What is to have an Android app?
The trend and the future ahead? Introduction of 2014 mobile industry pulse
2013 can be termed as the year of mobile industry transition with many trends being set and broken. Smartphone for the first time saw a rise in global usage percentage compared to desktops and that happened near the end of 2013. With 2014 it was all about mobile era and mobile usage. From the beginning of 2014 it is estimated that somewhat around 61% of emails are being opened in Smartphone and most of the share in this 61% specifically goes to android users. The mobile share of web traffic has witnessed an increase of 192.46% in Asia from 2010 to 2012. This shows that amid surge of interest throughout the globe, the portion of the world that has registered maximum growth in the least amount of time is Asia - and primarily India! There are 27 million Smartphone users in India and that is just 9% of the total mobile user base in nation, this tells about the potential of growth.
Why Android is the Sweet Chocolate
In the fight for ultimate dominion iPhone and Android have somehow managed to keep the blows balanced, but in Indian market Android is the real undisputed champion with a market share of 56.4% according to Tech-Thoughts in 2012. Adding to that Android has obtained 80% of the global market share by 2014 Jan. This is expected to go higher as more and more countries gets their hand on Smartphone, after all android is for mass and mass comprises of the maximum number. The cost-effective mobile sets based on android and Google Play’s free offering has kept it hold the top spot. The story does not end here in the tablet segment too Android has kept its position ahead of Apple with a share of 67%.
Focus on Trends of 2014:
While shifting the gear in the technology advancement segment of mobile industry new dimensions have been added. From virtual screens to glasses that promise to change the way we see world are coming ahead. Smart watches entered the market, even though no one really knows why we need them! Selfies have become popular and so have messaging apps. Health conscious generation are monitoring every pulse rate through their mobile app and going for an extra mile of jogging if prompted by it. Flurry analytics states that a growth of around 203% has been seen in the usage of Messaging and Social Apps by the end of 2013.
Vital Stats of the Android App Market Trend
1. Google Play in top spot: When it comes to number of download Google Play is the undisputed champion. iOS App store saw a considerable good amount of monetization compared with Goole Play the Android’s Eden garden, but it has the 15% more download rate than iOS in 2013.
2. Merging the concept of free with premium: In the initial phase only the approach path of both android and iOS were different, Apple choose to target those ready to spend money from the word ‘go’ and Android delivered it for free (or is it!). With global data in hand about download rates all the android developers soon understood that offering an app free for download is a great idea, and in later stage monetizing from it. Best example in this regards is Candy Crush Saga. One gets to download it for free, but for reaching higher levels or to unlock power boosters one needs to pay. This is much easier than the case of iOS approaching pattern, as the user knows about the quality of the app and is convinced about paying for it. Following this pattern gaming app category had achieved 93% of the niche revenue.
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Apps for Wearable gadgets: With the advent of Google Glass and many more coming our way and trend that can be predicted is that we will encounter with millions of apps in coming year which are meant for only specific kind of wearable gadget. This will change the way we use mobile apps and will put them in front of our eyes or in our wrist for operating.
Conclusion Trends are always being made and broken simultaneously and there is nothing different that is supposed to happen in hear. But, as a user we need to decide are all of them really innovative and changing our world. Waiting for the day when someone creates an app that can turn this world into more sensitive planet. All you need is an able hand to deliver you the desired app – and help you ride the wave! Let us know if you intend to experience the tide. We are around!
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