Shamit Khemka
Various plans of SynapseIndia Recruitment for Different eCommerce Developers
Is SEO overtaken by Content & Social Media Marketing?
Contents: Introduction Change in Marketing Approach Conclusion
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By Shamit Khemka C.E.O SynapseIndia
SynapseIndia described Graphical needs for various complaints on eCommerce site
Various plans of SynapseIndia Recruitment for Different eCommerce Developers
Shamit Khemka
Introduction There is no doubt that both SEO as well as SMO are powerful marketing tools, and content is the "heart" of their success (or failure). According to data, 44% of buyers search for a product on a search engine before taking a buying decision; while in past six years using social media for the similar purpose has been raised by 356%. So, it's not only tough, but almost impossible to decide which one has the bigger impact.
SynapseIndia described Graphical needs for various complaints on eCommerce site
Shamit Khemka
Various plans of SynapseIndia Recruitment for Different eCommerce Developers
Studies suggest that social media spending is about to go by almost double the rate in next five years upto 18.1% from current 7.4%. But experts believe, despite this major shift, social media is still less effective than online searches to be regarded as an authentic traffic source.
And the following data will justify the statement: • • • •
As much as 93% of people begin their searches on a search engine first. An enormous 2.2 trillion searches were done only on Google last years. Search engines initiate 54% of B2B purchases. Phrases searches lead in search engines, where they get 54% click-through, while single words get only 30%.
SynapseIndia described Graphical needs for various complaints on eCommerce site
Various plans of SynapseIndia Recruitment for Different eCommerce Developers
Shamit Khemka
So, with all due respect to social media, which is certainly growing and cannot be taken for granted; still we can state that search engines are ruling the roost and thus SEO still rule the kingdom. Having said that, the most cliched comment “Content is KING� - seemed emerging as a truer truth all the more.
SynapseIndia described Graphical needs for various complaints on eCommerce site
Shamit Khemka
Various plans of SynapseIndia Recruitment for Different eCommerce Developers
And to discuss the most basic yet powerful content tips, we can mention.... • Update your old pages and if they are out of date, add fresh content to them. • Create a blog for your business on the aforementioned area and broadcast content regularly. • Ask your audience to leave reviews on your site. • Create videos of your business and upload it to new URLs on your website with the transcripts beneath it. • Add an account area to your website and accumulate anybody abreast about your business. • Write it yourself. No one knows your artifact bigger than you. After writing, proof-read it or accept a able biographer do it.
Let's Change the Focus to Social Media Driven Content: It's true that search engines are still ruling, but it foolish to ignore other marketing channels, especially social media. Infact the best you can do is to club your SEO efforts with a social media driven content strategy. We cannot, rather should not deny that social media platforms actually offer billions of users.
SynapseIndia described Graphical needs for various complaints on eCommerce site
Various plans of SynapseIndia Recruitment for Different eCommerce Developers
Shamit Khemka
Even you can get a segmented users as social platforms have special communities of users who share common interests. If your business falls under lifestyle genre, then Facebook & Twitter are the best platforms; while B2B businesses can found their target audience on LinkedIn. And the best reason to have a social media driven content marketing strategy is that – your competitors are already there.
Conclusion Bottom line, a content strategy that will suit your SEO as well as SMO activities is a must for your business now; and the strategy will also be able drive sales.
SynapseIndia described Graphical needs for various complaints on eCommerce site