ICT investment trends in Turkey - Enterprise ICT spending patterns through to the end of 2015: Radia

Page 1

ICT investment trends in Turkey - Enterprise ICT spending patterns through to the end of 2015: Radiant Insights, Inc. This report presents the findings from a survey of 96 Turkish enterprises regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how Turkish enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting. Key Findings According to the survey, X% of enterprises are planning to increase their ICT budget significantly in 2014, an increase of X%, compared to X% in 2013. Kable's survey shows that X% of enterprises are planning to invest in software in 2014, witnessing an increase of X% compared to 2013. Client computing constitutes the third largest proportion (X%) of Turkish enterprises' hardware budget, primarily driven by the growing demand for thin clients, tablets, ultra books, and smartphones Synopsis This report presents the findings from a survey of 96 Turkish enterprises regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how Turkish enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting. For more information kindly visit: http://www.radiantinsights.com/research/ict-investmenttrends-in-turkey-enterprise-ict-spending-patterns-through-to-the-end The report illustrates the core technologies enterprises are investing in, including business intelligence, enterprise applications, communications and collaboration, and cloud computing. The survey also highlights the approach adopted by enterprises in Turkey when purchasing technology. Through Kable's survey, the report aims to provide better insight to ICT vendors and service providers when pitching their solutions to enterprises in Turkey.

In particular, it provides an in-depth analysis of the following: Understand how ICT budgets are set to change in 2014 in terms of their overall size. Appreciate how IT budgets are allocated across the core elements of IT spend, including hardware, software, services, communications, and consulting.


Learn how IT Liras are being spent in areas such as the data centre, applications, IT management and the network. Gain an understanding regarding which ICT functions Turkish enterprises are interested in outsourcing. Identify Turkish enterprises' investment priorities based on their budget allocations across core technology categories such as business intelligence, enterprise applications, communications and collaboration, and cloud computing. Learn about the drivers that are influencing Turkish enterprises' investments in each technology category. Establish how Turkish enterprises' IT budgets are currently allocated across various segments within a technology category. Gain insight into how Turkish enterprises plan to change their ICT budget allocations across various segments within a technology category. Understand the vendor mindshare for various core and advanced technology categories. Provides insight into Turkish enterprises' preferred buying approaches. For more information kindly visit: http://www.radiantinsights.com/research/ict-investmenttrends-in-turkey-enterprise-ict-spending-patterns-through-to-the-end Comprehend the business and IT objectives that Turkish enterprises are looking to achieve through their IT investment strategies. Understand the factors that are influencing Turkish enterprises' decision to select an ICT provider.

Reasons To Buy This report will help readers to understand how the Turkish enterprise ICT landscape is set to change in 2014. Gain a view as to how ICT Liras are being allocated in your target audience. The report covers a detailed breakdown of the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications and consulting.)


The report will help users to gain a view of the current strategic objectives of Turkish enterprises. The report will provide a detailed breakdown of the opportunities within selected technology categories (business intelligence, enterprise applications, communications and collaboration, and cloud computing). Understand the factors that are influencing Turkish enterprises' decision to select an ICT provider. Gain a view as to the business and IT objectives Turkish enterprises are looking to achieve through their ICT investment strategies. For more information kindly visit: http://www.radiantinsights.com/research/ict-investmenttrends-in-turkey-enterprise-ict-spending-patterns-through-to-the-end Table of Contents

1 Trends in ICT budgets 1.1 Introduction 1.2 Survey demographics 1.3 ICT budget changes 1.4 ICT budget allocation by core technology area 1.4.1 Hardware budget breakdown 1.4.2 Software budget breakdowns 1.4.4 Telecommunications budget 1.5 ICT budget allocation by function 1.6 Outsourced IT functions 2 ICT investment priorities and vendor mindshare 2.1 Introduction 2.2 Core technology investment priorities 2.2.1 Enterprise applications 2.2.2 Business intelligence 2.2.3 Communications & collaboration 2.2.4 Cloud computing solutions 3 ICT procurement trends 3.1 Introduction 3.2 Purchasing channels 3.3 Business objectives influencing IT investment strategy 3.4 IT objectives influencing IT investment strategy 3.5 ICT provider selection


