Graduation project

Page 1

by adab

a creation of abhinnav and aditya


Preface This report is an account of hard work done and experience gained in the company having a reputed stand in the home textile market and policy of keeping itself updated with the changing times. This hardwork is original in style and method & no pains have been spared too make it as compact, perfect and reliable as possible. The report mainly deals in the application of theoretical knowledge into a practical experience. This report attempts to present our experience in by adab. It gave us an opportunity to be a part of an esteemed organization and get the first hand knowledge of working of various departments under various heads. It covers the basic structure of an export house and working. It also includes various formats that are used in firms to maintain the records. Overall, this report covers the individual study of each department that a product undergoes. As such, this report is not sufficient to pen down what we have gained from this graduation project. So, it should not be compared with the experience that is learned by working in an expert house.


Akcknowledgement At the very outset we find ourselves fully engulfed in immense pleasure expressing our sincere and profound gratitude to By adab for providing us an opportunity to do this momentous internship in this prestigious organization. Secondly, we will be failing if we do not express our heartfelt gratitude to Mr. abhinnav aggarwal for his continuous support, and encouragement and valuable guidance in doing fruitful and challenging project, which would be an unforgettable experience to us. Back at our institute we would like to express our sincere thanks to Mr. Nidhu K Mondal (Course Coordinator TD), all the staff members of Department of Textile Design for allocating us this organization and helping us out in the best possible ways during the period of graduation project.

Content Objective About by adab Workflow Product development Departments Designing & Sampling Textile manufacturing Home decor market Projects undertaken


Objective The Graduation Project is a 16 weeks industry based project. During this period, the students of textile design develop collections of fabrics for apparel or home fashion, on the specific brief given by the sponsoring company. The project demonstrates the application of various academics inputs and its adaptation in real life industry situation. The objectives of the project are: To gain comprehensive knowledge of processes involved in designing and developing a collection in the industry. Integrate application of classroom learning into a real life market driven project. To gain maturity and confidence in understanding mainstream commerce and constraints of the industry while developing the collections. Develop articulation and presentation skills.Costing for the product category is integral part of Graduation Project to understand the consumer/market segment better.

by adab

a creation of abhinnav and aditya


About by adab ‘By Adab’ is a well known name in India in the field of Home Furnishings, they manufacture state of art Bed Linen and Bath Linen in limited editions, for domestic/ International and institutional sector. The quality and designs are appreciated and well accepted by the people all over. All of their products are made as per international standards, nurtured in the most sophisticated Eco-friendly process houses and tested from reputed laboratories. There Products are available at all top of the line home furnishing stores across India and few stores like Sanskriti in South Africa. They have a vast collection of products (300 Threads/ Sq.” - 1100 Threads/ Sq.”) made as per choice and demand of different countries. they have the infrastructure and experience to make the best.

-There products are made from flawless fabrics that are artfully created by spinning Imperial Long Staple cotton into superfine yarns meticulously woven on stately looms for unmatched thread count. -They proffer impeccably stitched bed linen with precisely cut corners and double, ultra durable stitching. -There bed and bath linen is properly pre-shrunk. -All of there fabrics undergo azo free & Eco friendly line of processing as per international standards. -Rigorous environmental standardization makes there products suitable even to the delicate skin of new born babies. -They also provide a separate range of products, exclusively designed for kids, considering their tender and delicate skin. -There Bath range is made from 100% pure virgin cotton with p­erfect zero twist piles for ultra soft and super absorbent cumulative consummation. -They personalize bed linen and fitted sheets to suit individual preferences. -There pillows are stuffed and bolstered with ultra soft for solaceful head support. Form and appearance of our headrests remains the same even after prolonged pillow fights! -They offer a fine array of all season quilts and duvets in a temperature sensitive range of 150 GSM (for summer conditioning) to 350 GSM (for extreme winters). -All of there products exuberate second to none quality and superior luxury. -They understand that each and every moment of your life is precious and needs to be enjoyed! Feel the comfort of by Adab.


Floor chart of the industry

Quality and Excellence

BASEMENT Fabric store Accessories Store Fabric checking department Cutting department

1st FLOOR & 2nd FLOOR Embroidery department Design studio Merchandising department Production department

Apart from the keen interest they take in making the products, they also try to induce what India as a source can offer in terms of embroideries, hand work, light weight fabrics and the various accents of our culture as an inspiration.

Our Assets GROUND FLLOOR Accounts office HR department General Manager Office Washing department Fabric Checking

•Extensive experience with the hospitality industry •Sound knowledge base of Textile industry, Design trends, and the latest in Global Hotel furnishings.

