Let the conversation begin
Guiding you home
We believe our role is to achieve a premium price for you that nobody else could
Every piece of our advice is to deliver that goal
Every part of our DNA is designed to get you a better result
This is the McGrath advantage
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What makes us different.
As the regions leading estate agency, McGrath is committed to delivering the local community an unparalleled real estate experience.
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As Australia’s fastest growing real estate business, McGrath Estate Agents has an integrated network of offices spanning the eastern seaboard.
Closer to home, we operate an integrated, high performance local network with over 100 staff members.
› The McGrath brand Internationally revered as a high quality, innovative brand.
› Mcgrath.com.au
Australia’s highest agency direct traffic website.
› McGrath
Australia’s most liked real estate firm on Facebook.
› McGrath.asia
Direct response to the need for real estate services of the highest quality in the Asia-Pacific region.
› McGrath China desk
A specialist offering of chinese resources including dedicated client service officer & strategic corporate alliances.
› McGrath database
A growing and powerful resource with hundreds of thousands of active buyers looking to purchase.
› John McGrath
Australia’s pre-eminent expert in Australian property. Highly regarded as a part of the real estate and business opinion set.
› Oxygen Home Loans
Our fully owned subsidiary mortgage broking firm. Recently been awarded Australian Brokerage of the Year.
› McGrath Property Management
Managing over 25,000 properties with an asset value of $18 billion.
› McGrath Communications
In-house capabilities in PR, media, design and marketing as well as an established network of specialist property consultants to bolster our marketing resources.
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Science of selling, a proven process.
possible buyer In competition Handled by a professional negotiator
Current competition Attraction price Market overview Recent sales PRICING Buyer behaviour Buyer wave Method of sale
Open House Detail Style MARKETING Buyer origin Target market Effective marketing channels M c GRATH PAGE 6
THE STRATEGY Emotionally connected Every
SALES PROCESS
PRESENTATION
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Selling via Auction or Private Treaty.
Auction and Private Treaty are the two most common and effective methods of selling your home.
AUCTION CAMPAIGN
Our auction campaigns generally run for a period of around 6 weeks with the auction being held at the property on the last week of the campaign.
Auction is the most accepted form of marketing a property without a price displayed, whether it be for part of or the whole of the campaign. This allows us to market the property without any expectation on price so we can tailor the campaign as it progresses based on the feedback we receive from the market place. This protects the owner against the property being over-priced or under-priced.
Having a planned timeframe is a real advantage as all of the pressure is put on the buyers.
The auction strategy actually gives you three selling opportunities.
1 Sale prior to Auction Day
2 Sale on Auction Day
3 Sale after Auction Day
Each selling opportunity allows us to tailor the Auction campaign to suit your situation and the buyers who are wanting to buy the property. It also provides different scenarios to create a competitive environment and increases your chances of achieving a premium price.
PRIVATE TREATY CAMPAIGN
A private treaty campaign runs for an indefinite period and sees the home offered For Sale at a set and published price or price guide.
Similar to an auction campaign, open homes are generally held once a week and buyers can submit offers during the course of the campaign.
Multiple offers can be submitted by various buyers until we have negotiated to a point the seller will accept. A realistic/attractive price guide or price is crucial to engage buyer interest in the property.
As always, our aim is to create a competitive environment between multiple buyers which will increase your chances of achieving a premium price.
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Positioning your property.
ATTRACTING YOUR BUYERS
BUYER BEHAVIOUR
Review recent sales
› Intensive search for one emotionally connected buyer
› Extended selling period –may not sell
› List at a level that genuine, qualified buyers can logically justify
› Emotion and competitive tension helps us produce a premium price
› Lots of interest
› Expected sale very quickly
During the campaign, the most frequently requested information relates to the following:
› Sold prices in the area
› How many interested buyers do you have?
› Suburb features/amenities
EXCEPTIONAL VALUE
MARKET VALUE
PREMIUM
MORE BUYERS + EMOTIONAL CONNECTION + IN COMPETITION = PREMIUM RESULT. 50% 46% 39% 46% 39%
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*Source: RP Data Property Pulse 2016.
