Vital Statistics Every Mobile SEO Marketer Should Know Mobile marketing has fast gained importance as the Smartphones market witnessed an upsurge due to the increased interests of people in using mobile devices for internet. Understanding vital mobile website optimization techniques and statistics is thus also extremely crucial to every mobile marketer's success in the undertaken campaigns. Analyzing such vital statistics would give you a fair idea of how mobile consumers behave and what are their purchase-related preferences. Consider for example the graph below for number of global mobile users over the past years. As a mobile marketer, you need to remain abreast of all such statistics to ensure that your marketing endeavors are successful.
Crucial Mobile SEO Statistics At a Glance • • • • • • • • •
37% customers are more likely to make a purchase from a mobile-optimized website. 27% customers would leave a site on discovering that it is not mobile optimized 54% customers consider it easier to find information of their choice on a mobile optimized site 24% customers viewing a mobile ad will also look for the company online 44% consumers prefer brands to deliver coupons & deals to their mobile devices 61% organizations have either made a mobile site or optimized their exsiting site for mobile devices. An 80% increase has been witnessed in the number of e-mails opened on mobile devices 47% marketing companies are planning to increase their efforts in the mobile domain in the coming 5 years By 2016, the revenue from global mobile advertising will go up 3.5 times of the current
figures More Statistical Aspects Related to Mobile SEO How mobile users research products and review sites is a mammoth question that can be answered by analyzing a consumer’s mobile path to purchase. For mobile research, a key finding serves as the initiating point. Analyzing the search pattern being followed, it can be seen that 48% searches start on search engines, 33% on branded websites while 26% start on branded apps. Following picture will clarify this fact in more detail.
Also, during a day, users may prefer different mobile devices at different points of time. It largely depends on their daily schedule and must be considered for knowing their usage pattern. Though PCs may dominate working hours, mobiles & tablets are used more during night as shown in figure below.
Hopefully, above mentioned vital statistics would be helpful for every mobile SEO marketer to drive better results for their marketing campaigns.