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Fab5: fabulous for under $5 PLUS:
Color Story | Pen to Paper to PC | The Organized Office | The Weekender | Annual Meeting | WorkStyle
Welcome to SwervePoint. Thanks for taking a moment to spend with us. We really love what we do!
SwervePoint as a company really enjoys what they do, and it shows in their customer service. They are a fun bunch of creative, collaborative, responsive people. – Amy C.
LOOK FOR THIS SYMBOL Products with this symbol are considered environmentally responsible as they are manufactured from: organic, renewable, biodegradable, recycled materials and help to reduce the amount of: waste in landfills, energy consumption, virgin petroleum consumption.
Here’s some Fine Print Stuff we need to make you aware of… first we’ll point out we have two types of item numbers. The first starts with an FB and the second, an RS. The FB indicates that this product is a core item and is readily available in our supply chain. The RS indicates that this product is a Rock Star and like a real Rock Star they’re sometimes a little temperamental and difficult to work with. RS products are from our specialty retail supply chain where availability is affected by seasonality, so when we sell through these products it’s sometimes very difficult to re-stock them. We hope you’ll understand. Speaking of supply chains, at the time of this publication, flash memory, electronic component pricing, and the cost of cotton are going through the roof and quoting these products is a bit of a moving target. Just a heads up. Call us if you have any questions. 1 | fresh book
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We get to work on interesting projects, for interesting people, in interesting locales. From one month to the next we could find ourselves in a swanky hotel in San Diego working at a client’s recognition event, or perhaps in London working on a 2012 Olympic sponsorship activation program, or just down the street delivering some promotional surprise and delight to some unsuspecting consumers. It doesn’t matter what we’re doing or where we’re doing it as long as we’re doing it with passion. Most people think our competitive advantage is our creative merchandising but it's really our “passion to please.” We want to insure that our clients are happy and loyal. Bain & Company Director emeritus Fred Reichheld writes, “Quite likely the only possible source of sustainable competitive advantage in the new economy will be the bonds of loyalty you generate… human capital, unlike other assets, does not depreciate over time. Like good wine, it actually improves with age.” SwervePoint is a “relationship-driven organization.” We have been told that
during the economic downturn we were always willing to invest in activities and ideas that increased the value and longevity of our relationships with our customers, employees, and suppliers. Here are a few kind words that have been shared with us recently:
“You are the most responsive vendor I've ever worked with, you are even accessible on vacation and when you're in Hong Kong.” “SwervePoint as a company really enjoys what they do, and it shows in their customer service. They are a fun bunch of creative, collaborative, responsive people.” “Thank you SOOOO much for all your help! You are awesome!!!” These comments fuel our fire. We’re in this for the long run and to make a lot of friends. Thank you for entrusting us with your brands. It’s a big responsibility that we don’t take for granted. If you’re so inclined, take a minute to tell us how we’re doing by completing our Customer Insights Survey at www.swervepoint.com/insights. You’re the best! BOOM!
About SwervePoint
About The Fresh Book
SwervePoint is a provider of fresh merchan-
The FreshBook is our flagship publication.
dise and services for business recognition,
It’s meant to showcase our awesome
promotion, and activation. We help our
design and merchandising talent and help
clients connect their brands with people
you be more creative and awesome too.
on a personal and tangible level. SwervePoint supports the needs of our corporate clients that rely on the WBENC certification as an integral part of their supplier diversity programs.
FreshBook is a publication of SwervePoint, LLC, Danvers, MA.
Give the IDEA tree a shake. Our clients are constantly asking us for ideas. In hopes of keeping up with demand we decided to plant a tree. Not just an ordinary tree but an extraordinary tree, an IDEA tree. We watered, fed and nurtured the tree and lo and behold it has produced many beautiful and fresh IDEAs of all shapes and sizes. Sometimes we'll get lucky and one will fall off and hit us on the head, even when we're not looking for one; sometimes we'll need to climb high up into the tree and get way out on a limb and reach hard for an idea; and oftentimes we have to walk around the tree holding a bushel and catch what falls to see if we can make anything out of it. Our IDEA tree is strong and healthy and continues to produce wonderful results for our clients. So go ahead… give the IDEA tree a shake.
