VonZipper Brand Book 2010

Page 1

. . . . . . . . . . . . . . I T’ S WHO YO U WANT TO BE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . AND THE N SO M E . . . . . . . . . . . . ...


VON ZI P PE R

i s a b o u t l i fe s ty l e a n d p e r s onali t y. Our

missio n is to deve l o p, d e s i g n a n d d e l i ve r p re mi um product s to t he a l ter n a t i ve m in ds e t thro u g h p a r ti c i p a ti o n i n t h e s i deways subc ultu re. E ver y t h i n g we d o i s a re fl e c ti o n o f re l a ti ons h i ps ; from em ploye e s a n d te am r i d e r s, to o u r re ta i l e r s a n d t h e i r cus tomers. We br ing sm i l es to fa c e s a n d to u ch p e o p l e wi th o ur pos i t i ve declarat i o n s o f reb el l io n . Bor n in 2 0 0 0 by fo u r fr ie n d s i n a s m a l l S a n C l e m e n te wareh ous e, VonZip per is a S o u t h e r n C a l i fo r n i a b a s e d m a nu fa c t urer of E yewear, G o ggl es, Appa re l a n d A c c e s s o r i e s. F u e l e d by a des ire to br ing t he favo rs to t h e p a r ty, we s aw th e o p p o r tu n i t y to create a fas hion-fo rwa rd l i fest y le b ra n d to re s to re o rd e r i n a pr i mar i ly s por t s s p ecific do m in a te d c ate g o r y. C re a t i n g a b ra n d t h a t integrated spor t to fa sh i o n , aw kward n e s s to s o p hi s ti c a ti o n , a n d s ereni t y to m ayhem , VZ i s em bra ce d by a l l wa l k s o f l i fe, f ro m wave r i di ng rene gades, to h i gh fa s h i o n h i p s te r s, yo u r l o c a l va r si t y s upers tar, even t he h o t m o m a cro s s the s tre e t. Th ro u g h g ro u nd breaki ng ad ve r tisin g ca m pa ign s, a u n i q u e p ro d u c t m i x , a n d one of a ki nd persona l i t i es, Vo n Z i ppe r i s fi r m l y n e s te d i n the tr u s t t ree of t h e ac t ion s po r t s, fa sh io n a n d ro ck a n d ro l l c o m mu n i ti e s ‌.Th e Bas h is in f ull sw i n g, ever yo ne i s i nv i te d a n d i t’l l n eve r g e t broken up, s o drop w ha t yo u r do i n g a n d c o m e o n ove r !






SKITCH

......IT’S THE PURSUIT OF DAYDREAMS......... .......AND THE BELIEF IN THEM COMING TR UE........


. . . . . . . . . . . . . I T’ S A SUNNY P LAC E . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . FO R SHADY PEOPLE............





...............IT’S WHAT IT IS......WHAT IT WAS…............. ................. AND WHAT IT SHALL BE…............




REUBEN

..........IT’S THE WAY OF TODAY.................. .........AND THE AFTERTHOUGHT OF TOMORR OW. . . . . . . . . . . .




..............IT’S THE C I TY O F P O UTI NG RE D LI P S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . AND TOOTHLE SS G RI NS. . . . . . . . . . . . . . .





K AT VO N D

K AN Y E WEST

PARI S HI LTO N

GNAR L S BAR K L EY R IH ANNA


J U S TIN TIM B E R L AK E

K AT Y PER RY

K AT Y PE R RY

TE GAN & S ARA MIKE VALLELY


HEI D I K L U M

BR UCE S PRINGS TEE N SC OT T WE IL AND

TOMMY LEE

DREW BARRYMORE

N E L LY




S TAC H E

.............IT’S THE O O H LA LA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........AND THE TI NG TANG WALLA WALLA B I NG BANG. . . . . . . . . . . . . .





HOMELAND OBSCURITY

..........IT’S A LAND WHERE DREAMS COME TR UE.......... . . . . . . . . . . .............AND WE ALL LIVE HAPPILY EVER-AF TE R. . . . . . . . . . . . . .




FEENOM

. . . . . . . . . . I T’ S THE LI G HTHE ARTE D TALE S O F YE STE RYE AR. . . . . . . . ........ . . . . . . . . . . . . . . . . . . . I N THE NE W P OLLUT ION..............




PA N Z E R

. . . . . . . . . . I T’ S THE LI FE O F THE PARTY................ . . . . . . . . . . AND THE D RE AD O F T HE MOR NING A FT ER ..............


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v o n z i p p e r. c o m 888.511.1189..............IT’S WHAT YOU WANT IT TO BE........ ............AND ITS YOURS IF YOU WANT I T. . . . . . . . . . .


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