opportunity ENTREPRENEURSHIP 路 FREEDOM 路 LIFESTYLE DESIGN 路 MAKEUP & FASHION 路 GAME CHANGERS
#02
6 steps to grow a 16 thriving team
How to be the
CEO of your business
s e l l i n g 08 almost $10K
44
12
finding SUCCESS through social media TM
in two months from a small town!
Color Matcing Solving the Beauty Question 24/7
SM(2)U - SWEET MINERALS SOCIAL MEDIA UNIVERSITY
contents Spring 2019
06 | question of the month Learn WHY Women Decided to Join Sweet Minerals. FEATURED EDUCATORS
08 | Jena Molone How She Sold Just Under $10K in Two Months!
12 | Melissa Keenan How She Found Success Through Social Media!
08
12
16 | Jillian Fink 6 Steps to GROW a Thriving Team (starting now)!
22 | Freddie Charlton Fact or Fiction? You Can Have a Real “Online Influencer” Beauty Business?
16
26 | The Flawless Face Learn About The Innovative Products That Are Taking The US by Storm!
22
36 | Color Matching Solving The Online Beauty Dilemma
38 | Your Income Potential All The Details You’re Looking For!
42 | The Join Kit Take a Peek Inside!
44 | The CEO Be Your Own CEO and Build The Business of Your Dreams!
38
THE NEWSSTAND
46 | The Rise of Fearless Women The Sweet Minerals Story
52 | One True Passion The Passion Foundation
54 | Instagram Sweet Minerals Social Media University
26
WHAT’S GOING ON NOW?
56+ | Current Month Specials
A LETTER FROM THE FOUNDERS When we signed up for our first event, we had no idea the unbelievably rewarding journey we were about to embark on. We were so focused on the product that we weren’t prepared for what was about to happen. Women transformed right before our very eyes. They would have a seat for a simple Flawless Face makeover and would leave with their heads held high and full of confidence! Expecting to change faces with our formula, we left with our lives changed forever. As busy Moms-on-the-go we wanted to create an opportunity for women to easily start their own businesses and run it the way that works for them. Our dream has always been for women to be able to create a lifestyle and financial independence by sharing transformative and innovative products (it all started with the Flawless Face, our signature product collection). Take a look around and see if the idea of creating a business on your own schedule is for you.
xoxo
Shelley, Heather, Candace, & Chrissy
+99 +96 +92
How did YOU first discover Sweet Minerals? 5
Q A
QUESTION OF THE MONTH
AND
Why did you join Sweet Minerals? “My journey with Sweet Minerals started when I started to become unhappy with the company I was originally with. I joined the direct sales field in addition to my full-time job because I needed extra money to start putting aside for Graduate school (I am currently working for my Bachelors Degree in education). There was absolutely no way that I could make enough extra money with the other company due to things going wrong. I had considered Sweet Minerals for almost a year until I decided to make the official switch. I am super happy with that change. It has helped me conquer my anxiety and break out of my shell, I have met so many amazing people, I have found beauty products that I can NOT live without - I have Psoriasis and my skin is super sensitive, and it is helping me put money aside for Graduate school.�
Ma d d ie M on tne y
6
xoxo
“I joined because I saw real women around my age representing a company that walks the walk and talks the talk. Not fake air-brushed models pretending to be all natural and organic. I knew I would be proud to represent Sweet Minerals.”
Vick i S c o t t “ I started with Sweet Minerals because I love makeup. I soon learned that I could change the way women looked at themselves through Sweet Minerals. I learned that not only could I empower women, but they could empower me as well. Who would have thunk it?
Alli s on Pe te r s
S hyl a L a mp l e y
“ I joined Sweet Minerals because I was tired of reapplying my foundation throught the day and ALWAYS looking orange. I love how light and natural the foundation feels.”
“When I made the decision to join Sweet Minerals I was really struggling with what I was interested in or what hobbies I had for myself, besides caring for my family every free minute of my day. I then realized that I already loved playing with makeup and why not try to sell it? When I received my kit I knew I had been shown an amazing product, but didn’t know where the journey would take me. Here I am, a hobby I’ve turned into a passion and I’m sharing my passion with all my friends and family. It doesn’t feel like work most days and I don’t know how I ever survived without Sweet Minerals. I love this company, the Co Founders and everything they stand for. So completely blessed to have joined this family.”
Ti ff a ny S a g e
7
how she s ol d j us t under $10k i n
t w o
m o n t h s Jena’s story
Team Educator Jena Molone
Senior Mentor Freddie Charlton Mentor Tiffany Sage
8
Senior Mentor Jillian Fink Sweet Minerals Co Founder Heather Lins
J e n a M olon e
Jena sold $9,463 in two months, broke Sweet Minerals sales records, grew a team, earned the incentive trip to Cancun from a town of 200 people.
H
ey there, my name is J e n a M o l o n e , I h a v e b e e n wi t h S w e e t Miner als s ince Nove mb e r o f 2 0 1 7 a n d i t , b y f a r, h a s b een t h e gre ate st exper ience of m y l i f e . Th e re a re s o ma n y re a s o n s w h y, but I wi l l n a me j u s t a f e w.
#1
The amazing products “Their makeup, their s k i n c a re l i n e , e v e r y t h i n g t h e y h a ve t o offe r is abs olutely wo n d e r f u l . � 9
“
The fir st t i me I t r i ed th e make up we we r e m ovin g to a new hous e i n 97- de gree we a the r, I wa s swe a t in g lik e craz y, all da y, a l l ni gh t lo n g and I loo ke d i n t he mirro r tha t night a nd m y ma keu p wa s still on, pe r f e c t as can be. I c oul d ha ve gone o u t tha t night a nd no one w o u ld h av e k n o w n I h ad been swe a ting a l l da y!