We Offer

•Individual and undivided attention to details, requirements, preferences and criteria of every customer. •Turnkey service- comprehensive projects beginning from the client brief to its final implementation. •Coordination and network with Architects, Interior Designers and Design Professionals for furnishing design and detailing at every stage.

Our Resources 3rd FLOOR Sampling stitching department Finishing department

•In-house Design Studio •Product Sampling workshop •A dedicated team of professionals in Design and Production •Sewing units with high speed bulk stitching machines •Quality and Inspection department •Shipping and handling department


Product range

by adab products


Workflow

Product Development This department is not buyer specific and work for all the buyers thatcompany caters to. The major role of department is to getting business for the company. Foundation of all other departments, it assists in converting their ideas into reality. First interaction of the buyers is with PD department, but in some cases PD is directly done by the merchandising/Designing department, there is showroom for meeting as well as presentation for new development/line adoption to buyer, Samples/mocks developed are just for style and design purpose and measurement do not play a major role. If buyer select any of their style then further development will be done by PD department, once order is been booked further follow up and communicating regarding that style will be the responsibility of the concerned merchandiser.


Designing and Sampling Designing department is involved in making the sample for fetching orders. These samples are marketing promotion samples because these samples may not have any specific request from anyone but would be made from inputs from various sources like: -Information about latest trends, inventions in field of fashion, fabrics, accessories, etc. -Styling according to season, gender, age, group, category, etc -Past experiences from buyer’s selling pattern and market response etc -Can be selected for production with modification. -Mainly to inspire them directing them towards a new trend. They make samples and show these samples in buyer’s meeting then buyer choose some samples according to their needs with modification if required and gives order for development samples,

MERCHANDISING DESIGNING SEWING CUTTING TRIM TESTING FABRIC SOURCING FABRIC STORAGE

Departments

While in sampling department firstly merchant contact to sourcing department or store, to see required fabric is available in store or not. If available then he gets fabric from there otherwise he sends his runner to arrange fabric from local market like Nehru Place. For this he gives clear information like quality/colours/ reference fabrics/ quality required etc. If modification is requested by sourcing,amendment or clarification is done by merchant. Merchant discuss approximate cost and lead time details with MM/GM. Reconfirmation with buyer is down, if required. Proceed to sample cost sheet. Two main functions of a sampling department are : -To cater the customer/buyer. -New development.


Textile Manufacturing

Flow Chart of Spinning

Flow Chart of Dyeing & Printing

Blowroom

Inspection of grey cloth

Carding

Cropping

V

Design / Sketch

V

Drawing

V

Brushing

Pattern Design

V

V

Sample Making

V

Combing

V

V

V

Grading

V

Ring Spinning

V

Product Manufacturing

Scouring

V

V

V

Marker Making

V

Spreading

V

Cutting

Bleaching Souring

V

V

Flow Chart of Weaving

Washing V

Yarn from spinning section

Drying

Sorting/Bundling

V

V

Sewing/Assembling

V

Inspection

V

Pressing/ Finishing

Doubling and Twisting V

V

V

Desizing

Roving Manufacturing

Dyeing +Printing+ Finishing

V

Drawing

Spinning

V

Singeing

V

Production Pattern

V

Weaving

Flow Chart of Manufacturing

Winding V

Creeling

Mercerizing Dyeing & Printing Aftertreatment

V

V V

V V

V

V

Warping

Finishing

Final Inspection

V

V

Packing

V

Despatch

Sizing V

Winding on weavers beam V

Weaving

Inspection Packing V

Baling

V V


Growing consumer interest towards home decor: Number of homeowners has increased significantly in the recent years, especially in emerging economies, thereby spurring a growing interest, among these owners. Additionally, home décor products have gained a high acceptance among home owners who want to renovate the home interior and exteriors.

Home Decor Market

o o o o o

Kitchen Living & bedroom Bathroom Outdoor Lighting

Textiles o o o o o

Increasing rate of urbanization: Increasing urban population is one of the strong impacting factors affecting the home decor market. Urban culture influences an individuals’ living style.

Value chain analysis: Value chain of the home decor market comprises various stakeholders, such as raw materials and components suppliers, manufacturers or furniture integrators and distribution channel. Materials, design, style and furnishing of the home décor products enhance the value associated with

The world home decor market is segmented as: Market by Product

Furniture -

Growth in real estate industry: Real estate industry has experienced growth in the last few decades in residential as well as commercial sector. Booming real estate industry is driving the growth of the home décor market.

