Reasons for Attending Trade Fairs in India (2015) Small business is thriving on the basis of networking with clients in various events and important occasions. The business environment is changing fast, so they need to be fast and efficient to reach their target audience. Cold calls are passé now as people don’t even listen to the whole spiel before hanging up the phone – no one has the time to do so.
That is why it is important to participate in trade shows – they have a captive, interested audience of a particular niche. For instance, if you consider the jewellery market, there are numerous trade fairs in India (2015), and though it isn’t possible to attend all of them, you can definitely pick and choose the important ones. Here are the reasons you should definitely go for a trade fair: It presents an opportunity for great connections as most trade shows encourage both delegates and exhibitors to establish a year-round working relationship. You can exchange contact details and stay in touch. Attending such networking events will give you the chance to engage in relationship building with people in your own industry and get to the influential decision makers as well. An opportunity to understand the emerging trends and challenges in the jewellery industry, modify your business strategy, improve your position in front of clients, and move the business forward. Trade shows generate a lot of media bytes – find out how you can utilize this prospect for benefit. You can talk to theshow management and their public relations team to determine if there is any chance for your booth to be highlighted. Exposure in trade magazines, television and radio is always great for business. Did you know that the Center for Exhibition Industry Research have conducted a survey that said 81% of trade show attendees have buying authority? It comes down to the odds that 4 out of 5 delegates have come down to buy.
As mentioned above, being a part of a trade show is a good PR exercise as it sends a message to current customers and potential clients that your company is financially strong, innovative, and actively reaching out to share your successes with them. If there is an option to participate as a speaker, don’t let it go – it is vital to be positioned as a thought leader in the industry by attendees looking for reliable and well-informed industry experts. People always wish to try out new products and jewellery is always an attractive option in this case – use this chance to market and sell new collections directly to them. Let attendees see your beautiful jewellery and intricate gemstone designs firsthand.
The upcoming UBM Jewellery and Gem Fair at Pragati Maidan in Delhi shouldn’t be missed out – this year is touted to be bigger than ever with several big names in the list such as PC Jeweller, Khanna Jeweller, Hazoorilal Jewellers, and so on. It will continue for 3 days from 26th to 28th September 2015, so don’t forget to register right away!