#2
Helped with my acne
“ I joine d when I was pregn a n t a n d my h o r mo n e s we re g o i n g u p and down and I was brea k i n g o u t l i k e c r a z y. On c e I s t a rt ed S wee t Miner als I haven’t had a b re a k o u t s i n c e ! ”
I m ov e d fr o m a to w n o f 1 , 5 0 0 pe ople to a t o w n o f 2 00 the w e e k I st ar te d w ith Sw e e t M i n er a ls . I’m 3 hours away from my fri e n d s & f a mily. My hus band is gone o n t h e road for 2-3 weeks at a t i me & o n l y hom e for a weekend, s o I ’ m h e re b y my s e l f i n h e mi d d l e o f n o w he re w i th 2 kids now, th e ma j o r i t y o f t h e t i me . 10
#3
Me time
“I a m a s t a y - a t - h o me mo m. I h a ve a t wo - y e a r o l d a n d a b a b y t h a t w a s b o r n i n M a y. Th i s i s me t i me , t h i s i s my t i me t h a t I g e t t o j u s t e s c a p e w h a t I'm doing and just enjoy it.�
S w eet Min erals h as d efinitely been a great way to communicate with others, have adult conversations, & be able to help people find something that they love but also get to stay home & b e w ith m y g irls.
This isn't a job for me, this is fun! 11
Senior Mentor Melissa Keenan
How she found SUCCESS
B Y E M BR AC I NG 12
social medi a.
Melissa has been with Sweet Minerals for 5 years, has grown a large team, and continues to have record monthly sales! M e lis s a & h e r y ou n ge s t d a u gh t e r
M Q
y name is Melis s a Ke e n a n f ro m Ge o rg e t o wn , Ke n t u cky. I’m celebr atin g my f i f t h y e a r wi t h S we e t M i n e ra l s! I wanted to s ha re wi t h y o u wh y I ’ m s t i l l h a v i n g f u n ( & g e n e r a t i n g t o p s a l e s ) f i v e y e a rs l a t er!
W hy di d you j o in Swee t Mi ne r al s?
“I joined Sweet Minerals because, at the time, it was the only c o mp a n y o u t t h e re o f f e r i n g a full mineral line through direct sales. It was different! It helps that I’d also been wearing the makeup for about a year and loved how my skin had changed and thought a discount might be nice!”
Wh a t is y o u r fa v orite m eth o d o f s ellin g ? “I thrive on maximizing my time for my efforts, so a virtual party is my favorite method of selling. A hostess can be anywhere across the country, her guests can be f ro m A l a s k a t o F l o r i d a ( I ’ v e had guests from Singapore on a virtual party!” 13
ac hi e ve d re co rd sa les th is p a st m o n t h, can Q You you give someone starting out some tips on how to grow a l ar ge cu sto m er b a se q u ick ly ?
“ D o n ’t p re j u d g e . J u s t b e c a u s e s o m e o n e d o e s n ’t w e a r m a k e u p , d o e s n ’t m e a n t h e y d o n ’t w a n t t o . I w o u l d a s k p e o p l e w h o s a y t h e y d o n ’t w e a r m a k e u p “ I s i t b e c a u s e y o u a re n ’t i n t e re s t e d , o r i s i t b e c a u s e y o u j u s t aren’t quite sure what to do?” Many times they’d respond with “I’m really not sure what to do”, my response “Ok! What if I could show you what to do, would t h a t b e s o m e t h i n g y o u ’ re i n t e re s t e d i n ? ” – O n e - o n - o n e a p p o i n t m e n t s e t u p !
#1
“Do p ar t i e s ! P a r t i e s a re not dead, contrary to popular belief, but they h a v e e v o l v e d ! Vi r t u a l p a rties are the heartbeat of my business because i t h e l p s m e m a x i m i z e m y t i me by sharing it with multiple people at once. And because they are virtual parties, I can party with anyone across the country!
#2
Once you have customers – take care of them, but don’t constantly re l y o n t h e h a n d f u l y o u h a v e t o order every month. Customer service is a priority to me, so following up is key! Continue to build that customer base by not just taking orders, but offering them a chance to get their makeup for free and half off by hosting a virtual party! 1 customer can easily become 10 with a party!
#3
Utilize social media and #4 create videos, Facebook live demos and work your business through a Business Page on Facebook.
14
Q
Yo u ’v e h a d record s a les ev en d uring a n in cen tiv e trip . How w o u ld y o u s a y y o u are a b le to co n sisten tly d o th is? “ D e v e l o p i n g a s t ro n g re p e a t c u s t o m e r b a s e a n d consistently following up with them. Also continuing to do virtual part i e s , b r i n g i n g i n m o re VIP customers.”
Q
What is the biggest lesson you have learned in the social media age?
“ Wi t h t h e s o c i a l m e d i a a g e , a l l l i m i t a t i o n s a re re m o v e d ! N o t o n l y a re a l l geographical lines erased with customers and team building, but it gives anyone an opportunity to w o r k a b u s i n e s s – re g a rd less of social or physical limitations.” Melissa has ear ned free trips to Cancun, Punta Cana, Riviera Maya and the upcoming trip to Montego Bay 2019! 15
Senior Mentor Jillian Fink
Senior Educator Angie Bowie
ways gw
A THRIVING TEAM it ng now! star
16
J illian Fink
Jillian joined Sweet Minerals in May 2017. Within 2 months, she grew a team that ranked some of the highest sales in the company. Her passion is people and teaching others how to become leaders.
“
Being a leader can mean t w o d i f f e r e n t t h i n g s . Yo u can lead and have followers. You can lead and grow leaders. The difference in the individual is the one who grows leaders is strong and leads themselves in a p o we r f u l m an n er an d t h e i r followers see what they are doing, are impacted by their actions, inspired by their decisions, motivated to be a leader too! It all depends on where you want to go, what you want to do and how you want to impact.” To p t o b o t t o m : S w e e t E l i t e @ S w eet R etreat, t e a m g e t t o g e t h e r a t t h e p o o l , op p ortu n ity m e e t i n g & t e am train in g
Do y want foowerS or leaders?
17
6 OF THE MOST important things
TO FOCUS ON to get into by: Jillian Fink
right away and grow a team!
t e s d n i M You have to be positive and focused.
