The SouthWest Chat
The SouthWest’s Marketing Guide for the Equine Industry
elcome to the February 2022 Issue of SouthWest Horse Trader. After wearing 2 coats yesterday and boots, today I’m in short sleeves and sneakers. I must live in Texas. The horse shows never really stopped as the year turned. The crowds seem to be light in attendance but the exhibitors are deep and competitive. This month brings our Reining Futurity Coverage, some Split Rock Jumping Tour highlights from Fort Worth and of course the remainder of our NFR coverage from Las Vegas. Go to www.swhorsetrader. com to follow the action from each go round and to read additional stories that missed the issue. w
Texas Arena League Starts 5th Season! Texas Arena League (TAL) looks forward to a record-breaking fifth season, with the first games just completed on the weekend of January 28-30. Texas Arena League comprises four separate events spread across two locations: Legends Polo Club in Kaufman, Texas and Brookshire Polo Club in Brookshire, Texas. Teams and players compete for points that determine the End of League Awards and the coveted TAL belt buckles. Horses are our most valuable team members. A good polo pony requires athleticism, boldness and an unshakeable demeanor. They must be able to accelerate, stop on a dime, make quick turns, maneuver laterally, and move other horses across the arena in ride-offs–all while maintaining a cool head to put their riders in a position to win the play. Texas Arena League recognizes these exceptional equine athletes with awards. Nutrena Best Playing Pony is given at the end of each game and counts toward points for End of League awards,
Courtesy Texas Arena League
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Texas Arena League at Brookshire Polo Club which include AQHA Best Playing Quarter Horse, The Jockey Club Thoroughbred Incentive Program (TJCTIP) Best Playing Thoroughbred, Superior Equine Sports Massage Therapy Best String, and Nutrena Best Playing Pony (End of League). In addition to the horse awards, Jackrabbit Tack sponsors the Horsemanship award. Due to huge demand, the number of teams in each flight had to be capped for the 2022 season. These limits have been reached with an astounding 15 teams in the 0-3 Goal, 12 teams in the 3-6 Goal, 6 teams in the 6-9 Goal. In addition, TAL offers C-Flight in which new and beginner players can compete. The season started at Brookshire Polo Club with the 6-9 Goal USPA Arena Delegates Cup, 0-3 Goal USPA Arena General Patton, and the 3-6 Goal USPA General Puller tournaments. Patton Legacy Sports is sponsoring the Arena General Patton tournament. Gal Shweiki, winner of the 2021 Catena Sportsmanship Award (3-6 Goal), said, “The General Patton tournament is one of my favorite tournaments each year. It connects polo with its rich military history. My wife is an active-duty army doctor and I love being able to represent the great service members who do so much for our country.” w
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SouthWest Horse Trader February 2022
4019 Golden Eagle Dr Bryan, TX 77808
The SouthWest Horse Trader offers equine enthusiasts and affiliated business’s a regionwide unbiased communication guide to promote the sale of horses, equipment, products or services. Our staff works hard to provide the SouthWest region with up-to-date and comprehensive information on horse show events as well as to bring together buyers and sellers of different levels and disciplines. Our customer’s advertisements will receive the maximum exposure for their advertising dollar and distribution as well as the highest quality reproduction in our market. Publisher Equine Publishing Concepts, Inc. Splendora, TX 77372 Editorial Roberta Johnston - Editor Kasha Ford - Graphic Artist Advertising Account Reps Roberta Johnston Michaela Dunn Jessicah Keller Correspondents Laura Cannon Sherri Mell Jenn Schuckman Mailing Address SouthWest Horse Trader 4019 Golden Eagle Dr, Bryan, TX 77808 (713) 562-8846 advertise@swhorsetrader.com www.swhorsetrader.com © Copyright 2022. All Rights reserved. No Part of this magazine may be reproduced or copied in whole or in part without written permission of the Editor. The SouthWest Horse Trader does not endorse and is not responsible for the contents of any ad in this publication. Neither that information nor any opinion which may be expressed here constitutes a solicitation for the purchase or sale of any securities. All advertisements are accepted & published on the representation that the advertisers and/or agencies are properly authorized to publish the contents & subject matter thereof. The SouthWest Horse Trader reserves the right to refuse any advertising. The SouthWest Horse Trader assumes no financial responsibility for errors in or the omission of copy. The publisher will be responsible to no greater extent than the cost of the advertising space occupied by the error. The SouthWest Horse Trader is published 12 times a year by Equine Publishing Concepts, Inc. Subscription rates: One Year $19 via third-class mail. Single Copies $2.50 US, first class. Thir Class postage paid at Gainesville, TX. w
