C R EAT IV E DIRE CTOR + P RO DUCT DE S I G NE R
CONTENTS ABOUT ME
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WOMEN’S FRAGRANCES
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MEN’S FRAGRANCES
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CUSTOMER RETENTION
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SPECIAL PROJECTS
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APPLICATIONS
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DESIGN PROCESS
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SERVICES
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CREDITS
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ABOUT ME I’m a Microsoft veteran with a proven track record of launching and selling businesses and products. I’m
passionate about making products your customers will obsess over.
My focus in launching products is to create the highest quality product possible. I have the advantage of
being an end to end designer that
can own the process from conceptualization to sale. My products are frequently sold out at launch.
Products I have designed and
collaborated on have been seen in HuffPo, Men’s Fitness, GQ, Now
Smell This, Ca Fleure Bon, Design
Sponge, Bust Magazine, and more.
They have been sold in Anthropologie and Urban Outfitters, to start.
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WOMEN’Sfragrances women’s FRAGRANCES For nearly a decade, I launched
more than 30+ fragrances under the For nearly a decade, I launched fragrance that I founded called more than label 30+ fragrances under the
Sweet Anthem. My core line was fragrance label that I founded called based on literature and legends Sweet Anthem. My core line wasthat Ibased love, on andliterature often featured rebellious and legends that ladies, domineering queens, and I love, and often featured rebellious dames who dared to queens, dissent. and ladies, domineering
dames who dared to dissent. For each perfume, I conceptualized, formulated, and produced every For each perfume, I conceptualized, batch by hand my studio. formulated, andinproduced every batch by hand in my studio. They were sold around the world,
from to Singapore. They Seattle were sold around the They world,won a cultSeattle following that netted They me a won from to Singapore.
six-figure income until I soldand thea cult awards, favorable reviews, business in 2016. Here a few of following that netted meare a six-figure my favorites. income until I sold the business in
2016. Here are a few of my favorites.
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ALI CE Edelweiss
Sandalwood Tobacco
Tuberose
White Amber
A NNABE LL E Amber
Jasmine Musk
Osmanthus Sea Salt Tobacco
CARO LI NE Ambergris Bergamot
Champagne Jasmine Vanilla
C ATHE RI NE Amber
Bergamot Neroli
Red Tea Wisteria
C HARLO TT E Lavender Leather Peony Snow
White Amber
E M I LY Almond Honey
Oatmeal
Turkish Mocha Vanilla Yuzu
J ULI E T Clove
Jasmine Mango
Muskwood
Pink Pepper Tobacco
LO LI TA Black Currant
Cherry Blossom Rosewood Sea Salt
Tonka Bean
LUCI LLE Amber
Jasmine
Linden Blossom Rosewood Sea Salt Tobacco
MADE LINE Black Currant / Cognac / Immortelle / Pine / Sandalwood / White Amber
MARG ARE T Guava
Rose Otto White Tea Vetiver
P HO E BE Dirt
Lavender Maple Snow Pine
Tobacco
White Amber
women’s MEN’S fragrances FRAGRANCES For nearly a decade, I launched
more than 30+ fragrances under the My masculine fragrance products fragrance label that I founded called were loved by both men and women. Sweet Anthem. My core line was In the world of perfume, it turns out based on literature and legends that it’s easier to sell white florals to guys I love, and often featured rebellious than gals. ladies, domineering queens, and dames who dared to dissent. Keeping with the apothecary feel of
our core line, the masculine For each perfume, I conceptualized, fragrances turned out to be huge in formulated, and produced every the customer retention game, as our batch by hand in my studio. customers who often bought
fragrances for themselves now had They were sold around the world, an option to gift. from Seattle to Singapore. They won a cult following that netted me a My masculine fragrances featured six-figure income until I sold the opulent orientals, expensive white business in 2016. Here are a few of floral notes, and intriguing notes like my favorites. wasabi and black pepper.
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ANTO N Apple
Black Pepper Horseradish Orchid
Saffron Teak
CO LI N Amber
Cardamom
Frankincense Honey Myrrh
Saffron
E LLI O TT Labdanum Oakmoss
Pinyon Pine Rain
P E TE R Black Currant Champagne Leather Lemon
Matcha Tea Moss
Patchouli
CUSTOMER RETENTION The biggest hurdle for selling
perfume online is: selling perfume
online. When you can’t smell it or try it on, what’s a customer to do but walk away?
