How “Amazon Fire” Phone Plans to Revolutionize eCommerce Industry SynapseIndia
Introduction After months, or even years of anticipation, Amazon unveiled its first smartphone on Wednesday. Keeping in line with its Kindle Fire and Fire TV brands, it’s simply called Fire or Fire Phone. The device comes with some surprises including two completely new features called Dynamic Perspective and Firefly, both of which Amazon is offering developers software development kits for. It also comes with Mayday support, as was made famous on the Kindle Fire. This lets users get live customer support at the click of a button. Let's discuss the reasons why and how Amazon Fire will revolutionize the eCommerce scenairio...
1st - Two New Breakthrough Technologies Amazon explains, “Fire is the only smartphone with Dynamic Perspective and Firefly, two new breakthrough technologies that allow you to see and interact with the world through a whole new lens. Dynamic Perspective uses a new sensor system to respond to the way you hold, view, and move Fire, enabling experiences not possible on other smartphones. Firefly quickly recognizes things in the real world—web and email addresses, phone numbers, QR and bar codes, movies, music, and millions of products, and lets you take action in seconds—all with the simple press of the Firefly button.”
2nd - The Exclusive Dynamic Perspective Feature The device also includes functionality that even Amazon CEO Jeff Bezos admitted was a little creepy. It knows the position of your head pretty much all the time because of four cameras and infrared sensors that work together to track it. That’s how it’s able to offer the Dynamic Perspective feature, which lets you “tilt, auto-scroll, swivel, and peek to navigate menus and access shortcuts with one hand” and “peek to see detailed views of clothing, shoes, and more in the new Amazon Shopping app.”
3rd - The "Extra" Beyond features like Dynamic Perspective and Firefly, the phone is really about keeping you in the Amazon world, just as Apple is moving more and more towards keeping iPhone users in its world, and Google is doing so with Android. Where there is certainly still a lot of overlap, we appear to be moving closer to a world where the device will dictate the services we use. Just as Apple seems to be trying to wean users off of Google, Amazon may be trying to do something similar, and ironically, while using its own version of Android (which is about to be extended to a whole other platform in BlackBerry). The Fire of course comes with Amazon’s Silk browser. You’ll notice from this image that Amazon is not pointing users to anything Googlerelated.
Concluding Comments It’s going to be quite interesting to see what kind of impact the “Fire” has on online shopping.
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