Broader benefits of Sydney WorldPride through Pride Amplified

Pride Amplified allowed local businesses to get the most out of Sydney WorldPride.

Pride Amplified allowed local businesses to host events with the sponsorship support of Sydney WorldPride. A total of 344 events, capturing 194,914 attendances, were held by a range of local businesses as part of the Pride Amplified program.

A survey of Pride Amplified hosts captured feedback from 37 local businesses, in total covering approximately 50% of the Pride Amplified event program. The survey revealed:

• An estimated 6% were First Nations Pride Amplified events.

• There were an average of 4 people –including artists, contractors, employees, and volunteers - engaged to facilitate Pride Amplified events. Extrapolating this across the total Pride Amplified program reveals around 1,300 people contributed to event planning and hosting.

• Hosts were positive about the effects of Pride Amplified, with a majority claiming that it “helped to publicise their business’ commitment to LGBTQIA+ inclusion” (70%), that it was a “positive branding experience” (64%) and that it “brought new audiences” to their business (52%).

Respondents that hosted a Pride Amplified event found that hosting the event:

Helped to publicise their business’ commitment to LGBTQIA+ inclusion

1 in 2

Pride Amplified events were free to attend

10 hours

Was a positive branding experience

Brought new audiences to their business

1 in 2

Events were arts and culture related events

2.1 artists

Of volunteer time contributed to each Pride Amplified event

Contributed an average of 10.3 hours each per event