Self t n e m e v Imp
t c e r i d In g n i t i u r c Re
Sharing why you love what you do, what it does for you, how it’s helped you, your family and your life.
How will you continue to improve yourself, staying on top of what’s happening in the industry, learning new tips and tricks? Then sharing those with your team! While these 6 are all great ways to jumpstart or kick off or maintain the most important thing to remember in being a leader is that you have to treat each individual as an individual. If you try and coach everyone the same or to be just like you it won’t work. We are all made differently and being able to find what works for each individual will bring your team stronger in all aspects!! 18
Goals
Short-term goals, long-term goals, but most importantly being able to adjust those goals as your situation may change. You may hit sooner or be slower; being able to adjust and stay motivated is key to being a strong leader.
Motivating Others
Being able to help others overcome obstacles, cheering them on for their success, letting them in on your goals.
Share ! e r a h S , e r a h S
I don’t care whether it’s one on one, it’s via video, text, phone call or whatever, just share your products with everyone and anyone! Every person you get to try the products will tell 5 people guaranteed and most likely 2 of those will reach out right away, so if you focus on getting 3 new clients each month you will most likely end with 9!!!!!!! (3 new clients, shared with 5 each so 15 total and 6 of those reach out= 9 new clients) 19
you have a Q Do leadership routine? “Yes, my first instinct is to state how I offer weekly coaching calls. I keep one day open a week to do nothing but spend one-on-one time wi t h t hose who want to bu i l d their business and themselves. I think about how I have a routine, offer makeovers, schedule parties, create post, create videos, do a live or two, spend time to grow myself. Spend time with those important to me. Doing all these routines weekly keep Me inspired, motivated, driven and focused. When I fall off I can promise you I can check and see what boxes I didn’t do, and once I start doing them, I am right back to kicken booty!!”
Jillian w it h t w o team leaders ( Angie B owie (Sen i or Edu cator) and Chelsi N ye (Sen i or Edu cator)
S h o u ld a lea d er ever “ m a n a g e” o r “ m icrom a n a g e” th eir team? “It’s all in the approach, as you grow you will have individuals who will need very little attention and will do their own thing. Then you will have those that reach out to you regularly, share their goals, plans, ideas, struggles, etc; those are the ones that you have to give more a t t e n t i o n t o . I w o u l d n ’t s a y micromanage or mange though, If you build a relationship and know them and can see a struggle and help prevent it or move past it sooner and as well as celebrate their wins, you will have a strong partnership and neither will feel like they are micromanaging o r b e i n g m i c ro m a n a g e d ! ”
di d vi de o and g o in g liv e p la y Q How into not onl y at t ra ctin g lea d s b u t grow i ng your t e a m ?
“ I we nt liv e a lot at fir s t; I k n e w t h e q u i c k e s t wa y to s h ow m ass amounts of peop l e wa s l i v e o n s o c i a l m e d i a. A s far as growing my te a m, t h e p ro d u c t s s o l d themselves; once someone said they tried them they wanted to j o in the bus ines s . I have nev e r re a l l y b e e n o n e t o b e ov e r the top and s hare my bus i n e s s f o r t h e n e e d f o r s o m e one to join me. I feel tha t a n y i n d i v i d u a l wh o i s lo o k i ng t o star t a bus ines s wi l l k n o w me we l l e n o u g h an d i f the y fe el the oppor tunit y I h a v e i s a r i g h t fit for them, they will Partner with me! Does that mean I don’t “recruit”, absolutely not, I share what it means to m e, I share how it helps me, I s h a re my l o v e f o r my SM family....people see that and it is attractive to them.”
Q
Do you feel you have to have all the answers before getting into leadership?
“ A b solute ly not, today’s wor ld i s c h a n g i n g b y t h e se c o nd y ou will NEVER have a l l t h e a n s we r s s o i f y o u wa i t f or that moment you cou l d mi s s t h e b e s t t h i n g t o e v e r happe n to you.”
21
FACT FICTION? OR
C A N Y O U H AV E A R E A L ‘ONLINE INFLUENCER’ BEAUTY BUSINESS? Fre d d i e Ch a r l t o n i s a n O n l i n e Strategist who has been running h e r o wn o n l i n e b e a u t y em p i re f ro m h e r h o me i n t h e bea u t i f u l Pacific Northwest. A picturesque town of Port Townsend, Washington. S h e b u i l t a n d d i re c t e d a l a rg e SPA for many years before jumping headfirst into the online world. S h e n o w c re a t e s h e r s ch ed u l e; when she's not exploring the local shores she spends her time teaching Wo m e n t h e s t r a t e g i e s s h e incorporates into her everyday life to grow a business entirely online and create a space around their hopes and dreams.
22
F r ed d ie & h e r h u s b a n d Do n n i e
“Direct Selling is the brilliant combination of being an Entrepreneur without being alone!�
“
I love waking up... knowing that I have the opportunity that day to help one or more women embrace their beauty, i nc re a se their confide nc e & be a part of them owning how amazing they are! So many women find they lose themselves F re d d i e & S w e e t Mi ne ra l s in the process of giving C o F o u n d e r Chri ssy themselves to their families. I adore helping them discover themselves again & being a part of them getting their groove back! I get to go to bed knowing I've accomplished some part of that. Even better... I get to do THAT every day!!
23
d i d y o u o r i g i na l l y g e t i n v o l v e d i n Q Why di rect s ell in g ? “ D i rec t Se lling is the br illian t c o mb i n a t i o n o f b e i n g a n En t rep ren eu r wi t hout being alone! From p ro d u c t t o i n f r a s t r u c t u re t o t r a i n i n g a n d encouragement... you get EVERYTHING y o u could pos s ibly need or wa n t t o b e s u c cessful without the burden o f c a r r ying it your s elf.