Increasing cost of raw material: Cost and availability of raw materials play a vital role in home decor market. Raw materials such as metal, wood, plastic, glass, leathers, rattan, fabrics and stone are used for manufacturing furniture. However, by 2020, it is expected that the cost of raw materials such as plastic and glass, would decrease owing to advancements in production technology of these raw materials .

Home Decor Market Key Segments

Rugs Bath Textiles Bed Textiles Kitchen and Dining Textiles Living room Textiles

Floor coverings -

Furniture, textiles and floor covering products are key components of home decor. Expansion and developments in real estate industry, have supplemented the growth of world home decor market. Globalization facilitates easier and wider availability of home decor products and designs for consumers. Moreover, growing consumer preference towards adoption and usage of eco-friendly products, known for their minimal impact on the environment, has also boosted the growth of the market.

Nowadays, consumers prefer online retail platforms for buying furniture, owing to availability of a wide array of home decor products at discounted/affordable price. Increasing cost of raw materials, such as leather and superior quality wood, is limiting the market growth. Improving lifestyle and increasing disposable income of individuals would offer several growth opportunities to the players operating in the market.

o o o o o

Tiles Wood & Laminate Vinyl & Rubber Carpet & Rugs Others (Linoleum, Cork, Bamboo, Concrete)

Market Trends & Developments 1.Growing Demand for Custom Designed Furniture 2.Increasing Adoption of Environment Friendly Products 3.Rising Demand for Hand-Crafted Products 4.Consumers Opt for Wall-Decals over Paints & Coatings. 5.Booming Real-Estate Sector


Projects Undertaken

Bohemian bloom

collection - 1

collection - 2

Marbled


Sponsors brief To design a complete customised bedroom collection for elite customers for the upcoming spring summer ,comprising of a bedsheet, shams, pillow covers, cushion covers, duvet covers and curtains as well. it should according to the customer profile as provided and collections are to be developed in the form of actual prototypes by the end of the project. The exact quantum of the collection and the product range may vary according to the area of work i.e. Weave development, Print development, Surface ornamentation or combinations of one or more techniques


Design Analysis Bedrooms are an personal haven where one look for comfort, serenity and luxury. it just takes a seed of creativity to grow into a sprouting talent when it comes to decorating one’s own personal space. bedroom is also a place of comfort and fun. Bits and peices of various tactile surface and colors add a lot of interest giving rise to the feelingof fun and froilic which comes along with some mix and match of product and styles.

IRIDESCENT EMBELLISHMENT The use of opulent and iridescent embellishments was a strong theme across all shows. Metallic yarns and foil printing shone through in textured compositions and colours. Finishes of metallic oxidisation, high shine mirror and liquid lacquer were seen across textiles, furniture and accessories.

EXOTIC TROPICS The vibrant tropical theme is seen to be growing season on season and will remain strong across interiors in 2017/2018. Throughout all shows we saw layers of tropical scenes explore oversized palms and jungle foliage reflected through printed, woven or embroidered constructions. Saturated colours and dark grounds were seen to be popular, giving the once fresh tropical paradise a deep exotic look.

Lavish embellishments such as lace inlays and opulent embroidery were coupled with luxurious silk and velvet while also a more discreet and precious look appeared throughout furniture and accessories with the use of real gold detailing. Warm metallic remains prominent across interiors brass was a key material used to bring shine to a space, and copper was also popular.

LESS IS MORE A strong theme throughout the shows is the idea of escaping the stresses of modern day life through creating calmness and serenity in the home. Quality fabrics predominantly featuring natural fibres and soft or raw untreated textures were highly visible. Comforting softness is a key design direction with a focus on tactility and heavily textured softness to create a sense of cocooning. Artisan dying techniques and finishing processes such as shibori, tie dye and stone washing were popular, there was a genuine appreciation for handmade authenticity. The trend focuses on savouring silence and stillness in the home, so sound dampening materials such as felt and wool were strongly visible.

ABSTRACT BLOOMS & LANDSCAPES As seen at trade shows, florals were very present and beautifully painted. In particular, large scale florals were a strong trend seen across digital print, woven and embroidered constructions. We are seeing a return to print in the high end which was particularly visible through complex substrates such as warp printing, and artisanal finishing process such as enzyme washing. Painterly landscapes were a strong theme, often printed in desaturated ombrĂŠ styles.


