FA L L / W I N T E R 2 0 07
THE
M
E
R
C
H
A
N
D
I
S
E
F
O
R
M
E
E
T
I
N
G
&
E
V
E
N
T
P
L
A
N
N
E
R
IN THIS ISSUE:
S
The Art of Gifting WorkStyle: Dress for Success
Pushing the
Green Agenda
PLUS:
Surf’s Up on Cool Stuff Gizmos for Tradeshows
Welcome to The Fresh Book and to SwervePoint. We hope you enjoy both.
The Fresh Book is a fresh, fun guide to promotional style. It’s designed for people that work hard every day to put pizzazz into their meetings, events, sponsorships, and promotional activities. It’s part magazine and part catalog, so if you’d like to call it a magalog that’s fine by us. Our intention in creating The Fresh Book is to show people that merchandise can be stylish, affordable and strategic without being simply “swag”. We’ll be featuring the best styles, brands, tips and ideas on a Fall/Winter and Spring/Summer basis. Using The Fresh Book
About SwervePoint
As you browse The Fresh Book
SwervePoint is a fresh communica-
you’ll probably have questions
tions merchandise firm. We’re the
like why is the price estimated on
best at merchandising products
everything? or how big are those
with purpose and mixing style with
picture frames on page 21? or can
low prices. We’re all about fresh…
I put my logo on them? All very
fresh products, fresh services,
good questions that we think
fresh events, fresh communica-
are best answered by one of
tions. All the things you need to
our knowledgeable people at
make people sit up and take notice
1-877-793-7838 or by additional
of your brand.
product information which can be found at our StyleShop: www.spstyleshop.com in the Specialty Shops category.
We can help you use fresh, fun and affordable merchandise in unique ways that will surprise and delight your employees, customers and business partners. To learn more about what we do visit www.swervepoint.com. To find out more about work and life at SwervePoint, visit our blog at: welcometofresh.typepad.com. Let’s get things started — Read on.
1 | fresh book
FALL / WINTER 2007
The Fresh Book is a semi-annual publication of SwervePoint, LLC. Design & Art Direction: Dave Shannon Design Merchandising: Antonietta Palladino Contributing Photography: Steve Briggs Rick Luettke
Give the IDEA tree a shake. Our clients are constantly asking us for ideas. In hopes of keeping up with demand we decided to plant a tree. Not just an ordinary tree but an extraordinary tree, an IDEA tree. We watered, fed and nurtured the tree and lo and behold it has produced many beautiful and fresh IDEAs of all shapes and sizes. Sometimes we'll get lucky and one will fall off and hit us on the head, even when we're not looking for one; sometimes we'll need to climb high up into the tree and get way out on a limb and reach hard for an idea; and oftentimes we have to walk around the tree holding a bushel and catch what falls to see if we can make anything out of it. Our IDEA tree is strong and healthy and continues to produce wonderful results for our clients. So go ahead… give the IDEA tree a shake.
IDEA – identify, develop, execute and assess. ®
It’s time to spread some cheer. )KHV IKXKPI UGCUQP KU ¿PCNN[ JGTG 6JGTG CTG RCTVKGU VQ RNCP VCDNGU VQ UGV CPF QH EQWTUG C NQPI NKUV QH IKHVU VQ IGV 9G¶XG IQV HCDWNQWU RTGUGPVU RKEMGF GURGEKCNN[ HQT [QW CPF CNN QH VJG RCEMCIKPI UWRRNKGU [QW¶NN PGGF VQQ 6JG MG[ VQ UWEEGUU KU CP GCTN[ UVCTV CPF YQTMKPI YKVJ 5YGTXG2QKPV KU VJG DGUV RCTV
the Art of Gifting
Three Tier Chocolate Tower WS1512 Est. Price: $29.00
3 | fresh book
FALL / WINTER 2007
The Entertainer’s Cheese Set WS1530 Est. Price: $23.95
Swiss Army Boarding Tote WS1533 Est. Price: $108.00
Frosted Glass Frame WS1528 Est. Price: $18.00
Women’s & Men’s Greg Norman Textured Fleece Pullover WS1520 & WS1521 Est. Price: $66.00 Leather Hourglass Clock WS1514 Est. Price: $9.50
gift tip: Make sure that your recipient’s company policy allows them to accept a gift. If corporate policy prohibits gifts, you may still be able to give a small token of your appreciation that the entire office can enjoy such as a gourmet food basket.
