Penguin Updates: How do you know if you are at risk? With Google Penguin algorithm update, various websites got penalized. Due to this, the number of visitors on those websites decreased. Penguin updates ensure the best relevance search results and also minimize the spam. Its also possible to recover websites affected from Penguin updates.
A Penguin Recovery During the 2.1 Update If you haven't updated your website content and link profile on regular basis, your site may be at severe risk from Google Penguin. So, the challenging exercise comes in front of us- How to save website from the hit of Google Penguin updates ? Saving your site from Penguin hit is a daunting task. Using quality content and healthy link profile can save your site. Normally, Google updates are associated with : • Paid links • Exact-match anchor texts • Optimized anchor texts • Irrelevant links • Spammy backlinks Using some techniques, you can minimize the risk from Google Penguin updates:
1. Identifying and Removing spammy Links: Proper audit of your website is a good exercise. Find the deceptive external links from unwanted sites and remove everything that looks like a spam. Your link profile quality hampers due to this unwanted links and so remove them as soon as possible. 2. Ensure Links from Guest Blogging Networks are Removed: Remove all the links, shown on guest blogging sites. If you have the privilege, you may be able to remove at personal level but if you don't have the authority then you need to drop the request mail to the webmaster of that particular website. 3. Exact Match Anchors Should be Strictly Prohibited: The visible characters and words that hyperlinks shows at the time of linking to another document on the web is anchor text. When the non-URL title of the page and anchor text are same then “Anchor text” are hyper-linked. It is highly recommended to remove every exact match otherwise site may be at higher risk. 4. Avoid Bad impact of Overly Optimized Anchors text: If you add excessive links on the same anchor text, your site may be penalized. This exercise also shows the negative impact on revenue generation graph. So, the practice of over optimizing anchor text is not beneficial. Elimination of such anchor text also ensure your site has a healthy link profile.