2014
RESTAURANT PARTICIPATION
DINING OUT FOR LIFE 2014 SOUTHWEST CENTER FOR HIV/AIDS Southwest Center for HIV/AIDS is the only organization in the Southwestern U.S. to combine prevention and education programs, health and wellness services, as well as research and clinical trials in a single location and reaches more than 30,000 at-risk individuals each year. Southwest Center has helped to bring 32 of the 34 available HIV/ AIDS medications to market, contributing to worldwide research as well as supporting Arizona’s biosciences industry.
WHAT:
THANKS TO OUR PAST SPONSORS
Dining Out for Life is an International one-day event in April where participating restaurants donate a portion of their proceeds to the fight against HIV and AIDS. In Arizona, Dining Out For Life benefits Southwest Center for HIV/AIDS.
WHEN:
Thursday, April 24, 2014
WHERE:
Participating restaurants located throughout the Phoenix metropolitan area
WHO:
Everyone in the community can participate
HOW:
• After Hours Creative • APS • Arizona Foothills Magazine • Arizona Plastic Surgery Institute • Arizona Restaurant Association • ASU State Press • Bashas’ • Bluemedia • Cable One Business • CBS 5 • Cellit Mobile • KPNX Channel 12 • City of Phoenix Aviation Dept. • Clear Channel Radio • Community Tire • Echo Magazine
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FEZ Food & Life Media Food City FOX 10 Fox Restaurant Concepts Harkins Theatres Heatstroke News Hensley Beverage Company ION Arizona Local First Arizona Los Olivos Hand Car Wash MEGA & Energy Radio Molina Fine Jewelers Moving Active Adz N’Touch News New Times
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One Community Outlook Arizona Phoenix Channel 11 Phoenix Pride Phoenix Sky Harbor Power Subaru Pride Guide Arizona Red Magazine Sedona Now Network Inc Southwest Airlines Sway Events Switch Tempe Convention & Visitors Bureau THE BEAT 101.1 Ticoz Torosian Foundation Wachovia Where Magazine
Restaurants sign up to donate a portion of their proceeds Sponsors provide support for Dining Out For Life and the cause Ambassadors help drive customers to the locations and greet guests The Community Dines Out and Fights AIDS!
WHY:
Financial support for the many health, education and wellness programs that serve those living with or affected by HIV/AIDS. For more information, contact: Laura Cafiso at lcafiso@swhiv.org 602.595.8129 diningoutforlife.com /DOFLinPHX 602.307.5330 swhiv.org
diningoutforlife.com
THURSDAY, APRIL
RESTAURANT BENEFITS 100%
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75%
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25%
100% PARTICIPATION TIER 1- $5,000 MINIMUM DONATION
100% PARTICIPATION TIER 2- $3,000 MINIMUM DONATION
100% PARTICIPATION TIER 3- $1,500 MINIMUM DONATION
75% PARTICIPATION $750 MINIMUM DONATION
50% PARTICIPATION $625 MINIMUM DONATION
25% PARTICIPATION $500 MINIMUM DONATION
All proceeds are 100% tax deductible.
Logo on Moving Active Adz billboard truck (first 10 restaurants)
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30-second video* to promote your restaurant and Dining Out for Life on: Southwest Center and International Dining Out for Life websites Southwest Center/Dining Out for Life-Phoenix Facebook page YouTube
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15-second video* to promote your restaurant and Dining Out for Life on: Southwest Center and International Dining Out for Life websites Southwest Center/Dining Out for Life-Phoenix Facebook page YouTube Premier logo placement in all print advertising and full-page Arizona Republic ad
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Large logo placement in full-page Arizona Republic ad
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Small logo placement in full-page Arizona Republic ad Restaurant name placement in full-page Arizona Republic ad Restaurant name mentioned on Southwest Center’s Facebook page Restaurant logo on International Dining Out for Life website
