SPRING 2010
Behind every brilliant idea is the p process..
PRINT IS ALIVE & SCREAMING Proving once and for all that it’s here to stay.
Why Print? Proving there’s power in the printed piece, we give you 10 reasons why the medium will help you prosper Page 14
Lining 22 Silver For Colorado printer, cloudy
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economy equals positive change Mandate Press Utah letterpress designer Ben Webster makes his mark
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the cover:
Just like the amed-out rumors of Y2K’s impending doom, the belief that print is dead has also ďŹ zzled out. Instead, print is loud, it’s proud and it’s here to stay. So get used to it. $#"#
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the contents: features
how to
show time
14 Why Print?
6 Into the Fold
Discover the top 10 ways print will help you prosper.
Get an edge with innovative folding ideas.
24 AAF Tucson ADDY Awards
20 Forty
8 Mod Marketing
Phoenix-based design agency packs a powerful punch.
Four trends that can lead to growth.
22 CPC Solutions
10 On the Hunt
Integration is the key to success for Colorado printer.
Tips for getting the design job you want.
12 Power of Purpose
the source 28 Industry Organizations
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Can tweeting change the world?
25 AIGA Colorado Heart Art 26 PRSA Las Vegas Pinnacle Awards
creative mind 44 Ben Webster Letterpress designer/printer is all about making a great impression.
It’s not what you know, it’s who you know.
departments
41 Resource Guide
4 Editor’s Letter
Printing services with press sizes.
5 Letters to the Editor 29 Calendar + Events + News
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Photo by Mark W. Lipczynski
Spring 2010 + v.2 + no.1
our people:
the editor Automobile and industrial designer Freeman Thomas once said, “Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.” Computer scientist Philip Greenspun was a bit more direct when he said, “Even the lamest page can be saved by collaboration.” Whichever train of thought you subscribe to, collaboration is what makes you great, especially in our industry, where feeding off each other’s creative energy and the “you scratch my back, I’ll scratch yours” mentality fuels a unified and positive environment. In this issue of Process, you’ll see great examples of people working together—from the crew at Forty (page 20), a tight-knit group of talented creatives who work cohesively to produce first-rate work, to the AIGA Colorado Heart Art event (page 25), where the design community enjoyed an evening of fun while helping those living with HIV/AIDS. It’s true when they say by working together, people can perform extraordinary feats. What’s also true is that, contrary to popular belief, print isn’t dead. Find out why in “Why Print?” on page 14. You’ll never see print the same way again.
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the contributors Jennifer Berry
Justin Hackworth
…is the public and strategic relations manager at Earth911.com, an environmental services company that offers solutions for products’ endof-life for businesses and consumers. With more than 100,000 recycling locations in its database, the company has become recognized as a leading source in recycling and has been featured on the “Oprah Winfrey Show,” “Good Morning America” and The New York Times.
…is an internationally recognized photographer based in Utah who specializes in wedding, portrait, corporate and editorial photography. His work has been shown in a number of art galleries, including the Kimball Art Center in Park City and the Millennium Arts Center in Washington, D.C. Justin’s pieces have also been acquired by the Utah Arts Council for its permanent collection.
Deborah Budd
Trish Witkowski
…is senior editor and content developer for Second Wind, an international association of advertising agencies, graphic design studios and marketing firms. A graphic designer and art director by trade, Deb contributes to and co-edits The Second Wind Newsletter, and draws on 30 years of experience in the advertising business to produce content and training materials
…is chief folding fanatic at FoldFactory.com. An award-winning designer, she has a specialized expertise in the area of folding and is the creator of the FOLDRite™ and FOLDRite Template Master. Host of “60-second Super-cool FOLD of the WEEK,” a weekly e-video, she serves as Finishing Editor for Graphic Arts Monthly magazine, and has written three books on folding.
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associate publishers Tammy White twhite@processmag.com Jim Frey jim@processmag.com managing editor Michelle Jacoby editor@processmag.com art direction SW!TCH s t u d i o Jim Nissen, Chaidi Lobato, Erin Loukili process@switchstudio.com advertising sales Chuck Runbeck
Michelle Jacoby
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editor/publisher Kevin Runbeck info@processmag.com
circulation fulfillment Dana DeDona dana@processmag.com
MAGAZINE is published quarterly (Spring, Summer, Fall and Winter). MAGAZINE is a professional journal published for the communications industry – advertising, design, print, Web, public relations, photography, illustration and paper. Subscriptions are free to qualified individuals. Single copies may be obtained from the publisher for $4. The Buyer’s Guide is available within the first quarter annually and can be purchased for $50 and viewed at southwestgraphics.net. ©2010 by MAGAZINE. All rights reserved. Contents of this magazine may not be reproduced in any manner without written consent from the publisher. Mention of any product or opinions expressed in bylined articles do not constitute the endorsements or the opinions of the magazine or its owners. Information obtained by MAGAZINE is from sources believed to be reliable. However, while every effort is made to ensure the accuracy of the information contained herein, MAGAZINE is not responsible for any errors or omissions or the results obtained from the use of such information. MAGAZINE assumes no responsibility for unsolicited materials and reserves the right to reject any editorial and advertising submissions. 2404 West 14th Street, Suite 110 Tempe, Arizona 85281-6929 PHONE: 602.437.1311 FAX: 602.437.1411 Toll-free: 888-333-1237 www.processmag.com
your LETTERS
from the inbox The winter issue was my first exposure to Process magazine and I read it cover-tocover. The design, the format, the content was all very special and in the busy world we live in, reading a magazine from beginning to end and saving it on a bookshelf is, well, unheard of! We were profiled in the “Giving Back” feature and although we are a printer, we love to be known for much more. Thank you for honoring that important part of who we are. I am proud to be associated with your team and so glad we connected. I look forward to future issues! Deb Durand | COLT Print Services Inc., Boulder I just wanted to take a moment to tell you what a surprise it was to see the new Process magazine in my inbox! Great content, great design and a great forum for the exchange of creative ideas and industry trends. As a creative copywriter, it’s always refreshing to welcome new ideas and insight from other creative professionals. Thank you! David Woodruff | WordsOut! Communications, San Diego On behalf of my company and SOS Outreach, thank you for the wonderful “Giving Back” piece last month. I’m increasingly impressed with every issue of Process. It’s refreshing to see a publication that is not only still printing, but doing an amazing job at it. Even those
of uss in the interactive world still enjoy en a well-made pub ll made print p b eevery er once in a while. hile Keep up the great work! Alex Porter | Location3 Media, Denver We received your latest issue of Process magazine and were pleasantly surprised by the fine article that was written for the “Giving Back” feature on the Wilder & Wilder Bowl for Charity event. We are honored to be singled out in your publication as it helps us in our efforts to aid the homeless children in the Valley. Thank you so much for the article. We loved it. Larry & Linda Wilder | Wilder & Wilder Inc., Phoenix I received a great reaction to “The Eternal Question,” the article I wrote on the ever-growing question of “design by committee” that appeared in the Winter issue of Process. Creatives wholeheartedly agreed the process is “infuriating,” “counter-productive” and “insulting to (his/her) abilities as a professional designer.” There was also a general show of frustration with a process of total inclusion based on the fear of an unknown outcome/cause and effect, as well as a voiced concern for who takes the heat if it doesn’t exceed expectations. It seems to fall on the designer for not “hitting the mark.” Interestingly, I got no word from the people on the other side of the equation. Jonathan Schneider | The Afterlife, Phoenix
Thanks for the great piece in the winter issue on the crew at Cultivator. The magazine looks great. Keep up the good work. Chris Beatty Cultivator Advertising and Design, Denver
Got something to say? Tell us about it! E-mail your letters to the editor to editor@processmag.com.
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how to: print
Tired of the old folding stand-bys? Here are two fresh ideas for you:
Pop-out Accordion
Give your work an edge with innovative folding ideas STORY: TRISH WITKOWSKI
“Locked” Letter Fold with Angled Die This is one of my favorite new folding samples. This innovativ vative solution takes a simple letter fold and transforms it into something special. T The fold-in panel is given a diagonal die cut and a short, verti vertical cut is placed on the cover, which allows the diagonal p panel to slide into the cover and “lock” the piece shut. Inge Ingenious. For a piece like this, it’s important to make the most of the angles and shapes that occur when folded and unfo unfolded. The designer of this piece did an exceptional job with the eye-catching graphics. N Not every folding style needs fancy extra production proc processes to create impact. Like the pop-out accordion, this style does require a heavier sheet, a die/score and some hand handwork, but it’s worth the effort. BIO: TRISH WITKOWSKI is the chief folding fanatic at FoldFactory.com and host of the “60-second Super-cool FOLD of the WEEK” weekly e-video blast. For information, visit foldfactory.com or e-mail trish@ foldfactory.com. foldfac
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POP-OUT ACCORDION: WHITMORE GROUP, BALTIMORE, MD. | “LOCKED” LETTER FOLD: GINA VIVONA, GV CREATIVE
Into the Fold
The pop-out accordion is a dynamic way to create a dimensional piece. What makes this folding style exciting is the little reversed pop-out boxes that create a textural, sculpttural folded piece. The symmetrical balance of an accordion aalso allows it to stand on its own for display, which is an aadded bonus. This folding style requires a score and die, a heavier sheet and hand work, so it’s definitely not for the low-budget project. However, if it’s a short press run and you have some volunteers who would be willing to pop all the little boxes for pizza, you might be okay. The way it works is that there must be a score at each fold, and two short parallel scores—one on either side of those folds—that serve as the hinges for the pop-out boxes. Then, there must be two horizontal die cuts that basically draw a line from top to top and bottom to bottom of the short scores, cutting right across the fold. To create the pop-out effect, simply use your finger to punch the die-cut section in the opposite direction of the fold. Bear in mind that the “popped” boxes add to the overall thickness of the piece when it’s folded. So if you’re mailing it, check the postal specifications. Sometimes, the boxes can be left flat and the recipient pops them, which keeps the piece thinner, but this assumes the audience knows what to do. Either way, if you do your homework on this one, it can be a very memorable piece.
Letterhead Business Cards Door Hangers The Idea Helmet Post-it速 Notes Tri-Fold Brochures
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how to: market
target measure
integrate
measure
ModMarketing
Four trends that can lead to growth
W
ith the direct marketing industry in the grip of a series of upheavals, from the digital revolution to the economic meltdown, figuring out what’s coming next is becoming progressively more difficult. Creating effective strategies based on these expectations is the toughest part of all. And so, faced with one new challenge after another— from increasing costs for production and materials to rising environmental concerns among consumers—marketers have intensified their push to get ahead of the industry curve. This has led to a massive scramble to determine where the most significant industry trends for next year will emerge. To help, Deliver® sat down with experts from around the country to attempt to divine what’s in store for direct in 2010. While a number of potential trends were discussed, there were four key areas—targeting, measurement, channel integration and prospecting among baby boomers—that kept coming up as likely hot spots for growth and innovation. As a result, we decided to take a closer look at these four fields and what possibilities they hold for marketers this year.
