Seen and Heard

Roxana Castillo

PIMA COTTON QUEEN ROXANA CASTILLO BIDS ADIEU

THE WOMAN WHO put Pima cotton on the U.S. manufacturing map for baby wear has retired. Roxana Castillo, the creative engine behind the Kissy Kissy brand of juvenile apparel for 25 years, completed production on her last onesie on June 30, 2021. From selling in a mall kiosk to more 2,000 boutiques nationwide, the Peruvian-born Castillo made significant contributions to the childrenswear industry over her long and distinguished career.

Earnshaw’s interviewed Castillo in 2013 for her company’s 16th anniversary, and the story underscored her humility: “‘Kissy Kissy is not just me; it’s the team,’ Castillo said, when commended on the brand’s accomplishments. You won’t hear Castillo rattle them off herself, but the list includes distribution in pretty much every high-end department store in the U.S., no fewer than five Earnie Awards for Best Infants’ Collection and a roster of celebrity fans that include the likes of Katie Holmes, Nicole Kidman and Celine Dion, just to name a few.”

Kissy Kissy’s outstanding reputation for the highest levels of design, quality and customer service has been driven from its inception by Castillo’s relentless drive and determination for perfection. “While we will miss her contributions, we will always strive to maintain the high standards she set for Kissy Kissy,” said Division President Jeff Glick.

POSH PEANUT COLLABS WITH HELLO KITTY

Children’s boutique Posh Peanut teamed up with Hello Kitty for its first official collaboration. The limited-edition Posh Peanut X Hello Kitty collection launched mid-July on PoshPeanut.com, and it includes adorable styles for newborns through adult 3XL, so you can match with your mini. Offered in two patterns, Unicorn and Floral, the prints merge Posh Peanut’s signature florals with Hello Kitty’s iconic characters.

Posh Peanut X Hello Kitty

TARGET GOES GAGA FOR ORGANIC COTTON

The co-founder and designer of popular children’s brand Rylee + Cru, Kelli Larson, has created a collection exclusively for the Minneapolis-based super chain. Q by Quincy Mae, certified organic cotton baby wear, offers basic apparel and accessories with beautiful color palettes, minimalist prints and velvety soft fabrics in boys’, girls’ and gender-neutral looks. Inspired by the birth of her third baby, Q by Quincy Mae’s easy-to-wear silhouettes make dressing your baby simple and convenient. The garments are easy to get on and off, too.