PAU L R and his impact on design
Paul Rand PAUL RAND (BORN PERETZ ROSENBAUM, AUGUST 15, 1914 – NOVEMBER 26, 1996) was a well-known American graphic designer, best known for his corporate logo designs. Rand was educated at the Pratt Institute (1929-1932), the Parsons School of Design (1932-1933), and the Art Students League (1933-1934). He was one of the originators of the Swiss Style of graphic design. From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities, including the logos for IBM, UPS and ABC. Rand died of cancer in 1996.
Designer
self-taught as a designer, “ learning about the works of Cassandre...
INSPIR
...and Moholy-Nagy from European magazines such as [Gebrauchsgraphik] .
RATION �
Corporate L Right: American Broadcasting Corporation (ABC) 1962
Below: Ford Motor Company (not used) 1966
Logos Above: International Business Machines (IBM), 8-bar variation 1972
Right: United Parcel Service 1961
Posters Right: AIGA 1968
Left: University of Hartford 1989
Right: Tokyo Communication Arts 1990
Left: Aspen Design Conference 1966
Book Covers Left: Little 1 by Paul Rand 1962
Below Left: I Know a Lot of Things by Paul Rand 1956 Below: The Dada Painters and Poets: An Anthology by Robert Motherwell 1951
s
Right: Listen! Listen! by Paul Rand 1970 Below Right: Mine Boy by Peter Abrahams 1956 Below: The Transposed Heads by Thomas Mann 1959
Rob Janoff Edward Johnston
Saul Bass
Alan Fletcher
INSPIRED
Paul Rand influenced a wide range of the print design work we see today. Many corporate logos, such as Rob Janoff’s 1977 Apple logo and Saul Bass’ 1984 AT&T logo, have a clear resemblance to Rand’s simple style. Other contemporary designers such as, Alan Fletcher, Edward Johnston and many others, seems to have taken elements from Paul Rand’s bold style and incorporated them into their own, creating successful new designs with geometric shapes, basic color and simple typography.
BY PAUL
“
He almost singlehandedly convinced business that design was an effective tool. [. . .] Anyone designing in the 1950s and 1960s owed much to Rand, who largely made it possible for us to work. He more than anyone else made the profession reputable. We went from being commercial artists to being graphic designers largely on his merits. ~ Louis Danziger
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