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Targeting
If there’s a one-word formula for marketing success next year, it’s “precision,” industry leaders say. Traditionally, of course, the trend has been toward amassing as much information as possible about prospect
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and customer groups, then bombarding them with offers. But that approach is no longer viable. According to a recent Winterberry Group report, the organizations struggling hardest are those that have depended most heavily on “batch blast”–style mailings—that is, using the mail as a saturation tool with little or no regard for rich personalization or the particular needs of the individual recipient. Liz Miller, CMO Council vice president of programs and operations, sums up the trend: “We’re moving away from saying, ‘I want to connect with women who are 34 to 54’ to ‘I want to connect with that particular woman.’” Such customized approaches are already possible, but to date, have typically included only recipients’ names and, in some cases, their locations. But, Miller says, continuing advancements in database management and variable data printing (VDP) have industry experts predicting more robust personalization techniques in 2010. Backroads, an active- and adventure-travel company, is already learning the value of tightly focused personalization, especially for generating repeat business. The organization uses automated marketing engine technology from Nimblefish to mail thousands of postcards to past customers that contain not only personalized messages but also photos of regions recipients have traveled to in the past. “The message might say, ‘Barbara, remember Yellowstone in May 2002? Have another memorable trip—and here are
REPRINTED WITH PERMISSION OF USPS® DELIVER®.
STORY: ANNE STUART
how to: market three options,’” says Massimo Prioreschi, vice president of sales and marketing for the Berkeley, Calif., company. Miller says these kinds of highly tailored mail pieces offer a good glimpse of the direction that targeting will continue to take. “That’s going beyond just putting one person’s name on a piece of paper,” she adds. “It’s saying, ‘We want to give you everything that’s relevant to you right now.’”
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Measurement / Analysis
While the need to tally ROI has always been essential to marketers, they are more pressed to prove that their campaigns are impacting consumers and generating revenue. Experts predict that, as measurement tools become more precise, how brands measure the return on their investment is likely to become more complicated. They will have to pay attention to a broader range of data, and companies will have to work even harder to make sure that other parts of the organization operate in conjunction with the marketing department. The CMO Council’s Miller recommends organizations extend their ROI measurement to the entire marketing supply chain. “Don’t focus on the return at the expense of managing investment costs,” she says. “Map, track, measure and put a dollar amount on everything you do.” She adds that marketers also will have to improve customer experience, mostly by learning to better mine data. Businesses like Harrah’s Entertainment—owners of 54 casino and hotel properties worldwide—know the value of the detailed data their programs generate. The company’s mail-driven loyalty program, for instance, has allowed its marketers to collect and analyze data on how often program participants visit their properties, how much members contribute to overall gaming revenue and what games of chance they prefer, among other things. In-depth analysis of members’ behavior lets Harrah’s construct more effective messages, says David Norton, senior vice president and CMO for Harrah’s. “If we know a player has been to past slot tournaments, we’ll make sure he or she gets invited to the next one,” he adds. “If they’ve never come to a mid-week event, we exclude them from mailings about mid-week events because, obviously, they’re not going to respond.”
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Integration
In 2010, improved integration of channels, such as e-mail, direct mail, billboards and TV, will become more of a focal point for even the most reluctant marketers. “That’s always been a goal, but the economy has made it imperative,” CMO Council’s Miller says. And even though the past two years brought plenty of dire speculation about—and even premature eulogies for—the future of print marketing, the people who keep an eye on these things insist that traditional channels like direct mail will continue to earn their place at the marketing table in 2010. “The favorite thing to say in 2008 was that, in 2009, print would be dead because everybody was going to e-mail,” Miller recalls. “That didn’t happen. Actually, both modes of communication took a hit during the past year.” For that reason, most marketers have found that online channels demonstrate greater value as a complement to direct mail applications, reinforcing the value of integrated
programs, according to the Winterberry Group. Backroads’ Prioreschi says that postcard mailers his company sends also drive recipients to a personalized Web site with several highly targeted offers. “If someone went to Yellowstone, Alaska and Glacier National Park, we know there’s a definite pattern there indicating he or she is a mountain wilderness person,” he adds. Thus, the personalized site might include offers for upcoming trips to the Canadian Rockies or Himalayas, complete with slideshows and videos. Prioreschi says integration is working well. During one campaign, sales were 50 percent higher among people who received a postcard and clicked through to a personalized site than those who just visited the site on their own.
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Prospecting
Since World War II, the 18 to 25 age range has been the sweet spot of American marketing. “There was a good reason for that,” says Dr. Ken Dychtwald, founder and CEO of Age Wave, a San Francisco research and consulting firm that specializes in helping companies market to older customers. “Young people historically represented an area of growth because of their willingness to try new things. They were still forming their brand preferences. The idea was that if you captured their hearts at that stage, you had them for life.” And, of course, the postwar baby boom filled the sweet spot with tens of millions of potential young targets for marketers. Although the baby boomers have since aged, marketing experts say that, in many ways, they still represent a marketing sweet spot for industry innovators. Consequently, many in the industry are predicting a renewed focus on baby boomers in the coming year. “People should be swooning over the baby boomers as they move out of youth and into middle age,” Dychtwald says. “This is an age group that has traditionally been sidelined, but we’re going to see growth in sectors catering to them. “Reinvention is normal for this generation,” Dychtwald continues. “They change careers many more times than their moms and dads did. They’re willing to try new things. So if you think you can rest on your laurels—if you think you’ve got them for life—you’re wrong. Today, everybody at every stage of life is open to marketing.” In courting boomers, he says, marketers also are reacting to another growing trend in marketing: the end of brand loyalty and the return to brand experimentation. People are more willing to try new brands than ever—and those over 50 years old are particularly open to these new messages, Dychtwald says. “They’re more likely than any other group to read and respond to catalogs and direct mail pieces,” he adds, citing research from the Direct Marketing Association. “They enjoy reading a good catalog and leafing through their mail looking for deals. Good pitches attract their attention. It’s a mistake not to take direct marketing seriously for mature populations—and the time to start is right now.” Of course, the same could also be said about any of the other trends marketers are expecting to get bigger in 2010. BIO: ANNE STUART is a contributing writer for Deliver Magazine, a publication for marketing professionals. For information, visit delivermagazine.com.
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how to: design
On the Hunt Tips for getting the design job you want STORY: DEBORAH BUDD
Research the Agency Look at the agency’s Web site. Learn about their culture, employees, work, client list and services. Read (and comment on) their blog; participate on their Facebook page. Scan the trade magazines or Web sites for news about the agency. You want to be able to speak intelligently about the agency when you make your first call or gain an interview.
Be Different from Your Competition Figure out how to make your letter, portfolio and terrific self stand out. This self-branding effort should focus on what you can bring to the agency, not on how spectacular you are as a candidate. It’s about them, not you—just as if they were the client and you were pitching to win their business.
21st Century Portfolios
O
f all the skills that art and design colleges fail to teach graduates, the worst oversight is not teaching grads how to pitch their skills to prospective employers. Talent only goes so far with your typical harried agency owner. And to show your talent, you have to be interesting enough to be invited in the door. If you’re on the job hunt, here are some tips to gain entré to the most desirable agencies.
Many resumé submitters enclose portfolio samples—often in the form of miniature photocopies that fail to convey your brilliance. Put your portfolio prep dollars into making your portfolio digital, either on a Web site or an interactive PDF burned to a CD or DVD. Add audio to make the “tour” of your work more personal. Do more than just show photos; describe the problem and how you arrived at the solution. Talk about your research and how you approached the problem. Basically, write a “case study” about each sample. Customize your portfolio to each agency you contact. Also, consider putting your portfolio online as part of your Facebook page, or on Flickr, or as a YouTube video, where you talk about a project from start to finish and show the process you used. Agencies need interactive creatives. Be brilliant. Share your knowledge of social networks, mobile, and video. Show you can do more than just talk about an idea. Note: Copyright or watermark your work before posting it online or loading it to CD, to deter anyone from plagiarizing your work.
Pick Your Job Just because a particular agency is not advertising an opening is no reason to cross them off your list. The best way to get the design job you really want is to knock on the door of that high-class agency with the great street-cred and yell, “Hey! I’d be a perfect addition to your creative department. Let me show you my book and we’ll talk about how I can contribute to your agency’s success.” Decide where you would like most to work, then go for it.
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A follow-up call to everyone you contact is a must. Given the competition for design jobs, the most persistent person is most likely to make the short list. If you can’t get through by phone, send a follow-up e-mail with a PDF of a new sample or a link to your updated online portfolio. Also, consider a second mailing enclosing a new sample of your work or a clever 3-D mailer with agift and great piece of copy. Send another letter reminding the contact about your resumé and interest. Ask for feedback on your work. Inquire whether they offer freelance work and how you can get on their list. Keep contacting the agency until you gain an interview. Do not give up! Job hunting is very much like agency new business pursuit. The winners are often the most persistent, and definitely the most interesting. Learn how to make your own pitch the most interesting one on the block, then keep adjusting and adapting it until your “bait” gets a bite. BIO: DEBORAH BUDD is senior editor and content developer for Second Wind, an association of advertising agencies, graphic design studios and marketing firms. For information, visit secondwindonline.com or e-mail deb@secondwindonline.com.
© 2010 SECOND WIND LTD. REPRINTED BY PERMISSION OF SECOND WIND LTD.
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how to: network
Power of Purpose Can tweeting change the world? C STORY: JENNIFER BERRY STO
groups and events, while “recycle” (a topic close to our g grou hear h hearts) came up with more than 1,000 similar results. A As Mashable’s “Social Media and Web Guide to Going Gree G Green” so eloquently puts it, “green” is so ingrained in ssocia social media now that “there are so many [Web sites] aand apps built for green goals that the Earth2Tech blog devo d devoted an entire conference to them. Meanwhile, Al Gore and other eco-luminaries are trying to establish the .ECO dom domain as the virtual parking space for all things green.” But knowing about topics and being connected to them is on only one part of the puzzle. What about doing something?
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ccording to a conference featuring executives from Facebook, more than 721 million people in the world use social media, which is 73 percent of all Internet users. Consumers have rapidly ramped up their social network activity, with 35 percent joining up in the U.S., 18 percent in Europe, 51 percent in Korea and 30 percent in Japan from 2007 to 2008, according to Forrester Research. But what does this mean for the “green” persuasion? Does social media help or hinder groups’ efforts to get the word out about the environment? Let’s break it down:
Like-Minded Participants One of the best parts about being involved in social media is hearing what your friends, colleagues or complete strangers have to say on various topics. You can generate an organic conversation (no pun intended) simply by asking a question and waiting a few minutes for a reply. For example, Earth911.com asked their Twitter followers and Facebook fans if they think that social media is helping “green.” Here are some of the responses: @ReadyAimOrganiz said “@Earth911 Yes, I’ve learned and shared more about green-living. Here are examples… http://is.gd/3zxxA and http://is.gd/3zxE4 @mattsaling said “@Earth911 I find this ’social site’ helpful, http://www.2milechallenge.com, from clif bar. shows what is with in a 2 mile radius 2 ride 2” The consensus from these replies? Social media helps people find new resources and share information about various environmental topics. In addition, a quick search on Facebook for “green” found more than 1,500 pages,
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Out in the Real World Park Howell, president of Park&Co., a Phoenix-based sustainable marketing firm, says social media helps level the playing field for organizations that may not have the big bucks to spend on conventional forms of advertising. “A lot of these green movements don’t have a lot of money that they can throw at traditional advertising, but social media gives them that stage or platform,” says Howell. “When you’re talking about cause marketing, it’s an absolute boon to groups that don’t have the big budgets—they can really use it effectively.” At Park&Co., this low-budget grassroots awareness has been key to the success of various campaigns, such as “Water – Use it Wisely.” “Again, we found a tremendous amount of power to connect with people out there without the funds typically required for such a large campaign,” he says. “We couldn’t have done it without social media.” Also prevalent in the green sphere is the idea of utilizing company transparency to help build an organization’s credibility. “For those marketers that do have the money, companies are coming out with big, green products. They can get some very real customer reaction (good or bad) about how effective it is in the marketplace. It is a terrific proving ground if they’ve got the guts to be transparent about it. This way they get real time, real input that the rest of the world can look in on.” BIO: JENNIFER BERRY is the strategic relations manager at Earth911.com, a Phoenix-based environmental services company. For information, visit earth911.com or e-mail jberry@earth911.com.
