SP-CMBL Store Case Study

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IDEA brief Campbell Soup Company Global Headquarters Retail Store

project scope: SwervePoint is Campbell’s merchandise vendor of record and was asked to develop merchandising concepts and seasonal collections for sale on-site at Campbell’s Global Headquarters on an on-going basis. idea design & development: In advance of each selling season we work with Campbell to create an initial creative direction to base our designs and product mix on. We generally establish 3-5 broad design approaches for review and selection. Ideas range from vintage to current brand applications and encompass all product categories. Ideas are presented electronically via webex conference to discuss selections and design refinements. produce and deliver: SwervePoint creates all print-ready art files and coordinates production planning and all specialized retail kitting and packaging for delivery. PLJ =E =

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C U S T OM B OAT B AG V I N TA G E T E E S

example product

KIDS 3/4 SLEEVE TEES

inside pattern

© 2011, SwervePoint, LLC 09/11


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