Mobile Marketing : Key Things to Keep in Mind
Contents : Introduction Importance of Mobile Marketing
Page 1 Page 1
Rules of Mobile Marketing
Page 2
Conclusion
Page 3
By Shamit Khemka C.E.O. - SynapseIndia
Introduction Nowadays people are becoming increasingly obsessed with their mobile phones. The inclusion of mobile marketing applications is an intellectual way of making the users aware of your product more closely. Many top marketers as well as mobile website developers from India claim that television will eventually be replaced by mobiles as the most popular medium for advertisers. Most of the modern day mobiles have inbuilt business applications. These applications include several useful features like calendar, organizer, email, document readers and much more. Importance of Mobile Marketing The typical mobile marketing campaigns use text messaging as one of the major ways to elicit an appreciable response from the customer. Though text message advertising gives much higher response rate than email campaigns, yet they have some limitations. They obtain a simple and one-time response that does not allow the marketer to advance the relationship with the customer. Certain mobile applications are developed by mobile companies that help in gaining a constant interactive relationship with the customer.
Rules of Mobile Marketing However there are some thumb rules to follow when you are up for mobile marketing. Here the go... • • • • • • • •
Assess your readiness for mobile marketing. Launch a mobile-friendly version of your website. Use responsive design for all pages great and small. Target new device owners for holiday marketing. Keep your mobile site simple, easy to navigate. Be (extra) smart with text message marketing. Take advantage of mobile social media. Optimize from the ground up; make it live off the device.
These handset-resident applications offer an elegant experience that is used by the customers throughout the day. They access multimedia applications, online news, offers, blogs and many other interactive features that help in selling products. By gathering the profile and interests of consumers, cross selling can also be achieved which is an essential part of business and marketing apps. With increasing competition, the companies are looking for better marketing strategies and mobile marketing is one of them. A good quality tool set enables the delivery and management of an excellent mobile marketing campaign. The mobile business/marketing apps promote your business by establishing a direct communication with consumers. Conclusion SmartPhones have now became one of the best advertisement tool and mobile application being one of the favorite ways to advertise; mobile marketing is something one cannot escape these days. Here are few of the key things that you should not avoid while getting involved in marketing through mobile.