The Story of Re by HYERYUNG PAN

The Story of

Re:

The Story of

Re:

I graduated in 2001 from a University in South Korea with a degree in Sculpture. During that time, I tried to change my major to Graphic Design after discovering a black and white book by the legendary Swiss graphic designer Armin Hofman— I still consider this book as my Graphic Design bible. Unfortunately, I didn’t change the major because my instructors believed I could become a great sculptor; and I believed them. After graduating, I opened a cozy art studio and taught drawing and sculpting to children and I continued using my Graphic Design bible as a reference to teach the usability of geometric shapes. My life was comfortable, but not satisfying. I felt more and more that my calling was in Graphic Design. So, I moved to San Francisco to study at the Academy of Art University and was able to realize my true passion.

This Portfolio represents how I have reinvented myself as a graphic designer and brought my art background into my design work. I never forget, if I hadn’t found Armin Hofman, I couldn’t have had a chance to

Reinvent my life, Realize my dream, Reimagine my work.

The Road Not Taken Two roads diverged in a yellow wood, And sorry I could not travel both And be one traveler, long I stood And looked down one as far as I could To where it bent in the undergrowth;

Then took the other, as just as fair, And having perhaps the better claim Because it was grassy and wanted wear; Though as for that the passing there Had worn them really about the same,

And both that morning equally lay In leaves no step had trodden black. Oh, I marked the first for another day! Yet knowing how way leads on to way, I doubted if I should ever come back.

I shall be telling this with a sigh Somewhere ages and ages hence: Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference.

Rober t Frost

COPYRIGHT ÂŠ 2012 ALL RIGHTS RESERVED. No part of this book may be reproduced, stored in a retrieval or transmitted in any form or by any means, without the written permission of the designer Hyeryung Pan

ACADEMY OF ART UNIVERSITY

Title of Book

The Story of Re

School of Graphic Design

Class

Senior Portfolio

79 New Montgomery

Instructor

Mary Scott

San Francisco, California 94114

Semester

Summer 2012

Cover Stock

Pajco White Coated Paper

Text Stock

Cougar 100Ib Text

Printer

Graphic Imagery, South San Francisco, CA

Binder y

The Key Bindery, Oakland, CA

Software

Adobe CS6 Creative Suite

sweetfish.rachel@gmail.com

Typefaces

Swiss 721, MrsEaves, Adobe Garamond

Website

Camera

Canon 5D, 7D, 30D

www.rachelpandesign.com

Photography

Hyeryung Pan, Rose Hodges, Miki Bong

HYERYUNG PAN Phone 415.806.8317 Email

What Awaits: 01 Typographic Pattern 02 Time to Rejuvenate 03 Great Soul Food 04 Hard Work

P.12

P.24

P.36

P.48

05 A Song in the Air

P.58

06 Engineered for Beauty 07 From Soil to the Sky

P.68

P.78

08 Pour Ten Gallons of This

P.90

09 One for All, and All for One 10 Bite-Sized Sustainability 11 Extra Bits of Me 12 Identities

P.188

P.170

P.124

P.98

T he Story of R e:

Se le c te d Wo rks b y H yeryung Pan

01: Cl ass_

Instr u ctor_

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TYPO GRAPHY 4

ARIEL GREY

14 WEEK S

Project Titl e_

Typographic Pattern C r ea te a ty po gr a ph y c o n fer en c e a n d a c c om pany i ng de s i gn book th a t s h o w c a s es ex per i m en t a l t y po gr a ph y p e rt ai ni ng t o t he s ubj e ct m a tt er, a s w el l a s a c o n fer en c e s c h edu l e b ook l e t and col l at e ral .

Description_

T h e ex per i m en ta l t y po gr a ph y c o n f er en c e I cre at e d w as nam e d Ty po gr a ph i c Pa t t er n , t h i s c o n c ept u a l t y pe conf e re nce i nt roduce s a r ti s ts w h o tr a n s l a t e n a t u r e by br ea k i n g d ow n f ract al pat t e rns and ex per i m en t w i t h vi s u a l i z i n g f r a c t a l s by u s i ng t y pography. T h i s ex per i m en t a l bo o k s h o w s a n a ppr ec i at i on f or nat ure and how to ga i n i n s pi r a t i o n fr o m th e geo m etr y o f f r act al s .