PROCESS
Properties receive a higher sale price when sold within the first 30 days.*
Current
AUCTION PRIVATE TREATY TIME (WEEKS) BUYER ACTIVITY 12345678
listings = Competition
BUYER
ENQUIRY GRAPH
Week 1 Prepare for Market Week 10+ Settlement 30-90 Days Week 2 Prepare for Market Week 3 Campaign Launch Week 4 Active Settlement complete Week 5 Active Week 6 Active Unconditional Exchange Week 8 Exchange of Contracts Week 7 Offer and Acceptance M c GRATH PAGE 11
SALES
We believe in providing a realistic marketing guide to vendors & purchasers whilst maximising the opportunity to achieve a premium price.
Our proven strategy to attract buyers to become emotionally involved in your property, will then lead to achieving a premium result.
Our estimated selling price range is the following:
Keeping in mind, starting with a well thought out strategy and focusing on the end goal of achieving the best possible price, is the key to a successful sale.
Professional Service Fee
My professional services fee is:
Marketing Investment
At McGrath, we typically employ a suite of marketing elements to ensure we attract the widest pool of buyers as possible. We have tailored our marketing package with this in mind.
inc GST.
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Marketing.
87% of buyers search for property using the internet
70% of buyers search for property on their mobile
The 3 biggest frustrations for buyers are:
74% no price guide
58% no floor plan
42% no video
The buyer perceived value of a property is increased by the following:
+5-10%
Styling your property before selling can add 5-10% on your sale price; encouraging more interest, sooner.
+5.7%
Campaigns using a multi-media approach deliver a 5.7% higher price.
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Brochures
Printed on 250gsm
Dimensioned floor plan
Other premium layouts available.
Signboard
› Proudly highlighting your property in the immediate environment.
Digital
› Premium listings on major web portals:
› McGrath.com.au
› Realestate.com.au
› Domain.com.au
ADDITIONAL ELEMENTS
Print
› National and local publications assist in generating more enquiries
Photography
› Professional photography enhances the first impression given of your property. We have a unique formula to produce the highest quality images.
Floorplan
› A dimensioned and to scale plan of your property allows buyers to fully consider your property’s spaces in more detail.
Direct Mail
› Let your neighbours know you are selling. They are familiar with the area and may know someone who wants to buy in the area.
Video
› 3D
› Interior/Exterior
› Drone/Aerial
› Professional presenters
› The McGrath brand receives $9M of PR per year making us the #1 PR generating real estate brand. That's valuable exposure for your property.
Property Styling
› The essential art of furnishing and decorating your property before selling.
McGrath Concierge
› From maintenance to landscaping, stylists to removalists, your McGrath Concierge can take care of anything your property needs.
(Source: Residential Consumer Property Seeker Report) ESSENTIAL ELEMENTS
PROPERTY BROCHURES A5 Postcard Brochure Front PROPERTY BROCHURES A5 Postcard Brochure Back Front SIGNBOARDS Two Agent Opt on Back - VFX Customers On y SIZES AVAILABLE PORTAIT 8x4 7x3 5 5x2 5 6x4 SIGNBOARDS One Agent Opt on Two Agent Opt on Back - VFX Customers On y SIZES AVAILABLE PORTAIT 8x4 7x3 5 5x2 5 6x4
virtual tours
PR
CHURES Inside Pages Back COPY COUNT C py t f th b h i 900 characters for page 4 & 900 characters for page 15 MAILCARDS Auct on Invite Mai card ont Back - 1 agent op ion Back - 2 agent op ion ROPERTY BROCHURES Brochure ns de Pages Back COPY COUNT Copy count for th s brochure s 900 characters for page 4 & 900 characters for page 15 PROPERTY BROCHURES Luxe Brochure Front ns de Pages Back COPY COUNT Copy count for this brochure 900 characters for page 4 & 900 characters for page 5 MAILCARDS Just Listed Ma lcard Front Back - agent opt on Back - 2 agen opt on M c GRATH PAGE 15
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Notes.
NORTHERN RIVERS GROUP
East Ballina Lismore Binna Burra Mullumbimby Myocum Myocum Coorabell Skennars Head Brunswick Heads Tyagarah Ewingsdale Suffolk Park Broken Head Newrybar Knockrow Tintenbar Cumbalum Wollongbar Pimlico Meerschaum Vale Bangalow South Golden Beach Ocean Shores South Ballina Evans Head Wardell East Wardell Doonbah Woodburn Broadwater ALSTONVILLE BALLINA LENNOX HEAD
Better together
BALLINA LENNOX HEAD ALSTONVILLE BYRON BAY
BYRON BAY
