Swotcompare.com Launches SWOT Analysis Tools for Marketing Organizations and small businesses can now benefit from an enhanced marketing projections and analytical techniques. These possibilities are now available following an announcement by Swotcompare.com that it is offering its own version of online SWOT analysis tools, which aim at helping firms to enhance their marketing analysis and performance management. The UK-based company offers easy-to-use and affordable online solutions designed to sharpen the analytical capabilities of small and medium-sized enterprises so that they can exploit market opportunities while mitigating threats. While addressing the media, one of the leading analysts at the firm said that “The heart of all marketing intelligence is the ability of a business to know how best to relay its message to its target audience to convince them to purchase their products or services. However, companies need to have an accurate analysis of the needs and wants of these different audiences before they can positively impact them to make a favorable decision. Our SWOT analysis tools for marketing are customized to help users get the right strategies and insight into the factors that influence existing and potential buyers to make favorable decisions.” The company’s SWOT tool online is designed to handle sensitive areas of analysis such as the threats that a company is facing. Additionally, the technique is intended to enable marketing analysts to come up with relevant information regarding the specific issues that affect the positioning of their products. Also, users can optimize the power of the technique to get insight into the demographic details of their markets and come up with expert comparative analysis. The analysis can enable them to formulate winning marketing strategies. Such effectiveness is instrumental in making sound decisions when it comes to choosing from multiple marketing strategies available. In another interview with one of the lead executives at the company, he said that “The success of any SWOT analysis depends on the quality of
the decisions that a business will make out of the various marketing strategies at its disposal. Our products are not only designed to help users make intelligent marketing analysis, no. On the contrary, they are tailored to help them make the most logical decisions because their marketing plans will fail or succeed based on the decisions they implement. That is why decision-making at the end of the analysis is everything because you will implement what you finally settle for.� Another important dimension of Swotcompare.com’s SWOT analysis in marketing is that it is centered on the customer. The reason is that after all, all marketing analysis and its subsequent activities is intended to bring clients on board while maintaining those who are already in the fold. The technique helps users to know how to define the unique needs of different market segments and make decisions that can address them adequately. Also, it is tailored to help marketing analysts to come up with strategies which give companies superior marketing intelligence that boosts their competitive advantage.
About Swotcompare: Following the successful pilot launch of the C-SWOT app in 2011 on the Apple iOS platform, the web-based swotcompare has been released to a wider access platform to offer increased flexibility and a much broader user application. Swotcompare.com was created from a background of experienced individuals from projects, business, and the energy industry. This group of seasoned individuals seeks to stage a paradigm shift for organizations and businesses to free themselves from the shackles and limitations of traditional SWOT analysis processes while excluding boardroom squabbles, team groupthink and personal or sub-group subjectivity in decision-making processes. The swotcompare team helps enterprises learn how to make use of SWOT analysis in business strategy formulation. Swotcompare.com intends to establish itself as a worthy partner enabling large corporations, small and medium-sized organizations to optimally exploit evolving opportunities through diligent application of swotcompare tool in landing practical and useful strategies. Suffice to
state then that this tool can be used by organizations of all sizes and from all industries as well as individuals from all walks of life. Swotcompare facilitates accomplishment of organizational objectives by transforming key performance criteria into measurable, visible, decisive and prioritized real business actions. The team is open to taking on consultancy services role to customize the tool for specific organizational pursuits and objectives. Swotcompare is a provider of effective online tools for comparative SWOT analysis for business in various decision-making scenarios. Contact Information: Swotcompare, UK Contact Page: http://swotcompare.com/contact Website: http://swotcompare.com