Table of Contents Rose Petal Honey Company Sunshine Seed Company Traverse Town Album Cover Versailles Type Specimen Book
Little Monkey Kid’s Tea Pit Surf Shop Ad Campaign Ocean Cleanup Awareness Tap Tap To-Do App
Project 1
Project 1 | Rose Petal Honey Copany | Branding, Packaging, and Web Design
Project 1
A close-up of the packaging on te website for Rose Petal Honey’s products.
The home page and about page for Rose Petal Honey’s website.
Project 1 | Rose Petal Honey Copany | Branding, Packaging, and Web Design
Project 2
y
an p m o dC
See Lid
Seed Packet (top)
Seed Packet (bottom)
Design goals were to create packaging for gardening seeds that is vastly different from other brands to make Sunshine Seed Company stand out. The direction we went with is simple, fun, and organic. The target audience is young adult females with average to lower incomes who are looking for a fresh way Water to explore gardening, get outside, and expand their interest in plants and health by growing their own Once a Window produce. The primary design challenge was a concern that the packaging would be too different. The week packaging needed to set Sunshine Seed Company apart from the rest without making the product difficult to find.
Tomato
Care
Sun
!
Full sun: 6-8 hours
Box wrap
pany
Com Seed Seed Packet (side)
VARIETY PACK Six different plants!
Seed Packet (back)
Tomato
s n a e B n e e r G
r
Project 2 | Sunshine Seed Company | Package Design
Project 2
These garden labels come with the package to place in the garden after the seeds have been planted.
Back Panel
Su
te Wa
: un ll s rs Fu hou a ce 6-8 On eek w
nflo w e r
Su
thgiR ediS
Sunflower
Care!
wer n o fl n ersaSuB
tfeL ediS
Top
Left Side
y
n a p m d Co
Base
See
Right Side
Lid
Seed Packet (top)
Seed Packet (bottom) These garden labels come with the
package to place in the garden after the a m To toseeds have been planted.
These die cuts show the packaging of the individual seed types before they’re printed.
Care
Window
Gre
T
n: su rs u ull a F -8 ho e c 6 On eek w
thgiR ediS
tfeL ediS
Sun
Once a week
Full sun: 6-8 hours
!
Box wrap
poT
y mpan
Co d e e S
ans
T o m a t o thgiR ediS
W
G r e e
: un ll s rs Fu hou 8 6-
are! eans C B en Sun ersaB ate
nB e a ns
a ce On eek w
n
Su
tfeL ediS
Green Be
ter Wa
Care!
Tomato
to a m o
Water
VARIETY PACK Six different plants!
This banner would be printed around the side of the main package.
Seed Packet (side)
Tomato
Seed Packet (back)
s n a e B n e e r G
Project 2 | Sunshine Seed Company | Package Design
Project 3
Traverse Town is a little known band of four cousins who make music that they describe as “80’s pop/ rock/punk” and “vintage, ambient, and electronic.” The main design goal for creating this album cover was to make it properly represent the music. The band’s current branding is too dark and does not give off the right mood to go with their sound. A new logo that is much more playful, bright colors like pink and blue, and tropical imagery help to give off a lighter and happier mood. Misty purples and clean, thin fonts retain the mysterious fantasy look that the band likes and draws inspiration from.
Project 3 | Traverse Town Album Cover and Brand | Package Design and Branding
Project 3
FANTASY TOUR A poster for a one night live show.
3/31/19 Austin TX 3Ten ACL Live Doors open 7:30 | Show start 9:00 Tickets - $30 | Sold online and at the box office One ticket Per Person
#fantasytour2019
Some new merchandise to go with the bands new brand.
Project 3 | Traverse Town Album Cover and Brand | Package Design and Branding
Project 4
The Versailles Type Specimen Book was created to personify a singular typeface in a book that showed all the quailities and potential uses of that typeface for designers. Using backgrounds, layout, and illustrative details as well as text from the novel “The Secret Garden,� a specific mood was explored using the font. The design goals were to give the typeface a sort of voice to help users understand one of the ways it can be used. Challenges included keeping the design consistent throughout the book while exemplifying different styles and uses of the font.
This spread shows the different sizes and fonts in the family.
Project 4 | Versailles Type Specimen Book
Project 4
This spread focuses on the wildflower illustrations that show how the typeface can be used for different moods, this one is similar to an old fashioned botanical journal.
This spread uses the illustrations as a pattern and provides information about the typeface itself.
Project 4 | Versailles Type Specimen Book
From Mother Nature
Project 5
to you.