Three Bottle Stop Set WS1531 Est. Price: $21.95
A Holiday Tasting WS1511 Est. Price: $67.50
FALL / WINTER 2007
fresh book | 4
Compact Journal and Pen Set WS1515 Est. Price: $20.00
2008 Daily Planner WS1524 Est. Price: $18.50
Perpetual Calendar WS1523 Est. Price: $15.75
Women’s Cutter & Buck Full Zip Signature Pima Sweater WS1522 Est. Price: $73.00
gift tip: Packaging and presentation are very important in making a positive impression. Logoing can Cutter & Buck Charging Stand WS1534 Est. Price: $49.90
be accomplished without compromising the tastefulness of the gift by placing the corporate brand
Cutter & Buck Classic Brief WS1532 Est. Price: $158.25
5 | fresh book
FALL / WINTER 2007
on the ribbon, wrapping paper, label or card.
see more colors. find more choices.
www.spstyleshop.com
Digital Photo Alarm Clock WS1535 Est. Price: $51.50
Leather Photo Envelope WS1513 Est. Price: $49.25
Bose Noise Cancelling Headphones WS1537 Est. Price: $299.99
Men’s Cutter & Buck Quarter Zip Signature Pima Sweater WS121 Est. Price: $73.00
Cross Padfolio and Pen Set WS1516 Est. Price: $70.25 Cross Calais WS1525 Est. Price: $14.00
Cross Business Card Holder WS1517 Est. Price: $22.50
FALL / WINTER 2007
fresh book | 6
For more than 160 years, the epitome of timeless style and quality.
Cross—Live well. Tell stories forever.
writing instruments timepieces eyewear leather goods
ASI: 47520 PPAI: 114156
CALL US to get started! 877-793-7838
Set of Four Stemless Wine Glasses WS1529 Est. Price: $60.00
Neotech Technology Set WS1536 Est. Price: $44.90
Luxurious Microfiber Throw WS1338 Est. Price: $22.00
Roma Coasters WS1527 Est. Price: $20.00
Hand Painted Polka Dot Ornament WS1526 Est. Price: $20.00
gift tip: A gift is not a substitute for a relationship. Deliver gifts in person when you can to
Men’s Fossil Leather Watch WS1519 Est. Price: $65.00
strengthen your relationship. Include a personal note
Women’s Fossil Sleek Watch WS1518 Est. Price: $67.00
with every gift.
Fossil Valet Tray WS1234 Est. Price: $30.00 FALL / WINTER 2007
fresh book | 8
The Ula Jacket with EcoCarbon from Ecoapparel.
Far too much of what is produced
Two leaders in this area are
today ends up in the trash at the
Patagonia and Ecoapparel. Two
end of its useful life. Many of
of our favorite suppliers. Both
the products we use every day
companies are member organi-
are made with harmful chemicals
zations of One Percent For The
that scar our environment. As
Planet, an alliance of businesses
individuals and business opera-
committed to leveraging their
tors we can help to reduce our
resources to create a healthier
ecological footprint and spread
planet.
the message of environmental responsibility.
6 Ways SwervePoint is Going Green: 1. Recycle everything: paper, plastic, glass, water bottles, soda cans.
Both Patagonia and Ecoapparel donate 1% of net sales directly
In partnership with a number of
to their choice of some 600
our suppliers we are working to
approved organizations. We
source products that are environ-
recently met with both compa-
mentally friendly. Our initiative is
nies to learn more about their
to provide options to our custom-
products and environmental
ers, offering them a responsible
programs.
choice that is less damaging to the Earth.