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ways print helps you prosper
Reprinted with permission of The Print Council. For information, visit theprintcouncil.org.
We all take printing for granted. 1. Print is for keeps Perhaps it’s because print has been Who’s minding your messages when the screens fade to Electronic content comes and goes and when it’s the world’s No. 1 communications black? gone, your marketing initiative disappears with it. Print, medium for so long we tend to over- on the other hand, is there for the long run. Think about magazine pass-along rates. They range as high as two look its impact and power. to three persons per issue, giving advertisers double That oversight could be fatal to a and triple bonuses on their marketing investments. For example, A 2004 BPA Pass Along Audit of marketing campaign, a product launch Ziff Davis Media’s eWEEK magazine shows that, on or a branding initiative that is trying average, subscribers pass along their printed issue to to connect with people. People trust an additional 3.6 industry decision-makers. So, even the print. They feel comfortable using it. elite of the IT world recognize and benefit from print. What’s more, specific magazine content can be And they can’t fast forward past it. spotlighted and passed along on a one-to-one basis. Here are 10 reasons why you A Magazine Publishers of America survey found that should consider using print in your 24 percent of readers typically pass an article along someone else, 23 percent save the article for future next campaign. It doesn’t have to to reference and 13 percent visit a related Web site. be the only medium you use, but In action, print’s durability has a positive impact on every message it touches. It says: Your message is you most definitely should consider significant. That you cared enough to put it on paper. print whenever you want to persuade, That you are authentic rather than virtual, and you will be there when we need you. inform or entertain.
66% of people surveyed read custom publications.
91% of polled graphic designers’ projects involved print exclusively or were comprised of a substantial print component.
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of polled designers’ total work hours were devoted to printdriven projects.
2. Print is portable Long after their iPod battery is drained, people will still be reading what you send them in print. Print is the ultimate in portability and playability. They can pick up a magazine at a newsstand, buy a book on the fly or grab your brochure from a trade show exhibit. There are no compatibility issues, no need to keep anything charged and never a worry about screen glare. You can fold print, stuff it, clip it, even scratch-and-sniff it. Print can be carried and consumed anywhere, at anytime: On trains, planes and automobiles. Take it to bed, to the beach or to the bath. There’s no need to boot it up or power it down. Print is always there and always ready to instruct, inform and entertain.
3. Print drives a higher ROI Printing is particularly persuasive as direct mail. According to research by the Direct Marketing Association and the Wharton Economic Forecasting Associates, print’s performance through the mail can be measured in dollars and cents. The DMA researchers found that U.S. advertisers spend $167 per person in direct mail marketing to earn $2,095 worth of goods per person, scoring a return on investment of 13 to 1. Why? Because people gravitate toward print. A total of 38 percent of households surveyed by the U.S. Postal Service in 2006 found direct mail pieces interesting. That study also found that 85 percent of mail is either read or visually scanned by recipients. And direct mail is also a great way to expand business relationships and keep customers loyal. A study by the Rochester Institute of Technology Printing Industry Center found that 67 percent of respondents like getting mail about new products from companies they do business with.
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4. Print is beautiful Why do they call it the graphic arts? Because print is beautiful and printers continue to consider every job they do a personal masterpiece. And now, advanced printing techniques—like high-fi color and advanced screening — make their work more appealing and more compelling. Photos seem to jump off the page. Special effects draw the eye to the printed content, and a new generation of papers and substrates make readers want to touch and feel your message. You can’t get any closer than that. The beauty of print will enhance your product or service, giving it a special appeal of its own and an extra tangible dimension that no electronic media can impart.
5. Print plays well with others Sure, the Internet is cool. What’s cooler is using a printed direct mail campaign to draw prospects to a personalized Web site, then following up with a printed thank-you card or closer. Yes, the World Wide Web provides a real-time interactive environment, but so do the telephone and the television. Print enhances the impact of all of those media by providing your client’s prospects with an extra dimension. One that’s friendly. One that’s warm. One that’s inviting. And, one that they can’t very well ignore because they’re holding it right in their hands. Consider the 2003 research published in the Journal of Advertising Research, which examined the advertising impact on weekly sales of a pizza franchiser. It found that the best combination of media in driving sales is direct mail and national TV advertising used together. The print/broadcast duo doubled the impact of using any one medium alone. An American Business Media study adds more insight into the effectiveness of combining print with other media. According to that research, B-to-B magazines were viewed by prospects as trustworthy and objective, Web sites were seen as the place where they received timely information, and trade shows were viewed as the place for interactions and to improve their awareness of alternatives. That must be why smart marketers are using all three outlets to maximize their ROI.
6. Buyers seek print
7. Print is credible The phrase “get it down on paper” has never been more meaningful. Having words and images that you can examine and hold in your hand, review, show to others and keep in a safe place provides a degree of reassurance that no bit-and-byte medium can match. People love the speed and scope of the Internet, but the WWW’s fleeting nature makes them wonder: Am I getting the fast shuffle here? And what’s all this contradictory information? Conversely, our inkon-paper medium is believable because print is real, print is timeless and print is focused. An increasing number of marketers are leveraging print’s high credibility by using custom publications to get their messages out and absorbed. More than 32 billion custom publications circulate annually in the United States, according to the Custom Publishing Review’s 2006 Annual Report. Total expenditures on the medium amounted to $29.9 billion for the year. The researchers also found that 66 percent of people surveyed read custom publications and that 80 percent agree that custom publications contain useful information. They are believers because print is the credible medium.
The phrase
get it down ¥ on paper
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The success of retail Web sites means printed catalogs can be relegated to the doornail file. Or so says the conventional wisdom. But, recent research indicates otherwise. Online consumers who received a printed catalog from any given retailer were nearly twice as likely to make an online purchase at that retailer’s Web site. The finding comes from a comScore survey based on 6,400 responses from online shoppers. The reason for the sales windfall? Consumers seek print when they’re ready to buy. That’s a fact supported by a 2005 field study by the Direct Marketing Association. Scoring the primary channels for generating orders, the research found that 60 percent came from printed catalogs, 24 percent were inspired by retail settings and only 9 percent arrived via Internet. The percent of sales by channel also showed print’s pulling power. Paper catalogs accounted for 42 percent of sales, retail 20 percent, Web sites 26 percent and other channels 12 percent. In a 2006 study of newspaper readers sponsored by the Newspaper Association of America, 78 percent reported that they use newspaper inserts to plan shopping and 76 percent say that these inserts have helped them save money. The moral: If you’re not using print, you’re missing out on big numbers.
has never been more meaningful. Having words and that you can examine and hold in your hand, review, show to others and keep in a safe place provides a degree of reassurance that no
to 13 to 1 The ROI of direct mail marketing.
images
bit-and-byte
24% of readers typically pass an article along to someone else.
medium can match.
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23% save the article for future reference.
The average response rate for customized color direct mail campaigns. 13% visit a related Web site.
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32 BILLION
custom publications circulate annually in the United States.
8. Print puts them in control Telemarketing is the crudest form of cold calling and, with the growth in do-not-call lists, its effectiveness has sunk to an all-time low. In fact, a Time magazine poll ranked telemarketing No. 4 on the list of the worst ideas of the 20th century. Today, it has gotten to the point that many companies stay away from the phone because they don’t want their reputations damaged by overeager telemarketers. But what happens when we add print to the equation? Send prospects a personalized mailing that introduces the caller and lets them tell you the best time to call. Now you’re putting the potential customer in control of the situation. There are no more interruptions at dinner. There is only a positive flow of information between the marketer and the consumer. The bond starts to get stronger, the relationship grows, and the sale becomes a natural progression of the power of print rather than a rude intrusion.
9. Print is personal It’s time to put each prospect’s name up in lights, literally. Or use a skywriter to put your personalized message to them in the clouds. Or maybe you want to include a photo or the specific product in which they expressed interest. Print can do all that and more because print takes marketing personally. Using new variable data printing (VDP) and oneto-one messaging techniques, you can personalize each and every piece of your print campaign—right down to the specific photos you use and every word of your pitch. Did someone say relationship building? According to a 2004 report by Interquest, the response rate for customized color direct mail campaigns ranged from 6 to 75 percent, with an average of 21 percent. The response rates were, on average, 5.6 times higher for customized color versions than for simple mail merge applications. The more you individualize print, the more individuals you will inspire.
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10. Print is everywhere Print has been the world’s favorite medium ever since a little known monk asked Gutenberg, “How much do you want for that Bible?” We’re used to being surrounded by print. We’re comfortable with it. We want more. What do the numbers say? Consider a 2006 survey by the magazine Graphic Design USA. It found that 9 out of 10 of the designers polled have worked in print during the last year. What’s more, a total of 91 percent of the respondents’ projects involved print exclusively or were comprised of a substantial print component. The survey also discovered that 71 percent of the designers’ total work hours were devoted to print-driven projects. Look at event marketing. It wouldn’t be possible without print. Programs, posters, signage of all kinds, special commemorative publications—print is on the scene at ball games, motorsports venues, concerts, shows, fairs, museums, galleries and rallies. Wherever a crowd gathers, print can provide a platform for marketers and a fresh perspective for fans. There is even evidence that we like print more than television. A study by the Magazine Publishers of America found that for 36 brands that shifted ad expenditures from TV to magazines, media effectiveness scores doubled over time. Those are the vital signs of a medium that’s vibrant and valuable. That medium is print.
...we like print more than television. A study by the Magazine Publishers of America found that for 36
brands that shifted ad expenditures from TV to magazines, media effectiveness scores
doubled over time.
CREATE. CONNECT. COMMUNITY.
