Why Mobile Messaging Apps are changing Social Media Platforms
Introduction Social messaging app WeChat, Whatsapp or Line can be used in bringing the social media and messaging together with smartphones because of better reach and audience. Bringing forum approach to engage and involve more users so that they can share the views.
* Creating virtual voting app to get an idea of election result. * App to know the problems faced by users, and how can it be sorted. * Giving respect and value to the idea shared by users.
Market Share of Messaging Apps
Whatsapp With the recent record acquistion by Facebook, Whatsapp has certainly explained the importance of OTT in coming times for marketing and getting a new dimension for brand reputations.
Primary Market: Europe, and growing in countries including Brazil and India Usage Numbers: 27 billion messages/day Over 350 million users Monetization Strategy: $0.99 per user pa...now its free Revenue: Around $100 million annually. Valued $5-6 billion but bought for $19 billion.
Primary Market: China WeChat Usage Numbers: 79% of chinese iphone users using it monthly 190 million monthly active users Over 300 million users total, 40 million of which are outside of China Monetization Strategy: In-app advertisements from brands developning further monetization strategy Revenue: NA
Primary Market: Japan
LINE
Usage Numbers:
170 million users in over 230 countries 60% of Japanese iphone users are active on the plateform Its homepage asserts that it is the “most downloaded app in 40 countries” 60% of 20 and 30 year old women in japan use Line every single day
Japan use Line every single day
Monetization Strategy:
In-app add-ons, including paid games and stickers that feature Japanese kawall characters Brands purchase In-app advertising, including sending coupons and creating sponsored stamps
Revenue:
Reported Q1 2013 earnins of $58.9 million.
Primary Market: Korea Usage Numbers:
TALK
100 million users
Monthly usage by 94% of South Korean iphone users
Monetization Strategy:
In-app downloads, including games, emotions and stickers Special series of brand emotions
Revenue: Generated $45 million in revenue last year
Shift has been driven mainly by mobile-first services due to more consumer accessing social services through mobile devices. The mobile internet use on variety of mobile devices is rapidly taking off in developed and emerging markets alike and will form the basis of the internet in the future.
As, the major chunk of the user belong to youth age group ie. 18-24 years of age. The shift is certainly not easy to ignore and avoid the importance of OTT.
According to the report, 100 hours of video are being uploaded per minute on YouTube while more than 500 million photos are being uploaded and shared on platforms like Flickr, Snapchat, Instagram and social networking site Facebook, Google Plus and Twitter.
Conclusion
For marketers, messaging apps represent a completely new and different challenge to social media. Instant really means instant in the case of messaging apps.
ď Ź
Interruption marketing, notorious for irritating everyone with senseless spam SMSes, cannot work in messaging app marketing at all. ď Ź
The trick is not to broadcast, interrupt, or otherwise inject your brand message into people’s personal message preferences.
No. The way to ‘market’ brands and companies is to become just like real consumers, with a personality, way of doing things and, most importantly, a content stream that others find interesting for the content itself, not for the marketing messages buried within.
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