SWIM TECH BOOKLET Revolutionary swimwear technology
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adidas TECHFITTM POWERWEB adidas TECHFITTM POWERWEB represents the best technology that adidas offers in premium functional competition wear designed to give athletes a distinct psychological and physological advantage.
HOW DOES IST WORK adidas TECHFITTM POWERWEB Swimwear are high compressive products which improve body posture. Strategically placed Thermoplastic Polyurethane (TPU) Powerbands link key body areas thogether and work with the body to store energy through movement and returning the body´s energy.
Improved Reaction Time
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Increased Turn EfďŹ ciency
Improved Power
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adidas TECHFITTM POWERWEB THERMOPLASTIC URETHANE (TPU) The highly elastic TPU bands support the natural expansion and contraction of the musculoskeletal system while performing. They provide elastic support and performance enhancement of key sport-specific muscle groups. CONSUMER BENEFITS • major muscle groups are supported and maintained in a more upright position • less muscle fatique through greater efficiency ULTRASONIC LINE BONDING (USL) Ultrasonic Line Bonding (USL) is a procedure which uses ultrasonic technology to close seams on a garment. The seams are secured with a tape. Unlike in common garments, USL garments have no flat seams and no seam allowance – as a result chafing is avoided. CONSUMER BENEFITS • increased skin comfort • reduced water drag • no chafing LYCRA Superior Compression through long lasting durable Lycra Power Fabric for greater endurance and enhanced core stability. TEFLON Teflon fabric protector limits water absorbance and dry quicker.
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OVERVIEW INFINITEXTM FAMILY
• Chlorine Proof: INFINITEXTMPLUS does not break after 500h in chlorinated water • No bagging or sagging as a result of fibre degradation • Much higher retention and elongation compared to PBT • High comfort • Dry, soft hand feel • Resistant to sun cream
• Perfect fit and comfort in chlorinated water twice as long • Outstanding power retention performance • Outstanding resistance to fibre breaks in chlorinated water
• Perfect fit and comfort in chlorinated water twice as long • Superior moduals (power retention insures reduced muscle vibration and muscle fatique) • Outstanding resistance to fibre breaks in chlorinated water
• Perfect fit and comfort in chlorinated water twice as long • Outstanding power retention performance • Outstanding resistance to fibre breaks in chlorinated water • Ultra Soft hand feel • Quick drying
• • • •
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Perfect fit and comfort in chlorinated water twice as long Outstanding power retention performance Outstanding resistance to fibre breaks in chlorinated water Flat and light construction for quick drying
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The INFINTEXTM+ fabric features 100% chlorineresistant due to a reduced bagging and fibre breakdown over time. With its high-temperature tolerance it is easy to wash, dries quickly and offers the swimmer comfort and performance stretch.
HOW DOES INFINITEXTM+ WORK Chlorine Proof Period 100 80
Infinitex™+
Recovery (%)
60
Chlorine Resistant Competitor
40 PBT
20 0
100
200
300
400
500
Hours of Exposure (3.5ppm at room temperature)
1
2
3
4
1 INFINITEXTM+ before test 2 Best competititve product before test 3 INFINITEXTM+ after 505 hours in a chlorine solution of 70ppm at room temperature 4 Best competitive product after 505 hours in a chlorine solution of 70ppm at room temperature
CONSUMER BENEFITS • Chlorine proof; INFINITEXTM+ plus does not break after 500 hours in chlorine • No bagging or sagging as a result of fibre degradation • Much higher retention and elongation compared to PBT • High comfort • Dry, soft hand feel • Resistant to sun cream
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The INFINTEXTM label on an adidas swimwear garment indicates that it has high chlorine-resistant properties. These long-lasting attributes are the result of a new innovative Lycra fibre, made by Invista. The fabric combines a soft feeling, perfect fit and optimal comfort for garments used in chlorinated water. HOW DOES INFINITEXTM WORK Power Retention Performance in 240 h Pool Test
Resistance percentage
Chlorine resistance 100 80 Infinitex™
60 40
Conventional
20 0
24
48
72
96
120
144
168
192
216
240
Time to first Fabric Break (hours)
Hours of Exposure
Resistance to Fibre Breaks in Chlorine Pool Test 300 250 200 Infinitex™ 288
150 100 50
Conventional 155
Conventional
0 Fabric Types
CONSUMER BENEFITS • Perfect fit and comfort in chlorinated water twice as long • Outstanding power retention performance • Outstanding resistance to fibre breaks in chlorinated water
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The INFINTEXTMPOWER fabric provides compression to support the performance of an athlete by reduced muscle vibration and improved muscle recovery plus superior protection against chlorine.
