Longchamp celebrating 70 years

IN A NIGHT OF DANCE AND MAGIC LONGCHAMP CELEBRATES ITS 70TH ANNIVERSARY

On September 11th, at the edge of the Grands Boulevards, the birthplace of the House, Longchamp chose to celebrate 70 years of creativity and freedom in Paris at the Palais Garnier.

On the steps of the Opera House, laid down with a majestic green carpet, a line of pageboys in tuxedos wearing a phantasmagorical horsehead mask reminiscent of the House’s famous logo, welcomed the guests who were both delighted and astounded. Inside, the sumptuous interiors of the Palais Garnier formed the ideal setting to celebrate Longchamp’s history around a theme dear to Creative Director Sophie Delafontaine: movement and dance. Longchamp commissioned the talented Dimitri Chamblas, former Artistic Director of the Opéra Garnier and current Dean of the School of Dance at the Californian Institute of the Arts to create a startling and universal ballet. Knowing the place like the back

Kendall Jenner

The Cassegrain family members celebrating their family heritage

Pierre Herme and his wife

of his hand, he chose to invest all the spaces with his troupe of thirty dancers, to offer guests a unique experience: a close encounter with dance, so close that they will have access to unfathomable emotions. “ The dancers led by Dimitri Chamblas expressed the body’s universal language, symbolically uniting all cultures and languages. The show ended with a magic music box and its dancer crafting the final illusion, somewhere between dream and reality.

Among the guests attending the celebrations, Kendall Jenner, the House’s new brand ambassador, was the Amazon of the evening in her custom embroidered tulle dress evoking the horse, Longchamp’s iconic emblem, recently featured in Longchamp’s latest brand film.

Many celebrities were present, including Vincent Cassel and Tina Kunakey, Guillaume Canet, Laurent Lafitte, Leila Bekhti, Karine Viard, Ana Girardot, Blanca Li and Pierre Hermé and his wife.

Philippe Cassegrain, President, and his children Jean Cassegrain, CEO, Sophie Delafontaine, Creative Director and Olivier Cassegrain, Director of American boutiques, addressed their warmest thanks to their guests from about thirty countries, all gathered in the heart of Paris, the cradle of the Brand and French know-how.

Juliette Delafontaine and Ora Ito Feder

Jean, Philippe, and Olivier Cassegrain, Ariel Wizman and Sophie Delafontaine Vincent Cassel and Tina Kunakey

Dimitri Chamblas and his dancers