Common Mistakes that Should be Avoided in Social Media Over the years, for businesses of all sizes, social media has proven its worth in attracting potential customers, enhancing brand presence and boosting sales; hence, avoiding the social platforms and just following the SEO approach can prove to be quite dicey and may cost you all the advantages described above. An experienced service provider that offers Facebook marketing services in India or other related services can be a great help to ensure that you do not commit the mistakes that could lead to the downfall of your brand over social media. Let's take a look at the 4 mistakes that most businesses commit nowadays while adopting the SMO approach. Trying to Be Present Everywhere - Facebook, Twitter, YouTube, Pinterest, LinkedIn, Tumblr, Google+ and more; you will think of having an account on every social platform that exists at present. However, you must understand that this approach would barely help in carving the social presence you have been looking for. Making a social presence is not an overnight task that will be done as soon as you have accounts on all social platforms. Its rather recommended to pay attention to two or three social platforms only that offer the best potential for promoting your products/services.
Completely Forgetting Audience Engagement – Its good to do extensive promotion over social platforms in a logical manner. Lack of audience engagement is actually what can hurt your social media efforts. Don't post content recklessly without thinking from the user's perspective. Frame your content strategy in a manner that allows publishing of reader-friendly content. In this way, you will be providing content that actually serves the purpose for the reader. Avoid posting content that you think would be right for your business; rather provide content that readers would find interesting to go through.
Failure to Plan & Execute your Strategy – Its rightly said that failing to plan is planning to fail. Without having clear objectives and a concrete plan, you should not jump into social media. Irrespective of whether you are focusing on sales, brand recognition or leads; there needs to be a solid plan in place. As part of your SMO efforts, you may have thought of organizing quizzes & polls, posting infographics besides few other activities; however, unless you decide & follow a specific posting schedule, all your thoughts would go in vain.
Ignoring People's Comments About your Business – It may seem to be an easier task to keep updating your profile on all social networks with relevant posts. However, the real test comes when users comment on your posts/tweets and you have to reply to the same. Never neglect the minutest of review or comment that comes for your products/services. Ensure following a logical approach for replying to the negative comments and a courteous approach for the positive ones.