Analysis

Collection -1

The new bohemian trend,. Moving into the height of summer will be Encounter Culture – the big summer message of the season. Large scale florals were a strong trend seen across digital print, woven and embroidered constructions. therefore, bohemian bloom will revolve around the thrill of uncovering and discovering new cultural encounters. Gaze will turn to culture and will emerge as a key influencer. Focusing on the more authentic spirit of the less discovered will also bring a wave of joyful, feel-good brights - so bright and so warm and so happy they will rustle up the sound of the steel drums too. This trend will capture the height of summer, and based on its sense of adventure will explore design in new, unchartered ways. it will be the high-summer colour vehicle for 2017. It will offer a ray of sunshine, as the palette sweeps from the sea to the sand to the edge of the jungle. Looking at the urban edges where the city meets the country, colour takes a softer, casual direction. Combining timeworn pretty tones with a tough earthiness, this new bohemia moves through into the phase. Distinct cultural codes are woven together to forge a fluid international style in Cultural Explorations. This theme merges natural patterns and handcrafted elements with soft and modern graphic sensibilities, and color palettes of rich tones are injected with hyperactive pops of color.


Visual Research


Trend Study

In the ever-changing realm of home décor, white has remained a mainstay. White is the definition of neutrality, demonstrates the true charm of understatement, and evokes a sense of calmness and serenity, which is often a welcomed juxtaposition to the chaos and calamity of life. In the new year, designers and like home décor experts will be just as crazy over pastels, except this year pink, blue and pastels signifies psychological wellness, indicative of a spa experience or a detox. The year of organic glamour: Bringing nature into the home was a big trend. From the use of plants and living walls, to horticulture inspired fabrics and wallpapers- natureinspired home decor was welcoming. A graceful and serene story that conveys simplicity and fragility of nature and heirloom pieces. Delicate items are placed together to create a new unity, silently cherished and meditative. The compositions are intuitive, unplanned and ephemeral, familiar and unfamiliar at the same time. Handmade and craffed textiles are important, as are their sensitive and intriguing narratives. The mood is one of quiet reflection, inward-looking and distinctly personal that reaches into the soul of this collection.

Color Study

PINK: The bold Barbie brights of S/S 16 move towards prettier pink-based levels for A/W 16/17. For S/S 17 a punchy pop bright is balanced by vintage-inspired chintz pink and bolder rosy infusions. BLUE: A crisp blue story is established for S/S 16, evolving into denim and workwear-inspired colour levels for A/W 16/17. S/S 17 sees a return to the bold, with vivid shoreline hues irreverently accenting fresh topaz blues. PASTEL: Sugar-coated pastels create a sweetened, summery warmth for S/S 16 that moves into increasingly mineral and laundered hues for A/W 16/17. S/S 17 offers a soft and chalky sophistication through gentle glazed pink, apricot and zephyr blue. These colours are perfect bedroom shades – as they are calming and restful. Rose Quartz is a very pale, subtle dusty-pink shade – a warm shade but soft enough almost to be classified as neutral! Serenity is a another dusty shade, this time of deep cornflower blue – nearer to lilac than turquoise. it seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure. Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times.”


Forecast Study A subset of bohemianism, is inspired by global travels to various destinations. Beginning to define the surf gypsy aesthetic with rainbow-hued collections that feature a relaxed, boho-inspired vibe. The gypsy embraces an extremely vivid palette that features all the colors in a single collection, as well as typical boho fare. The future trend, however, relies on more technically crafted fabrics that promote long-term use. The new bohemian trend,. Moving into the height of summer will be Encounter Culture – the big summer message of the season. With a eclectic traveller focus, it revolves around global exploration and bringing cultures together. which display print, pattern and color trends in a minimalistic point of view. Florals were very present and beautifully painted. In particular, large scale florals were a strong trend seen across digital print, woven and embroidered constructions. We are seeing a return to print in the high end which was particularly visible through complex substrates such as warp printing, and artisanal finishing process such as enzyme washing. Painterly landscapes were a strong theme, often printed in styles. It’s all about neutrals in the year ahead.Whites, beiges, blues, rose quartz, and blush pink are super on-trend. Comforting softness is a key design direction with a focus on tactility and heavily textured softness to create a sense of cocooning.


RANGE : BEDROOM COLLECTION

Design Brief

It comprises of - Bedsheet - Shams - Pillow covers - Cushion covers - Duvet covers - Curtains

THEME : BOHEMIAN BLOOM

To ideate and develop a complete range of bedroom collection by utilizing skills and techniques. Various fabric as in percale and cotton fabric be used to do fabric manupulation, thread may be used to embroidery creating and fabric texture so to design a complete customised bedroom collection for elite customers for the upcoming spring summer ,comprising of a bedsheet, shams, pillow covers, cushion covers, duvet covers and curtains as well. it should according to the customer profile as provided and collections are to be developed in the form of actual prototypes by the end of the project.