2. Actively present eco-sensitive apparel & accessories to our clients. 3. Power down: desk lights, office lights, computers, monitors. 4. Carpool to meetings. 5. Print on both sides of the paper. 6. Use your SwervePoint travel mug. Post-consumer recycled filament ( pop bottles ) transformed into apparel. 9 | fresh book
FALL / WINTER 2007
Our Earth Day inspired April Sturdy Dozen featured products from these two great companies. Visit welcometofresh.typepad. com for more posts about our efforts to reduce our consumption and promote more environmentally responsible practices. ®
Check out the collection of green
Mark Trotzuk, founder of Ecoapparel and Antoinetta sporting the Plasma Schell.
merchandise on the following One Percent for the Planet is an alliance of companies that recognize the true cost of do-
pages from some of the most environmentally and socially responsible manufacturers.
ing business and donate 1% of their sales to environmental organizations worldwide. Through our corporate giving, grants and philanthropy, we encourage responsible business and corporate responsibility. Our environmental alliance is
Eco-Terms “greenwashing” – corporations giving their images and products more of a greenish tint than they deserve. “voc’s” – volatile organic compounds.
designed to help our members become sustainable businesses and our environmental group database aids our membership to make choices with their cor-
“eco-carbon technology” – embeds activated carbon from coconut shells or nano bamboo particles into fiber to improve the performance of fabric naturally. “global footprint” – the measurement of total biocapacity per person measured in “gha” or global hectares required to sustain our living habits.
porate grants to environmental organizations. FALL / WINTER 2007
fresh book | 10
Eco-Conscious Cap WS1545 Est. Price: $7.50
Friendly Lip Balm WS1506 Est. Price: $1.70 Women’s Patagonia Synchilla Vest WS1552 Est. Price: $65.00
Men’s Patagonia Synchilla Vest WS1551 Est. Price: $65.00
SmartShield Sunscreen WS1508 Est. Price: $7.80
Men’s Patagonia Windproof Jacket WS1553 Est. Price: $150.00
Women’s Patagonia Windproof Jacket WS1554 Est. Price: $150.00
Hooded Sweatshirt WS1544 Est. Price: $29.00
The Mini Jotter WS1538 Est. Price: $6.90
National Geographic’s true green WS1540 Est. Price: $17.95
Plant a Tree WS1550 Est. Price: $2.99
11 | fresh book
FALL / WINTER 2007
see more colors. find more choices.
www.spstyleshop.com
Solar Powered Crank Flashlight WS1549 Est. Price: $23.95
Solar Powered Charger WS1548 Est. Price: $104.25
Women’s Dual Cargo Pocket Tote Bag WS1543 Est. Price: $75.00
Eco-Friendly Messenger Bag WS1542 Est. Price: $100.00
The Modern Boat Bag WS1547 Est. Price: $21.00
Men’s Patagonia Super Guide Jacket WS1555 Est. Price: $160.00
Women’s Patagonia Super Guide Jacket WS1556 Est. Price: $160.00
Long Sleeve Organic Tee WS1546 Est. Price: $12.75
Short Sleeve Organic Tee WS1541 Est. Price: $5.50
Recycled Padfolio & Pen WS1539 Est. Price: $16.25
FALL / WINTER 2007
fresh book | 12
Ü >ÌÊ ÃÊÀiVÞV >L i¶
FIND OUT HOW TO RECYCLE MORE THAN YOU MIGHT EXPECT PATAGONIA COM RECYCLE
2007 Patagonia, Inc. © ¥ 0ATAGONIA
)NC
always a fresh selection!
sturdy dozen The Sturdy Dozen eMailed fresh to your inbox each month!