Keywords_

Del iverabl es_ Co l o r s _

Experimenta l

Experimenta l book

Fra c ta l

Conferenc e sc hedule

Geometry

D irec t ma il Conferenc e ba dge

The Story o f R e :

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01. T Y POG R APH I C PAT T E R N

Cl as s _TY P OG R AP HY 4

In str uctor_ARI EL GREY

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01. T Y POG R APH I C PAT T E R N

Cl as s _TY P OG R AP HY 4

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01. T Y POG R APH I C PAT T E R N

Cl as s _TY P OG R AP HY 4

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01. T Y POG R APH I C PAT T E R N

Cl as s _TY P OG R AP HY 4

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01. T Y POG R APH I C PAT T E R N

Cl as s _TY P OG R AP HY 4

In str uctor_ARI EL GREY

The Story o f R e :

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01. T Y POG R APH I C PAT T E R N

Cl as s _TY P OG R AP HY 4

In str uctor_ARI EL GREY

The Story o f R e :

Sel ected Works by Hyeryu ng Pan

01. T Y POG R APH I C PAT T E R N

Cl as s _TY P OG R AP HY 4

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The Story o f R e :

02: Cl ass_

Instr u ctor_

D u ra tio n _

PACKAGE DESIGN 1

CO CO Q IU

7 WEEK S

Project Titl e_

Time To Rejuvenate C h o o s e a n ex i s t i n g c o m pa n y to r edes i gn a new logo and label for its new identity with product extensions.

Description_

I d e c i d e d t h a t t h e c u r r e n t b r a n d d i d n o t h a v e a n y b r a n d e q u i t y, t h e r e f o r e I s t a r t e d f r o m n e w l o g o . I w a n t e d t o p o r t r a y t h e Te n R e n Te a b r a n d a s l u x u r i o u s a n d h i g h e n d , w h i c h t h e c u r r e n t a e s t h e t i c was not portraying. I incorporated Chinese calligraphy for a new logo to deliver an oriental feeling and use a black to represent the h i g h - e n d b r a n d q u a l i t y.

Keywords_

Del iverabl es_

Serene

Container cans

Peaceful

Wooden containers

Spiritual

Refillable packaging Candles

Co l o r s _

The Story o f R e :

Sel ected Works by Hyeryu ng Pan

02. T I M E T O R EJ U VEN AT E

Cl as s _PACKAG E DESIG N 1

In str uctor_CO CO Q I U

The Story o f R e :

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02. T I M E T O R EJ U VEN AT E

Cl as s _PACKAG E DESIG N 1

In str uctor_CO CO Q I U

The Story o f R e :

Sel ected Works by Hyeryu ng Pan

02. T I M E T O R EJ U VEN AT E

Cl as s _PACKAG E DESIG N 1

In str uctor_CO CO Q I U

The Story o f R e :

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02. T I M E T O R EJ U VEN AT E

Cl as s _PACKAG E DESIG N 1

In str uctor_CO CO Q I U

The Story o f R e :

Sel ected Works by Hyeryu ng Pan

02. T I M E T O R EJ U VEN AT E

Cl as s _PACKAG E DESIG N 1

In str uctor_CO CO Q I U

The Story o f R e :

Sel ected Works by Hyeryu ng Pan

03: Cl ass_

Instr u ctor_

D u ra tio n _

PACKAGE DESIGN 2

PAUL KAGIWADA

8 WEEK S

Project Titl e_

Great Soul Food C r ea te a ti er ed pa c k a gi n g s y s tem fo r a n e x i s t i ng nat i onal f ood br a n d, Ma h a t m a r i c e c o m pa n y. D es i gn fo u r S KUs f or a m as s m ark e t a n d bo u t i qu e en vi r o n m en t .