There is always something people want to improve on in themselves or in their lives. Senior Mentor Freddie Charlton
does being online Q What influencer mean? “It means ability to motivate and inspire others to take action in an area that they want & need support. There is always something people wa n t t o i mp ro v e o n i n t h em sel ves o r i n t h e i r l i v e s . Th e y a re d ra w n online to those that are speaking to that need and desire; thereby becoming interested in what is being offered to solve or improve their personal situation”
24
“ B e a h um a n f i r s t . . .
the rest will follow.”
Q
You have re c e i ved to p recru iter a lo n g w ith top selle r, what are so m e tip s y o u ca n s h a re about rec r ui t i ng onl i ne v s . in p erso n ?
“ To m e , o n l i n e & i n p e r s o n a re t h e s a m e b e c a u s e t h e p r i m a r y p u r p o s e i s t o b u i l d re l a t i o n s h i p , c o n n e c t p e r s o n a l l y a n d d i s c o v e r w h a t i t i s t h a t s o m e o n e n e e d s a n d t h e n p ro v i d e a s o l u t i o n t o t h e i r n e e d . T h e b e h a v i o r & a p p ro a c h is the same. People connect with who they like, know & trust. So either w a y y o u a re b e i n g a h u m a n f i r s t , n o t a p ro d u c t , m a r k e t e r o r re c r u i t e r. W h e n I re l a t e t h a t w a y, f ro m t h e h e a r t . . . e v e r y t h i n g f l o w s . ”
Q
Do you believ e th a t anyone c an l earn how to b ecome an online i nfl u e ncer?
“Absolutely... are you human? Do you have emotions, h o b b i e s , n e e d s , d e s i re s ? O f course you do! So does e v e r y o n e e l s e . Tr a i n i n g , t h e p ro d u c t , t h e c o m p e n s a t i o n & the support are all in place... you just need the final ingredients of you & your passion. Put those together and the possibilities of what you can achieve are endless!” 25
F L AW
26
less
27
Sweet Minerals Educator Lysa Bishop
p u e k a m n r fo W o m e
E R PU
28
AC
E V TI
I N NOV AT I V E S T C U PROD
W
hen Chrissy Marriner began mixing makeup on her kitchen counter it was because of two reasons. One reason was because of her health. When she was 25 she suffered from debilitating headaches, her doctor’s found an active arena in her skull they questioned for a few months. “when the doctor’s told me i might have cancer i went into panic mode and began researching everything i put in my body and on my body” recalls marriner.
Her half sister was diagnosed with breast cancer at age 25 and passed away at age 31. Her research led her to cancers, tumors, autopsies.
companies can basically put toxic ingredients in makeup, - slap a label on it and sell it - LEGALLY! “The skin being the largest organ on our bodies I was freaked out for months.” Finding things like phthalates, parabens, talc, fragrances and a host of other cosmetic ingredients.
She had learned about mineral makeup being natural so she bought every mineral makeup brand she could find.
All 100% legal ingredients - available on the market in hundreds and thousands of products.
LIVING IN TEXAS, THE EXTREME HEAT AND HUMIDITY CAUSED A PROBLEM. NO MINERAL “Oh and don't even MAKEUP BRAND ON get me started about THE MARKET LASTED cosmetic labeling! ON THE SKIN.
You could literally leave out ingredients on the labels. LEGALLY.” She was in shock with the realization29
It was then that Marriner began formulating her own mineral makeup recipes. WHEN SWEET MINERALS WAS FORMED THE GOAL WAS TO CREATE A MINERAL MAKEUP LINE THAT WAS EASY TO USE and SOLVED PROBLEMS.
COMPLEXION
pblems? ROSACEA
Once the three formed a partnership, Heather Lins and Candace Maurer worked tirelessly creating an easy system for women to use and follow.
The Flawless Face system was born.
This makeup does wonders! Such a confidence builder!
“ 32
before
after
“I was diagnosed with Rosacea at 24, and have struggled for many years to find relief. Over the course of a few weeks wearing the Sweet Minerals makeup, I noticed a remarkable decrease in the frequency and intensity of my skin flare ups and irritations. Sweet Minerals
absolutely changed the way I perceive makeup and my own skin.”
julia
ACNE
after
“Every other makeup I've used on my sensitive skin causes breakouts, and with
Sweet Minerals not only does it keep my skin clear but it boosts my self confidence. I also like that it doesn't
e
r befo
feel heavy or caked up.”
Megan Katlyn is a college student always on the go and she loves Sweet Minerals! “I apply it everyday and I have gotten a lot of compliments on it.”
before
after before
Katlyn
after
MELASMA Lenora developed Melasma after her second pregnancy. She now has a new outlook on makeup.
Lenora
She loves coverage and the way Sweet Minerals looks and feels on her skin. 33
Sweet Minerals Educator Rhonda Rudd 2W MEDIUM BEIGE
falling in love
The Sweet Minerals Flawless Face lasts throughout the day in exessive heat, humidity, sun, rain, snow, sweat, the pool, the shower, the sauna, you name it!
you can s w e a t , workout,
(and you can even sleep in it!)
EVEN SWIM
& it stays put!
love My skin is so temperamental, its never looked so good. SM is natural medicine for the skin.
Sharon Thomas Easy to apply. Light weight.
Jessica Bateman
notes The quality of sweet minerals products is like no other ! It is pure and easy to use !
Erica Musgrave Unbeatable products with stunning results, that are perfect for all skin types!
Tamara Boozell
Sweet Minerals is unrivaled. It doesn’t get much better than this sweet concoction. I love that it fits into my active lifestyle and stays on through the toughest environments and situations.
Ashley Brook Sweet Minerals is a high quality product. Easily blended to perfection for an ultimately “timeless” look.
Amanda Czaplewski Only the highest quality products will result in near perfection on any age skin and type.
Jenny Berg Sweet Minerals products are of such high quality, they can create an EASY-to-apply, truly FLAWLESS look & make even the biggest makeup NOVICE feel FIERCE & beautiful any day of the week... It's not a miracle; it's Sweet Minerals.
Reta Pearson
From beast to beauty in 5 minutes, utilizing high quality products that are actually good for your skin.
