Why Engaging Customers through Social Media is becoming Important for Companies?
By Shamit Khemka
Introduction Modern businesses subscribe to the social media optimization and marketing services to achieve better brand recognition and engagement around their products and services from their target group. The importance of social media platforms as a marketing tool needs no mentioning. Social media is the ace in your pack and social media optimization is regarded as an exceptional marketing form which needs comprehensive auditing of industry trends. An expert optimizer would, rather need to do comprehensive research before venturing into the actual game.
One should believe in ‘quality over quantity’ and thus ensure generating & distributing compelling contents online. Photo sharing, service promotions via Tweets, posts, direct messages, etc. are recent SMO trends.
These days buying decisions and social networks go hand in hand. Thanks to the enormous growth of the eCommerce phenomenon recently; social networking sites play an important role here as they offer a free, trusted and vast place to the end users to post genuine reviews against one such site or its products.
Why Social Media? Social media have raised couple of eyebrows; however it is a fact that it has increasingly affected the consumers; true that.
Let's discuss a few advantages of social media marketing:
Social media optimization gives tremendous amount of exposure to businesses at a very nominal cost.
It helps in increasing your website traffic by scattering your web links across different popular social media sites like Facebook, LinkedIn, Twitter etc. where visitors are most likely to click on your link.
SMO is a great way to promote your products and services. In case, you are looking to launch a new product, you can create great amount of excitement before you actually launch it.
It also helps with the branding of your company.
It allows you to maintain a touch base with your clients and customers socially and they can interact with you, share their feedback with much more.
SMO along with SEO can boost your search engine rankings and promote your website.
Giving it an Unique Thought As you must have already gone through a pile of articles talking about what to do and what not to do with/on social media sites. We would rather concentrate on a very basic but very important element SEO or SMO; i.e. “Keywords” . Yes, you read it right, “keywords”!! Surprisingly, apart from Search Engine Optimization, these days conducting and implementing a keyword analysis is extremely effective for Social Media Marketing as well. Whether or not, your audience is sharing content on YouTube or Flickr, or they’re Tweeting on Twitter; your SMM efforts ought to begin with finding the keywords your audience is applying to reach your competitors.
To be a lot more specific, conducting keyword analysis for social media allows you to find the wants and needs of social communities by:
Gauging the latest happening and trending topics.
Finding the frequency of search or query phrases.
Determining the market interest around the products or services and you are offering.
Discovering the relevant elements that would help you in increasing the engagement.
By researching and distinguishing the keywords you 'will' or you 'are' using on the social platforms will help you in gaining a clearer image of a way to communicate your message efficaciously.
There is a concept that keyword analysis is a “one-size-fits-all� method. Most of the time, optimizers assume that an equivalent keyword information they apply to their pay-per-click advertising or SEO efforts are equally effective for his or her social media strategies. But the truth is, there is a distinguishable variation.
Conclusion Top digital marketing companies across the globe adhere to these thumb rules and are gaining the momentum with social media optimization. However, as we all know, the web world is an ever changing place; the best tip to a social media optimizer would be - to be on his toes always and be prepared to let go of a trend tomorrow which is immensely popular today!
Thank you for Watching !