2014
SPONSOR PARTICIPATION
DINING OUT FOR LIFE 2014 SOUTHWEST CENTER FOR HIV/AIDS Southwest Center for HIV/AIDS is the only organization in the Southwestern U.S. to combine prevention and education programs, health and wellness services, as well as research and clinical trials in a single location and reaches more than 30,000 at-risk individuals each year. Southwest Center has helped to bring 32 of the 34 available HIV/ AIDS medications to market, contributing to worldwide research as well as supporting Arizona’s biosciences industry.
WHAT:
THANKS TO OUR PAST SPONSORS
Dining Out for Life is an International one-day event in April where participating restaurants donate a portion of their proceeds to the fight against HIV and AIDS. In Arizona, Dining Out For Life benefits Southwest Center for HIV/AIDS.
WHEN:
Thursday, April 24, 2014
WHERE:
Participating restaurants located throughout the Phoenix metropolitan area
WHO:
Everyone in the community can participate
HOW:
• After Hours Creative • APS • Arizona Foothills Magazine • Arizona Plastic Surgery Institute • Arizona Restaurant Association • ASU State Press • Bashas’ • Bluemedia • Cable One Business • CBS 5 • Cellit Mobile • KPNX Channel 12 • City of Phoenix Aviation Dept. • Clear Channel Radio • Community Tire • Echo Magazine
• • • • • • • • • • • • • • • •
FEZ Food & Life Media Food City FOX 10 Fox Restaurant Concepts Harkins Theatres Heatstroke News Hensley Beverage Company ION Arizona Local First Arizona Los Olivos Hand Car Wash MEGA & Energy Radio Molina Fine Jewelers Moving Active Adz N’Touch News New Times
• • • • • • • • • • • • • • • • • •
One Community Outlook Arizona Phoenix Channel 11 Phoenix Pride Phoenix Sky Harbor Power Subaru Pride Guide Arizona Red Magazine Sedona Now Network Inc Southwest Airlines Sway Events Switch Tempe Convention & Visitors Bureau THE BEAT 101.1 Ticoz Torosian Foundation Wachovia Where Magazine
Restaurants sign up to donate a portion of their proceeds Sponsors provide support for Dining Out For Life and the cause Ambassadors help drive customers to the locations and greet guests The Community Dines Out and Fights AIDS!
WHY:
Financial support for the many health, education and wellness programs that serve those living with or affected by HIV/AIDS. For more information, contact: Laura Cafiso at lcafiso@swhiv.org 602.595.8129 diningoutforlife.com /DOFLinPHX 602.307.5330 swhiv.org
diningoutforlife.com
THURSDAY, APRIL
$15K
$10K
$7.5K
$5K
$2.5K
PRESENTING MEDIA SPONSOR $25,000 IN-KIND DONATION
PRESENTING SPONSOR $15,000 CASH DONATION $15,000 TAX DEDUCTION
PLATINUM KNIFE MEDIA SPONSOR $15,000 IN-KIND DONATION
PLATINUM KNFE SPONSOR $10,000 CASH OR IN-KIND $10,000 TAX DEDECTION IF CASH SPONSOR
BRONZE PLATE SPONSOR $2,500 CASH OR IN-KIND DONATION $2,5000 TAX DEDUCTION IF CASH
$15K
SILVER SPOON SPONSOR $5,000 CASH OR IN-KIND DONATION $5,000 TAX DEDUCTION IF CASH
$25K
GOLD FORK SPONSOR $7,500 CASH OR IN-KIND DONATION $7,500 TAX DEDUCTION IF CASH SPONSOR
$25K
TITlLE SPONSOR $25,000 CASH DONATION $25,000 TAX DEDUCTIBLE
SPONSOR BENEFITS
Logo placement on all media which may include bus shelters and large scale posters
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Logo placement in ads placed in targeted media publications Logo placement on direct mail pieces including event invitation mailed to upwards of 5,000 local residents
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Logo placement on 8,000 raffle envelopes given to each diner during the event
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Logo placement on Dining Out for Life International and Southwest Center websites
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Title Sponsor recognition to procede event name in all written, promotional/print materials and news releases
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“Presented by”Sponsor recognition to follow event name in all written, promotional/print materials and news releases
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Prominent logo placement in relation to Platinum Knife Sponsors
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Prominent logo placement on all media which may include bus shelters and large scale posters
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Prominent logo placement in ads placed in targeted media publications
P
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Prominent logo placement on direct mail pieces including event invitation mailed to upwards of 5,000 local residents
P
P
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Prominent logo placement on 8,000 raffle envelopes given to each diner during the event
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Prominent logo placement on Dining Out for Life International and Southwest Center websites
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Company name mentioned in the spring 2014 Southwest Center newsletter, The HIV Factor. Logo on Moving Active Adz billboard truck
L 24, 2014
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2013 LOCAL RESULTS
ARIZONA DINING OUT FOR LIFE HISTORY
We are happy to say Dining Out for Life in 2013 showed many “wins.” Here are the top 10:
• 326 Restaurant/Bar locations in metropolitan Phoenix and Prescott • 55 Sponsors • Annual Presenting Media Sponsor - azcentral.com • Annual Moving Active Adz promotional billboards • $229,000 raised Cash Donations • $565,000 raised in Restaurant donations • $222,000 Cash Sponsorships • $796,000 In-kind Sponsorships
1. Phoenix noted as one of the top 12 media markets out of 65+ participating cities in the United States and Canada 2. Durant’s donated $14,000 of revenue proceeds--WOW! 3. 10 new restaurants participated 4. Four TV news coverage stories (CBS5, Phoenix Channel 11, Fox10, 12 News) 5. 65% in restaurant giving over 2012
LAST INTERNATIONAL RESULTS
6. 12% net revenue increase
• $4.27 million raised to fight HIV/AIDS • 3,253 restaurants • Subaru of America Host Sponsorship • 235 million Media Impressions: • 75 million TV households resulting in a 49.79% share • 50 million social media impressions • 31 million internet advertising fielded impressions • 31 million print impressions • 17 million radio impressions
7. 6% increase in In-Kind media sponsorship 8. 5% increase in raffle donations 9. 3 new non-traditional participants (Los Olivos Hand Car Wash, Mesa Cookout for Life, 3-Way Bowling League along with Let-It-Roll Bowl & Entertainment) 10. 35 Volunteer Ambassadors (17% increase over 2012)
THURSDAY, APRIL 24, 2014