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creative
Q&A
forty Describe Forty. Who makes up your creative team? What’s the company culture and philosophy? Forty is a small design and marketing agency made up of four intense, creative and clever individuals—myself; Sunny Thaper, production director; Amy Lamp, design director; and Kim Stearns, marketing director. As with any small shop, our roles overlap in interesting ways, but we’re each genuinely passionate
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Phoenix-based design agency channels their inner Teenage Mutant Ninja Turtles and attack projects with an all-for-one, one-for-all attitude.
about our respective professions, and we’re known for being highly involved in industry-related initiatives (including having co-founded several of them). As a team, we’re bold, open, fun, curious and flexible. We love our jobs, we love working together and we love helping good companies find their voice in the marketplace. Passersby may get the impression we joke around all day, but we’re actually tremendously productive; we just have fun while we’re doing it!
If you were to compare a typical day to a movie, TV show or song, what would it be and why? A similar question came up for us at a conference last year and without hesitation, Sunny answered “Teenage Mutant Ninja Turtles.” It was actually a surprisingly accurate answer. Like the Ninja Turtles, we have very different skills and personalities, but we mesh together surprisingly well.
the world. It’s not the size or industry that defines our clients, but their mindset. We look for clients who are willing to push beyond the obvious. It doesn’t have to be edgy or outlandish—those campaigns often don’t work either—but we really have no interest in churning out generic, ineffectual marketing placeholders. They’re a waste of the client’s money. We want to create refreshing, memorable work that moves people to action.
forty’s
current work & projects
Let’s face it. There’s a lot of competition out there. What’s the most challenging thing about giving your clients something new, something fresh, something they’ve never seen before?
(Left to right) Amy Lamp, James Archer, Kim Stearns, Sunny Thaper.
We also don’t quite fit in with the traditional agency world, so we kinda go out and do our own thing. We’re in this to help people, not get rich or win awards. Oh, and we live in a sewer.
What types of projects do you work on? Do you specialize in any certain area? Our client list ranges from solopreneurs to Fortune 500 companies, across every sector, from across the street to around
PHOTO BY MARK W. LIPCZYNSKI
Actually, we’ve had really great luck with that over the years. Our brand discovery process helps us quickly dig into the real identity of a business, and once we really understand that brand, everything that follows has a sense of natural inevitability. When you design around a distinctive brand, there’s no reason it should look like anything other than itself. Design is about much more than aesthetics. It’s about communicating emotion, providing comfort, inspiration action, and advancing an overall strategy. Those principles are deeply engrained into the approach we take to our work, which helps everything else sort itself out.
Tell us about your projects. What have been the most memorable or challenging? While we’ve worked on a lot of notable projects (most recently, John McCain’s new Web site), I think the most memorable or challenging has always been our own marketing efforts. We put a lot of effort into our own work and we’re able to push it in creative ways that we often can’t do with client projects. We try to experiment on ourselves first. We’re currently working on the 12th version of our own Web site and I personally can’t wait for it to launch. It’s got a lot of innovative features that’ll significantly enhance our ability to educate and entertain our fans. Stay tuned! CONTACT: FORTY info@fortyagency.com + fortyagency.com
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printerspread
â&#x20AC;&#x153;The silver lining in our dark cloud was the realization that change happens.â&#x20AC;?
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(Left to Right) Front row: Josh Weaver, Adrian Burke, Brittany Christian. Cock pit: Mike Antonucci, Dan Thurlow. Back row: Scott Brett, Kim Schifelbein, Eric Leighton Downing, A.J. Egli.
printerspread
CPC Solutions Integration is the key to success for Colorado printer PHOTOGRAPHY: ROB KURTZMAN
I
n an industry that is so influenced and affected by not only trends but also economy, change is constant, change is inevitable. The truth is, the one thing that separates the company that thrives from the one that folds is the ability to embrace it.
Hey, there. Like what you’re seeing? Hope so, because what you’re holding in your hands is the professional work of the printer featured on this spread. Collaboration. It’s a wonderful thing.
CPC Solutions Services Formerly Colorado Printing Company, CPC Solutions was founded in 1947 by three local businessmen, and purchased two years later by father and son R.J. Thurlow Sr. and Reg Thurlow of Wahpeton, N.D. In 1969, Reg’s son, Dan Thurlow, entered the business and later acquired his grandfather’s share in the company. By 1991, the Grand Junction-based company had expanded its territory and was experiencing significant growth. “By that year, the company had consistently grown by at least 25 percent per year. Some years we even doubled that,” says company president Mike Antonucci. “Then came the ‘Great Recession’ and our numbers, like many others in the industry, have dropped substantially.” That, interestingly enough, may have been the best thing to happen to the company. “The silver lining in our dark cloud was the realization that change happens,” Antonucci says. “The market crash forced us to reevaluate our core business model and to recognize that we no longer could afford to just put ink on paper. We had to become something different, something more.” The first step in the company’s transformation was to change its name from Colorado Printing Company to CPC Solutions, a name that better reflects the company’s move into becoming more than just a printer. According to Antonucci, the company has invested technology and human capital to integrate print, the Internet, e-mail and customer relationship management into one functioning system. “CPC Solutions is multi-channel marketing. With the integration of traditional print, variable data printing and e-mail marketing, we are experiencing response rates
never seen in conventional direct mail or e-mail,” he says. On the technology side, the company has invested in some of the industry’s most stateof-the-art equipment, including Heidelberg long perfectors (8 and 10 color), sophisticated color management systems, an Indigo digital press with front-end web store automation, computer-integrated bindery equipment and an in-house paper converting operation. “But the most impressive addition to our arsenal is the people we have recruited over the last two years,” says Antonucci. “We’ve added programmers, designers, e-mail and direct marketing executives, CRM specialists and those IT geniuses that make it all work seamlessly for us and the customer.” With the foundation in place, CPC Solutions’s next goal is to get customers to see them for who they really are: an integrated marketing provider and not just another printer. According to Antonucci, for the first time, clients are able to measure results through the integrated reporting solutions the company offers. “In other words, the size and shape of the dot and the tightness of the registration is no longer good enough for our new client base. It’s all about the ROI—and that’s a scary proposition for the typical commercial printer,” he says. “The only way we are going to meet and exceed these challenges is to continually prove that our solutions are working for our clients, that they make money because of what we provide. It’s that simple.”
CONTACT: CPC SOLUTIONS 970.683.7823 + cpcsolutions.com
+ Integrated marketing solutions – Includes graphic design, strategic mailing list development, personalized direct mail, customized e-mail marketing, PURL marketing, real-time sales leads, digital printing and imaging, direct mail fulfillment, direct mail tracking and CRM integration. + Digital publications – Convert print-ready files to a user-friendly, page-flipping publication. + PURLs and GURLs – Personalized URLs and general URLs track response rates in real time, change the message based on the user’s action and responses and forwards the user to the most relevant page on your Web site. + Variable data printing – Customized direct mail pieces that create more targeted and personalized contact with prospects. Pieces can feature images and messages based on such things as interests, gender, age and location, resulting in higher response rates. + Web2Print – Allows you to personalize collateral by location and sales person, create a virtual warehouse with templates and static documents, and eliminate bulk print purchases and unnecessary storage. + High-quality printing – Printing process based on computer integrated manufacturing that ensures faster, more accurate output of products. + Closed loop color management – Incorporating Spectrophotometry technology to guarantee color accuracy throughout the press run. + G7 printing certification – Certified in the G7 Proof-to-Print process, which specifies the components of an image that define a similar visual appearance to the human eye. + One pass productivity – Heidelberg equipment featuring Speedmaster long perfectors create Perfecting, the process of printing both sides of the sheet in a single pass, + Post press – Includes stitching, folding, embossing, foiling, die cutting and gluing capabilities. + Mailing services – Fast, high-resolution, highquality direct mail production with up-to-date information from the United States Postal Service. + Environmental responsibility – Utilize practices and techniques that include—and exceed— recycling and the use of vegetable-based inks and responsible paper products.
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SHOW
TIME
AAF Tucson ADDY Awards
Hadassah Cruz, Pima Community College | Smooth Criminal
PHOTOS BY REFLECTIONS PHOTOGRAPHY BY LARRY FORD-FYFFE
I
t was a fun-filled, whimsical evening at the 2010 ADDY Awards, hosted by the American Advertising Federation Tucson on Feb. 20 at the Westin La Paloma Resort & Spa. Complete with Mad Hatter and Queen of Arts, “ADDYs in Wonderland” honored the best and brightest advertising projects and campaigns by Tucson firms, individuals and students. Bookmans took home two Best of Show awards—one in Broadcast for their Late Night Cult Classics trailer and one in Print for the Fight Censorship 2009 bookmark. Best of Show Interactive went to LP&G Inc. for HaciendaWelcome.com and Frank Williams Design received the Best Art Direction award for Salud Scent Studio. Best of Show Student went to Hadassah Cruz from Pima Community College for his Smooth Criminal illustration, while Bree Jessie Richmond from The University of Arizona received this year’s Mosaic Award for her creative work that best represented diversity and multiculturalism, titled “From Cedars to Saguaros: The Mabarak Family Cookbook.” A total of 407 entries competed in 116 categories, with 177 gold, silver and bronze awards earned. Proceeds from the evening’s event will benefit AAF Tucson’s educational programs, public service projects and proactive government relations efforts.
Best of Show – Student
Best of Show – Broadcast Bookmans, Late Night Cult Classics trailer
Best of Show – Print Bookmans, Fight Censorship 2009 bookmark
Best of Show – Art Direction Frank Williams Design, Salud Scent Studio
Best of Show – Interactive LP&G Inc., HaciendaWelcome.com
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AIGA Colorado Heart Art
TIME
T
PHOTOS BY DANA MCGRATH PHOTOGRAPHY
he Colorado design and creative community came out in full force to participate in AIGA Colorado’s Heart Art 2010. Held on Feb. 11 at Cassleman’s Bar & Venue in Denver, the art auction and fundraiser featured a burlesque theme, complete with candy girls, fortune teller and a racy performance by aerialist Tatianna Ta Ta. But it was the art that stole the show, from gorgeous ceramics and jewelry to eye-catching paintings and photography. Participating artists included Gemma, Dan Chick, Tiffany Totays, Betsy Gill, and Larry Beard Jr. and Bruce Littlehorn of urbandwellers. As guests mixed and mingled, they were treated to such diversions as Madame Sylvie’s Mysterious Art Drop Machine; the “Dirty Little Secret,” Heart Art’s very own cocktail; Happy Cakes cupcakes; and a chance to vamp it up in the Peek-a-Booth photo booth. Now in its 16th year, this event features Denver area artists who donate works of art to benefit AIGA Colorado and Project Angel Heart, a nonprofit organization dedicated to providing meals to those living with HIV/AIDS, cancer and other life-threatening illnesses.
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Best of Show – Newcomer of the Year
TIME
PRSA Las Vegas Pinnacle Awards
O
n Nov. 12, 2009, Las Vegas’s PR professionals celebrated excellence in their field at the 13th Annual PRSA Pinnacle Awards. Held at the Las Vegas Springs Preserve, the evening kicked off with a silent auction benefitting the chapter’s scholarship program, followed by a gourmet dinner catered by the Wolfgang Puck Group and awards program. Individual, Best of Show and Pinnacle awards were given to some of the area’s most respected public relations professionals and firms. Taking home the Newcomer of the Year award was Michelle Mosbacher of Harrah’s Entertainment, who was recognized for her work on a number of projects and campaigns, including the “Donny & Marie!” Puppy Love promotion. In the Best of Show category, MassMedia Corporate Communications was awarded in the Public Relations Programs category for its “Supporting Nevada’s Children Campaign,” and in the Tools and Techniques category for the Southern Nevada Real Estate Monthly Newsletter. Pinnacle Awards were also given in categories ranging from multicultural programs to annual reports to direct mail. In its 13th year, the awards program is open to public relations professionals and agencies in southern Nevada, southern Utah and northern Arizona.