Whether you’re looking for more information on an item featured in The Fresh Book, or some fresh new merchandise for your next event, smart categories help you find what you're looking for – fast!
specialty shops Specialty Shops feature seasonal collections to get you in the spirit!
sign up for your StyleShop Acount today! www.spstyleshop.com
DRE SS
FO R
S
Whether dressing up or dressing down, your company’s branded apparel and accessories should convey a sense of style and sophistication. How many times have you been given a sport shirt with a ginormous logo on it and your employer actually thought you’d wear it with pride? Or maybe it was the infamous pleather padfolio and plastic pen you were expected to present to a client as a thoughtful gift.
FOR HIM C&B Bainbridge Jacket WS127 Est. Price: $71.00
C&B Herringbone Shirt WS1598 Est. Price: $53.00
C&B Championship Polo WS868 Est. Price: $33.00
ON HIM: Men’s Destination Jacket WS876 Est. Price: $69.00 Diamond Po
15 | fresh book
ON HER: Women’s Weekender Jacket WS1601 Est. Price: $104.00 V-Neck Sw FALL / WINTER 2007
Trousers WS1603
UC C E SS The good news is that we’re here to help put an end to those lame promotional practices. Our feeling is that style shouldn’t stop just because you’re at work. Today’s corporate fashion should be conceived and constructed as an extension and expression of your personal style. Design, color, style, and quality are what WorkStyle is all about. It’s about applying brands in tasteful and classy ways to better goods – to make a better impression.
FOR HER C&B ¾ Sleeve Poplin WS1597 Est. Price: $53.00
C&B Bainbridge Jacket WS1596 Est. Price: $71.00
C&B Championship Polo WS867 Est. Price: $33.00
Cutter & Buck Apparel is featured exclusively on this spread.
olo WS1599 Est. Price: $60.00 Trouser Pants WS1600 Est. Price: $93.00
weater WS869 Est. Price: $60.00 Nailshead Woven WS1602 Est. Price: $50.00 Est. Price: $86.00
FALL / WINTER 2007
fresh book | 16
Men’s Adidas Clima Cool Mesh Polo WS1605 Est. Price: $53.75
Men’s Pinpoint Oxford WS1565 Est. Price: $45.90
Magnetic Bulletin Strip WS1569 Est. Price: $10.90
The Oasis Writing Folio WS1242 Est. Price: $40.00
Boxed Lunch WS1571 Est. Price: $12.50
17 | fresh book
FALL / WINTER 2007
Optical Mouse WS895 Est. Price: $26.50
Urban Backpack WS1559 Est. Price: $41.35
Women’s Adidas Clima Cool Mesh Polo WS1604 Est. Price: $53.75
Women’s Pinpoint Oxford WS1566 Est. Price: $45.90
CALL US to get started! 877-793-7838
Swivel Top USB WS1570 Est. Price: $17.60
Colorful Ballpoint Pen WS1558 Est. Price: $2.50
Leather Compact Jotter WS1560 Est. Price: $9.25
Harrison Clock WS1244 Est. Price: $21.00
FALL / WINTER 2007
fresh book | 18
Next Great Idea Journal WS1561 Est. Price: $11.00
Crunch Duffel WS1293 Est. Price: $24.75
Grip Grommet Tote WS1210 Est. Price: $13.00
Men’s Columbia Soft Shell Jacket WS1564 Est. Price: $80.00 Men’s Half Zip Mock Sweater WS1071 Est. Price: $38.75
Leather Business Card Case WS1557 Est. Price: $7.00
19 | fresh book
FALL / WINTER 2007
Vegas Tumbler WS1475 Est. Price: $13.00
CD Desktop Calendar WS1562 Est. Price: $5.40
Laptop Sleeve WS833 Est. Price: $32.60
Women’s Columbia Soft Shell Jacket WS1563 Est. Price: $80.00 Women’s Half Zip Mock Sweater WS1070 Est. Price: $38.75
The City Corp Brief WS1296 Est. Price: $54.95
see more colors. find more choices.