IDEA – identify, develop, execute and assess. ®
What’s your Color Story? Fresh, fun, and functional is ours. Perhaps yours is confident, courageous, and creative. Whatever it may be, colors are an affirmation of who you are and a vital form of self and brand expression. Color is a catalyst. It has the unique ability to attract and activate the eye, elicit emotions, enhance products and environments, and spark a sale. Interestingly enough, 65% of purchasing decisions involve color. Our Color Story collection consists of tabletop items, stationery products, apparel, and technology accessories featuring timeless designs, modern materials, and current colors.
Enjoy.
London Fog Golf Umbrella FB4163 Est. Price: $34.99
Cross Tech 3 FB4168 Est. Price: $40.00
Cordster FB4144 Est. Price: $5.99
String Tie Folio FB4167 Est. Price: $10.50
Clik Clak Mints FB4162 Est. Price: $4.35
Swiss Army Officer’s Watch FB4171 Est. Price: $295.00
Bungee Card Case FB4169 Est. Price: $5.75
Digital Photo Frame FB4166 Est. Price: call for quote Pedometer FB4164 Est. Price: $7.99
I’m Not a Venti FB4170 Est. Price: $5.00
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Chubby Flashlight FB4176 Est. Price: $3.99
Carabiner FB4178 Est. Price: $.59 Alloy Journal FB4181 Est. Price: $9.15
Leatherman Squirt FB4174 Est. Price: $34.99
Cozy Tee FB4175 Est. Price: $7.75 Glamour FB4179 Est. Price: $1.69
Hydro FB4180 Est. Price: $5.99
Ear Buds FB4177 Est. Price: $1.65
High Sierra Switch Blade Duffel FB4173 Est. Price: $36.50 5 | fresh book
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Hot Tamales Header Bag FB4172 Est. Price: $1.25
Luggage Tag FB4198 Est. Price: $2.10
Aluminum Bottle Opener FB4194 Est. Price: $.65
Nike Mesh Cap FB4197 Est. Price: $21.99
Hand-Held Misting Fan FB4192 Est. Price: $3.50 Sport Top Lip Balm FB4195 Est. Price: $1.61
Men’s Nike Dri-Fit UV Polo FB4196 Est. Price: $59.99
No Sweat BPA Free Sports Bottle FB4193 Est. Price: $7.99
Ice River 9 Can Cooler FB4199 Est. Price: $12.95
First Aid Kit FB4191 Est. Price: $2.65 ISSUE 5
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Queen Bee Jumper RS4013 Est. Price: $8.50 Mini Helix Combo FB4150 Est. Price: $2.40
Trio Series Post-it速 Pen FB4152 Est. Price: $3.20
Classic Full Zip Hoody FB4153 Est. Price: $29.99
Smiley Computer Brush FB4149 Est. Price: $1.40
Colorful Keys FB4147 Est. Price: $2.25
Smile Mug FB4148 Est. Price: $9.55
Silicone USB Bracelet FB4151 Est. Price: call for quote
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Drawstring Pack FB4146 Est. Price: $3.75
Flexi Bud Vase FB4125 Est. Price: $.99
Paper Clip Holder FB4122 Est. Price: $6.95
Picture Perfect RS4012 Est. Price: $22.00
Bic Gel Intensity FB4126 Est. Price: $1.85
Solar Calculator FB4124 Est. Price: $3.50
20oz Spirit Tumbler FB4121 Est. Price: $5.99
Re-Use Me Mini Tote FB4120 Est. Price: $9.99
Gator House Stapler RS4011 Est. Price: $15.00 Clip with Sticky Notes FB4123 Est. Price: $1.25
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Wrap Luggage Tag FB4154 Est. Price: $12.50
Blue Lounge Cable Box FB4245 Est. Price: $29.99
Ali Ballpoint Pen FB4160 Est. Price: $1.59
Silicone Dog Tag USB Drive FB4156 Est. Price: call for quote Hand Sanitizer FB4153 Est. Price: $1.69
Glossy Light-Up Mouse FB4157 Est. Price: $16.99 Ivory Journal FB4159 Est. Price: $12.25
Sunrise Keytag FB4155 Est. Price: $2.49
Bella Mug FB4161 Est. Price: $3.79
Grommet Tote FB4158 Est. Price: $10.00 9 | fresh book
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see more colors. find more choices.