4 Summary 4.1 Turkish enterprises’ ICT expenditure is expected to grow in line with country’s economic growth 5 Appendix 5.1 Definitions 5.2 Further reading 5.3 Contact the authors List of Figures Table 1: Turkish enterprise ICT survey industry breakdown Table 2: Turkish enterprise ICT survey breakdown by size band (number of employees) Table 3: Recent and expected ICT budget changes among Turkish enterprises Table 4: Turkish enterprises’ (external) ICT budget allocation, 2013 and 2014 Table 5: Turkish enterprises’ average hardware budget allocation Table 6: Turkish enterprises’ average software budget allocation by technology Table 7: Turkish enterprises’ average IT services budget allocation Table 8: Turkish enterprises’ average IT consulting services budget allocation Table 9: Turkish enterprises’ average telecommunications budget allocation Table 10: Turkish enterprises’ ICT budget allocation by function, 2013 and 2014 Table 11: Outsourced IT functions - Turkish enterprises’ current and future outsourcing priorities Table 12: Current and future investment priorities of Turkish enterprises across core technologies Table 13: Enterprise applications – Turkish enterprises’ current and future investment priorities Table 14: Enterprise applications – vendor mindshare among Turkish enterprises Table 15: Business intelligence – Turkish enterprises’ current and future investment priorities Table 16: Business intelligence – vendor mindshare among Turkish enterprises Table 17: Communications & collaboration – Turkish enterprises’ current and future investment priorities.. Table 18: Communications & collaboration – vendor mindshare among Turkish enterprises Table 19: Cloud computing solutions – Turkish enterprises’ current and future investment priorities For more information kindly visit: http://www.radiantinsights.com/research/ict-investmenttrends-in-turkey-enterprise-ict-spending-patterns-through-to-the-end

Table 20: Cloud computing solutions – vendor mindshare among Turkish enterprises Table 21: Turkish enterprises' preferred approach to buying technologies Table 22: Business objectives which influence Turkish enterprises' IT investment strategy Table 23: IT objectives which influence Turkish enterprises' IT investment strategy Table 24: Factors influencing Turkish enterprises' decision to choose an ICT provider


Figure 1: Turkish enterprise ICT survey industry breakdown Figure 2: Turkish enterprise ICT survey breakdown by size band (number of employees) Figure 3: Recent and expected ICT budget changes among Turkish enterprises Figure 4: Turkish enterprises’ (external) ICT budget allocation, 2013 and 2014 Figure 5: Turkish enterprises’ average hardware budget allocation Figure 6: Turkish enterprises’ average software budget allocation by technology Figure 7: Turkish enterprises’ average IT services budget allocation Figure 8: Turkish enterprises’ average IT consulting services budget allocation Figure 9: Turkish enterprises’ average telecommunications budget allocation Figure 10: Turkish enterprises’ ICT budget allocation by function, 2013 and 2014 Figure 11: Outsourced IT functions - Turkish enterprises’ current and future outsourcing priorities Figure 12: Current and future investment priorities of Turkish enterprises across core technologies Figure 13: Enterprise applications – Turkish enterprises’ current and future investment priorities Figure 14: Enterprise applications – vendor mindshare among Turkish enterprises Figure 15: Business intelligence – Turkish enterprises’ current and future investment priorities Figure 16: Business intelligence – vendor mindshare among Turkish enterprises Figure 17: Communications & collaboration – Turkish enterprises’ current and future investment priorities. For more information kindly visit: http://www.radiantinsights.com/research/ict-investmenttrends-in-turkey-enterprise-ict-spending-patterns-through-to-the-end

Figure 18: Communications & collaboration – vendor mindshare among Turkish enterprises Figure 19: Cloud computing solutions – Turkish enterprises’ current and future investment priorities Figure 20: Cloud computing solutions – vendor mindshare among Turkish enterprises Figure 21: Turkish enterprises' preferred approach to buying technologies Figure 22: Business objectives which influence Turkish enterprises' IT investment strategy Figure 23: IT objectives which influence Turkish enterprises' IT investment strategy Figure 24: Factors influencing Turkish enterprises' decision to choose an ICT provider


About Radiant Insights Radiant Insights is a platform for companies looking to meet their market research and business intelligence requirements. We assist and facilitate organizations and individuals procure market research reports, helping them in the decision making process. We have a comprehensive collection of reports, covering over 40 key industries and a host of micro markets. In addition to over extensive database of reports, our experienced research coordinators also offer a host of ancillary services such as, research partnerships/ tie-ups and customized research solutions. For more information, visit http://www.radiantinsights.com/ Contact: Michelle Thoras Corporate Sales Specialist, USA Radiant Insights, Inc. Phone: 1-415-349-0058 Toll Free: 1-888-202-9519 Email: sales@radiantinsights.com


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.