Michelle Mosbacher of Harrah’s Entertainment, “Donny & Marie!” Puppy Love promotion.
Best of Show – PR Programs MassMedia Corporate Communications, Supporting Nevada’s Children Campaign Is he getting the
support he needs?
More than half of all child support claims go unpaid n Nevada We’re here to make sure that you have the tools you need to get the child support to which you are entitled We can help yo ' ! ' ! paternity ' ! court orde ' ! support p ' ! support (i vision car
" ! % answers and to care of your fa
Is she getting the
support she needs?
More than ha f of all child support claims go unpaid in Nevada We re here to make sure that you have the tools you need to get the child support to which you are entitled
state of nevada
d vision of welfare and supportive services
Supporting Nevada’s Children www supportingnevadasch ldren com
(800) 992.0900 Ef e t ve Oc ob r 1 2 07 the Ch d upp rt E fo c m nt P og am w l cha ge and ol e t f om he c st di l pa ent f a ch ld a $25 a nual ee or ea h cas 500 and n whi h he p rs n or w om he c l ec i n is made h s ev r r ce ved empo ary ss s ance or N edy F m
state of nevada
divis on of we wel el are an and d suppo upp tive tive erv eerrv ces www suppor ingnevadasch ldren com
(800) 992 0900
Best of Show – Tools & Techniques MassMedia Corporate Communications, Southern Nevada Real Estate Monthly Newsletter INSIDE: Top Sto ies P oject Spo ligh s Pe sona it es Ca endar Office ndust ial Re ail Mul ifami y The R tes The Numbers
2 3 4 5 5 9 11 14 14 15
3960 Howard Hughes Pkwy Ste 130 | Las Vegas NV 89169 | www snvrealestate com
NAI Horizon Shutters Local Office, Reopens Under NAI Global Brand
New $58 Million Industrial Complex Planned in Northeast Las Vegas Valley
NAI Hori on ast mon h c osed ts 35-pe son b anch n Las Vegas The firm s 14 000 SF loc l o fi es were loca ed in ide Marnell Corpora e Cent r t 6275 Via Au ti Parkway The company has b en n Las V gas ince 1996 fi st as NAI Ame icana G oup and ater as NAI Ho izon
A new $58 mil ion deve opment may soon ease he Las V gas va l y s indu tr al mark t crun h Las Vega -bas d DM Ho lo an affi ia e of Ter aspec Commerc al and RJR Capi al Mana emen of San Jose are oin ly bui ding a 552 8 3 SF b g-box indu tr al com lex at Las Veg s Bou evard and L mb Dr ve in nor heast Las Vegas The pro ect s t ll unnamed
The fi m h nd ed $524 m ll on worth of local real es ate t ansact ons n 2006 tr il ng only CB Richa d El is and Coll ers Int rnat onal n otal t ansact on vo ume NAI Horizon has p ayed a prominent ro e n he d sposi ion f se eral mu ti mi l on dol ar propert es in Sou hern Nevada It spec al zed n broke age and p operty management in he eta l office ndustr al mult - ami y and inves ment markets Ron McM nemy who founded NAI Hori on wi h partne s John Scho tens ein and Reggie Win singer of Phoen x l ft to aunch McMenemy Inves ment Servic s – a comm rcial re l e tate firm n Las V gas But of Prince on N J based NAI Global has since set up a new Nevada LLC and re ained office space a ong w th 1 of he b okers who were et go by he firm s c osing inc uding pr ncipal b oker Dave Johnson We are not eaving Las Vegas in ny way shape or orm vowed David B anchard execut ve v ce pres dent of NAI G obal We a e go ng o be leaner and meaner Th s s a key marke place The n w 2 000 SF office is loca ed at 4069 Dean Mar in Dr n Las Vegas Other NAI Horizon broke s have s nce migra ed o o her firms nclud ng top b okers Brian B ume and Edd e Gu zman who have oined ReMax M l ennium Comme cial broke age Las Vegas Grubb & El is rec u ted three fo mer NAI brokers spec aliz ng n the mu t am ly market Commerc al real es ate brokerage ike ny other bus ness re ies on expe ience market knowledge and good serv ce sa d John Re trepo a ocal real esta e analyst and ounder of Re trepo Consult ng Group Those comp n es wi h a s rong nfras ructu e communi y nvolvement and high eve s of customer ervice are better prepa ed o weather a mark t downturn which are a cyc ical pa t of eal esta e ike any o her ndust y
The 3-ac e p oje t s fi st phase wi l cons st of wo bui dings combin ng for 300 000 SF of dis r but on pace Cons ruct on w ll s art his summer w th comple ion schedu ed or the first qua ter of 2009 Pan tt ni Cons ruc ion Co is the gen ral con rac or and Sco t Ba er is the a chi ect The s ngle- evel doub e- all concr te il -wall bui dings fea ure 30 ft c earance heigh s as we l as grad -l vel and dock-h gh lo ding doo s Each truc ure is 150 000 SF in si e Ask ng p ices range fr m $124 to $128 PSF CB R chard E l s Greg Tassi and Donna Alde son are the ma ket ng ag nts Big box products cont nue o remain tab e w th h al hy absorp ion and i t e new spa e coming on ine aid Gr g Tassi vice pre ident of CB Ri hard El is There are ew opt ons ava lab e when look ng to buy b g box bui dings due to h gh and nd cons ruc ion costs as well as in ti ut onal own rs who se dom se l space Southe n Nevada had 02 3 MSF of ndust ial pace n 3 987 bui dings in the first qua ter wi h a 7 1% al ey-wide vacancy ra e repor s Re trepo Consul ing Group a Las Vegas based re l es ate resea ch company A though vacancy ra es a e 2 3% higher than a y ar go there was ti l an mp ess ve 1 6 MSF of wo th of net ab orpt on n he first qua ter or 5 26% more than the pr or quar er The va ley s indus ri l mark t has s ar ed o f well his year d spi e an economic sl wdown sa d ohn Res repo of Re tr po Consul ing G oup A hea thy indu tr al ma ket demand is in egral o he v ll y s sus ained economic sta il ty The pr ject s second phase al s or hree addi ional bui dings ota ing 252 33 SF w th space d vi ib e down to 16 000 SF The five-bui ding comp ex s xp cted to each final bu ld-out in 2010
Vol 4 No 4 April 2008
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Industry Organizations: “It’s not what you know, it’s who you know.” ARIZONA
American Advertising Federation (AAF) Promotes advertising through a grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. Metro Phoenix: aafmetrophoenix.com Tucson: tucsonadfed.org Ad 2 Phoenix Premier organization in the Valley for young professionals in advertising, marketing and communication. ad2phoenix.com AIGA Arizona Serves the graphic design community in the state of Arizona and augments the activities of the national AIGA. arizona.aiga.org American Marketing Association (AMA) Professional association for those involved in the practice, teaching and study of marketing worldwide. Phoenix: amaphoenix.org Tucson: tucsonama.com AZ Ad Club Discussion group for advertising strategy and resources for companies in the greater Phoenix area and on the West Coast. azadclub.com Creative Connect Dedicated to promoting collaboration and community through networking events and other programs to people working in a variety of creative disciplines. creativeconnect.org International Association of Business Communicators (IABC) The Valley’s most comprehensive resource for communications professionals. Phoenix: iabcphoenix.com Tucson: iabctucson.com Phoenix InDesign User Group (IDUG) Connect with fellow Adobe InDesign users for free support. All user levels welcome. www.indesignusergroup.com PIA of Arizona and New Mexico Dedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship. piaz.org
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Public Relations Society of America (PRSA) Pre-eminent organization that builds value, demand and global understanding for public relations. Phoenix: phoenixprsa.org Tucson: prsatucson.com
COLORADO Ad2 Denver The future of Denver’s advertising and marketing community. ad2denver.com
PRSA Based in Denver, the Colorado chapter is part of the world’s largest organization for public relations professionals. prsacolorado.org Rocky Mountain Direct Marketing Association Provides quality programs to educate, encourage, nurture and grow the Rocky Mountain region’s direct marketing community. rmdma.org
NEVADA
Ad Directors Club of Denver Focused on strengthening the creative community through education, workshops, informative events, and annual design competitions. adcd.com
AAF Las Vegas’ advocate for the advertising and communications industries through public education, public service, networking and recognition of excellence. aaflasvegas.org
AIGA Colorado Offers a diverse series of monthly events and programs to connect people throughout Colorado that will ultimately help them succeed as a designer. aigacolorado.org
a2n2 A professional organization in Northern Nevada dedicated to serving as the ultimate resource for education, networking and recognition within the marketing and advertising industries. a2n2.com
Colorado AMA Provides education on emerging marketing trends, connects key resources and confers with marketing experts for collaborative power. coloradoama.com
Ad2Reno Young professional organization in the Reno area for advertising, marketing, design, and public relations professionals aged 32 and younger. ad2reno.com
Colorado Business Marketing Association Professional development organization providing B2B education, networking, resources, and job listings in Colorado. bmacolorado.org
AIGA Serves the graphic design community in the state of Nevada and augments the activities of the national AIGA. Las Vegas: lasvegas.aiga.org Reno: renotahoe.aiga.org
IABC Valuable resource to Colorado-based communicators committed to delivering strategic, integrated communications. iabc-colorado.com New Denver Ad Club Designed to elevate Denver’s profile as a national ad community, promote education, professional development, networking and public service. newdenveradclub.com Printing Industries of Colorado Dedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship. printincolorado.org
AMA Professional association for those involved in the practice, teaching and study of marketing worldwide. Las Vegas: amalasvegas.com Reno: renotahoeama.com IABC Part of an international network of professionals engaged in strategic business communication management. iabclasvegas.comPRSA Pre-eminent organization that builds value, demand and global understanding for public relations. Las Vegas: prsalasvegas.com Reno: prsareno.org
NEW MEXICO
AAF Network of ad agencies, design firms, Web developers, media suppliers and educators, and broadcasters in New Mexico. nmadfed.org
AIGA Serves the graphic design community in the state of New Mexico and augments the activities of the national AIGA. newmexico.aiga.org
Printing Industries of Utah Dedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship. piofutah.com
AMA Provides a forum for educational and professional development of marketing professionals throughout New Mexico. nmama.org
PRSA Provides professional information, networking and social activities to Utah’s communication professionals. Greater Salt Lake: slcprsa.org Utah Valley: uvprsa.com
PRSA Provides professional information, networking and social activities to New Mexico’s communication professionals. nmprsa.com
SAN DIEGO
Ad 2 San Diego Help young advertising and marketing professionals learn the ropes of a fast-paced and fascinating career field. ad2sd.com AIGA Serves the graphic design community San Diego and augments the activities of the national AIGA. sandiego.aiga.org AMA Dedicated to enhancing San Diego’s marketing community through networking, industry information exchange, educational and career opportunities. sdama.org IABC Part of an international network of professionals engaged in strategic business communication management. sandiego.iabc.com PIA of San Diego Dedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship. piasd.org PRSA Provides professional information, networking and social activities to San Diego’s communication professionals. prsasandiego.org
NATIONAL
AAF Promotes advertising through a grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. aaf.org AMA Professional association for those involved in the practice, teaching and study of marketing worldwide. marketingpower.com AIGA Stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. aiga.org IABC A professional network of more than 15,500 business communication professionals in over 80 countries. iabc.com International Digital Enterprise Alliance (IDEAlliance) Develops standards and best practices to enhance efficiency and speed information across the endto-end digital media supply chain. idealliance.org Printing Industries of America Enhances the growth, efficiency and profitability of the industry through advocacy, education, research and technical information. printing.org
UTAH
Promotion Marketing Association (PMA) Foster a better understanding of promotion and integrated marketing and its role in the overall marketing process. pmalink.org
AIGA Serves the graphic design community in the Salt Lake City area and augments the activities of the national AIGA. slc.aiga.org
PRSA Pre-eminent organization that builds value, demand and global understanding for public relations. prsa.org
AAF Encourage camaraderie, build knowledge and facility open communication among Utah agencies, media, clients and suppliers. utahadfed.com
IABC Part of an international network of professionals engaged in strategic business communication management. utah.iabc.com
Specialty Graphic Imaging Association (SGIA) Provide imaging professionals with the tools and information needed to make the best possible business decisions. sgia.org
Regional Events: the local update
Hayden Go Seek
RMDMA January Events By the looks of the first of the year, it’s going to be a busy year for the Rocky Mountain Direct Marketing Association (RMDMA). The Colorado-based organization kicked off the new year with a series of events that ran the gamut from a 30 Ideas in 90 Minutes breakfast panel to their January Schmoozer networking event. And February got off to another busy start with the recognition of the most recent Certificate of Direct Marketing graduates at the group’s February luncheon. Congratulations to Kristen Risby, Jessica Gordon, Anna Smith, Myra Aronson and Emilee Schuchman.