www.spstyleshop.com
FALL / WINTER 2007
fresh book | 20
>cXZci^kZ Ig^e BZgX]VcY^hZ >YZVh Reserve your lounge chair now because we’re going to help you make a splash with our Island Lifestyle top picks. We know it requires a lot of planning to pull off a flawless incentive trip but you can relax and sip a Mai Tai because we’ve got you covered with great products and value added services to insure that your gifts are picked and packaged to perfection. Let’s hit the beach. Are you ready? Merchandise IDEA Checklist:
21 | fresh book
FALL / WINTER 2007
Save-the-Date kit/mailing Registration Pack materials Pillow Gifts Dinner Gifts Team-Building Gifts Awards
Island Mini Frames WS1585 Est. Price: $7.99
Beach Umbrella Server WS1594 Est. Price: $95.00
Tiki Mug WS1620 Est. Price: $7.00
Cable TSA lock WS1574 Est. Price: $8.00
Before & After Sun Kit WS1431 Est. Price: $54.00
Cap N’ Tee Roll WS1501 Est. Price: $25.00
Bright’s Collection WS1577 Est. Price: $19.75
Camelbak Sports Bottle WS889 Est. Price: $11.95
Charger Tote WS1407 Est. Price : $22.90
FALL / WINTER 2007
fresh book | 22
Clip or Slip on Flip Flops WS1586 Est. Price: $10.00
Swiss Army Digital Binoculars WS1591 Est. Price: $250.00
Key Lime Box WS1575 Est. Price: $24.60
Travel Wallet WS1582 Est. Price: $9.50
Hibiscus Die Cut Luggage Tag WS1572 Est. Price : $2.99
Men’s Adidas ClimaLite Polo WS1623 Est. Price: $49.99
The Toggle Tote WS1584 Est. Price: $16.00
23 | fresh book
FALL / WINTER 2007
see more colors. find more choices.
www.spstyleshop.com
CALL US to get started! 877-793-7838
Garmin Handheld GPS WS1590 Est. Price: $229.99
Luggage Strap WS1606 Est. Price: $2.50
Global Miniature WS1580 Est. Price: $41.90
Women’s Adidas ClimaLite Polo WS1624 Est. Price: $49.99
Flip Flop Jelly Bean Tin WS1583 Est. Price: $4.99
Margarita Glass WS1587 Est. Price: $20.00
Compact Travel Pillow WS1595 Est. Price: $18.95
FALL / WINTER 2007
fresh book | 24
Mailable Picture Frame WS1257 Est. Price: $4.50 Surf Shack Keepsake Box WS1588 Est. Price: $11.99
Mini Digital Camera WS1589 Est. Price: $35.90
The Cool Packer WS1286 Est. Price: $35.25
25 | fresh book
FALL / WINTER 2007
Islands Oval Platter WS1593 Est. Price: $58.00
Pearl Picture Frame WS1592 Est. Price: $25.00
you’ve got to be kitting! SwervePoint Kitting – Where the whole is greater than the sum of its parts.
We’ve got gizmos and gadgets and many must-have-its of all different
U Set up a brainstorming session with us to get the IDEAs flowing and then
shapes, sizes and price points to
solicit feedback from your colleagues
evoke responses at your booth.
to get buy-in.
USE GIZMOS FOR:
U
Branding – create and reinforce
U Always request a sample before
placing your order to gauge the quality for yourself.
awareness of your company’s name and value proposition.
MAKE SURE TO:
toward your company and build per-
address and 800 # on the gizmo if they
U Goodwill – generate good feelings sonal relationships with prospects and customers.
U Lead Generation- attract target
all can fit.
U Consider your entire show schedule and buy in bulk, we’ll store and ship
prospects to your booth to be con-
them to you as needed and you’ll save
verted into sales opportunities.
money in the long-run.