Description_

I go t t h e i n s pi r a ti o n fo r th i s des i gn fr o m the m e ani ng of M ahat m a, w h i c h m ea n s ‘ Gr ea t S o u l . ’ Fo r th e h i gh end m ark e t , I w ant e d t o i n c o r po r a te a s u n r i s e w h i l e r eta i n i n g a nat ural , organi c f e e l i ng. Fo r t h e m a s s m a r k et , I w a n t ed t o u s e r ecy cl e d brow n craf t pape r to c o n vey s u s t a i n a bi l i ty. I u s ed f o u r di ff er e nt col ors t o di s t i ngui s h bet w een t h e va r i o u s fl a vo r s .

Keywords_

Del iverabl es_

Sun rise

Rice packages

Natural

Wooden containers

Co l o r s _

Soulful

The Story o f R e :

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03. G R EAT S OU L FOO D

Cl as s _PACKAG E DESIG N 2

In str uctor_PAUL KAGI WADA

The Story o f R e :

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03. G R EAT S OU L FOO D

Cl as s _PACKAG E DESIG N 2

In str uctor_PAUL KAGI WADA

The Story o f R e :

Sel ected Works by Hyeryu ng Pan

03. G R EAT S OU L FOO D

Cl as s _PACKAG E DESIG N 2

In str uctor_PAUL KAGI WADA

The Story o f R e :

Sel ected Works by Hyeryu ng Pan

03. G R EAT S OU L FOO D

Cl as s _PACKAG E DESIG N 2

In str uctor_PAUL KAGI WADA

The Story o f R e :

Sel ected Works by Hyeryu ng Pan

03. G R EAT S OU L FOO D

Cl as s _PACKAG E DESIG N 2

In str uctor_PAUL KAGI WADA

The Story o f R e :

Sel ected Works by Hyeryu ng Pan

04: Cl ass_

Instr u ctor_

D u ra tio n _

PACKAGE DESIGN 2

PAUL KAGIWADA

4 WEEK S

Project Titl e_

Hard Work C r ea te a pr o m o ti o n a l s h o e bo x fo r a br a n d k now n f or cons t ruct i on equ i pm en t , C a ter pi l l a r.

Description_

I c h o s e C a ter pi l l a r, w h i c h i s a n es ta bl i s he d brand w i t h ove r 100 y ea r s o f dedi c a t i o n to j o b s i t e per f o r m a n ce . I de s i gne d a s hoe bo x f o r C a ter pi l l a r th a t pr o m o tes l u x u r i o u s e s s e nt i al e qui pm e nt f or i n du s t r i a l w o r k er s by u s i n g di ff er en t m a t e ri al s s uch as nut s and bo l ts a n d m es h t o c o n vey a bi g a n d bo l d i ndus t ri al f e e l i ng and t o en h a n c e th e br a n d i m a ge. T h e del i ver a bl es cons i s t of a s hoe bag, l o o k-bo o k , a n d C D t h a t c o m e a l o n g w i th the product .

Keywords_

Del iverabl es_

Construction

Promo shoe box

Protective

Shoe bag

Bold

Gift card

Co l o r s _

L o o k- b o o k CD

The Story o f R e :

Sel ected Works by Hyeryu ng Pan

04. H AR D WOR K

Cl as s _PACKAG E DESIG N 2

In str uctor_PAUL KAGI WADA

The Story o f R e :

Sel ected Works by Hyeryu ng Pan

04. H AR D WOR K

Cl as s _PACKAG E DESIG N 2

In str uctor_PAUL KAGI WADA

The Story o f R e :

Sel ected Works by Hyeryu ng Pan

04. H AR D WOR K

Cl as s _PACKAG E DESIG N 2

In str uctor_PAUL KAGI WADA

The Story o f R e :

Sel ected Works by Hyeryu ng Pan

04. H AR D WOR K

Cl as s _PACKAG E DESIG N 2

In str uctor_PAUL KAGI WADA

Sel ected Works by Hyeryu ng Pan

The Story o f R e :

05: Cl ass_

Instr u ctor_

D u ra tio n _

PACKAGE DESIGN 3

THO MAS MCNU LTY

5 WEEK S

Project Titl e_

A Song in The Air S el ec t a pet br a n d a n d r edes i gn t h a t br a n d, a n d i t s pack agi ng and gr a ph i c s t o ex pl o r e n ew s t r u c tu r a l des i gn s a n d cre at e a pack agi ng s y s t em .

