Top 5 Social Media Trends for 2014
Social Media is Getting “BIG� 2013 was a big year for social media as more organizations than ever turned to platforms such as Facebook, Twitter, Instagram, and Pinterest to learn how to engage with their customers.
As we enter 2014, it's important not only to look back at the past year to determine what worked. What are the major trends will persist, which new ones will arise, and how can social marketers make the most of the changing landscape?
Trend # 1 - Clever and smart marketing is more important than ever
Brands are competing for consumer attention. Tremendous shift in how consumers make purchase decisions. Brands must first understand their audience. Marketing must come from a place of helping, rather than selling.
Trend # 2 - Social Data will Guide the Future of Relationship Intelligence
Analyzing and developing meaningful insights from social data is challenging. High-level, mid-level or individual-level data is helpful to accomplish goals. A social Analytics team is needed to monitor and control social profiles.
Trend # 3 - Social Media is NOT a Separate Entity
Social media can no longer exist as a separate entity from the rest of the business. 78% of companies have a dedicated social media team. But co-ordination and integration are missing. Deciding social channels, social data to handle, and determining technology or tools to do is necessary In 2014.
Trend # 4 - Both Online and Offline Customer Engagement are Getting Inlined
Use social tools to encourage local customer engagement, both - online and offline. Run unique campaigns with unique content to stand out from the league. Use campaigns that allow brands greater integration with the communities to determine what the community cares about.
Trend #5 - Content Marketing is Refurbished ď Ź
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Content isn't the key; it's relevant content that counts. Through good content brands and marketers can drive traffic, engagement, and highquality leads. Quality and optimized content help in determining the most effective devices.
Conclusion Owing to these trends and tricks, we can say, 2014 will certainly be an exciting year for social media!
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