TIPS FOR SELECTING THE RIGHT GIZMOS:
U
27 | fresh book
U Include your company’s logo, web
State your objectives and goals for
U Plan ahead and give yourself time
to consider all your options like custom built products or special messaging
the gizmos first, then select the gizmo
and packaging options that only time
to support those objectives and goals.
can afford you.
FALL / WINTER 2007
Bottle Opener Key Tag WS1615 Est. Price: $1.40
Bungee Micro Case WS1617 Est. Price: $5.50
Chunky Magnets WS646 Est. Price: $6.00
Cyber Stress Ball WS1616 Est. Price: $3.25
Jelly Belly Tin WS529 Est. Price: $1.95
Colorful Keys WS872 Est. Price: $2.95 Geometric Paper Clips WS1614 Est. Price: $2.60 Blossom Light Up Pen WS1613 Est. Price: $1.40
The Office Assistant WS774 Est. Price: $3.50
The Power Clip WS1269 Est. Price: $1.00
CALL US to get started! 877-793-7838 FALL / WINTER 2007
fresh book | 28
Post It Flag Dispenser WS897 Est. Price: $5.75
LED Keychain Flashlight WS1618 Est. Price: $4.00
Men’s Silk Touch Polo WS1610 Est. Price: $14.00
Men’s and Women’s Silky Poplin WS1607, WS1608 Est. Price: $27.70
The Sani-Pen WS1268 Est. Price: $2.75
Mint Pen WS748 Est. Price: $.85
Mini Jotter Combo WS1486 Est. Price: $1.85
Women’s Silk Touch Polo WS1609 Est. Price: $14.00
The Zippered Badge Holder WS1481 Est. Price: $2.99
Transport It Tote WS1612 Est. Price: $4.50
Mesh Drawstring Tote WS1611 Est. Price: $4.40 29 | fresh book
FALL / WINTER 2007
Tech Care Kit WS715 Est. Price: $2.85
E V E R Y M O N T H . T W E L V E O F T H E B E S T. L I F E S T Y L E M E E T S W O R K S T Y L E . Sign up to receive The Sturdy Dozen each month at www.swervepoint.com.
A L L
O F
T H E
F R E S H
W A Y S
T O
W O R K
W I T H
S W E R V E P O I N T
What’s next for us?
P A I D
We bring the boutique to you! Whether it’s our quarterly ‘What’s in the Bag?’ presentations or our Mobile Boutiques, we get out to see you and keep it fresh. Call us to set up a date.
SWERVEPOINT
Visit www.swervepoint.com and open your own StyleShop account. You’ll find a destination for cool gear, gizmos, gadgets and gifts for around the office or on the go.
US POSTAGE
Call 1-877-793-7838 to reach a knowledgeable SwervePoint representative M – F, 8:30 – 5:30 ET to handle your quote, sample and order requests.
PRESORT STD
visit.
P.O. BOX 501
click.
SWERVEPOINT, LLC
call.
We hope you’ve enjoyed this issue of The Fresh Book and have found some stylish stuff and useful ideas to put into action at your place of work. It feels like we’re just getting to know each other. Where do we go from here? Well, there are a few things you can do to keep the good times rolling: UÊ > ÊÕÃÊ> `Ê«ÕÌÊÕÃÊÌ ÊÜ À ° UÊ/i Ê>ÊvÀ i `Ê>L ÕÌÊ-ÜiÀÛi* Ì°Ê UÊ7>ÌV Êv ÀÊÌ iÊ iÝÌÊ ÃÃÕiÊ vÊ/ iÊ ÀiÃ Ê ÊÌ Ê>ÀÀ Ûit CO M I N G I N T H E N E X T I S S U E :
Business Class: luxury goods for the jet-setter. Chillin’ & Grillin’: sizzlin’ styles for spring and summer
SupplyClosets and CompanyStores. PLUS: The Sporting Life and Go Go Gadget
2 SOUTH MAIN ST.
Setting Up Shop: a simple approach to setting up online
MIDDLETON, MA 01949
activities and events.