Allison Peters Four months of Sweet Minerals and my skin (nearing 50) looks and feels better then ever.
Katy Rausch So easy, feels like you’re not wearing anything and yet it’s completely flawless with PHENOMENAL coverage.
Kristen Pomeroy Professional grade, beginner ease!
Hannah Hale
31
THE SWEET MINERALS Sweet Minerals Recipes Are:
e c n e r e iff
d
Hypo-allergenic Ideal for sensitive skin Non-comedogenic Recommended for professional photography
RESULTING IN PRODUCTS THAT: Adhere to the skin like a magnet Last all day without fading or separating Contain anti-inflammatory & antioxidant properties Resist water & perspiration Protect from UVA & UVB sun damage
100% forever guarantee We choose the highest quality ingredients, using organic whenever possible, to ensure superior performance and long lasting wearability for everyday confidence. Where preservatives are needed, we use natural whenever possible and never use parabens or phthalates. We choose not to use sulfates, synthetic fragrances, bismuth oxychloride, talc, or harsh chemicals that could be absorbed into the body and we NEVER test on animals. 34
AT SWEET MINERALS, WE MAINTAIN FULL QUALITY CONTROL BY MANUFACTURING OUR LOOSE MINERAL PRODUCTS UNDER CLOSE SUPERVISION AT OUR HEADQUARTERS IN MARYLAND, USA.
35
say hello to GENIE
36
questi???
SHADE?
perfect
WHAT IS MY
I
If you ask a Beauty entrepreneur what their biggest difficulty is? Whether in person or online, hands down color matching will be in the top 3.
Entrepreneurs everywhere were faced with messages like these “What shade am I?”
SETUP TY R PA
OLOR MAT CH LC A IN N G IO
As our virtual world wisened to Facebook, Instagram and Messenger.
Once virtual, we would receive messages from friends across the country looking for advice on their perfect shade. As soon as they sent us a photo, thoughts from “Wait, is that photo of what you look like now, or a few years ago” to “I can’t see your skin in this dark photo” and boy was it stressful!
T R AD IT
y me now bit.ly/hellogenie
I’m Genie, and that’s where I come in! I am part human, part AI and I’m about to ROCK your world you gorgeous go-getter! You see I work 24 hours a day, seven days a week and I’m obsessed with color matching. I work with your clients for YOU. I ask them several questions that only they would be able to answer about their skin and preferences. I tell them their perfect shade and all they have to do is shop with you! It’s that easy! My job is to give you more freedom to run your business and do the things you LOVE. Do you remember mailing your friends multiple shade samples and waiting for them to get back to you? NO MORE! I will allow you to grow your business faster! Think of me as your CMVA - your color matching virtual assistant!
That’s right, you can now tell your friends “I’ve got my own We would suggest a color based personal virtual assison what we thoughT from the tant and her name is dark photo, and would pray that Genie!”
it was a match.
37
YOUR INCOME Your first 90
You
25% commission 5-15% personal bonus personalized website direct linking abilities SM2(2) Sweet Minerals Social Media University training!
! s y a w a k a e No Br 38
Your Sweet Start SWEET START
SALES
REWARD
30 DAYS
$300
Receive a valuable sales aid tool for your business.
60 DAYS
$900
90 DAYS
$1500
FOR THE SPONSOR $100 SweetCash
$100 SweetCash
$500 SweetCash
$500 SweetCash when all 3 are met
What is a breakaway? Most direct sales compensation plans include breakaways; however, it is typically not disclosed on compensation plan. A breakaway is when a leader grows a team and has grown leaders under her. The company will then “breakaway� the team and the Consultant looses commissions from the leader she has raised. It is typically extremely devastating and unexpected.
potential awaits
Leadership
1-10% downline bonus paying on 2-9 levels profit sharing (All orders that come into sweetminerals.com without an Educatorwill be totaled at the end of the month, 25% commission will be tallied and split evenly among those qualified at the MENTOR level!)
lead sharing (NEW Educators that sign up directly at sweetminerals.com without an Educator will be given to those qualified at the SENIOR EDUCATOR level in a round-robin fashion! Exception: those who have had contact with an Educator and/or Leadership - or those who accidentally signed up under the wrong link)
“WHEN WE DECIDED TO GO INTO DIRECT SALES, WE WANTED TO REWARD WOMEN FOR NOT ONLY SAYING “Yes to their DREAMS”, BUT WE WANTED TO CREATE the best COMPENSATION PLAN, the best 90-DAY JUMP START (WE CALL THE SWEET START) PLAN, the best HOST REWARDS AND WHEN IT WAS TIME TO CREATE AN INCENTIVE TRIP, WE WANTED TO CREATE ONE THAT WAS ATTAINABLE.” *Qualifying means active and reaching a paid-as title for that month.