HOW DOES INFINITEXTMPOWER WORK Fibre Enlongation 2.12 N Infinitex™Power Power in Newton
2.0 1.47 N Normal Swimwear Fabric
1.5 1.0 0.5 0
10
20
30
40
50
Width in Percent
CONSUMER BENEFITS • Perfect fit and comfort in chlorinated water twice as long • Superior moduals (power retention insures reduced muscle vibration and muscle fatique) • Outstanding resistance to fibre breaks in chlorinated water.
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For the long haul. This Lycra Fabric provides a beautiful soft and silky hand feel combined with optimal fit plus a 3 time extended longevity against chlorine. HOW DOES INFINITEXTMSOFT WORK Power Retention Performance in 240 h Pool Test
Resistance percentage
Chlorine resistance 100 80 Infinitex™
60 40
Conventional
20 0
24
48
72
96
120
144
168
192
216
240
Time to first Fabric Break (hours)
Hours of Exposure
Resistance to Fibre Breaks in Chlorine Pool Test 300 250 200 Infinitex™ 288
150 100 50
Conventional 155
Conventional
0 Fabric Types
CONSUMER BENEFITS • Great appearance • Ultra-soft hand feel • Resistant to sun cream and perspiration • Quick drying
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T
SISTAN INE RE
CHLOR
ANT AU RESIST
E CHLOR
For the long haul. This Lycra®fabric provides superior protection against chlorine. The flat and light construction offers maximum comfort, optimal fit and quick drying times. HOW DOES INFINITEXTMLIGHT WORK Power Retention Performance in 240 h Pool Test
Resistance percentage
Chlorine resistance 100 80 Infinitex™
60 40
Conventional
20 0
24
48
72
96
120
144
168
192
216
240
Time to first Fabric Break (hours)
Hours of Exposure
Resistance to Fibre Breaks in Chlorine Pool Test 300 250 200 Infinitex™ 288
150 100 50
Conventional 155
Conventional
0 Fabric Types
CONSUMER BENEFITS • Perfect fit and comfort in chlorinated water twice as long • Outstanding power retention performance • Outstanding resistance to fibre breaks in chlorinated water • Flat and light construction for quick drying
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BONDING
Bonding eliminates the discomfort associated with elevated seams and increases the resistance of the swimwear. HOW DOES BONDING WORK
CONSUMER BENEFITS • Bonded seams eliminates the discomfort associated with elevated seams • Increases the resistant of the swimwear • No rubbimg seams on the skin
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CONTACTS
GLOBAL BUSINESS UNIT SWIM Christine Barth Business Unit Manager Christine.Barth@adidas.com Andrea Löffler Senior Product Manager Beach Andrea.Loeffler@adidas.com Sabine Maren Ederer Product Manager Pool SabineMaren.Ederer@adidas.com Melanie von Perfall Product Manager Competition / Kids / Accessories Melanie.vonPerfall@adidas.com
GLOBAL BRAND COMMUNICATION Manuela Kucz Communications Manager Manuela.Kucz@adidas.com
c 2008 adidas AG, adidas, the 3-Bars logo and the 3-Stripes mark are registered trademarks of the adidas Group.
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