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Restaurant name on International Dining Out for Life website Volunteer Ambassador to set up all marketing materials and serve as a greeter *Video provided by restaurant
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2013 LOCAL RESULTS
ARIZONA DINING OUT FOR LIFE HISTORY
We are happy to say Dining Out for Life in 2013 showed many “wins.” Here are the top 10:
• 326 Restaurant/Bar locations in metropolitan Phoenix and Prescott • 55 Sponsors • Annual Presenting Media Sponsor - azcentral.com • Annual Moving Active Adz promotional billboards • $229,000 raised Cash Donations • $565,000 raised in Restaurant donations • $222,000 Cash Sponsorships • $796,000 In-kind Sponsorships
1. Phoenix noted as one of the top 12 media markets out of 65+ participating cities in the United States and Canada 2. Durant’s donated $14,000 of revenue proceeds--WOW! 3. 10 new restaurants participated 4. Four TV news coverage stories (CBS5, Phoenix Channel 11, Fox10, 12 News) 5. 65% in restaurant giving over 2012
LAST INTERNATIONAL RESULTS
6. 12% net revenue increase
• $4.27 million raised to fight HIV/AIDS • 3,253 restaurants • Subaru of America Host Sponsorship • 235 million Media Impressions: • 75 million TV households resulting in a 49.79% share • 50 million social media impressions • 31 million internet advertising fielded impressions • 31 million print impressions • 17 million radio impressions
7. 6% increase in In-Kind media sponsorship 8. 5% increase in raffle donations 9. 3 new non-traditional participants (Los Olivos Hand Car Wash, Mesa Cookout for Life, 3-Way Bowling League along with Let-It-Roll Bowl & Entertainment) 10. 35 Volunteer Ambassadors (17% increase over 2012)
THANK YOU TO PARTICIPATING RESTAURANTS AND BARS OF THE PAST • Charly’s Pub & Grill • 5th Avenue Café • Chelsea’s Kitchen • Acacia Café • Cheuvront Restaurant & Wine • Ajo Al’s Bar • Alexi’s Grill • China Chili • Alice Cooperstown • Alternative’s Health and Wellness • Christo’s Ristorante • Christopher’s Restaurant & Crush Center & Café Lounge • America’s Taco Shop • Chronic Tacos • Amsterdam • Cibo • Anvil • Citizen Public House • Apollo’s Lounge • Club Vibe • Arriba Mexican Grill • Coach and Willie’s • Astor House • Cold Stone Creamery • Athenian Express • Copper Door at Hotel • Atlas Bistro • Copper Star Coffee • AZ88 • Corbin’s Bar and Grill • Bandera • Cork • Bar Smith • Coronado Café • Barrio Café • Coup Des Tartes • Beckett’s Table • Cove Trattoria • Bertha’s Café • Cowboy Cio & Kazimierz • Bill Johnson’s Big Apple • Coyote Joe’s • Bison Witches Bar & Deli • Crave Café and Lounge • Bliss | ReBar • Cucina Rustica • Bloom • Daddy Dukes • BLT Steak • Daily Dose • Bombay Spice • Delux Burger • Bomberos Café & Wine Bar • Denny’s • Brandy’s Restaurant • Different Point of View • Broadway Palm West • District American Kitchen & • BS West Wine Bar • Buca di Beppo • Downtown Diner • Bunky Boutique • Dragonfly Café, Grill & Bar • Burger Betty’s • Duck and Decanter • Cadillac Ranch • Durants • Café Bistro • Eddie’s House • Café Monarch • El Charro • California Pizza Kitchen • El Chorro Lodge • Carly’s Bistro • El Portal • Cartel Coffee Lab • Elements at Sanctuary on • Cash Inn Country Camelback Mountain • Centurion • Essence Bakery • C-Fu Gourmet • Fair Trade Café • Changing Hands Bookstore