Description_

I c h o s e t o r edes i gn th e K a y tee br a n d a n d c r e at e t he s ub-nam e , S pec t r u m . I go t i n s pi r ed f r o m c o l o r fu l bi r d food. Ne w S pe ct rum s h o w s i t s pl a y fu l a n d w h i m s i c a l a tm o s ph er e through t he ne w l i ve l y a n d en ga gi n g pa c k a gi n g s y s t em .

Keywords_

Del iverabl es_ Co l o r s _

P la yful

Bird foods

W himsic a l

Bird bars

Colorful

Bird bath Stackable vitamins

The Story o f R e :

Sel ected Works by Hyeryu ng Pan

05. A S ON G I N T H E A IR

Cl as s _PACKAG E DESIG N 3

In str uctor_THO MAS MCNU LTY

The Story o f R e :

Sel ected Works by Hyeryu ng Pan

05. A S ON G I N T H E A IR

Cl as s _PACKAG E DESIG N 3

In str uctor_THO MAS MCNU LTY

The Story o f R e :

Sel ected Works by Hyeryu ng Pan

05. A S ON G I N T H E A IR

Cl as s _PACKAG E DESIG N 3

In str uctor_THO MAS MCNU LTY

The Story o f R e :

Sel ected Works by Hyeryu ng Pan

05. A S ON G I N T H E A IR

Cl as s _PACKAG E DESIG N 3

In str uctor_THO MAS MCNU LTY

Sel ected Works by Hyeryu ng Pan

The Story o f R e :

06: Cl ass_

Instr u ctor_

D u ra tio n _

PACKAGE DESIGN 3

THO MAS MCNU LTY

8 WEEK S

Project Titl e_

Engineered for Beauty C r ea te a n ew l i n e o f s k i n c a r e pr o du c t s a n d a n i n-s t ore di s pl ay. The c h a l l en ge i n vo l ved c r ea ti n g a s k i n c a r e l i n e f or an e x i s t i ng brand th a t i s c u r r en t l y n o t i n t h e s k i n c a r e m a r k et .

Description_

C a r er r a i s a n a n t i -a gi n g s k i n c a r e l i n e fo r w o me n i n t he i r m i d 30’ s to l a te 4 0 ’ s , i t r ef l ec t s Po r s c h e’ s h i gh -en d s p ort car brand i m age th r o u gh t h e s em i -gl o s s y go l den tex t u r e bo tt l e, and t he w avy pat t e rn i n s pi r ed by t h e s i l h o u et t e o f a Po r s c h e o n the cap, re pre s e nt i ng s peed. C a r r er a i s s o ph i s ti c a ted, s ex y, a n d edg y.

Keywords_

Del iverabl es_

Luxury

Skincare products

Sexy

Product display

Edgy

Gift box

Co l o r s _

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Sel ected Works by Hyeryu ng Pan

06. EN G I N EER ED FOR B E AU T Y

Cl as s _PACKAG E DESIG N 3

In str uctor_THO MAS MCNU LTY

The Story o f R e :

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06. EN G I N EER ED FOR B E AU T Y

Cl as s _PACKAG E DESIG N 3

In str uctor_THO MAS MCNU LTY

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06. EN G I N EER ED FOR B E AU T Y

Cl as s _PACKAG E DESIG N 3

In str uctor_THO MAS MCNU LTY

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Sel ected Works by Hyeryu ng Pan

06. EN G I N EER ED FOR B E AU T Y

Cl as s _PACKAG E DESIG N 3

In str uctor_THO MAS MCNU LTY

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Sel ected Works by Hyeryu ng Pan

07: Cl ass_

Instr u ctor_

D u ra tio n _

TYPO GRAPHY 3

ARIEL GREY

14 WEEK S

Project Titl e_

From Soil to the Sky T h e go a l o f th i s pr o j ec t w a s to c o n c eptu a l l y de s i gn t he prom ot i on pa c k a gi n g f o r a l i n e o f pa per by a n ex i s t i ng pape r com pany. The pr o m o ti o n i n c l u des a 4 8 pa ge pr o m o t i o nal book , s w at ch cards , s w a t c h c o n ta i n er, a n d a po s ter.

