6 Factors To Consider For Driving Organic Traffic To Your Website For the growth of a website, the organic traffic is really essential. Whether you run your own business or provide SEO Consulting Services, you know the importance of organic traffic, as well as the bad effects of the fluctuations. But finding the exact reasons for those fluctuations is really difficult.
It is really challenging to diagnose and find out the exact reasons for a drop in traffic and conversions in Organic search. Although, with Google Analytics and Google Search Console, you can get some insights, but all these are not enough, as there are many other factors which impacts this & must be considered. While diagnosing major fluctuations in organic traffic or search engine rankings, here are some issues and factors that you need to consider. By examining both internal and external factors, here are some factors on which you should work it out for declining the fluctuations in organic traffic. 1. Improper Indexing of Pages
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Initially, with “site:yourwebsite.com” do a quick Google search to ensure the indexing of your website pages. If the important pages of your website are not reflected in the SERPs, that means you have blocked the pages. Through robots.txt file, you can ensure that you haven’t blocked important pages or directories. As well as with noindex tag, you can also check individual pages. 2. Bot Filters If you are not excluding bots and spiders in Google Analytics, then surely you will experience an inflated traffic metrics. Basically, the bots enter through the home page and fall down your site navigation, and imitate as a real user behavior. The major drawback of bot traffic is, it creates a highly trafficked page with a high bounce rate, low conversions and a low average time on page. So it is necessary that you create a custom dimension for filtering out bots, as well as, double-check that you are filtering properly the traffic and IP address. 3. URL Confusion Your website should have a proper content strategy, and a clearly defined keyword, else it might create problems for your site. If two or more pages are optimized for the same keyword, then surely they will get conflicted in the SERPs, which affect the rankings of these pages. 4. Structured Data Markup
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Implementing the structured data markup doesn't mean that your work is over. It is necessary that you should monitor the appearance of your rich snippets on a regular basis to make sure that they are pulling in the correct information. If you aren't monitoring the pages, and make any content change on your website, then clearly it will create the markup without warning. 5. Being Outranked by Resellers & Affiliates For high exposure, your website has various affiliate program or several resellers, which is not an issue. But if your reseller starts to outrank you for branded keywords, then it will create a problem as it will decrease your revenue goals, and make your website lose valuable traffic. 6. Industry Trends & Decreasing Brand Interest To rule the market, it is necessary that you should follow the latest market trends. As well as keep watching for your competitors and mark how they are dealing with the chance in the industry trends. Also, you can use Google Trends data, which provides you some instant clarity about latest trends. You can also conduct trends research and read industry reports that provides you regular updates of industry trends.
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