• FEZ Restaurant & Bar • Fifth & Wine • First Watch • FnB • Fogo de Chao • Four Peaks • Frank & Lupes • Friends • Fry Bread House • Fuego Bistro Fuego Tacos • Gallo Blanco Café • Geisha a Go Go • Gelato Spot • Genovese’s Ristorante Italiano • George and Dragon English Restaurant & Pub • Ghenghis Grill • Giant Coffee • Gordon Biersch Brewery & Restaurant • Grand Lux Café • Greekfest Restaurant • Green New American Vegetarian • Grimaldi’s • Hanny’s • Hard Rock Café • Harley’s Italian Bistro • Hassayampa Inn • Hava Java • Havana Café • Heartline Café • Heirloom • Herb Box Agua • Hidden House • Hob Nobs • Honey Bear’s BBQ & Soul Food • House of Tricks • Houston’s • Hula’s Modern Tiki • Humble Pie • Icepics Video Bar • Indian Delhi Palace • Iron Springs Café
• Jalapeno Inferno • Jamba Juice • Jimmy & Joe’s Pizzeria • Josephine’s Modern • Julio G’s Mexican Restaurant on Tatum • Kabuki Japanese Restaurant • Karma Sushi Bar Tapas • Keegan’s • Kendall’s Famous Burgers • Kincaid’s • King’s Fish House • Kitchen 56 • Kobalt • Kona Grill • L’Amore Restaurant • L’Auberge Restaurant on Oak Creek • La Bocca Urban Pizzeria + Wine Bar • LaBruzza’s Italian Ristorante • La Fontanella Italian Restaurant • La Perla Café • La Torretta Ristorante • Ladybug House of Sandwiches • Linda’s on Osborn Restaurant • Lon’s at the Hermosa Inn • Lola Coffee • Lo-Lo’s Chicken and Waffles • Los Dos Molinos • Los Olivos Hand Car Wash • MacAlpine’s Restaurant • Macayo’s Mexican Kitchen • Main Street Grill • Maizie’s Café and Bistro • Majerles • Malee’s on Main • Mastro’s City Hall Steakhouse • Matt’s Big Breakfast • Metropolis • Mi Patio Mexican Restaurant • Miami Café • Modern Steak • Moe’s Southwest Grill
• Moira Sushi Bar & Kitchen • Mojo Yogurt • My Big Fat Greek Restaurant • Nicatoni’s Pizza • Ninetta’s Passion Bistro • Nobuo at Teeter House • Noca • Nu Towne Saloon • Oaxaca Restaurante y Cantina • Ocean Prime City North • Olympic Flame Restaurant • Orange Table • Orea’s Sandwich and Bakeshop • Oregano’s Pizza Bistro • Outback Steakhouse East • Over Easy Arcadia • P.F. Changs • Pangaea Bakery • Pane Bianco • Pasquale’s Place • Pasto’s • Pat O’s Bunkhouse Saloon • Peacock Room • Pearl Sushi • Petite Maison • Phoenix Co-Op • Pink Pony • Pino’s Pizza Al Centro • Pita Jungle • Pizzeria Bianco • Plazma • Portland’s Restaurant & Wine Bar • Postino’s Central • Prado (at Montelucia Resort) • Prescott Brewing Company • Prime Chinese Restaurant • Province • Qdoba • Quinessence (farm at South Mountain) • Raceway Bar & Grill • Ranch House Grill • Randall’s Restaurant
THURSDAY, APRIL 24, 2014
• Raven Café • Red Devil Italian Restaurant • Red Rooster Café • Reds at Sedona Rouge Hotel • Regions Bistro & Bar • Relish (at Phoenician) • Renegade Canteen • Revo Burriot • Richardson’s Cuisine of New Mexico • Rock Bottom - Bell • Rock Bottom - Tatum • Roka Akor • Roscoe’s on 7th • Rosie McCaffrey’s • Rotolos Pizza • Royal at the Biltmore • Royal at the Market • Rula Bula • Sacks Art of Sandwicherie • Salty Senorita • San Carlos • San Felipe’s Cantina • Sassi Satara Thai Cuisine and Boutique Wine Lounge • Sauce - 7th & Glendale • Sauce - Thunderbird • Sauce- Waterfront • Scott’s Generation Deli • Season’s 52 • Shane’s Rib Shack • Sharky’s • Sierra Bonita • Silver Platter • Skeptical Chymist • Slice of Sicily • Slices Pizza • SoChu House • Sol y Sombra • Sophie’s Bistro • Sprinkles • St. Francis • Steve’s Greenhouse Grill • Stingray
• Stinkweeds • Sushi 101 Japanese Restaurant • Switch Restaurant & Wine Bar • Sylvia’s La Canasta • T. Cook’s at Royal Palms Resort & Spa • Taggia • Tavern on Mill • Taylor’s Restaurant • Telaquepaque • Terra Nostra • Thai E-San • Thai Rama • That’s a Wrap • The Arrogant Butcher • The Capital Grille • The Cove Trattoria • The Good Egg • The Greene House • The Grind • The House at Secret Garden • The Keg Steakhouse and Bar • The Lodge • The Lost Leaf • The Parlor • The Rock • The Rose & Crown • The Stockyards • The Vig • Ticoz Resto Bar • Tom’s Tavern • Tomaso’s Restaurant • Tommy V’s Osteria Pizzeria • Tropical Smoothie Cafe • Tuck Shop • Turf Restaurant & Pub • Two Hippies • Uncorked Wine Bar & Bistro • Uno’s Pizzeria • Upper Deck • Vovomeena • Wild Thaiger • Yoshi’s • Z Pizza • Z Girl Club