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ein e -
ea t s ’ fre e h erb al kid
35
Calories Calories
Per Per Box Box
35
35
Calories
Calories
Per Box
Per Box
caff
Little Monkey is a company that makes delicious caffeine free tea for kids as a healthier alternative to the sugary juices that currently line the shelves at grocery stores. The brand itself will portray ideals that are very environmentally conscious as well as fun and exciting for children. Little Monkey wants to encourage kids to lead healthy lives and take care of the earth they live on. It uses imagery such as rainforests, crops, and gardening combined with sunshine and fun. Through this, Little Monkey strives to promote the ideas of care and community and to prove that those things can build strong communities with happy kids. This is the reason for the green colors and leaf shaped logo. They represent the importance of earth while still including children through the use of a cute animal mascot that likes to play and have fun just like a child. The brand will use light and friendly natural colors in conjunction with striking saturated colors such as the bright yellow and maroon red included in the color palette. This will ensure that the friendly mood of the brand comes across, but the designs themselves still stand out for differentiation in stores and advertisements.
caff
ein e -
fre e h e r bal k
ea id’s t
Mango FLAVOR
All natural tea Caffeine free Naturally sweetened
ein e -
f r e e h e r b a l k i d’ s
tea
FLAVOR
All natural tea Caffeine free Naturally sweetened
6.75 6.75 FL FL OZ OZ (200ml) (200ml)
caff
ein e -
fre e h er bal ki d’s
tea
A print ad for the Little Monkey Kid’s Tea juice boxes that shows the logo and package design for the product.
FLAVOR
All All natural natural tea tea Caffeine Caffeine free free Naturally Naturally sweetened sweetened
6.75 6.75 FL FL OZ OZ (200ml) (200ml)
6.75 6.75 FL FL OZ OZ (200ml) (200ml)
caff
ein e -
te f r e e h e r b a l k i d’ s
a
Good natured fun! Project 5 | Little Monkey Kid’s Tea | Branding and Advertising Design
All natural tea Caffeine free Naturally sweetened
Project 5 These monkey graphics can be used throughout packaging and advertising designs.
The leaf can be used as a graphic (not as the logo itself ).
Let us take care of your little monkey! The color of the monkey graphics can be changed within the color palette.
Only the bodies of these monkey graphics can be reflected. The head must stay the same.
A few examples of pages in the Branding Manual.
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fr e e h erb al kid’s
caff
tea
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fr e e h e rb al kid’s
caff
tea
ein e -
fr e e h e rb al kid’s
tea
Little Monkey Kid’s Tea is dedicated to helping your little ones live the happy and healthy life they deserve, and the delicious drink they want! With only 35 calories per box and all-natural sweeteners, our tea is a fun and healthy alternative to other juice boxes. Our tea is naturally caffeine free so your little ones can enjoy it at any time of day! It also comes in a variety of fruit and spice flavors, including strawberry, mango, blueberry, peach, and cinnamon.
caff
35 35
Calories Calories
Per PerBox Box
35
35 35
ein e -
fre e h erb al kid’s
tea
Calories Calories
Calories Calories
Box Per Box
PerPer BoxBox
caffcaffe einei-ne-free tseatea free herhbearlbkalidk’isd’
MMaannggoo FLAVOR FLAVOR
natural tea AllAllnatural tea Caffeine free Caffeine free Naturally sweetened Naturally sweetened
cacaffffe eininee--fr tteeaa freeeehheerrbbaallkkiidd’’ss
FLAVOR FLAVOR
Allnatural naturaltea tea All Caffeinefree free Caffeine Naturally sweetened Naturally sweetened
6.75 FL OZ (200ml) 6.75 FL OZ (200ml)
ccaaff teaea feeiinnee-fr -freeeehheerrbbaal lkkidid’s’s t
FLAVOR FLAVOR
All natural tea All natural tea Caffeine free Caffeine free Naturally sweetened Naturally sweetened
6.75 FL OZ (200ml) 6.75 FL OZ (200ml)
6.75 FL OZ (200ml) 6.75 FL OZ (200ml)
Good natured fun!
Color variation of the monkey can be used to distinguish something like flavors.
A brochure for Little Monkey Kid’s Tea including elements of the brand, such as color palette and images, as well as pictures of the product and a short description. ca ff
Use the logo without words if they conflict with the background or design.
e in e -
fr e e h e rb al kid’s
tea
Tagline text color variation is fine.
Project 5 | Little Monkey Kid’s Tea | Branding and Advertising Design
Fun for the whole family! Project 6
Fun for the whole family!