- Bringing the unconventional and sensational beauty of the nature to life with cool and soft colors, stimulated earths touch graphic. - floral, - cool colors, - stylized, modern.

COLOR USED:

This collection comprises of pink (rose , blue and pastel colors. These colours are perfect bedroom shades – as they are calming and restful. Rose Quartz is a very pale, subtle dusty-pink shade – a warm shade but soft enough almost to be classified as neutral Serenity is a another dusty shade, this time of deep cornflower blue – nearer to lilac than turquoise.

TECHNIQUES USED :

In this collection machine embroidery, screen printing, digital printing and surface manupulation techniques are used ,which display print, pattern and color trends in a minimalistic point of view.


Products - BEDSHEET - PILLOW COVERS - CUSHION COVERS - DUVET COVERS - CURTAINS


Client profile - Working class - Age (25 - 45) - Upper middle class. - Color : subtle, soft, cool, pastels. - Likes modern, bohemian, stylised works. - Stylish, smart, classy, outgoing. - Love for antique & vintage


Theme :1

Bohemian bloom - Bringing the unconventional and sensational and beauty of the nature to life with cool and soft colors, stimulated earths touch graphic. - floral, - cool colors, - stylized, modern.


BOHEMIAN BLOOM Bringing the unconventional and sensational beauty of the nature to life with cool and soft colors, stimulated earth’s touch graphic.

Themeboard


These colours are perfect bedroom shades – as they are calming and restful. Rose Quartz is a very pale, subtle dustypink shade – a warm shade but soft enough almost to be classified as neutral, Serenity is a another dusty shade, this time of deep cornflower blue – nearer to lilac than turquoise. it seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent.


Initial Concepts


Final Concepts

MACHINE EMBROIDERY

SCREEN AND DIGITAL PRINT


Costing


Products Developed



Analysis

Collection -2

The emergence of the 3D printer was a major game changer in the synthetic textile industry. The ability to create something out of nothing was not only revolutionary, but it also created a mesh-point between two worlds that were previously unrelated: the physical and the digital. In 2017, we’ll see a shift towards textiles emblematic of all things virtual, with high contrast color spectrums, fluorescents and electric shades, and high indicative kaleidoscope patterns garnering popularity. Texture into an interior makes it more inviting and the idea of mixing fabrics and materials will be on the rise. Texture is really important,We are seeing more and more texture in every form, from brushed to light fixtures to fabrics and wallpapers. Ethereal ombrÊ effects make way for new color combinations and add fresh appeal to apparel, accessories, and home goods. A full spectrum of colors graduate from light to dark tend to disperse across surface in unexpected placements. Fabric surface achieve floaty movement from soft color combinations that range from mono to multi, while extreme acid wash fades on denim offer enticing updates to traditional patterns. Watercolor effect are very much in this season, watercolours aren’t as structured as other art pieces, the colours all blend beautifully together and form a slightly rmodern look. It is an eye-catching fabrics for these making way onto bed linen and scatter cushions too. In terms of colour, the key seasonal messages are that blue will be important for S/S 17 and will come to override pink as a key colour. This summer will also see the reemergence of blues, not only as a core colour but as a fashion colour, too


Visual Research


Trend Study This direction has a dreamy, abstract, underwater quality, with Beetle Blue, Metallic Beetle and Metallic Blue Snap offering a true summer story. These colours are perfect for swimwear, with a slick finish that works for glossy surfaces and wet-look effects. It explores the convergence of the physical and the digital, and the idealised, almost hyperreal perception of nature that comes from this. Brights are exaggerated, with levels that appear heightened and magnified, and these are set against cooler tones for an energetic contrast. The resulting palette embodies a spirit of exploration and escapism, with a combination of lush darks and hyper brights that is perfect for summer. Watercolor artworks and fabric prints are amazingly attractive and charming. Home decorating fabrics, textiles and actual paintings bring elegant, bright and classy accents into modern interior design and home decorating. Transparent watercolor painting techniques create the most versatile of artworks and home furnishings. Home decorating fabrics and textiles with watercolor prints are suitable for vintage decor and modern interiors. Brush painting with dyes produces unique patterns, based on the nature and familiar surroundings. It feels nostalgic and pleasant, enhancing modern interior decorating with amazing prints.