Enter a built-in customer retention program with an extremely high
success rate of converting shoppers into fans – the sampling program. Samples are a modern fragrance
brand’s best friend. I revolutionized the fragrance sampling service by offering a subscription to special
projects, seasonal fragrances, and special discounts for loyal
customers. Other popular customer
retention methods included gift sets.
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SPECIAL PROJECTS I’m an unmitigated side project
addict and avid consultant who loves to work with other artists as well as spend my free time dreaming up brands and products.
Although this is just a sampling of
my favorites, I have also worked with Velouria, Blackbird, and This Charming Candy to create new products to draw new cusomers.
Some projects were more art directed to give them stand-out appeal, like the Enchanted Fragrances.
Others were streamlined to offer wholesale options and appeal to
clients, like The Familiars. Owl was a finalist in the 1st Annual Art & Olfaction Awards.
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THE FAMILIAR S Collaboration with illustrator
Lauren Rudeke of Robot vs Sloth
BRIAR ROSE Beeswax
Rose Otto
Tomato Leaf
White Amber
RED QUEEN Cardamom Rose Otto Fig
Honey
Leather
White Pepper
SNOW WHIT E Petit Grain SF Osmanthus Vetiver
White Musk
BL ACK QUEEN Apple
Linden Blossom Oakmoss
Tonka Bean
APPLICATIONS Although Sweet Anthem launched
ancillary products from candles to
bath salts, the core of the line were
three popular application formats –
eau de parfums, perfume oils, and a newcomer – well, sort of – to the perfume world, solid perfumes.
I gave my perfumes high quality
vessels – glass with fine misters,
leak-proof rollerballs, and twist tubes that keeps fingernails clean when applying.
Solid perfumes proved to be the
gateway drug to my line, an easy, collectible, one-in-every-purse
-or-pocket product. Although the
applicator was new, solid perfumes originated in Ancient Engypt.
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E AU DE PARF UMS 10% parfum in ethyl alcohol
PER FU ME OILS
S O L I D P E RF UME S
20% parfum in fractionated
parfum in soy wax and shea
coconut oil
butter
CORE P RODUCT L I NE Solid Perfume / Perfume Oil / Eau de Parfum
L O T I O NS Made with luxurious hemp oil and available in a limited fragrance set
S O L I D P E RF UME CO MPACT S Inspired by vintage powder cases, the
solid perfume inserts
were easily removable to allow for refills or building a wardrobe
DESIGN PROCESS STORYTELLING Once upon a time, this perfumer was a writer. She read every book she
could get her hands on, and when
that finally fell short, began to write her own stories.
Then one day, she began to study perfume, and in that new world of
composition, she began to tell new stories – this time, with math and
chemistry. Math was never her best
subject, so this suprised her a great deal that she had a knack for it. The perfumer went on to marry
storytelling with math and science
and so she lives happily ever after.
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DESIGN PROCESS PRODUCT DEVELOPMENT The decisions behind which bottle to use, what outerpack you can afford,
and where to find your niche are met with many challenges, especially for small producers and artisan
perfumers. I love to own product
launches from concept to sale, and
pricing structures, market research, and user experience is my jam.
I’ve got the best of both worlds in my wheelhouse – I understand both soft and hard marketing, being a tech industry veteran. I can weave
passionate product stories with data and research to make your product ready for somebody to love.
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FRAGRANCE SERVICES FORMULATION
REGULATION
Use your creative director to provide
If you plan to sell your fragrance
the rest. Or, if you need some brain-
some hoops to jump through – from
the brief for the perfume, and I’ll do
storming, I’m here for that, too. We’ll work in tandem to produce a product
for your line, whatever your business model is.
COMPOUNDING Looking for a lab to produce your
anywhere in the world, there are gathering safety documents to
submitting fragrances for liability
testing. I can help you navigate them deftly and discreetly so that you’re ready to go big.
SALES EDUCATION
fragrance? Let a perfumer with more
Have a sales team that is a little,
ing and compounding perfumes be
comes to perfume? Book me for a
than a decade of experience producyour guide – keep overhead down
without having to tie your cash flow up in raw materials.
shall we say, less than savvy when it Lunch and Learn on nearly any
fragrance related topic. I can assist in writing and composing training
materials for marketing and selling fragrances online and in person.
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CREDITS PHOTOGRAPHY Anna Hoychuk
Meredith Smith ART DIRECTION Meredith Smith CONTACT
meredithsmithdesigns@gmail.com MORE
meredithsmithdesigner.com
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