Fun for the whole family!
pi ng
Located at 18 A St, St Augustine, FL Surf Camp - Rentals - Shopping
mp Ca urf S L Lo e, F ca ustin g u te d a A t 18 A St, St
Pit Surf Shop has a strong focus on fun and family. Most ads you see for surfing classes or shops feature a pro surfer doing a hard trick in the water or a beautiful girls posing with a surfboard. Instead, we’d like to show how much fun surfing can be and how it can bring people together. Rather than appealing to sporty young men and women who want to improve their skils, we want to appeal to families with young children and those who are less experienced that may want to surf to just for fun with family or friends. In a town like Saint Augustine, there are a lot of families that enjoy surfing together and parents that want to teach their kids. By including children as the main focal point in the ads, we are able to put children and families in the spotlight and empower kids who surf by giving them a role to look up to or place themselves in when they see the ads. In short, you don’t have to be old, experienced, or good at surfing to experience the fun of it!
op Sh ls ta en R -
Visit our website thepitsurfshop.com or call us at (904) 471-4700
Located at 18 A St, St Augustine, FL Surf Camp - Rentals - Shopping
Visit our website thepitsurfshop.com or call us at (904) 471-4700
Visit our website thepitsurfshop.com or call us at (904) 471-4700
This campaign has a series of three ads that are targeted at children and families with young children. They do that with the use of illustration, bright colors, and familiar shapes. They include location of the shop and contact information.
Sydney Drousche
Project 6 | Pit Surf Shop Ad Campaign | Advertising Design
Project 6
Located at 18 A St, St Augustine, FL Surf Camp - Rentals - Shopping Pit Surf Shop
20% OFF!
Located at 18 A St, St Augustine, FL Surf Camp - Rentals - Shopping
Use the arrow keys to move the board and catch waves!
#smallersurfersundays
Located at 18 A St, St Augustine, FL Surf Camp - Rentals - Shopping
A sponsered instagram ad helps to target the parents of young children. We are located at 18 A St in St Augustine, FL... right on the beach! Don’t forget to bring your kids by on Sundays for #smallersurfersundays! Get 20% off on all child size wetsuits and boards. Stop by and see us! Or visit us at thepitsurfshop.com
High Score! waves caught: 32 Space Bar to Replay
These bus stop ads are animated and show viewers the current local weather, something that surfers check often for surfing conditions.
This web banner ad opens with a wave animation and reveals a game. Players can use the arrow keys to direct their surfers and “catch the waves” to gain points.
Project 6 | Pit Surf Shop Ad Campaign | Advertising Design
Project 7
Campaign The Ocean Cleanup Campaign is a social awareness campaign to bring attention to pollution in the oceans. In a variation of a theme that’s been previously explored, plastic bags and bottles have been photoshopped into the shape of sea creatures, prompting viewers to think of the state of our oceans and reflect on what we would prefer to see. A common problem with plastics in our oceans is not that it bothers us, it is that sea creatures mistake them for animals and try to eat them. By making the pieces of trash blend in with sea creatures, the ads bring attention to how unfortunately common this problem is. Design challenges included showing the problem and making viewers consider their own actions without putting them off.
This campaign has a series of three ads meant to bring attention to the epidemic of plastic polution in our oceans.
Project 7 | The Ocean Cleanup Social Awareness Campaign | Advertising Design
Project 7
A billboard using the main imagery of the campaign to quickly communicate the message.
A game on google maps to get viewers involved and educate players by having them guess where main points of polution are in our oceans.
Project 7 | The Ocean Cleanup Social Awareness Campaign | Advertising Design
Project 8
A sample of some of the screens from the app.
Tap Tap To-Do is an app designed for the purpose of exploring User Interface testing. It was designed with one specific user in mind and it follwed the process of interviewing the user, having them test wireframes, a paper prototype, and an online prototype, every step of the way. This constant communication helped to decide the purpose of the app, the color palette and design elements, and the user flow to specifically cater the app design to one person. The app itself is an event planning app to help the user decide what to do when they’re bored. Users can tap the main button on the home screen to give them a random activity, go to the explore page to look through local activites, or go to their own “to-do list” to see fun activities that they’ve saved. Users can save activites that are randomly recommended or that they find on the explore page to do later.
Project 8 | Tap Tap To-Do | App Design
Project 8
Tap Tap To-Do Colors
Type
Heading Avenir Next Bold, 60 pt.
Icons
Subheading
Avenir Next Regular, 21 pt. Body Copy Avenir Next Regular, 11 pt.
The style guide for the app, which includes functions of the app, icons, and mood photos.
Backgrounds
Form Functions to-do
tap tap to-do
random search
to-do
discover
random
Created 9/4/18, 8:21 pm
The layout of the main app screens. It follows a fairly simple and familair design, since it was designed with one specific user in mind.
Project 8 | Tap Tap To-Do | App Design