PHOTOS BY BRYCE BOYER
Members of the New Denver Ad Club were treated to a special appearance by Steve Hayden, industry guru responsible for shaping such global brand campaigns for such companies as Apple, Pizza Hut and American Express. The vice chairman of Ogilvy Worldwide spoke to a packed house on Nov. 12, 2009 about “What a Difference an ‘L’ Makes: Big Ideas to Big IdeaLs” and cited specific examples from IBM, Shredded Wheat and Dove.
upcoming events MARCH 1 Image Space Object 6: Tools for Transformation Four-day event involving multi-dimensional environments and brand strategies. Rocky Mountain College of Art + Design, 1600 Pierce St., Denver. imagespaceobject.com
MARCH 3 Design Tastes: Part 1 Featuring New York designer and James Beard award nominee Louise Fili. Denver Art Museum, 100 W. 14th Ave. Pkwy. 6 p.m. $5 members, $20 non-members in advance. aiga.colorado.org
Places to be. Things to do. People to see.
Creating Irresistible Offers
MARCH 4
Workshop on how to create offers that melt away inertia and get a response. Pepsi Center, 1000 Chopper Circle, Denver. 9:45 a.m. $35 members, $45 non-members. rmdma.org
A look at the best ads from this year’s Super Bowl. Cili at Bali Hai Golf Club, 5160 Las Vegas Blvd. South, Las Vegas. 11:30 a.m. $35 members, $45 non-members. amalasvegas.com
Direct Marketing in Today’s Economy
Marketing Versatility
Luncheon featuring Beth Smith, co-founder of Smith Browning Direct. Pepsi Center, 1000 Chopper Circle, Denver. 11:30 a.m. $35 members, $50 nonmembers. rmdma.org
Super Bowl Ad Review
Featuring New Mexico marketing expert Sophie Martin. Contact for location. 7:30 a.m. Free for members, $15 non-members. nmama.org
MARCH 5 NMAF ADDY Awards Recognizing excellence in advertising. Hotel Albuquerque, 800 Rio
Grande Blvd., Albuquerque. 6 p.m. $50. nmadfed.org
MARCH 6 25th Annual Phoenix ADDYs Gala Annual awards competition recognizing creative excellence in the art of advertising. Sheraton Phoenix Downtown, 340 N. 3rd St. 5 p.m. Contact for price. aafmetrophoenix.com
MARCH 9 Creative Connect – Phx Monthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals. Location TBA. 6 p.m. creativeconnect.org
Creative Connect – SLC Monthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals. Location TBA. 6 p.m. creativeconnect.org
MARCH 10 SEO for Writers and Communicators Featuring Sheila Kloefkorn, president of KEO Marketing. Arizona Society of CPAs, 4801 E. Washington St., Phoenix. 8 a.m. $50 members, $70 non-members. iabcphoenix.com
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Regional Events: the local update
ADDY Judging
PHOTOS BY JAKE JOHNSON
It took three of the industry’s top experts holed up in the penthouse suite of Scottsdale’s swanky Hotel Valley Ho to get the job done, but, hey, someone’s gotta do it, right? In January, Mark Carlson, Creative Director, US Marketing, McDonald’s Corp.; Alesandra Lariu, Digital Group Creative Director, McCann Erickson NYC; and Jay Roth, Senior Copywriter, The Integer Group, Denver, came together to evaluate more than 700 professional entries for the 25th Annual ADDYs Gala. Held on March 6, the awards program will recognize excellence in print, radio, television, interactive and multimedia in the Phoenix market.
upcoming events
Places to be. Things to do. People to see.
MARCH 10
USPS Tour
Web Site Smack Down
The Good, the Bad and the Ugly of Social Media
Take a tour of Denver’s general mail facility at 7500 E. 53rd St. 5:30 p.m. Free. rmdma.org
Blow-by-blow site reviews. The Lodge on the Desert, 306 N. Alvernon Way, Tucson. Contact for time and price. tucsonama.com
Paul Bove will discuss the success and failures the U.S. Air Force experienced using social media. University of Denver, 2044 E. Evens Ave. 3:30 p.m. $25 members, $49 non-members. bmacolorado.org
Breaking Boundaries and Succeeding in a Social World Learn about the U.S. Air Force’s strategies in social media. University of Denver, 2044 E. Evens Ave. 5:30 p.m. $49 members, $59 non-members. bmacolorado.org
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Go Further, Aim Higher, Finish Stronger 12th annual AMA Cause Conference. Joan B. Kroc Institute for Peace & Justice, University of San Diego. 7:30 a.m. $139 members, $149 non-members. sdama.org
MARCH 11
ASU Journalism School Tour School tour followed by happy hour networking. 4:30 p.m. ASU Cronkite Bldg., 555 N. Central Ave., Phoenix. Free for members. phoenixprsa.org
Maximizing ROI in a Down Economy
The Making of My Coke Rewards
Learn advanced targeting techniques of direct mail. Jobing.com, 4747 N. 22nd St., Phoenix. 3 p.m. $29 to $50. amaphoenix.org
Featuring Julie Bowerman, group director of digital platforms, CocaCola North America. The Curtis Hotel, 1405 Curtis St., Denver.
11:15 a.m. $30 members, $45 non-members. coloradoama.com
MARCH 12 ADDY Awards Show & Party Recognizing excellence in advertising. California Building in Idlewild Park, 75 Cowan Drive, Reno. 5 p.m. $45 members, $55 non-members. a2n2.com
MARCH 16 AMA Las Vegas Mixer Monthly networking event. Double Helix Wine Bar & Boutique at the Palazzo, 3327 Las Vegas Blvd. South, Las Vegas. 6 p.m. $10 members, $15 non-members, $15 walk-ins. amalasvegas.com
The Re-Branding of Wal-Mart Featuring Jamie Sohosky, senior director of brand marketing, Wal-Mart. Westin La Paloma Resort, 3800 E. Sunrise Drive, Tucson. Contact for time and price. aaftucson.org
Marketing Boot Camp Featuring Pecanne Eby, founder of Brand Marketing. University College, University of Denver. 5 p.m. $25 members, $40 non-members. coloradoama.com
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Regional Events: the local update
B2B Seen Party and Auction
Don’t see your event listed here?
On Nov. 19, 2009, BMA Colorado held its B2B Seen Party and Auction, an annual event designed to raise funds for the organization’s scholarship programs. Serving up a “Top Chef” theme, guests noshed on tasty food and sipped on signature drinks while placing their bids on an array of great auction items. In addition to supporting BMA’s educational programs, proceeds went towards helping Denver nonprofits focused on feeding the hungry.
HOLLY WORLEY, WORLEY PHOTOGRAPHY
Process Magazine is now accepting event wrap-ups to run in our Regional Events section. Please submit 2-3 high resolution photos and a 250-word blurb about your event. Event submissions should be sent to editor@ processmag.com. By submitting your photographs, you authorize Process Magazine to publish them. Editor has right to choose events based on available space.