www.spstyleshop.com
New Era Twill Cap FB4184 Est. Price: $8.99 Sticky-Pad Roadster FB4186 Est. Price: $5.79
Swiss Army Zip-Around Sleeve FB4188 Est. Price: $54.00 Built NY iPhone Case FB4183 Est. Price: $20.25
Men’s Stormtech Fleece Jacket FB4189 Est. Price: $99.99
Cyber Stress Ball FB4187 Est. Price: $2.85
Manhasset Jotter FB4185 Est. Price: $12.25
BOSE BlueTooth Headset FB4182 Est. Price: $149.25
CALL US to get started! 877-793-7838
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CR E ATE , C A P TU R E A N D CO M MUN I C ATE LIFE’S S TO R IE S. Our journals, pens,
One Day at a Time RS4199 Est. Price: $30.00
padfolios, and PC products help promote brands in daily life, at work and play, at home and away.
The Challenger FB4202 Est. Price: $.95
PAPE R T O P C | P E N TO PA P E R TO P C | PEN T O PA PER T O PC | PEN T O PA PER TO
Window Ballpoint FB4204 Est. Price: $4.99
Cross Aventura Pen FB4206 Est. Price: $20.25 Vytex Padfolio FB4194 Est. Price: $14.00
Callaway Senior Padfolio FB4195 Est. Price: $45.99
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Build Your Own LanyBook FB4198 Est. Price: call for quote
Parker IM FB4205 Est. Price: $9.95
O PC | P EN TO PAP E R TO P C | P E N TO PAPER T O PC | PEN T O PA PER T O PC | P E N
Morgan Ballpoint FB4203 Est. Price: $1.69
Zebra Z Grip Pen FB4201 Est. Price: $.69 Full Color Image Journal FB4196 Est. Price: $12.75
Post-It Notes FB4200 Est. Price: $1.75
Moleskine Journal FB4197 Est. Price: $21.75 ISSUE 5
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CALL US to get started! 877-793-7838
Micro-Spin Drive FB4188 Est. Price: call for quote
PC | P EN TO PAP E R TO P C | P E N TO PAPER T O PC | PEN T O PA PER T O PC | P E N Rainbow USB Pen FB4189 Est. Price: call for quote
Wireless Presenter FB4192 Est. Price: $24.95
USB Hub with Web Key FB4190 Est. Price: $9.75
Digital Scribe RS4193 Est. Price: $79.99
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Wireless Mouse FB4191 Est. Price: $11.95
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the
organized
office Signature Pattern Binder RS4009 Est. Price: $24.00
Mini Pattern Binder RS4006 Est. Price: $16.00
File Folders RS4005 Est. Price: $5.65
Calculator FB4143 Est. Price: $9.95
Pencil Case with Pencils RS4008 Est. Price: $35.00
Cross Edge FB4148 Est. Price: $34.50
Smart Deck RS4007 Est. Price: $26.00
Journal Book FB4149 Est. Price: $11.85
personal and productive products 15 | fresh book
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see more colors. find more choices.
www.spstyleshop.com
Terra Ceramic Tumbler FB4146 Est. Price: $7.99
Charging Stand FB4145 Est. Price: $89.99
Clear H2Go FB4147 Est. Price: $7.99
Pencil Cup Holder RS4004 Est. Price: $5.35
Cable Clip FB4144 Est. Price: $5.99
Executive Drive FB4150 Est. Price: call for quote
TUMI Wireless Mouse FB4151 Est. Price: $75.00
Leather Desk Blotter RS4010 Est. Price: $40.00
for office, home, and on the go‌ ISSUE 5
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Fab5: fabulous for
Data Transfer Key Tag FB4145 Est. Price: $4.95
Lens Cloth FB4129 Est. Price: $1.98
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Travel Tote Luggage Tag FB4131 Est. Price: $.70
Power-Puck Mints FB4142 Est. Price: $1.25
Jimini Clip Bookmark FB4134 Est. Price: $1.25
Mesh Sports Pack FB4136 Est. Price: $2.98
under $5
CALL US to get started! 877-793-7838
Acro-Bots FB4128 Est. Price: $4.75
Aqua Pen FB4138 Est. Price: $.75
Easy Pack Water Container FB4246 Est. Price: $1.90
Flag Pack FB4247 Est. Price: $2.09
Oxi-Out Stain Stick FB4132 Est. Price: $2.20
Portable LED Flashlight FB4165 Est. Price: $4.99
UV Color Changing Lip Balm FB4133 Est. Price: $1.15
Cyrus FB4248 Est. Price: $4.99
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Fab5: fabulous for
Banner Ballpoint Pen FB4137 Est. Price: $.89
Tangled Stress Reliever FB4250 Est. Price: $2.98
Bradford Journal & Pen Combo FB4143 Est. Price: $3.89 Updated Single Meeting Journal FB4251 Est. Price: $1.89
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under $5
see more colors. find more choices.