Description_

I c h o s e t o pr o m o t e Gen es i s pa per by Mohaw k and re s e arch and w r i te a bo u t ba m bo o a s a des i gn m et a ph o r. B am boo has be e n us e d i n m a n y w a y s a n d t h r o u gh m a n y c u l t u r es . The l i f e of bam boo s t art s fr o m t h e s o i l a n d gr o w s u p t o t h e s k y. T h e book s how s i t s e vol ut i on, a n d by do i n g s o pr o m o tes th e Gen es i s l i n e.

Keywords_

Del iverabl es_ Co l o r s _

Ba mboo

P romo book

Serene

Swatch cards

Evolve

Swatch container

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07. FR OM S OI L T O T H E S KY

Cl as s _TY P OG R AP HY 3

In str uctor_ARI EL GREY

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07. FR OM S OI L T O T H E S KY

Cl as s _TY P OG R AP HY 3

In str uctor_ARI EL GREY

The Story o f R e :

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07. FR OM S OI L T O T H E S KY

Cl as s _TY P OG R AP HY 3

In str uctor_ARI EL GREY

The Story o f R e :

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07. FR OM S OI L T O T H E S KY

Cl as s _TY P OG R AP HY 3

In str uctor_ARI EL GREY

The Story o f R e :

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07. FR OM S OI L T O T H E S KY

Cl as s _TY P OG R AP HY 3

In str uctor_ARI EL GREY

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08: Cl ass_

Instr u ctor_

D u ra tio n _

PACKAGE DESIGN 4

THO MAS MCNU LTY

4 WEEK S

Project Titl e_

Pour Ten Gallons of This Create new application graphics for a brand of vodka. The designs c a m e i n t h e f o r m o f t h e e v o l u t i o n a r y a n d t h e r e v o l u t i o n a r y, a n d rejuvenating the brand image, label design, and repositioning this product by creating a premium and upscale image with a gift box.

Description_

I c h o s e t o r edes i gn Ti t o ’ s H a n dm a de Vo dk a . Ti t o’ s i s t he f i rs t vodk a di s t i l l er y i n Tex a s . T h e c u r r en t l a bel di d not have m uch e qui t y, s o I c r ea t ed a n evo l u t i o n o f i ts br a n d th r o u g h a ne w charact e r of a m u s t a c h ed s k u l l w ea r i n g a c o w bo y h a t. I t ri e d t o bri ng a y ounge r a u di en c e t h r o u gh a t h e qu i r k i n es s t h e n ew ove ral l l ook . T h e r evo l u ti o n a r y s i de w a s f r o m a n en t i r e r ede s i gn of t he bot t l e . The c r y s t a l bo tt l e br i n gs a n c l a s s i c a n d r ef i n ed f e e l i ng t hat w as l ack i ng i n th e o r i gi n a l s tr u c tu r e.

Keywords_

Del iverabl es_

Te x a s

Evolutionary bottle

Cowboy

Revolutionary bottle

Quirky

Gift box

Co l o r s _

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08. POU R T EN G AL LO N S O F T H IS

Cl as s _PACKAG E DESIG N 4

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08. POU R T EN G AL LO N S O F T H IS

Cl as s _PACKAG E DESIG N 4

In str uctor_THO MAS MCNU LTY

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100

Sel ected Works by Hyeryu ng Pan

08. POU R T EN G AL LO N S O F T H IS

Cl as s _PACKAG E DESIG N 4

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101

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The Story o f R e :

09: Cl ass_

Instr u ctor_

D u ra tio n _

IDENTITY 2

THO MAS MCNU LTY

8 WEEK S

Project Titl e_

One for All and All for One Create a new identity, application system, and graphic standards manual for a sport venue. Develop and design a comprehensive solution, which includes a logo, and applications such as stationery, signage, and promotional items.

