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Meeting the Gap between Brand Reputation and Brand Identity Online presence has become an absolute must for all businesses for their promotion today; a fact that has been well received and understood by almost every business. An online signature or rather an online mark, it can however be a tricky endeavor since your efforts might fall back on your face with a disappointing thud. As much as there is scope for you to promote your business and expand your customer base, there is every chance to face stiff brickbats as well. The social media can be exploited by upset customers to smudge your reputation in the market and it could turn out to be a heavy blow on your business. While going through any forum or discussion board, you will find at least one big name being lambasted by some irked customer. Let's now discuss what are the top things that can actually affect your online reputation. Online Reviews: There are quite a handful online avenues like social media, Google, Yelp etc., where you can actually review a business for the products or services they deal in. According to studies, in 2013, almost 65% consumers stated that they would indulge into a dealing with a business only if they see them reviewed on any web forum. How you Response to your Reviews: The way you response to your reviews; whether positive or negative, can effect your brand big time. Often an angry client can be handled well by just sending an acknowledgment of the fact that you know & understand their issue, and will act onto it right way. How you Interact on Social Media: The way you represent your brand on social media, can actually leave a greater impact on people's mind about your brand. In addition to regular comments, many consumers use these platforms to give recommendations about products. So reviews are not limited only to traditional review sites. How to have a Clean Brand Name? Since forum sites are where you can gain a bad repute, that’s the very place where you will wage your battle to reinstate your good name. You can hire a reliable online brand reputation services provider as their experts will track down all positive and negative conversations on your website to monitor them, besides reinstating your reputation by submitting positive comments.
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Few Thumb Rules are: 1.Start with a strategy. 2.Credibility necessitates authentic values. 3.Focus on the target audience. Eventually, all the negative conversations will be pushed down and the positive remarks will take over. This practice has been relied on by some of the biggest names in the market today and it has worked like a charm for them.
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