Color Study Always changing with new combinations and inspiring palettes, colour trends have an impact over all facets of design. BLUE: A crisp blue story is established for S/S 16, evolving into fabrics and homeinspired colour levels for A/W 16/17. S/S 17 sees a return to the bold, with vivid shoreline hues irreverently accenting fresh topaz blues. OBMRE EFFECTS: OmbrĂŠ colour adopt an airbrushed look through precise graphic colour fades and a clean finish. compositions in playful, upbeat colour combinations. OCEANIC REFLECTIONS: Prints explore watery reflective hues and patterns through linear space-print yarns, tie-dye and bleached batik print techniques. Occasional bioluminescent accents and undulating seaside wave effects provide calming high-summer materials direction Desaturated tones were evident as trending colours as pastel tones pale and greys explore tinted palettes towards jade green, pale blue and lilac. This direction applied elegantly to styling, giving muted yet eye catching layered displays.


Forecast Study Salty seawater washes provide a fresh update for material surfaces and finishes. Cracked finishes, crystalline effects, salt glazes and marbled finishes update porous ceramics, while acid-wash and distressed laundries update interior and apparel materials. Watercolor prints bring fabulous accents into modern interior design. Color is part of our life, interior design, home decorating or home staging. Watercolor artwork and prints make home interiors look unique, artistic and interesting. Lushome shares a collection of modern interior design and home decorating ideas that demonstrate how to add watercolor prints to a room decor. Contemporary technology and modern interior design trends amplify the beauty and elegance of watercolor prints, offering colorful and bright home furnishings, decorating fabrics, textiles prints ideas for creative interior decorating. Watercolor paintings and prints impress with their beauty, accuracy of application of colors and precision, creating fascinating effects that enrich modern interior decorating. These prints are interesting and bold, showing off spectacularly wide range of color shades and tones, mixing artworks with creative, whimsical and modern interior decorating ideas. The beauty of water colors and the number of colors which can be added to existing or new interior decorating schemes are unlimited, allowing to turn home furnishings, decorating fabrics and textiles into truly personal and intimate accents for breathtaking, charming, bright and modern interior decorating.


RANGE : BEDROOM COLLECTION

Design Brief

It comprises of - Bedsheet - Shams - Pillow covers - Cushion covers - Duvet covers - Curtains

THEME : MARBLED

To ideate and develop a complete range of bedroom collection by utilizing skills and techniques. Various fabric as in percale and cotton fabric be used to do fabric manupulation, thread may be used to embroidery creating and fabric texture so to design a complete customised bedroom collection for elite customers for the upcoming spring summer ,comprising of a bedsheet, shams, pillow covers, cushion covers, duvet covers and curtains as well. it should according to the customer profile as provided and collections are to be developed in the form of actual prototypes by the end of the project.

- Matter and energy interacting in an arena of space and time ,creating a movement of peace. - Abstract, - blues, pastel shades, - watercolor effects.

COLOR USED:

This collection comprises of tint and shades of blue color. These colours are perfect bedroom shades – as they are calming and restful. This direction has a dreamy, abstract, underwater quality, with Beetle Blue, Metallic Beetle and Metallic Blue Snap offering a true summer story. the colours all blend beautifully together and form a slightly modern look.

TECHNIQUES USED :

In this collection machine embroidery, digital printing and surface manupulation techniques are used .


Products - BEDSHEET - PILLOW COVERS - CUSHION COVERS - DUVET COVERS - CURTAINS


Client profile - Working class - Age (25 - 45) - Upper middle class. - Color : subtle, soft, cool, pastels. - Likes modern, bohemian, stylised works. - Stylish, smart, classy, outgoing. - Love for antique & vintage


Marbled - Matter and energy interacting in an arena of space and time , creating a movement of peace. - Abstract, - blues, pastel shades, - watercolor effects.

MOODBOARD

Theme :2


This theme explores the convergence of the physical and the digital, and the idealised, almost hyperreal perception of nature that comes from this.

THEMEBOARD


This palette gives an airbrushed look through precise graphic colour fades and a clean finish. compositions in playful, upbeat colour combinations. This direction has a dreamy, abstract, underwater quality, with Beetle Blue, Metallic Beetle and Metallic Blue Snap offering a true summer story. the colours all blend beautifully together and form a slightly modern look.


Initial Concepts


Final Concepts

MACHINE EMBROIDERY

DIGITAL PRINT


Costing


Products Developed




Swati Singh TD VIII Textile Design


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.