Description_

I chose 2018 P yeongChang W inter Olympics in South Korea, so I wanted to create a visually graphic identity that is harmonious and representative of Korean culture. The new emblem of 2018 W inter Olympics combines an abstract Olympic torch and a snowy mountain with a clean wordmark. The colors chosen are from the Korean flag.

102

Keywords_

Del iverabl es_ Co l o r s _

D yna mic

Sta nda rd guide

Trustworthy

Sta tionery system

Ha rmony

A pplic a tion

103

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09. ON E FOR AL L AN D A L L F O R O N E

Cl as s _IDENTITY 2

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The Story o f R e :

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09. ON E FOR AL L AN D A L L F O R O N E

Cl as s _IDENTITY 2

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The Story o f R e :

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09. ON E FOR AL L AN D A L L F O R O N E

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The Story o f R e :

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09. ON E FOR AL L AN D A L L F O R O N E

Cl as s _IDENTITY 2

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New Horizons

111

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The St ory o f R e :

KALeBo, DoUGLAs COACH U.S.A

112

09. ON E FOR AL L AN D A L L F O R O N E

Cl as s _IDENTITY 2

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New Horizons

113

The Story o f R e :

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09. ON E FOR AL L AN D A L L F O R O N E

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09. ON E FOR AL L AN D A L L F O R O N E

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09. ON E FOR AL L AN D A L L F O R O N E

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09. ON E FOR AL L AN D A L L F O R O N E

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09. ON E FOR AL L AN D A L L F O R O N E

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09. ON E FOR AL L AN D A L L F O R O N E

Cl as s _IDENTITY 2

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09. ON E FOR AL L AN D A L L F O R O N E

Cl as s _IDENTITY 2

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128

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10: Cl ass_

Instr u ctor_

D u ra tio n _

PACKAGE DESIGN 4

THO MAS MCNU LTY

8 WEEK S

Project Titl e_

Bite-Sized Sustainability Wo r k w i t h a des i gn tea m t o c r ea te a h ea l t h y, e co-f ri e ndl y re t ai l s t ore br a n d a n d pr o du c t l i n e f o r pet s t h a t c a pt ure s t he e s s e nce of S an Fr a n c i s c o â&#x20AC;&#x2122; s t r en dy, m o der n , pet-l o vi n g a tm os phe re .

Description_

O u r c o m pa n y w o u l d a l l o w ea r th -c o n s c i o u s pe t l ove rs t o purchas e pr o du c ts t h a t s u ppo r t a gr een l i fes ty l e. O ur cons um e rs w i l l be abl e to c a r r y o u t t h ei r tr en dy, h i gh -en d, ec o -fr i e ndl y cul t ure i n t o e ve ry a s pec t o f th ei r l i ves , a n d t h e l i ves o f th ei r pe t s . We f e e l t hat S an Fr a n c i s c o i s th e per f ec t pl a c e f o r o u r bu s i n e s s t o be gi n and t hri ve , bec a u s e i t i s k n o w n f o r i t s r i c h c u l t u r e a n d hi p at m os phe re . I t r a n s l a t ed t h i s en vi r o n m en t a l l y a w a r e des i gn i nt o t he pack agi ng th r o u gh t h e u s e o f n a tu r a l c o l o r s a n d o r ga ni c m at e ri al s .

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Sophisticated And Earth-Conscious Lifestyle For The Modern Pet

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10. B I T E-S I Z ED S U S TA I N A B IL I T Y

Cl as s _PACKAG E DESIG N 4

In str uctor_THO MAS MCNU LTY

Private Labe l Brand s Catego r y_ LAND ANIMAL Attrib u te_ WHIMSICAL CHARMING FUN

Catego r y_ AIR ANIMAL Attrib u te_ ARTISTIC RETRO SERENE

Catego r y_ WATER ANIMAL Attrib u te_ FLOWING PURE COLORFUL

Catego r y_ PET BAKERY Attrib u te_ TRUST SAFE APPETITE

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10. B I T E-S I Z ED S U S TA I N A B IL I T Y