upcoming events MARCH 17
Happy Hour
Shadow Day 2010
Monthly networking event with AIGA New Mexico. Contact for location. 5:30 p.m. newmexico.aiga.org
Students will get the opportunity to spend a day with a public relations professional. 9 a.m. $15. prsacolorado.org
PRSA Colorado Luncheon
6th Annual Paper Fashion Show
UP Happy Hour
Experience an evening of couture fashion and creative expression, where everything is made of paper. Mile High Station, 2027 W. Lower Colfax Ave., Denver. 6 p.m. $20 members, $25 general admission, $50 VIP. adcd.com
Colorado AMA happy hour at Spill Lounge, 1410 Market St., Denver. 5 p.m. coloradoama.com
Search Engine Optimization
MARCH 18
Featuring Chris Kenworthy. Embassy Suites, 1000 Woodward
Monthly luncheon series. Topic TBA. Curtis Hotel, 1405 Curtis St., Denver. Contact for time and price. prsacolorado.org
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Places to be. Things to do. People to see. Place NE, Albuquerque. Contact for time and price. nmama.org
MARCH 23 Phoenix InDesign User Group McMurry Town Center, 1010 E. Missouri Ave., Phoenix. 5:30 p.m. Contact for price. indesignusergroup.com/ chapters/phoenix
The Job Hunt Learn about reinventing your skills or finding that first step in your career. Contact for location and time. $25 members, $35 non-members. prsatucson.com
Be Ready…To Manage a Crisis
Featuring Megan Hayden Hakes, senior vice president and cofounder of Reputation Partners. University of Denver. 11:30 a.m. $30 members, $45 non-members. iabc-colorado.com
MARCH 24 Bowling Party In its 29th year, this networking party promises to be a ball. Lucky Strike Lanes, 415 S. Teller St., Lakewood. 5:30 p.m. $25 adults, $10 children. rmdma.org
State of PR Panel Featuring corporate, nonprofit, government, agency and independent representatives. University Club, 39 E. Monte Vista
Road, Phoenix. 11:30 a.m. $25 members, $40 non-members, $45 walk-ins. phoenixprsa.org
PRSA San Diego Happy Hour Monthly networking event. George’s at the Cove, 1250 Prospect St., San Diego. Contact for time and price. prsasandiego.org
MARCH 25 How to Master Persuasive B2B Sales Writing Secrets Featuring copywriter and consultant Casey Demchak. Qwest Learning Center, 3898 S. Teller, Lakewood. 7:30 a.m. $10 members, $25 non-members. bmacolorado.com
WEB101 WEB DESIGN FOR EVERYONE
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Regional News: the local update It was an exciting evening at AAF Tucson’s 29th Annual ADDY Awards Gala, held Feb. 20 at the Westin La Paloma Resort. In addition to recognizing excellence in local advertising, the organization presented their annual student scholarships. This year’s students include Michelle Thayer from Pima Community College, Elizabeth Tanori from The University of Arizona, Correne Hankins from The Art Center Design College; and Nicholas Brenden from The Art Institute of Tucson. The Hispanic Marketing Student Scholarship was awarded to Sofia Elena Wintzer from The Art Institute of Tucson. Also that evening, AAF Tucson named Darrell Durham, director of market development for Tucson Newspapers, the Advertising Professional of the Year, and awarded the Golden Pen Award to David Hatfield, editor of Inside Tucson Business for Territorial Newspapers. Presented in memory of Warren F. Olson, a Tucson radio sales manager, the Advertising Professional of the Year award recognizes exceptional leadership in the field of advertising. The Golden Pen Award recognizes a member of the advertising, public relations or print media fields for his or her contributions to advertising and the Tucson community through the use of words or drawings. In addition, Ed Alexander, operations manager for Good News Radio Broadcasting’s AM 1030 KVOI/690 KCEE, received the Golden Mic Award, which recognizes local media personalities who have helped raise awareness for and contributed to area charities. Rich Moret, president of Moret & Associates Advertising, took home the Silver Medal Award for his outstanding contributions to the advertising community. Finally, two accomplished businesswomen were recognized with an award named in memory of Tucson’s “First Lady of Broadcasting,” Phyllis Ehlinger. Robyn Frey, vice president of Bolchalk FReY Marketing, and Carol Zimmerman, principal/partner of Zimmerman & Associates, received the prestigious award in recognition of their success in the industry and for their dedication to philanthropy and mentoring. ADDY Award Winners
Darrell Durham
David Hatfield
Ed Alexander
Rich Moret
upcoming events MARCH 25
MARCH 30
Book Beat Evening
Ignite Phoenix #6
Featuring author James McGrath Morris. Denver Press Club, 1330 Glenarm Place, Denver. 6 p.m. Contact for price. prsacolorado.org
Information exchange for Phoenix’s creative community. Mesa Center for the Arts, 1 E. Main St. 6 p.m. Contact for price. ignitephoenix.com
Design = Rock and Roll (I Can Prove It)
Creative Connect Too
Featuring Jeff Barlow. Reno Collective, 250 Bell St., Reno. 6 p.m. Contact for price. renotahoe.aiga.org
MARCH 26 NMPRSA Luncheon Monthly luncheon series. Topic TBA. Contact for location and price. 11:45 a.m. nmprsa.com
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Monthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals. Café Carumba, 7303 E. Indian School Road, Scottsdale. 6 p.m. creativeconnect.org
MARCH 31 Embracing Change Learn to work with millennials and harnessing their optimism in
Robyn Frey
Carol Zimmerman
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In January, PODi, the Digital Printing Initiative, announced the 2010 winners of its annual Best Practices Awards, which recognize outstanding examples of digital print and variable data strategies. Taking home an award was Scottsdale-based Allegra Print & Imaging for their “Support the Sash” campaign. Designed to engage alumni and develop a network of new donors, the campaign integrated digital print, personalized URLs, e-mail, social media and telesales, resulting in a total response rate of 8.2 percent and an increase in the average donation size.
Places to be. Things to do. People to see. today’s workplace. UCSD Extension, 6925 Lusk Blvd., San Diego. 11:30 a.m. Contact for price. sandiego.iabc.com
BMA Meet-Up
APRIL 2
Monthly networking event. The Event Gallery, 910 Santa Fe Drive, Denver. 5 p.m. bmacolorado.com
Connect 2010: A Mentoring Day for Students
APRIL 1
Emu Awards
Funny Side of Marketing Marketers share projects that went wrong. Contact for location and time. $35 members, $45 non-members, $45 walk-ins. amalasvegas.com
Green Marketing Monthly lunch including a spotlight on the ASU Decision Theater. Sheraton Phoenix Downtown, 340 N. 3rd St. 11:30 a.m. Contact for price. aafmetrophoenix.com
Celebrating ideas that didn’t quite fly. Contact for location, time and price. renotahoe.aiga.org
AIGA New Mexico Showdown Meet the Judges Featuring DJ Stout, Lynda Weinman and Louis Ocepak. Epazote, 416 N. Agua Fria, Santa Fe. 6:30 p.m. $15 members, $20 nonmembers. newmexico.aiga.org
Networking/recruitment event for local graduates. Johnson & Wales University, 7150 Montview Blvd., Denver. 1 p.m. Contact for price. newdenveradclub.com
APRIL 3 Harness the Power of Social Media Workshop on how to use social media in your e-mail marketing program. Pepsi Center, 1000 Chopper Circle, Denver. Contact for time and price. rmdma.org
Regional News: the local update
Curreently, Curr ntl , one in five children in Arizona lives in poverty with the risk of goi oing to bed hun hu gry at night. To help end hunger for adults and children, the So ociety ciety for Mar Ma keting Professional Services Arizona chapter, in partnership hi with the Society for Design Administration (SDA), hosted its fourth aannual nnual Canstr Canst uction® competition Feb. 19-20 in Mesa. Combini Combining the competitive spirit of a design/build competition with wa to help feed the hungry, competing teams—led by archia unique way tects, engine en in ers and contractors—designed and built giant structures entirely out of canned foods. Teams had 12 hours to build their made entire structures, tructures, which were on display for the public to see at Fiesta Mall Feb. 20-27. The public also casted a vote for the AIA Phoenix Metro People’s A rd and donated canned food at the simultaneous food drive. Choice Awa Best Use of Labels, Best Meal, Structural Ingenuity and Jurors’ awards were also recognized. Winners from local competiFavorite awa tions around the nation will compete in the national Canstruction ccompetition through t a slide photography submission. At the close clos of the exhibition, all of the canned food used to create th thee structures were donated to St. Mary Mary’ss Food Bank Alliance. Visit phoenixcanstruc pho ction.org for more information. phoenixcanstruction.org
“No More Hunger? When I See an Elephant Fly...” by DWL Architects + Planners / Mortenson Construction
PHOTO BY SHELLEY MARIE IMAGES
“St. Mary’s CANucopia–COPING with Hunger, One CAN at a Time” by Malcolm Pirnie
“ ‘Cans’ Gone Wild” by FoRM Design Studio / Ryan Companies / Kendle Design Collaborative
Prospect or Die
APRIL 7
Workshop designed for nonprofit. Pepsi Center, 1000 Chopper Circle, Denver. Contact for time and price. rmdma.org
Design Tastes: Part 2
Eat What You Kill… Monthly luncheon series. Pepsi Center, 1000 Chopper Circle, Denver. Contact for time and price. rmdma.org
APRIL 6 Power Lunch Monthly luncheon series. Topic TBA. Harrah’s Convention Center, 219 N. Center St., Reno. 11:30 a.m. $20 members, $30 nonmembers. a2n2.com
Featuring Louis Gagnon, founder of the Montreal-based design firm Paprika. Denver Art Museum, 100 W. 14th Ave. Pkwy. 6 p.m. $5 members, $20 non-members in advance. aiga.colorado.org
APRIL 8 Marketing Guerilla Style Learn marketing tactics and strategies. Contact for location, time and price. tucsonama.com
APRIL 9 Damon Runyon Award Banquet Featuring guest speaker and
honoree P.J. O’Rourke. Denver Marriott City Center, 1701 California St. Contact for time and price. prsacolorado.org
Cumbre Awards Recognizing excellence in New Mexico public relations. Nativo Lodge, 6000 Pan American East Fwy. NE, Albuquerque. 5:30 p.m. Contact for price. nmprsa.com
APRIL 13
Creative Connect – SLC
APRIL 20
Monthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals. Location TBA. 6 p.m. creativeconnect.org
Children’s Consumer Behavior
APRIL 15 Third Thursday Happy Hour Monthly networking event with AIGA New Mexico. Location TBA. 5:30 p.m. newmexico.aiga.org
Creative Connect – Phx Monthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals. Location TBA. 6 p.m. creativeconnect.org
Marketer of the Year Awards
A look at young consumers. Westin La Paloma Resort, 3800 E. Sunrise Drive, Tucson. Contact for time and price. aaftucson.org
Be Ready…To Be the Best Human resources and recruitment experts present “Vail Resorts: A Case Study.” University of Denver. 11:30 a.m. $30 members, $45 non-members. iabc-colorado.com
Celebrating marketing excellence in New Mexico. Contact for location and price. 6:30 p.m. nmama.org
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Regional News: the local update In an effort to bring business-to-business career tools to the local community, BMA Colorado has launched its CareerLink Web site (http://bmacolorado.org/careerlink.aspx), a resource to help professionals and employers find job opportunities and candidates. Because the site is geared for B2B marketing professionals, it acts as a niche career development resource, where the marketing community can do more than search for a job. The site offers research and human resources tools that show market trends and promote a company’s opportunities. BMA members—and non-members who can access the site’s features for a nominal fee—can use it as an effective career development and business resource that will help them manage and grow their organizations.
Phoenix-based Detail Design and Fabrication (DD&F) recently completed interior imaging and donor signage for the Muhammad Ali Parkinson Center (MAPC) project at Barrow Neurological Institute. The company teamed with architects and Trinity Healthgroup to transform the brand-new 9,100 square foot space in the Muhammad and Lonnie Ali Pavilion and expand their services to patients. DD&F also created a special donor wall in honor of the Celebrity Fight Night Foundation, recognized as one of the nation’s elite charity events, as well as an entry element for the center that showcases a timeline of Muhammad Ali’s career and life. The 90-foot curved wall has nine photos and images that are placed in a timeline format though out the wall.
upcoming events APRIL 21
PRSA Luncheon
PRSA Colorado Luncheon
Monthly luncheon series. Topic TBA. Contact for location and price. 11:30 a.m. prsasandiego.org
Monthly luncheon series. Topic TBA. Curtis Hotel, 1405 Curtis St., Denver. Contact for time and price. prsacolorado.org
Happy Hour Schmoozer Monthly happy hour with the Rocky Mountain Direct Marketing Association. Rio Grande Restaurant, 1525 Blake St., Denver. 5 p.m. Free. rmdma.org
APRIL 21 Mining the Blogosphere Panel discussion with local bloggers. UCSD Extension, 6925 Lusk Blvd., San Diego. 11:30 a.m. Call for price. sandiego.iabc.com
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APRIL 22
Brad Whitford has joined Canyon Communications, a Mesa-based, full-service business-to-business marketing communications firm as account coordinator. In his position, he will support marketing efforts for a variety of clients, including RSC Equipment Rental, Agrium Advanced Technologies and Phoenix Environmental Care. With a bachelor’s degree in marketing from Michigan State University, worked at a Michigan agency with clients in the food and automotive industries prior to joining the firm.
