7 Guidelines for Enhanced e-commerce SEO Having built an e-commerce website is not enough; you also need to ensure that your website also ranks higher in the search engine ranking results. However, choosing the right e-commerce platform is a crucial step towards ensuring success of your store. Given below are the most popular e-commerce platforms that you may consider for your online store development.
A number of ecommerce SEO services providers will promise you assurance of improved website rankings within a month's time. However, the same may not be true as e-commerce SEO requires a greater deal of planning & resources that is lacking from most service providers. Here, we bring for you 7 crucial tips that you can follow to ensure better e-commerce SEO for your website. Look Out for Correct Keywords Relevant to your Business – Its always good to invest proper time in finding the relevant keywords. Google's free Adwords tool can be a great help for you to perform exhaustive & accurate analysis of keywords. Shortlist the keywords relevant to your products and having high local monthly searches. Also ensure to keep in mind the factors of search volume, relevancy, ranking issue etc., while finalizing keywords. Identify your Competitors – Knowing what competition you are facing at present is crucial to accordingly frame strategies for countering the related challenges. So, ensure making a list of your competitors and analyze the strategic approach they are following for enhanced e-commerce
performance. Ensure Product Descriptions are Catchy – Avoid presenting spam-like content to users as it leads to loss of credibility for your products. For all of your products, you should write high-quality, catchy descriptions that are not just unique but also influencing enough to provoke the customer to make a purchase. A unique product description will fetch attention of search engines too. Use High Quality Images – At the first place, you should ensure that all product images are clear, attractive and of high quality. You can go for keeping a smaller size image without compromising on quality to have faster page loading time. Secondly & most importantly, you need to optimize the images by creating relevant tags for each image. Keep URL Structures Strong – Maintaining your website with proper URL structures will allows Google to more easily crawl through your content and index your webpages. Use unique URLs and the product name in the address along with suitable keywords. Track your Website Traffic – Finding out details about the traffic coming to your website is highly recommended as this way you can know how your marketing efforts are actually working. Besides the traffic statistics, also identify the site visitors that are willing to make a purchase. Look for Honest Customer Reviews – Around 79% buyers analyze the customer reviews for a product before actually buying it. So, if you have more genuine customer reviews in your website, more sales can be expected. Asking for more customer reviews is easy; you can send quick e-mail to customer or can employ rewards based system for discounts.