Cl as s _PACKAG E DESIG N 4

In str uctor_THO MAS MCNU LTY

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10. B I T E-S I Z ED S U S TA I N A B IL I T Y _ T E R R A I N

Cl as s _PACKAG E DESIG N 4

In str uctor_THO MAS MCNU LTY

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10. B I T E-S I Z ED S U S TA I N A B IL I T Y _ T E R R A I N

Cl as s _PACKAG E DESIG N 4

In str uctor_THO MAS MCNU LTY

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10. B I T E-S I Z ED S U S TA I N A B IL I T Y _ T E R R A I N

Cl as s _PACKAG E DESIG N 4

In str uctor_THO MAS MCNU LTY

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10. B I T E-S I Z ED S U S TA I N A B IL I T Y _ T E R R A I N

Cl as s _PACKAG E DESIG N 4

In str uctor_THO MAS MCNU LTY

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10. B I T E-S I Z ED S U S TA I N A B IL I T Y _ T E R R A I N

Cl as s _PACKAG E DESIG N 4

In str uctor_THO MAS MCNU LTY

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10. B I T E-S I Z ED S U S TA I N A B IL I T Y _ T E R R A I N

Cl as s _PACKAG E DESIG N 4

In str uctor_THO MAS MCNU LTY

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10. B I T E-S I Z ED S U S TA I N A B IL I T Y _ T E R R A I N

Cl as s _PACKAG E DESIG N 4

In str uctor_THO MAS MCNU LTY

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10. B I T E-S I Z ED S U S TA I N A B IL I T Y _ H AV E N

Cl as s _PACKAG E DESIG N 4

In str uctor_THO MAS MCNU LTY

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10. B I T E-S I Z ED S U S TA I N A B IL I T Y _ H AV E N

Cl as s _PACKAG E DESIG N 4

In str uctor_THO MAS MCNU LTY

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10. B I T E-S I Z ED S U S TA I N A B IL I T Y _ H AV E N

Cl as s _PACKAG E DESIG N 4

In str uctor_THO MAS MCNU LTY

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10. B I T E-S I Z ED S U S TA I N A B IL I T Y _ H AV E N

Cl as s _PACKAG E DESIG N 4

In str uctor_THO MAS MCNU LTY

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10. B I T E-S I Z ED S U S TA I N A B IL I T Y _ H AV E N

Cl as s _PACKAG E DESIG N 4

In str uctor_THO MAS MCNU LTY

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10. B I T E-S I Z ED S U S TA I N A B IL I T Y _ H AV E N

Cl as s _PACKAG E DESIG N 4

In str uctor_THO MAS MCNU LTY

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10. B I T E-S I Z ED S U S TA I N A B IL I T Y _ O A S I S

Cl as s _PACKAG E DESIG N 4

In str uctor_THO MAS MCNU LTY

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10. B I T E-S I Z ED S U S TA I N A B IL I T Y _ O A S I S

Cl as s _PACKAG E DESIG N 4

In str uctor_THO MAS MCNU LTY

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10. B I T E-S I Z ED S U S TA I N A B IL I T Y _ O A S I S

Cl as s _PACKAG E DESIG N 4

In str uctor_THO MAS MCNU LTY

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10. B I T E-S I Z ED S U S TA I N A B IL I T Y _ O A S I S

Cl as s _PACKAG E DESIG N 4

In str uctor_THO MAS MCNU LTY

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10. B I T E-S I Z ED S U S TA I N A B IL I T Y _ O A S I S

Cl as s _PACKAG E DESIG N 4

In str uctor_THO MAS MCNU LTY

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10. B I T E-S I Z ED S U S TA I N A B IL I T Y _ O A S I S

Cl as s _PACKAG E DESIG N 4

In str uctor_THO MAS MCNU LTY

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10. B I T E-S I Z ED S U S TA I N A B IL I T Y _ O A S I S

Cl as s _PACKAG E DESIG N 4

In str uctor_THO MAS MCNU LTY

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11: Project Titl e_

Extra Bits of Me I n t r o du c e a ddi t i o n a l w o r k th r o u gh Ty po gr a p hy 2, Pack age De s i gn 1, Bo o k A r t 1 , a n d Gr a ph i c D es i gn 1 .

