and artwork for your Championship advertising assets.
EXECUTIVE BOXES* As part of the business club membership we are offering free*** hire of our pitch-visible executive boxes on non-match days at the Swansea.com Stadium. ***Subject to minimum £50 spend on refreshments.
PITCH-FACING STATIC ADVERTISING BOARD Display your brand message around the stadium at every match with your company featuring on a pitch-facing board. Not only will your company be amongst all the player action, it will also feature on global TV broadcasts and to over 18,000 supporters every match throughout the season.
SEASONAL SCOREBOARD BANNER ADVERT With an average of over 18,000 spectators watching the giant screen during each match, our banner advertising is displayed to the entire stadium, acting as a vehicle to reach a large captive audience. Minimum of 6 x 15 second adverts per home game.
SEASONAL PLAYER SPONSORSHIP Directly associate yourself with our star performers for the season and receive the following benefits: • A signed home, away and third shirt from your selected player • Recognition in the Official Matchday Programme as Player Sponsor • Company logo (or name) displayed on giant screen and LED advertising boards*** • The company logo (or name) displayed on the player profile on swanseacity.com
PROGRAMME ADVERTISEMENT Have a full or half-page advert in our digital matchday programme. Have the flexibility to change your advert for each game allowing you to promote a variety of products/services.
TV-FACING LED ADVERTISING** WE CAN CREATE BESPOKE PACKAGES TO MEET YOUR MARKETING GOALS AND BUDGET.
Get your message seen by those watching the Swans on our broadcasts across the world, be it live or highlights.
*These core benefits are excluded from the CBN Networking.
** LED available for Championship fixtures only, limited availability.
DIGITAL OPTIONS
EXPERIENCE OPTIONS
OFFICIAL WEBSITE ARTICLE
GENERAL ADMISSION TICKETS
Receiving 70,000 unique website visitors per week, our official website will allow your company feature to reach a global audience attracting views from a diverse group of fans.
LINKEDIN PROMOTIONAL POST Use our official LinkedIn channel to promote your product or service to over 17,000 fans. Select when you would like the post to appear in order to be in sync with your other promotional activities for maximum effect.
E-SHOT BANNER ADVERT Target our fan database of 350,000 members with a promotional e-shot banner advert. Your advert will be sent to the mail box of our supporters promoting your company, additionally you have the option to include a URL directing them straight to a specific web page.
Experience the matchday atmosphere at the Swansea.com Stadium for league matches throughout the season.
MATCH BALL SPONSORSHIP
***Providing the player is named in the starting 11.
MATCH SPONSORSHIP Become the official match sponsor and enjoy 10 spaces in the Boardroom for one league match. Benefits include;
Become the official matchball sponsor and enjoy 4 spaces in the 1912 Heritage Suite for one league match.
• Three-course fine dining tasting experience
Benefits include;
• Complimentary beer, wine and soft drinks
• Three-course meal
• Half-page advert in the digital matchday programme
• All-inclusive beer, house wine and soft drinks until kick-off
• Prosecco reception
• Premium seating
• Giant LED screen advertising as match sponsor
• Half-page advert in the digital matchday programme
• Signed Swansea City shirt presented pitchside with photograph
• Giant LED screen advertising as matchball sponsor
• On-site parking
• Signed ball presented pitchside with photograph • On-site parking
OUR PACKAGES
TAILORED PACKAGES AVAILABLE CBN PLATINUM
£12,000* INCLUDED
•
Official City Business Network member
•
15 Minute presentation slot at one of the events
•
Company logo on Swans Official website
ADVERTISING SELECT THREE •
1 x Player Sponsorship
•
1 x Signed shirt and signed ball
•
1 x 3 minutes of LED (40 metres) per home league fixture **
•
1 x Seasonal full page digital programme advert
•
1 x Seasonal scoreboard banner advert
•
1 x Static advertising board
DIGITAL SELECT ONE •
2 x Post to Social Media Followers
•
1 x Giant screen stop in play advert for season
EXPERIENCE SELECT ONE •
1 x Match sponsorship for 10 guests (includes food, drinks, advertising, picture with signed shirt, etc.)
•
2 x Seasonal hospitality places including food package
•
40 x General Admission tickets throughout the season (maximum of 5 tickets per game)
* Plus VAT, all products are subject to availability. Payment plans available on this product. ** LED available for Championship fixtures only, limited availability.
TAILORED PACKAGES AVAILABLE CBN GOLD
£8,000* INCLUDED
•
Official City Business Network member
•
Listing on City Business Network page of the Swans Official website
•
Members company details present in every CBN related article
ADVERTISING SELECT FOUR •
1 x Player Sponsorship
•
6 x 15 Second seasonal scoreboard banner
•
• 1 x 3 minutes of LED (20 metres) per home league fixture **
•
1 x Signed shirt and signed ball
•
1 x Seasonal half page digital programme advert
•
1 x Static advertising board
DIGITAL SELECT ONE •
1 x Post to Social Media Followers
•
1 x Sponsorship of E-shot banner advert
EXPERIENCE SELECT ONE •
1 x Match sponsorship for 10 guests (includes food, drinks, advertising, picture with signed shirt, etc.)
•
2 x Seasonal hospitality places in the Swans Club
•
24 x General Admission tickets throughout the season (maximum of 5 tickets per game)
* Plus VAT, all products are subject to availability. Payment plans available on this product. ** LED available for Championship fixtures only, limited availability.
TAILORED PACKAGES AVAILABLE CBN SILVER
£5,000* INCLUDED
•
Official City Business Network member
•
Listing on City Business Network page of the Swans Official website
ADVERTISING SELECT THREE •
1 x Player Sponsorship
•
6 x 15 Second seasonal scoreboard banner
•
1 x 2 minutes of LED (10 metres) per home league fixture **
•
1 x Signed shirt and signed ball
•
1 x Seasonal half page digital programme advert
•
1 x Static advertising board
DIGITAL SELECT ONE •
1 x Post to Social Media Followers
•
1 x Sponsorship of E-shot banner advert
EXPERIENCE SELECT ONE •
1 x Match sponsorship for 10 guests (includes food, drinks, advertising, picture with signed shirt, etc.)
•
2 x Seasonal hospitality places in the Swans Club
•
24 x General Admission tickets throughout the season (maximum of 5 tickets per game)
* Plus VAT, all products are subject to availability. Payment plans available on this product.
TAILORED PACKAGES AVAILABLE JACK PACK
£1,000* INCLUDED
•
2 x season tickets
•
Invitation for 2 guests to join each City Business Networking event over the season
•
A minimum of 3 x 15 second seasonal scoreboard banner advert
NETWORKING ONLY – CORPORATE
£350*
INCLUDED •
Invitation for 2 guests to join each City Business Networking event over the season
•
2 x match tickets for 2 seperate requested home fixtures
NETWORKING ONLY
£200* INCLUDED
•
Invitation for 1 guest to join each City Business Networking event over the season
•
2 x match tickets for 2 seperate requested home fixtures
*Plus VAT, all products are subject to availability.
GET IN TOUCH WITH OUR TEAM
LEE MERRELLS
EMMA HANFORD
ETHAN EVANS
Head of Partnerships l.merrells@swanseacity.com
Partner Services Executive emmahanford@swanseacity.com
Partner Development Executive ethanevans@swanseacity.com
Swansea.com Stadium, Landore, Swansea, SA1 2FA Phone: +44 (0) 1792 616624 Email: cbn@swanseacity.com Web: swanseacity.com/commercial/city-business-network