39
TM
$
OVERRIDE
MFV
$
ENGAGE PMV
$
$
detailed career plan PERSONAL
DISCOUNT/COMMISSION
PERSONAL BONUS
PERSONAL VOLUME
(Every 2 calendar months ex. AUG/SEP)
FLAWLESS DECADENT SWEET EDUCATOR EDUCATOR EDUCATOR
SENIOR EDUCATOR
TEAM EDUCATOR
25%
25%
25%
25%
25%
5-15%
5-15%
5-15%
5-15%
5-15%
$600 5% $1,200 7 % $2,400 9 % $4,800 11 % $6,000 13 % $7,000 15%
$600 5% $1,200 7 % $2,400 9 % $4,800 11 % $6,000 13 % $7,000 15%
$600 5% $1,200 7 % $2,400 9 % $4,800 11 % $6,000 13 % $7,000 15%
$600 5% $1,200 7 % $2,400 9 % $4,800 11 % $6,000 13 % $7,000 15%
$600 5% $1,200 7 % $2,400 9 % $4,800 11 % $6,000 13 % $7,000 15%
$150
$150
$150
$150
$150
1
3
5
PERSONALLY SPONSORED & ENGAGED EDUCATORS
6 $500
PROMOTION BONUS
$250 SC $250 CASH
(Awarded when “Paid As” Title is held for 3 consecutive months)
MONTHLY FAMILY VOLUME
$750 IF
FAMILY BONUS
(Based on your Personal Monthly Volume)
FREE WEBSITE
EF
$1,200
$2,400
$7,500
IF
IF
IF
EF
EF
EF
$300
2.0 % 1.0 %
3.0 % 1.0 %
3.5 % 1.0 %
4.0 % 1.0 %
$600 $1,200 $2,400 $4,800+
3.0 % 1.0 %
3.5 % 1.0 %
4.0 % 1.0 %
5.0 % 1.0 %
3.5 % 1.0 %
4.0 % 1.0 %
5.0 % 1.0 %
6.0 % 1.5 %
4.0 % 1.0 %
5.0 % 1.0 %
6.0 % 1.0 %
7.0 % 1.5 %
4.0 % 1.0 %
5.0 % 1.0 %
6.0 % 1.0 %
7.0 % 1.5 %
PAID LEVELS
2
PMV + IFMV + EFMV LEVEL 2
3
PMV + IFMV + EFMV LEVEL 2-3
4
PMV + IFMV + EFMV LEVEL 2-4
5
PMV + IFMV + EFMV LEVEL 2-5
SWEET MINERALS DETAILED CAREER PLAN DEFINITIONS ENGAGED - AN EDUCATOR IS CONSIDERED ENGAGED WHEN A MINIMUM OF $150 COMMISSIONABLE SALES IS SUBMITTED/PAID EVERY 2 CALENDAR MONTHS PMV - COMMISSIONABLE SALES SUBMITTED/PAID WITHIN A CALENDAR MONTH BY YOU PERSONALLY. ACTIVE - AN EDUCATOR IS CONSIDERED ACTIVE WHEN A MINIMUM OF $300 COMMISSIONABLE SALES IS SUBMITTED/PAID EVERY 4 CALENDAR MONTHS. SC - SWEET CASH - REWARD DOLLARS THAT CAN BE USED TO PURCHASE INNDIVIDUAL RETAIL PRODUCTS. IF - IMMEDIATE FAMILY, ENGAGED TEAM MEMBERS IN YOUR FRONT LINE. EF - EXTENDED FAMILY, TEAM MEMBERS BEYOND YOUR FRONT LINE (IF). LEVELS INCLUDED ARE DETERMINED BY PAID AS TITLE.
Rev 11/17
TM
MENTOR
SENIOR MENTOR
TEAM MENTOR
25%
25%
25%
25%
25%
5-15%
5-15%
5-15%
5-15%
5-15%
$600 5% $1,200 7 % $2,400 9 % $4,800 11 % $6,000 13 % $7,000 15%
$600 5% $1,200 7 % $2,400 9 % $4,800 11 % $6,000 13 % $7,000 15%
$600 5% $1,200 7 % $2,400 9 % $4,800 11 % $6,000 13 % $7,000 15%
$600 5% $1,200 7 % $2,400 9 % $4,800 11 % $6,000 13 % $7,000 15%
$600 5% $1,200 7 % $2,400 9 % $4,800 11 % $6,000 13 % $7,000 15%
$
OVERRIDE
MFV
$
ENGAGE PMV
$
$
detailed career plan PERSONAL
DISCOUNT/COMMISSION
PERSONAL BONUS
EXECUTIVE MILLION $ MENTOR MATRIARCH
$150
$150
$150
$150
Maintain active membership of $300 every 4 months
7
8
9
10
0
$1,000
$1,000
$2,000
$3,000
$500 SC $500 CASH
$1,000 CASH
$2,000 CASH
$3,000 CASH
FREE WEBSITE
FREE WEBSITE
FREE WEBSITE
FREE WEBSITE
MONTHLY FAMILY VOLUME
$12,000
$25,000
$50,000
$84,000
$1 MIL
FAMILY BONUS
IF
IF
IF
IF
IF
PERSONAL VOLUME
(Every 2 calendar months ex. AUG/SEP)
PERSONALLY SPONSORED & ENGAGED EDUCATORS
PROMOTION BONUS
(Awarded when “Paid As” Title is held for 3 consecutive months)
(Based on your Personal Monthly Volume)
EF
EF
EF
EF
FREE WEBSITE
EF
1.0 % 1.0 %
$300
5.0 % 1.0 %
6.0 % 1.0 %
7.0 % 1.0 %
7.0 % 1.5%
1.0 % 1.0 %
$600 $1,200 $2,400 $4,800+
6.0 % 1.5 %
7.0 % 1.5 %
8.0 % 1.5 %
8.0 % 1.5 %
1.0 % 1.0 %
7.0 % 1.5 %
8.0 % 1.5 %
9.0 % 2.0 %
10.0 % 2.0 %
1.0 % 1.0 %
8.0 % 1.5 %
9.0 % 1.5 %
10.0 % 2.0 %
10.0 % 2.0 %
1.0 % 1.0 %
8.0 % 1.5 %
10.0 % 1.5 %
10.0 % 2.0 %
10.0 % 2.0 %
1.0 % 1.0 %
PAID LEVELS
6
PMV + IFMV + EFMV LEVEL 2-6
7
PMV + IFMV + EFMV LEVEL 2-7
8
PMV + IFMV + EFMV LEVEL 2-8
9
PMV + IFMV + EFMV LEVEL 2-9
to infinite levels
SWEET MINERALS DETAILED CAREER PLAN DEFINITIONS ENGAGED - AN EDUCATOR IS CONSIDERED ENGAGED WHEN A MINIMUM OF $150 COMMISSIONABLE SALES IS SUBMITTED/PAID EVERY 2 CALENDAR MONTHS PMV - COMMISSIONABLE SALES SUBMITTED/PAID WITHIN A CALENDAR MONTH BY YOU PERSONALLY. ACTIVE - AN EDUCATOR IS CONSIDERED ACTIVE WHEN A MINIMUM OF $300 COMMISSIONABLE SALES IS SUBMITTED/PAID EVERY 4 CALENDAR MONTHS. SC - SWEET CASH - REWARD DOLLARS THAT CAN BE USED TO PURCHASE INNDIVIDUAL RETAIL PRODUCTS. IF - IMMEDIATE FAMILY, ENGAGED TEAM MEMBERS IN YOUR FRONT LINE. EF - EXTENDED FAMILY, TEAM MEMBERS BEYOND YOUR FRONT LINE (IF). LEVELS INCLUDED ARE DETERMINED BY PAID AS TITLE.
