Dick's

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Dick’s Sporting Goods, established in 1948, is one of the largest sporting goods retailer in the US. Currently they sell a large assortment of sporting apparel and equipment. Their assortment is currently made up of large brand names like Nike and Under Armour. As a company, their next direction includes increasing sales in their private label brands, as well as expanding in more southern states, as their outdoor gear is for warmer weather. With youth apparel expanding in the market place and there being an interest in activewear, now is the perfect time for Dick’s increase their private label sales through kids.

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Competitive Analysis

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Supplex

As the main fabric in World’s Greatest Athlete, for youth it needed to be soft, but stretchy and durable, but light. Supplex Spandex is just that. With a feel similar to cotton, it is soft to touch and wear, but easy to move around in.

Meryl Meryl is a spandex this is soft comfortable and extremly stretchy. It is made mostly to move easily and comfortably.

Sweatshirt Fleece Cotton sweatshirt fleece, a fabric smooth on the outside and soft on the inside, helps to keep an athletes body warm after every sporting event or exercise.

Athletic Mesh

Commonly used for boy’s basketball shorts, mesh is lightweight flexible and comfortable, making jumping, running, and all around play easy.

Satinized Tricot Used commonly in the NBA, this fabric is durable and soft. Because of the satin finish, it also is reflective making it possible for kids to play even into the night. {7}

Color inspiration

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Line Up

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Boys 1-4

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Girls 1-4

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Spec sheets

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As Dick’s Sportng Goods is planning to expand, and finally become number one in their specialty, a private label like World’s Greatest Athlete would only support this.With huge growth in the children’s market and athletic market in the last few years, this brand could give more life to the current youth section instore and online.

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