www.spstyleshop.com
Stubby Fashlight FB4249 Est. Price: $3.69
Rubik’s Cube Flashlight FB4130 Est. Price: $4.95
Roto-Writer FB4140 Est. Price: $1.30
Slim Highlighter & Pen Combo FB4139 Est. Price: $1.30
Fold-Away Re-Usable Tote FB4135 Est. Price: $2.98
Easi-Notes Flag Clip FB4141 Est. Price: $1.49
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It’s not just the end of the Customers are people too. Like us, they’ve got 52 weekends to make the most of their recreational time away from work. It’s the time they use to escape and get in the zone. Time to create rituals and lifelong memories. This is sacred time where they do the things they enjoy most. It’s also an optimal time to connect your brand with people on an emotional level.
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week. Itâ&#x20AC;&#x2122;s a state of mind. From adventure to zen and everything in between, help your customers explore and unwind with co-branded name brand products from Broil King, Built NY, Callaway, Costa Del Mar, Cutter & Buck, Greg Norman, Kelty, Ogio, Rapala, Sierra Design, Timberland, and Trek.
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Kelty RedTail Trail Pack RS4139 Est. Price: $75.95
Micro-Fiber Ultra Cloth FB4121 Est. Price: $4.75
Seaport Utility Duffel RS4001 Est. Price: $65.00
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Konus Waterproof Binoculars FB4142 Est. Price: $36.00 Eco-Friendly SPF 15 Lip Balm FB4114 Est. Price: $1.25
iLuv Portable Speaker Set FB4122 Est. Price: $68.65
CALL US to get started! 877-793-7838
Rattling Rapala FB4120 Est. Price: $6.85
Menâ&#x20AC;&#x2122;s Timberland Fishing Camp FB4132 Est. Price: $47.50
Bobble Bottle Opener FB4119 Est. Price: $14.50
Sierra Design Waterproof Stellar Jacket W-FB4134 Est. Price: $99.99 M-FB4135 Est. Price: $99.99
Trek Hybrid FB4136 Est. Price: $415.99
High-Tech Pedometer FB4138 Est. Price; $20.00
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Compact Beach Mat FB4117 Est. Price: $17.95
Can Koozie FB4125 Est. Price: $.75
Bean Bag Throw FB4126 Est. Price: $73.95
Mask Nâ&#x20AC;&#x2122; Snorkel Set FB4118 Est. Price: $44.00
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Men’s Costa Del Mar Triple Tail FB4131 Est. Price: $149.00 H2Go Aspen Sports Bottle FB4115 Est. Price: $9.99
Women’s Costa Del Mar Cin FB4130 Est. Price: $149.00
Women’s Soft Tee FB4133 Est. Price: $11.50
Stadium Cups FB4124 Est. Price: $.59
Renzo Grill Mitt FB4129 Est. Price: $15.65
Broil King Porta-Chef RS4127 Est. Price: $179.99
BBQ Roll Up FB4128 Est. Price: $38.50
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Nike Perforated Swoosh Cap FB4103 Est. Price: $24.99
Greg Norman Shoe Bag FB4109 Est. Price: $25.00
Cutter & Buck Club Golf Towel FB4112 Est. Price: $10.50
27 | fresh book
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Callaway Emergency Nine Cooler FB4111 Est. Price: $27.00
Power Balance Band FB4137 Est. Price: $8.00
see more colors. find more choices.
www.spstyleshop.com
Chilly Pad FB4106 Est. Price: $15.99
Box O’ Tees FB4108 Est. Price: $2.99
Nike Dri-Fit Pique II M-FB4101 Est. Price: $39.95 W-FB4102 Est. Price: $39.95
Men’s Greg Norman ¼ Zip Mock FB4100 Est. Price: $69.00
OGIO Stand Bag FB4110 Est. Price: $145.00
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ShopKeeper R E D U C E C O S T S . I M P R O V E E F F I C I E N C Y.