Places to be. Things to do. People to see. PRSA Las Vegas Luncheon Monthly luncheon seminar. Topic TBA. Contact for location and price. 11:30 a.m. prsalasvegas.com
PRIME Research. Riviera Resort & Spa, 1600 N. Indian Canyon Drive, Palm Springs. $185 to $225. phoenixprsa.org
APRIL 30
Generational Leadership
APRIL 27
Gold Key Awards
Presented by the Telocity Group. Location TBA. 7:30 a.m. $10 members, $25 non-members. bmacolorado.com
Creative Connect Too
Awards program recognizing excellence in marketing. Sherman Street Events Center, 1700 Sherman St., Denver. 6 p.m. Contact for price. bmacolorado.com
APRIL 23 AAF Metro Phoenix Golf Tournament 30th annual tournament. Club West Golf Club, 2010 S. 14th St., Phoenix. $120 to $540. 11 a.m. aafmetrophoenix.com
Monthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals. Café Carumba, 7303 E. Indian School Road, Scottsdale. 6 p.m. creativeconnect.org
APRIL 28-30 PRSA Western District Conference Featuring Mark Weiner, CEO,
MAY Milton Glaser: To Inform & Delight A documentary portrait of the iconic New York designer. Contact for location, time and price. renotahoe.aiga.org
MAY 5 Design Tastes: Part 3 Featuring Matteo Bologna of Mucca Design. Denver Art Museum, 100 W. 14th Ave. Pkwy. 6 p.m. $5 members, $20 non-members in advance. aiga.colorado.org
MAY 6 Pre-emptive Public Relations Featuring John Brown, director of communications, UA Foundation. Call for location, time and price. iabctucson.com
Gold Pick Awards Celebrating excellence in public relations. Call for location, time and price. prsacolorado.org
Regional News: the local update knoodle, a Phoenix-based advertising and public relations agency, was in the national spotlight during Super Bowl XLIV thanks to TV ad spots it created for Fulton Homes. Pre-production and conception began in September 2009 in conjunction with a local film company, along with an Emmynominated Hollywood effects house. The spots were filmed locally on location at McClintock High School in Tempe and at Glendale High School. “The spots employ a lot of humor—a little tongue-in-cheek—while still retaining the brand essence of Fulton Homes that we’ve helped to build for so many years,” says Matthew Wilson, Vice President of Creative for knoodle. Web design and Internet strategy development company Gatesix Inc. has updated, streamlined and added interactive features in a redesigned Web site for the Ronald McDonald House of Phoenix. New features include a calendar
for groups that are preparing dinners for families staying at the house, social networking and photo gallery of house events and the families participating. According to Ronald McDonald House development director Eric Spicer, the Web site is much more visually appealing than the previous site and lets visitors engage with the Ronald McDonald House through information, volunteer opportunities, a calendar of upcoming events and a secure online donation page. “The fact that we’ll be able to offer a much higher degree of interactivity and information is extremely valuable to our families, friends and donors,” he says. Location3 Media, a Denver-based interactive marketing company, has underwent a dramatic shift and expansion within its executive team. Former president Andrew Beckman is now assuming a CEO role; former vice president Alex Porter is taking over as president; Samantha Bedford has
Location3 Media Crew
stepped up as senior vice president, account services; Chris Wiederspan is now vice president of technology; former strategic optimization specialist Jared Schroder has been promoted to director of paid search; and Brian Murphy has been hired as the new director of sales and marketing. “Our roles have been evolving for some time, we’re just now making it official,” says Beckman.
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Regional News: the local update
MB I www.TheMarketBuilder.com The Market Builder Inc. has added Lyn Layton to its team as business development specialist and solutions provider. In her new role, she will focus on building relationships with clients in need of a greater ROI for their business communications. Layton’s expertise and talents in direct marketing will also enhance current clients’ strategy and the MBI team. Originally from Chicago, Layton began her sales career at Boise Cascade Envelope, before joining Cenveo, where she achieved top local and national sales awards during her 15-year career with the company. For nine years, she was the sales manager in Cleveland, where her staff covered Michigan, Pennsylvania and Ohio. In 1999, Layton was promoted and transferred to Phoenix as sales manager. With a deep understanding of the print industry, Layton has served on MSMA and PCC boards while also being a featured speaker for the National NCDC, NSFRE and local DMA groups.
Marketing communications firm McMurry has acquired Spark, a New York City-based firm specializing in video creation for environments, corporate communications and broadcast. This marks the company’s 12th acquisition since 1998, and its second acquisition during 2009. Spark opened in 1996 and has created content for RadioShack, Foot Locker, Deloitte, World Trade Center, Time Warner Center, Nissan, Infiniti, HP, Disney Epcot, Clinique, Estée Lauder, Vogue, Canon, Pfizer, Verizon, The Discovery Channel, Food Network and Ringling Brothers. With on-site editing suites and workstations, Spark also offers cost-efficient post-production options for broadcast clients, independent producers and production companies. The addition of Spark to McMurry boosts McMurry’s staff to nearly 200 in four offices, including in Phoenix and Scottsdale, and Saratoga Springs, N.Y. Phoenix-based advertisingdesign firm Davidson & Belluso has welcomed a new addition to its design team. Nick Bradshaw joins the firm as a graphic designer, bringing three years of experience in graphic design and art direction along with a strong background in Web development.
upcoming events MAY 8 AIGA New Mexico Showdown Second annual event recognizing excellence in design. Call for location. 6 p.m. $35 members, $45 non-members. newmexico.aiga.org
MAY 11 Creative Connect – Phx Monthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals. Location TBA. 6 p.m. creativeconnect.org
MAY 11 Creative Connect – SLC Monthly networking event for
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designers, Web developers, illustrators, photographers, writers and other creative professionals. Location TBA. 6 p.m. creativeconnect.org
MAY 13 Buzz Marketing Discover a spin on social media. Call for location, time and price. tucsonama.com
MARCH 24 PRSA San Diego Happy Hour Monthly networking event. Alchemy, 1503 30th St., San Diego. Call for time and price. prsasandiego.org
Prior to joining the firm, Bradshaw ran his own freelance design company while attending school at the Art Institute of Phoenix, where he was awarded Best Graduate Portfolio. Originally from the Seattle area, Bradshaw is a member of AIGA and AFA (Advertising Federation of America). He is currently attending De’vry University studying Web development. Pantone unveiled PANTONE 15-5519 Turquoise, an inviting, luminous hue, as the color of the year for 2010. “In many cultures, turquoise occupies a very special position in the world of color,” explains Leatrice Eiseman, executive director of the Pantone Color Institute. “It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that turquoise represents an escape to many—taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.” Whether envisioned as a tranquil ocean surrounding a tropical island or a protective stone warding off evil spirits, turquoise is a color that most people respond to positively. It is universally flattering, has appeal for men and women, and translates easily to fashion and interiors.
Places to be. Things to do. People to see. MAY 20 Third Thursday Happy Hour Monthly networking event with AIGA New Mexico. Location TBA. 5:30 p.m. newmexico.aiga.org
Full Brain for the Small Biz Featuring DJ Heckes, author and owner of Exhib-It. Embassy Suites, 1000 Woodward Place NE, Albuquerque. Call for price. nmama.org
MAY 25 Creative Connect Too Monthly networking event for designers, Web developers, illustrators, photographers, writers
and other creative professionals. Café Carumba, 7303 E. Indian School Road, Scottsdale. 6 p.m. creativeconnect.org
Be Ready…To Stretch Learn how Briggs & Straton Corp. uses social media and interactive marketing. University of Denver. 11:30 a.m. $30 members, $45 non-members. iabc-colorado.com
MAY 26 How to Network Monthly luncheon series. Contact for location, time and price. phoenixprsa.org
Employee Communications at Qualcomm Featuring Michelle Gerevas, senior manager, and Greeta Chinai, manager, of Employee Communications. UCSD Extension, 6925 Lusk Blvd., San Diego. 11:30 a.m. Call for price. sandiego.iabc.com
MAY 27 B2B Corporate Social Media Marketing Presented by the Baxa Corporation. Call for location. 7:30 a.m. $10 members, $25 non-members. bmacolorado.com
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creative
MIND simplicity and others that are exciting by their complexity. One that comes to mind is a birth announcement for one of my daughters. It was printed in four spot colors and utilized overprinting and a fountain blend. I was happy with the results.
Who or what inspires you? Who: my kids, Rube Goldberg, Frank Chimero, Simon Cowell, Shawn White. What: technical drawings, boxcar typography, the mountains, movies.
If you could trade places with one person for one day, who would it be and why?
10 Questions Ben Webster, Letterpress Designer/Printer Simple question: Why letterpress? My love for letterpress grew entirely by accident. As a design student, I took a letterpress class looking for a history lesson on typography and not much else. Once I saw these beautiful old machines in action, though, I was hooked. I was working for an offset shop at the time and had grown up on a farm. The combination of heavy machinery and printing really captivated me. There’s also a history and a story to the process that is very accessible just by seeing these machines. Their roots stretch back to the invention of printing, which was a very pivotal point for society. It completely changed how ideas were shared. You could argue that letterpress was the Internet of its day. As an industry, this question is much more interesting and complex. Letterpress is essentially obsolete printing that was replaced by methods that were all bigger, better, faster and stronger. So why have we returned to it? I believe it’s because people have grown tired of “bigger, better, faster”
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and are at a place where they’d rather pay for something that’s authentic and personal. It’s a whole different experience. It’s like getting a shave at the barber shop versus shaving with a disposable razor.
Does letterpress change the way you look at and approach design? How? Definitely. Letterpress is limited in some very key ways and if you ignore those issues, your design will simply not work like you envisioned. If I may, one has to learn the “rules” of letterpress. Learning to then play by those rules opens up the door to creating more successful designs, and more often. This applies no matter what medium I’m working in. They all have a different set of rules.
What has been your favorite project or creation and why? That’s tough, there have been so many different ones. Some jobs are beautiful in their
PHOTO BY JUSTIN HACKWORTH
My wife. That way I could experience true patience and really, truly, understand what it’s like to put up with me.
In your professional life, what’s the one thing you cannot live without? Without a doubt, music. I’m fortunate to work in an environment where good music is playing all day long.
What’s your idea of a perfect day? One would definitely involve doing nothing but restoring, fixing and updating my presses. I’m currently rebuilding a Vandercook #4 from the ground up.
What’s your guilty pleasure? When working late, I listen to “Love Line.” It cracks me up. Also, bad TV and good food.
What’s on your iPod? Way too much to list but I can tell you this, there is more rock than rap, more rap than country, and almost no Cyndi Lauper.
The content of a person’s refrigerator says a lot about them. What’s in yours? Caffeine. Lots and lots of caffeine.
CONTACT: BEN WEBSTER ben@themandatepress.com + themandatepress.com
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