Rev 11/17
? e d i s S ’ n i T A WH
? t i K n i o J r u o Y
42
N I JO
o c T I K
LIQUID LINER $20 value SKINCARE 1 oz Moisture Prep, 1oz
Cleanse, 1 oz Refresh, 1 oz Refine. Travel Size. $49.50 value
“THE FLAWLESS FACE” 2 popular colors of each shade range Light, Medium, Tan and Deep. 8 of the MOST POPULAR Foundation Shades (kit size $136 value) Light – 1W, Fairly Light – 1N, Medium – 2C, Medium Beige – 2W, Deeply Tan – 3N, Caramel Tan – 3C, Medium Deep, Dark Deep 4 CONCEALER SHADES
kit size $23 value - Light, Medium, Tan, Deep
4 BRONZER SHADES kit size $20 value 3 VEIL SHADES kit size $20 value 4 BLUSH SHADES kit size $20 value BROW SHADE full size $10 value HIGH DEF LASHES full size $29 value
s t n e t n
LIPSTICK full size $20 value LIP GLOSS full size $18 value EYE PALETTE full size $39 value KABUKI BRUSH full size $30 value EYE SHADOW BRUSH $20 value PRECISION LINER BRUSH $18 value CONCEALER BRUSH $20 value MULTI TASKER BRUSH $25 value 10 CATALOGS 10 ORDER FORMS TRAINING BINDER $590+ value
ONLY $129 * Items may be substituted by the Company based on stock.
43
TM
Because life is ours to create. Be the ceo of your life. WAYS TO MAKE
Money
1. SALES - Earn 25% commission for every purchase you and your customers make. 2. PERSONAL BONUS’ - Earn an additional 5-15% bonus commission each month (based on every purchase you and your customers make). 3. ADVANCEMENT BONUS’ - Qualify for cash and SweetCash (product credit) bonus’ when reaching new ranks. 4. SWEET START - Earn SweetCash (product credit) when you qualify within your first 90 days in the business. Also earn Sweet Start rewards when you bring new teammates into the business. 5. DOWNLINE BONUS’ - Earn 1-10% on 2-9 levels when you build a team (no breakaways). 6. PROFIT SHARING - At the title of Mentor and above you will earn an even split of commission each month for orders placed without Educators on sweetminerals.com 44
fear the rise of
Sweet Minerals Founders Shelley Smith & Heather Lins LEFT TO RIGHT
less
women
Sweet Minerals Founders Candace Maurer & Chrissy Marriner LEFT TO RIGHT
It takes more than hard work, an idea and
determination
to grow a business.
It takes a team.
T
hree women, Candace Maurer, Heather Lins and Chrissy Marriner, met at a Chicago Uno Pizzeria in Ellicott City Maryland. They had known each other for all of a few hours before they shook hands as business partners. Their first order of business? Find a name for their new mineral makeup line.
48
Candace maurer applying the Flawless Face at the brand’s first event in 2011. Before their meeting, and several years prior, Lins and Maurer attended Esthetics school together, and more
recently Maurer ran her own spa distribution business and recruited Lins to help her find “the best, yet relatively unknown� cosmetics line to distribute locally in salons and spas. Lins said the only option would be a mineral cosmetics line.
Ellicott City, Maryland
chicago uno
The two began their quest for a mineral makeup line that was unique and would be perfect for all skin types. They began sampling brands when one Sunday at a Christmas party Lins pulled up a seat next to a woman (Marriner) and started a conversation. WHEN LINS ASKED MARRINER WHAT SHE DID, SHE REPLIED “ I FORMULATE MAKEUP. MINERAL MAKEUP.” LINS WAS SHOCKED. They formed a partnership in January 2011 and they put their first event on the calendar, a woman’s show in March.
Two young girls sat in the makep chairs, their names were Andelyn and Jordan. Andelyn had acne and most makeup she wore either did not cover it up or made it worse.
Women stood in line for Flawless Face makeover’s for two solid days.
Marriner says “We would go in early and stay late and we still had a line. We hadn’t even prepared for this, but it was really exciting!”
the flawless face covered up all of andelyn’s acne! Jordan’s makeover was stunning and when she looked in the mirror called out to her Mom “I can’t sell (another brand that we will leave out) now! This works better!
Maurer and Lins agree, “We also weren’t prepared for what was Their Mom, Shelley Smith, was happeing before our eyes. Women They had two a vendor two booth’s away from would come into our booth with their months to give the Sweet Minerals booth and head down and leave completely their new brand different people! We would give them a had been watching all the action all weekend. She decided to Flawless Face makeover, explaining a name, find a have her daughter’s see what all our products, then would hand them a logo, figure out the talk was about and asked mirror. A huge smile would appear them to have a seat and get their and they would leave confident!” packaging, and Flawless Face makeover and report fill fill fill. back. “We took turns filling and labeling. We just wanted to have at least two of each shade available, premade Flawless Face sets and we were ready to get some parties scheduled and on the books.” Maurer recalls.
HEATHER LINS teaches a young mom how to apply an easy 1-2-3 eye look 49
At each event, the three partners would be asked “Do you do home parties?” When Smith saw what the products looked like on her two daughters, she was impressed. Lins, Maurer and Marriner left the event on a high, they realized “WE HAVE THE IT FACTOR!”