SwervePoint provides scaleable, total order management solutions for businesses interested in streamlining their merchandise procurement and distribution processes. If you like the fresh style of SwervePoint, youâ&#x20AC;&#x2122;ll enjoy the simple and flexible on-line applications of ShopKeeper. Visit www.swervepoint.com to learn more.
Share some brand love with your shareholders! Not a public company? Not a problem. You can still create opportunities to connect your brand with expo Magnetic Laser Pointer FB4173 Est. Price: $13.98
attendees, annual incentive trip winners, conference
Jordan Pen FB4162 Est. Price: $1.69
colleagues, and head honcho VIPs with our Annual Meeting collection.
Optima Portable Proxima RS4018 Est. Price: $225.00
Swiss Army Travel Power Strip FB4174 Est. Price: $26.00
Executive Fjader Pen FB4177 Est. Price: $39.50
Cross Legacy Padfolio FB4176 Est. Price: $79.95
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Nantucket Drive FB4172 Est. Price: call for quote
Sublimated Lanyard FB4163 Est. Price: $2.65
Traditional Badge Holder FB4166 Est. Price: $.55
Retractable Banner FB4155 Est. Price: $279.00
Cocktail Napkins FB4156 Est. Price: $.35
Custom Paper Cup FB4157 Est. Price: $1.25
Credit Card Sanitizer FB4168 Est. Price: $1.65
iHome Charging Station RS4019 Est. Price: $49.99
The Original FatBoy RS4016 Est. Price: $239.00 ISSUE 5
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Chewing Gum FB4169 Est. Price: $1.25
Harry & David Snack Attack RS4017 Est. Price: $12.95
2-Pocket Badge Holder FB4165 Est. Price: $.60
Business Card Case RS4020 Est. Price: $18.00
Woven Lanyard FB4164 Est. Price: $2.15
Built NY Laptop Tote FB4178 Est. Price: $54.50
Laminated Lanyard Card FB4167 Est. Price: $1.15
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Bic Round Stic Pen FB4161 Est. Price: $.45
Accenting Laminate Tote FB4171 Est. Price: $2.99
Energy Drink FB4170 Est. Price: $3.95
Document Holder FB4160 Est. Price: $3.99
Swiss Army Forum Brief FB4179 Est. Price: $82.00
Classic Window Journal FB4159 Est. Price: $9.75
Custom Compact Journal FB4158 Est. Price: $7.95
iPad Case FB4175 Est. Price: $53.50
Balloons FB4154 Est. Price: $.25
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Youâ&#x20AC;&#x2122;ve got to be kitting! K I T T I N G S O L U T I O N S T H AT M A K E Y O U R L I F E E A S I E R .
SwervePointâ&#x20AC;&#x2122;s kitting solutions are designed to enhance the packaging and presentation of your products, streamline their distribution and delivery, and manage all of the details of your project to make your life easier.
