SPORTS Sports the Swedish way

There is more to Swedish sports than footballer Zlatan Ibrahimović and swimmer Sarah Sjöström. We are a nation of amateur athletes and exercise enthusiasts. It’s a social movement of sorts. And studies show that we are among the healthiest and longest living people on earth.

The general idea of the Swedish sports movement is that it’s non-profit and democratic. Of course, major clubs are increasingly set up as businesses. But there is still an ambition to keep sports accessible and affordable to as many as possible. Almost one million of us are members in a sports or outdoor association.