SHELLEY SMITH playing with Olaf the pup
They began selling their products at craft shows in school gyms, in salons then to a kiosk in a major mall! During that first year they gained a dedicated following of customers who RAVED about their products. Friends began telling friends, and word began to spread…
JORDAN & ANDELYN were the first two Educators with Sweet Minerals (2012) 50
Not knowing how to proceed, someone BIG TIME stepped up. Remember Andelyn, the young girl they met at their first event? Her Mom Shelley Smith had been in direct sales for 20 years. Shelley told them: “YOU HAVE IT! I’VE NEVER SEEN SUCH A PRODUCT! “YOU’VE GOT TO BRING IT TO THE DIRECT SALES MARKET!”
Smith’s vision and excitement was just what they needed! The foursome got to work developing the direct sales side of the budding brand and a month later Sweet Minerals was introduced in person at an event. Everyone at that first direct sales event joined bringing in the funding they needed to get going into the direct sales arena! Today there are over 2600+ Educators across the USA.
Featuring The Men’s Travel Kit
one true
PASSION
G
rowing up, hospitals were an every month occurance for Sweet Minerals CoFounder, Candace Maurer. Born with a rare leg condition, Maurer’s Mother (Bonita Grant, Sweet Minerals Shipping & Production Manager) refused to hear what the doctors told her to do - to amputate and for the first decade of life, found the right Doctors who were experienced with this rare condition.
It was during one of the sugeries that Grant drove her daughter to Delaware for another surgery. The Ronald McDonald House opened their doors to Grant when she needed a place to stay.
Maurer and Grant never forgot what the Ronald McDonald House did for a tired mother who only wanted the best care for her daughter but didn’t know where to stay.
52
Each December, before the big Christmas Party and each Mother’s Day, Sweet Minerals HQ goes to the Ronald McDonald House and not only teach the Moms how to apply makeup, each of the Moms walk away with a full Flawless Face Package, a boost in confidence, and some much needed “girl time” to let their hair down and laugh a little.
“At first they may be a bit aprehensive. Do I have enough time for this right now? And we say this is something you shouldn’t miss. If you have to get back to the hospital you can. And for the next hour you see their cares melt away and women bonding and taking care of themselves.”
Susan Salt - RMDH Baltimore
givingB A C K Celebrating Mother’s Day with the moms and daughters staying at Ronald McDonald House of Baltimore. Every mom receives a Flawless Face package.
Donations made to the Love for Love City Foundation to help rebuild the Virgin Islands.
Mommy pampering makeovers for Family Christmas portaits at our local Ronald McDonald House of Baltimore.
Donations made to the Mommy and Me Cancer Foundation in honor of a beloved Sweet Minerals Educator.
Join us every April for the Ronald McDonald House of Baltimore’s Red Shoe Shuffle.
Our 2019 Passion goals are bigger than ever!
53
78
54 18
309
162
356
2
S L A R E N I SWEElTMeM sity r e v i n U a i d Socia
34 54
10k
training W
"Instagram Is Shaping Up To Be The World's Most Powerful Selling Tool" Forbes
hat if each time you post on social media a stream of new leads would come in?
Instagram has over 800 million daily users! 68% of instagram users are female with an income of $68k per yr.
INSTA
An effective start-to-finish training system for using Instagram to go from hobby to lead-generating machine. As a Sweet Minerals Educator you are invited to take this training course for free ($297 to the public).
What you can expect: ic
Olap
C Th
ce L
Sour
& ank ink T
Instagram is easy. So easy an 8-year old could do it. It's one of the hottest social media platforms right now - - so if you're going to use it for business you need to know the exact strategies; otherwise it will be a shot in the dark.
A self-paced 6-week course Learn at your own pace You will spend, on average, about 1 hour per week outside of the learning (this is where you implement)
To check out the full course details GO TO: bit.ly/2019instagrat 55
MARCH madness! Thinking about joining Sweet Minerals this month? Let’s run down what is going on!
#1
MARCH
MADNESS Look what your team can earn by recruiting in March!
ADD THE NUMBER OF YOUR NEW TEAM MEMBERS*, PLUS ANYONE THEY RECRUIT, TO SEE HOW MUCH SWEET CASH YOUR TEAM CAN SCORE!
Current Educator recruits new Educator
New Educator 1 then recruits Educator 2 and so on
Each Educator receives Sweet Cash for a Sweet Minerals shopping spree.
EARN UP TO $6,216 IN SWEET CASH FOR YOUR TEAM!
sponsoring INCENTIVE
For every team member* you sponsor during the month of March you and your new Educator will earn: # OF NEW RECRUITS
SWEET CASH PER PERSON
TOTAL SWEET CASH
1
$20
$40
2
$25
$75
3
$31
$124
4
$38
$190
5
$46
$276
6
$55
$385
7
$65
$520
8
$76
$684
9
$88
$880
10
$101
$1,111
11
$115
$1,380
12
$130
$1,690
13
$146
$2,044
14
$163
$2,445
15
$181
$2,896
16
$210
$3,570
17
$230
$4,140
18
$251
$4,769
19
$273
$5,460
20
$296
$6,216
*New Team Member must have joined with the Join Kit, Digital Membership does not qualify for this promotion
#2
#3
FREE HIGH DEF LASHES!
When you purchase your join kit you will receive a BONUS pack of lashes FREE with your kit!
MARCH MADNESS MAKEOVER CONTEST Every entry earns you 1 point!
What you can win:
Most Points: 14� Ring Light 2nd Place in Points: $100 Sweet Cash 3rd Place in Points: $75 Sweet Cash Plus 2 Random Winners chosen for $50 Sweet Cash & 2 random winners chosen for a Sweet Minerals Prize bundle!
Contest takes place in our private Facebook Community. Join today and submit those entries!
#4
#5
RISING LEADERS CONTEST
We want to feature YOU in the next Opportunity Magazine!
EDUCATOR INCENTIVES
Bringing on the BEACH with the March sales incentives!
e r Ayď„„ y d a rore yď„„r f next ? r e t p a ch j oin n ow cl ick button to join
Build a business that will take you places!
Featuring BUG OFF! Non-Toxic Insect Repellent