Seen and Heard

Mud Pie Easter bath bombs

EARLY BIRD

MUD PIE HAS rolled out its Easter and Happy Everything collections, allowing retailers additional time to shop the collections in anticipation of the Easter holiday on April 9, 2023. The Easter launch includes kids’ apparel and gifts with new categories of bath bombs and plush doodle pillows. The brand’s Happy Everything collection has been given a new look, focusing on crisp white elements and sweet scalloped details for a classic yet cozy look.

FOOTWEAR’S GREATEST HITS

MOVING INTO ITS third year, The Great Event Show for footwear will take place February 8th and 9th at the Teaneck Marriott at Glenpointe in Teaneck, NJ. Formerly The Children’s Great Event, the trade show is run by the Alonso family, owners of Unitrends Footwear Company. The Great Event Show attracts vendors and retailers primarily from the Tri-State area as well as national and international retailers. For more information on exhibiting and attending, please visit greateventshow.com.

Softest Edit

SUSTAINABLE COLLAB: GERBER X LIVAECO

GERBER CHILDRENSWEAR LAUNCHES Softest Edit, a new baby and toddler apparel line developed in partnership with Livaeco by Birla Cellulose. Launching exclusively on GerberChildrenswear.com and Amazon, the buttery soft line of rompers, pajamas, dresses, and headbands is made with a more sustainably produced Viscose fiber, derived predominantly from natural eucalyptus. The new fabric option (95% viscose / 5% spandex) is the first offering of its kind for the brand. Livaeco™ fibers are 100% sourced with ethical forestry practices and every garment made is fully traceable back to its origin. Each piece retails for under $25 and comes in seven gender-neutral trendy solids, 12 year-round fun prints and two holiday-specific prints in sizes 0-3M to 5T.

ELEVATED EMPATHY

OWL AND OAK, the company behind social emotional tools for children and their families, has created a T-shirt collab with organic cotton clothing company Finn and Emma. “The Empatees” (short for Emotional Learning Tee) super soft T-shirts feature hand-illustrated inspiring affirmations and quotes. According to Owl and Oak’s founder Anna Schwengle, The Empatees let little ones show their pride while encouraging them to treat others with kindness and empathy. Schwengle was featured in the Earnshaw’s August issue in the piece, “Note to My Younger Self,” where she spoke about her journey with ADD and development of The Moodies plush toys with a book.

The Empatees from Owl and Oak