3 minute read
LETTER TO THE READER
by ⌘ ⇧ ⌥
The “Easy” Answer
There’s a growing consensus that customer experience—more than price, product, or distribution—is the battlefi eld on which companies rise or fall today. From the moment they “meet” your brand until the time they become repeat customers, the people who buy from you expect speed and quality in every interaction.
Fortunately, new business technologies allow companies of all sizes to meet these great expectations and we will explore these throughout this issue.
The best technology enables an intuitive and implementable experience for your customer. Think of it like “plug-and-play,” in which a device or software program works fl awlessly from a user’s fi rst try. Demand for this ease of service takes an endless variety of forms.
Take, for example, television service in a hospital room. Patients want not just TV, but a wide variety of options, delivered via a simple, easy-to-use remote control. In “Power to the Patient,” on page 12, learn how health-care institutions that meet this demand are gaining a competitive edge.
The same high standards extend to the employee experience. Across the board, companies now need what might be called “plug-and-work”—reliable, fast, and robust Internet and voice services that allow employees to work seamlessly wherever and whenever they need. That’s the kind of experience that we at Time Warner Cable Business Class are proud to provide for each of our customers.
Speaking of pride, we are delighted to announce that SOLVE magazine has received a coveted 2015 American Business Award, known as a “Stevie.” Though proud, we are not surprised—because we continue to get such great feedback from readers about SOLVE.
Please keep your comments coming. After all, SOLVE—like all of TWCBC—is dedicated to being at your service.
Why Health Care Needs HDTV pg 12 Plugging in to the Internet of Things pg 8
FALL 2015
WINNING THE CUSTOMER HOW TO CREATE AN AMAZING EXPERIENCE
Fall 2015 Jeff Greenberg Group Vice President –Mid-Market, Channels and Alliances
TELL US WHAT YOU THINK Talk to us! How did you like this issue, and what should we cover next? Write to SolveMagazine@twcable.com. See previous issues at www.solvemagazine.com. And if you've worked with TWCBC to SOLVE your technology challenges, we'd like to hear about it for future issues. Visit business.twc.com/nomination to share your story. FALL 2015 | VOLUME 2 | NO.4
RSL MEDIA
EDITOR-IN-CHIEF Robert Levin
SPECIAL PROJECTS EDITOR Lee Lusardi Connor
ART DIRECTION Jim Nissen
DESIGNER Jaclyn Threadgill
TIME WARNER CABLE BUSINESS CLASS
CHIEF MARKETING OFFICER Stephanie Anderson
GROUP VICE PRESIDENT – MID-MARKET, CHANNELS AND ALLIANCES Jeff Greenberg
SENIOR DIRECTOR – CUSTOMER LIFECYCLE MARKETING Orlando Betancourt
MARKETING MANAGER Nafeisa Shukair
© 2015 Time Warner Cable Enterprises, LLC.
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