6 Important Checkpoints of a Digital Marketer
Content Introduction Checkpoints of a Digital Marketer Conclusion
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By Shamit Khemka C.E.O. - SynapseIndia
Introduction Digital marketing is now bigger than Internet marketing based on searches for knowledge and services related to digital marketing. As the demand of digital marketing has been growing, so the number of specialist digital jobs needed in companies and agencies is also growing. Definition of Digital Marketing is... “Digital Marketing is the pratice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.” 6 Important Checkpoints of a Digital Marketer are... (1) Awareness Capturing someone’s attention doesn’t mean they will notice the brand name. Thus, the brand name needs to be made prominent to make the consumers aware of your brand. (2) Knowledge The target audience might have product awareness but not know much more, so this stage involves creating brand knowledge. (3) Liking To ensure that the target audience is aligned with your mission, the common approach should be to stand in front of the customers as a brand and ensure that they know your product/services. Further, you can also push them to possess an affinity towards the latest happenings around the brand. (4) Preference Your target audience may like your products or services, but may not refer them to others. In this case, the communicator must try to build consumer preference by promoting quality, value, performance, and other features. (5) Conviction Many a times, a deal goes begging just with a short conviction towards the brand. With digital marketing, a complete back-up implies the conversion of lead to a customer with ease. (6) Purchase With lucrative offers, discounts and deals, many a times a digital marketer propels the customers mind to buy our product/services. Conclusion With some research and known stats about various platforms, we have derived a 7-types of Digital
marketers list.
I would choose DATA WHIZ & MARKETING MEGAPHONE for myself, in which category do you fit in?