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5 Most Essential Features of a Magento Development Endeavor
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Index Ecommerce can’t live without sales
Page 3
Magento adds spice to sale
Page 5
5 Things to keep in mind while doing Magento Ecommerce Development
Page 6
Conclusion
Page 8
Contact Us
Page 8
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Ecommerce can’t sustain without sales We all have been keeping our eyes over the ecommerce industry sales statistics from the day in the market. All those lucrative pie charts and bar graphs are the fantasy dream of any ecommerce store owner. Being in any part of globe the desire to be in the hot seat of sales rise always allures individual. In India itself almost 20% revenue generation growth has been visible from the year 2009 to 2010 and is steadily adding to that. It is estimated that the Indian ecommerce industry would touch a height of $8.8 billion by the year 2016 according to Forrester.
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Throughout the globe people related to ecommerce business knows that the most lucrative time of the year is holiday season. In this time of the year a steady rise has been witnessed in the US market and as survey suggests. The European market is almost having a growth of 11% per as per Forrester. All these statistics and beyond mean one thing only, i.e. you are going to get sales when you are in ecommerce so why are not all of them? Answer is they haven’t heard about Magento.
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Magento adds spice to sale
Why so much buzz over using Magento! A simple survey of popularity through Google trends will put the real thing forward. Compared with other options Magento is sailing much ahead at a faster pace than ever. This made this name connect with sales generation through the concept of ecommerce popular. There are wide number of features that comes with Magento and this made it hold on to its stable lead. The productivity and progress both are reflected in the charts of annual sale.
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5 Things to keep in mind while Considering a Magento Ecommerce Development a. Hire the best names: While planning the success story of any ecommerce portal, the development needs to have programmers who are conversant with the process of Magento lifecycle development. Hiring any coder from dissimilar background might not lend you in favorable situation. While doing the screening make sure to check their authority over subject and look over all their past projects. Hiring Magento certified developer is for sure the best idea, but that sometimes might be a little on the higher side of investment. You can handle that hike in price if you opt for Magento Development Company based in India.
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b. Make Page loading fast: The more a user stays in your site the better is the chance of sale. This is the basic rule of ecommerce site. For making this happen the site has to be user-friendly with the employing of top UX design. There are any options by using which the page speed of your site can be developed as that is a prime factor which prompts a user to decide whether or not to keep browsing through your site. One should make use of Fooman Speedster by installing it. Another option is enabling Gzip compression which is often suggested by GTmetrix tool. One can also try istalling Xcache or APC for making the right products load primarily. If at any point of time you feel confused, seek the help of fellow developers in Magento Community. c.
Make use of Canonicals: This is often attributed towards the search engine optimization game plan, but the truth is this is a major part of development phase. By the using the option of canonicals you make sure that all your portal’s URLs are search engine friendly and not loaded with any jargon value. This has to be done by going inside System configuration and over there under search engine optimization turn the option of canonical link meta tags into ‘yes’ for both products and categories. This ensures higher reach in the Google SERP and eradicates the chance of duplicate URL pattern which is not acceptable by Google nowadays.
d. On Page Empowerment: From the context of user, the on-page part is not directly essential as those are not visible to them. But, as Google decides the value of any web page based on its on-page meta data like title, keywords and description putting those in the right proportion is very much needed. In the admin panel you have the flexibility to add all the meta data for respective pages, category and even products uniquely making it very much rich to Google. e. Content Planning: Using content with authority is the last but most important thing for ecommerce or any web entity. This might sound like job post development, but there are parts that need to be crafted for later content plan execution. The integration of the following is must: 1. CMS pages 2. Blog segment Content helps you connect with potential buyers and makes your site complete both in the eye of search engine and user.
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Conclusion: These tips and the path shared in this write-up are based on standard scenario, based on your project requirement you can modify them. But, as a whole these are the points that need to be kept in mind. And then, every war is won by a having good warriors by the side. Getting an ecommerce site developed is just about having you set for the war! Let us be your trusted aide-decamp.
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Tel: +1-855-SYNAPSE (+91) 120 433 0500
Email: info@synapseindia.com IT Outsourcing @ Peace of Mind