Swiss Army Maverick FB4182 Est. Price: $450.00
Silk Woven Custom Tie FB4184 Est. Price: $29.99
Men’s Herringbone Button Down FB4185 Est. Price: $48.00
Men’s Nike Cover-Up FB4180 Est. Price: $49.99
Swiss Army Classic Eau De Toilette FB4182 Est. Price: $43.25
Men’s Cutter & Buck Cocona Luxe Pant RS4021 Est. Price: $90.00
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Swiss Army Laptop Messenger FB4181 Est. Price: $81.00
Women’s Fringe Scarf RS4025 Est. Price: $10.99
Janice Girardi Amethyst Earrings RS4022 Est. Price: $52.50
Women’s Fossil Chronograph Watch FB4186 Est. Price: $105.00
Long Sleeve Wrinkle Free Woven FB4187 Est. Price: $23.95
Adidas ClimaLite 3-Stripe Long Short RS4024 Est. Price: $89.00
Women’s Eco-Trench FB4252 Est. Price: $90.85
Salt Box Plaid Tote RS4023 Est. Price: $120.95
Offering stylish, fresh and affordable apparel and accessories for all seasons, WorkStyle is our answer to connecting your brand to employees and customers when they’re doing the things they enjoy most. ISSUE 5
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CALL US to get started! 877-793-7838 Costa Del Mar FanTail FB4210 Est. Price: $149.00
Nike Mesh Cap FB4212 Est. Price: $18.50
Men’s Cutter & Buck Cocona Shorts RS4026 Est. Price: $60.00
Men’s Nike Dri-Fit Elite Polo FB4208 Est. Price: $66.75
Men’s Nike ¼ Zip Windshirt FB4209 Est. Price: $63.50
FootJoy LoPro Golf Shoe RS4027 Est. Price: $188.00
Men’s Leather Belt FB4211 Est. Price: $17.50
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see more colors. find more choices.
www.spstyleshop.com
Nike Dri-Fit Swoosh Visor FB4215 Est. Price: $17.98
Women’s Golf Tee Belt RS4029 Est. Price: $25.00 Women’s Lacoste Mini Pique FB4213 Est. Price: $79.99
Women’s Nike Brasie Tote FB4214 Est. Price: $36.50
Women’s Nike Tech Skort RS4031 Est. Price: $60.00
Women’s Adidas ClimaCool Tour Socks RS4030 Est. Price: $9.99
Women’s Nike Ace Golf Shoe RS4028 Est. Price: $100.00
WorkStyle doesn’t stop when work is over or the tradeshow has ended. It extends style from work to life with hand-picked versatile looks that are well-made and priced right.
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Men’s Native Chrome Goggles RS4032 Est. Price: $135.00
Marmot Randonnee Glove RS4033 Est. Price: $100.00
Men’s Stormtech Xtreme Shell FB4218 Est. Price: $113.50
Men’s Stormtech Performance Tee FB4216 Est. Price: $26.95
Men’s Stormtech X-Treme Pant FB4217 Est. Price: $91.95
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Stormtech Quarter Zip Micro-Fleece FB4219 Est. Price: $35.00
Aloe-Up Zinc Sunscreen FB4220 Est. Price: $3.55
Women’s Native Chrome Flex Goggles RS4035 Est. Price: $135.00
Sierra Design Baroness Vest RS4032 Est. Price: $85.50
Women’s Sierra Design Rad Shell FB4223 Est. Price: $199.00
Women’s Sierra Design Lunatic Pant RS4222 Est. Price: $145.00 Knit Cap FB4221 Est. Price: $7.25
Aloe Up Serious Lip Care FB4225 Est. Price: $1.79
Alo Performance Tee FB4224 Est. Price: $21.75
Whether you’re at work, on the course or on the slopes, WorkStyle has curated collections for men and women, and the brands that make an impression.
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A N O T H E R
R E F R E S H I N G
B E N E F I T
O F
S W E R V E P O I N T:
* If you find the same product, quoted at a lower price from one of our competitors, We love a good bargain just as much as the next guy. We want to make sure that all of our customers are getting the very
we’ll gladly beat their price by 10% of the difference.
best value for their dollar. That’s why we created the Best Price Guarantee. Visit www.swervepoint.com
We bring the boutique to you! Whether it’s our quarterly ‘What’s in the Bag?’ presentations or our Mobile Boutiques, we get out to see you and keep it fresh. Call us to set up a date.
PERMIT NO. 242
P A I D DANVERS, MA 01923
click.
TOLEDO, OH
US POSTAGE
Call 1-877-793-7838 to reach a knowledgeable SwervePoint representative M – F, 8:30 – 5:30 ET to handle your quote, sample and order requests.
Visit www.swervepoint.com and open your own StyleShop account. You’ll find a destination for cool gear, gizmos, gadgets and gifts for around the office or on the go.
visit.
PRESORT STD
call.
75 SYLVAN STREET, B-203
all of the fresh ways to work with SwervePoint
SWERVEPOINT, LLC
to learn more.