Description_

Ty po gr a ph y 2 i m pr o ved m y ty pe s k i l l w i t h e x pe ri m e nt al t y pe and I s ta r t ed t h i n k i n g a bo u t s u s t a i n a bl e des i gn t hrough Pack age D e s i gn 1 , I w a n t ed to u s e u n i qu e m a t er i a l fo r Book A rt 1, s o I chos e f ur to c o n vey a w a r m f eel i n g a n d ex pr es s th e w i nt e r. Graphi c D e s i gn 1 w a s m y fa vo r i t e c l a s s , I c h o s e th e n a t u r al phe nom e non of agi ng a n d c o m pl eted 1 0 di f f er en t des i gn ex er c i s e s and com pare d t he i r ef f ec ti ven es s a t ex pr es s i n g a s i n gl e o ver-a rchi ng conce pt .

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11. EX T R A B I T S OF M E

Cl as s _TY P OG R AP HY 2

In str uctor_S AMI S AAUD

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11. EX T R A B I T S OF M E

Cl as s _TY P OG R AP HY 2

In str uctor_S AMI S AAUD

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11. EX T R A B I T S OF M E

Cl as s _B OOK AR T 1

In str uctor_CHRI S TI NE RO LI K

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11. EX T R A B I T S OF M E

Cl as s _B OOK AR T 1

In str uctor_CHRI S TI NE RO LI K

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11. EX T R A B I T S OF M E

Cl as s _PACKAG E DESIG N 1

In str uctor_CO CO Q I U

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11. EX T R A B I T S OF M E

Cl as s _G R AP HIC DESIG N 1

Instr uctor_MAT THEW WAKEMAN

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11. EX T R A B I T S OF M E

Cl as s _G R AP HIC DESIG N 1

Instr uctor_MAT THEW WAKEMAN

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11. EX T R A B I T S OF M E

Cl as s _G R AP HIC DESIG N 1

Instr uctor_MAT THEW WAKEMAN

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12: Project Titl e_

Identities C r ea te a n ew l o go fo r di f f er en t c o m pa n i es or re t ai l s t ore s .

Description_

R edef i n i n g a n ew vi br a n t br a n d i s a c h a l l e nge w hi ch re qui re s a s o ph i s t i c a ted s tr a t egy. I t i s n o t j u s t a bo u t a product and a nam e , i t â&#x20AC;&#x2122; s a bo u t a n en ti r e i den t i ty. S o , I w a n t ed t o com m uni cat e cl e arl y th r o u gh a l l pa r t s o f t h e br a n d s y s t em .

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The Story o f R e :

wensenâ&#x20AC;&#x2122;s

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12. I DEN T I T I ES

wensen’s

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The Story o f R e :

PREMIUM DAILY DIET BIRD FOOD

smashbox

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12. I DEN T I T I ES

smashbox

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The Story o f R e :

• • •

• • • •

LA DUNA

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12. I DEN T I T I ES

• • •

• • • •

LA DUNA

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The Story o f R e :

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12. I DEN T I T I ES

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Thanks to: To My Famil y_

Mom and Dad, Two Brothers, and Grandma

To My Friends_ George, Mi, Kanlaya, Miki, Suna, Jisook, Kyongsin, Mijung, Ana, Cinthia, Yoona, Yoomi, Kristi, James, Douglas, Jay, Hun, Mariana, Louie, and Master Sunin

To My Instructors_ Mary Scott, Thomas Mcnulty, Rose Hodges, Matthew Wakeman, Sami Saaud, Ariel Grey, Coco Qiu, and Paul Kagiwada

Mom, You always show me that no matter what sort of hardships we have to endure, we are always able to overcome the obstacles and find a way out with a positive attitude. We have to see every single season together. Thanks for staying with us and making me say I love you everyday. I love you, Mrs. Choi more than yesterday...