5 Ultimate SEO Guidelines For your e-commerce Website Undoubtedly, ranking better than your competitors on search engines is something every online business would like to have. You may have a wide range of products on offer for customers with exciting schemes too; but what's the use of having all that when your potential customers can't reach you. Unless you implement some SEO strategies with good effect, chances of ranking your website higher in Google are nil. Let's take a look at some SEO guidelines that can help your e-commerce website to succeed in the vast world of ecommerce. Most professional e-commerce SEO services providers & consultants would recommend you such tips these days.
Don't Eliminate Obsolete Products Page - Many e-commerce websites feature products that become obsolete after a certain time; especially electronics and fashion clothing. Deleting the pages of products that have become obsolete is bad from the point of SEO. To counter this, you can set 301 permanent redirect that directs the user from the old page to the URL of newer product model available. You may also consider redirecting the user to the parent category. Tips for SEO of Seasonal Products Pages - Consider empowering product categories; you can link seasonal products to your product categories using breadcrumbs & links in the product descriptions. If you have plans to launch a popular product for the first time on your site, then its better to add "coming soon" page suitably in the URL structure. Also integrate social media in the page for better outcomes.
Handling SEO for New Products - For ranking your new product pages better, three aspects that are crucial include website structure, internal link architecture and good information architecture. It would be so easier for Google to find, crawl and index your new product pages content if you link categories from your website's homepage and new product pages from category levels. Optimize your website theme to ensure new products are visible on home page and are thus easily indexed. Dealing with Product Pages with Little/Duplicate Content - Having unique content on product pages is important; simply gathering info from a database will cause duplicate content problems. Also, simply having a product photo on a page leaves search engines guessing what the page is all about, which is again bad from SEO perspective. So, ensure to add proper content on all your popular, best-selling products pages. Add user generated content as it will set apart your product pages from duplicate pages existing on web. Making Use of Google Webmaster Tool - Using this free tool, you would be able to fix your common SEO problems. Make a definite routine to check 404 errors, soft 404’s besides other issues. Also constantly monitor the performance of your website, products pages on SERPs. Keep track of popular keywords and phrases besides most popular pages. Besides monitoring, also pin-point the actionable items that can be worked upon for the betterment of your e-commerce website ranking.